Data Quality: What It Means for B2B GTM Teams
Learn what data quality means, why it matters for GTM teams and how to improve CRM, contact data, forecasting and AI performance.
What Is Data Decay? Causes, Costs and Prevention
Learn what data decay is, why B2B data goes bad, how it impacts revenue and compliance, and how CRM enrichment helps keep data accurate.
How to Find Business Decision Makers for B2B Sales
Find business decision makers for B2B sales with accurate data, buying signals and practical steps to identify the right stakeholders.
B2B Data Integration: Best Tools and Guide
Learn what B2B data integration is, how it works and why accurate, compliant GTM data matters for CRM quality and revenue growth.
Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail
Your GTM stack looks modern, but if the data doesn't flow, it doesn't work. Here's why composable architecture changes that.
Buy Business Leads: 18 Places to Find Them in 2026
Wondering how to find business leads? We’ve compiled a list of the top places selling business leads. Click to see the list!
9 Company Research Tools & Information Databases [2026]
Don’t waste another minute searching online for the best company research tools - this blog has them all! Click to see the best solutions.
15 Best B2B Intent Data Providers [2026]
Beat the competition with the best intent data providers in B2B. Click to see our list and reach prospects who are ready to buy today!
How to Get More Clients as a Financial Advisor
Looking for new business clients in the finance space? Discover the best use cases for fintech data providers as well as the best tools to test.
What Is Sales Intelligence and Why It Matters in 2026
What is sales intelligence? Learn how it works, why it matters and how data accuracy improves targeting, engagement and pipeline growth.
Technographic Data Providers: Why Paying Less Costs More Later
Compare top technographic data providers and discover why Cognism’s compliant, enriched data outperforms low-cost alternatives in EMEA.
EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
Discover why Cognism is the best B2B data provider in Europe. GDPR-compliant, verified EMEA data that beats ZoomInfo and Apollo.io.
12 Best B2B Contact Databases for Sales and Marketing
Discover the top 12 B2B contact databases that can elevate your sales and marketing efforts! Find quality leads and grow your business with ease.
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
16 of the Best B2B Data Providers and Vendors [2026]
Looking for a B2B data provider? Here’s a list of the best vendors and how they compare in terms of data, compliance, pricing and features! Click to read.
13 Best Data Enrichment Tools for Reliable CRMs [2026]
This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.
Audience Data Enrichment: Keep B2B Data Campaign-Ready
For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.
ZoomInfo Data Enrichment: About It & When To Look Elsewhere
ZoomInfo data enrichment explained - how it works, what it costs, where it falls short, and how it compares to Cognism’s governed CRM enrichment.
Data Quality Management Tools For CRM & Revenue Teams
In this guide, we’ll cover what separates a good data quality management tool from a generic one, and which options are worth your time.
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Apollo vs ZoomInfo: Who's Got the Better Data?
Evaluating Zoominfo vs Apollo.io? See how the two providers compare on pricing, data quality, coverage, compliance & which is better in Europe!
ZoomInfo Intent Data: Is It Any Good?
Is ZoomInfo intent data any good? Read this article to see how it works, its accuracy, & whether there’s a better option for your sales & marketing teams.
What Is Lead Generation? Top Strategies for Scaling Teams
A complete guide to lead generation. Learn the process, strategies and tools revenue teams use to build pipeline and drive growth.
RocketReach Pricing Explained: Plans & Costs 2026
RocketReach pricing depends on credit usage, features and capabilities, and the number of licenses. Learn all about RocketReach’s costs and credits.
3 Best Email Databases For Prospecting In Europe
Most European email database providers aren’t built specifically for EMEA, so we’re going to show you three that are today. Compare them side-by-side.
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Source Of Truth Vs System Of Record: Why Neither Is Enough
Here's why a system of record, and even the mythical single source of truth, isn't enough. We'll compare the two and outline what you need instead.
The Future Of AI And The Role Of Data In Marketing In 2026
Everyone is rushing to figure out how to use AI in marketing, but without the right foundations, you'll be amplifying problems.
ZoomInfo vs UpLead: 2026 Data Comparison
Compare UpLead vs ZoomInfo on pricing, data quality, compliance and European coverage. See which B2B data provider fits your growth strategy.
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Data as a Service (Daas): How It Works For GTM Teams
Discover how Data as a Service (DaaS) helps businesses boost efficiency, cut costs, and improve data security. Plus more on Cognism’s DaaS offering.
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
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How To Run A Data Quality Audit For Go-To-Market Leaders
A practical framework for completing a data quality audit for go-to-market (GTM), so AI, forecasting, and pipeline decisions are trustworthy.
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
The Truth About Where AI Will And Won’t Replace Sales Reps
Will sales be replaced by AI? A question that’s been asked a lot over the past two years. We dig into where AI can (and can’t) outperform human sellers.
What Is AI Ready Data & How Should You Assess AI-Readiness?
As teams scramble to use AI in GTM, cracks in data quality and infrastructure begin to show. Hear from a VP of RevOps on how to get AI-ready data.
9 C-level Executives Email List Providers [2026]
Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.
The Best Cold Calling Strategy to Live By in 2026
Discover the best cold calling strategy for 2026 with 5 data-backed tips to boost connect rates, shorten calls and book more high-quality meetings.
The Top 5 Ways to Book More Qualified Meetings From Cold Calls
Discover five data-backed cold calling tactics to boost connect rates, handle objections and book more high-intent meetings in 2026 without extra dials.
How SMBs Can Run Enterprise-Level ABM on a Lean Budget
ABM is often seen as an activity reserved for enterprises, but SMBs can still benefit from ABM strategies. Learn how SMBs can do ABM!
12 B2B Marketing Trends and Predictions for 2026
Get ready for the future of B2B marketing! We highlight 12 key trends and predictions for the year ahead that every marketer should know.
5 Steps to a Winning Outbound Strategy in 2026
Build a winning outbound strategy for 2026. Learn how phone-first outreach, quality data and smart multi-channel rhythms drive predictable revenue.
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CSV Enrichment: The Complete Guide On How To Do It
If your list is more like a dusty filing cabinet than a go-to-market engine, CSV enrichment transforms raw contacts into revenue-ready insights.
Where to Buy Email Lists? 7 Top Databases Compared
Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!
Sales Qualification: Ultimate Guide for Managers
Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.
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7 Best B2B Lead Directories for 2026 (Ranked & Reviewed)
Discover a powerful lead directory with verified B2B contacts. Get accurate, compliant data to boost sales and integrate seamlessly with your CRM.
How much does Apollo.io cost?
Tried and tested: here’s an honest take on Apollo.io pricing, credit limits, and whether it’s worth it for global sales teams.
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What is Account Based Engagement? Strategy, Tracking & More
To measure ABM success, you must track engagement. In this article, we explore how you can leverage account based engagement for more marketing revenue.
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API Enrichment: Automate and Improve Your Lead Data
With Cognism’s API enrichment, you go a step further, connecting verified, compliant B2B data directly to your systems in real time.
Email Leads: 5 Ways to Get Them for B2B Business
Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.
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10 AI Sales Examples That Show What Works (and What Doesn’t)
Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.
12 Website Conversion Rate Optimisation Tests You Can Steal
We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.
How much does Seamless.AI cost?
Real-world review of Seamless.AI pricing. See plan costs, hidden credit fees, user experiences, and how it compares to competitors.
How Much Does Clearbit Cost?
Discover how Clearbit (now Breeze Intelligence) pricing works, what each plan includes, and the hidden costs to watch before you commit.
ZoomInfo’s European Data: What GTM Teams Need to Know in 2026
Discover how ZoomInfo’s European data stacks up on coverage, compliance, and accuracy. Learn what GTM teams should prioritise before expanding into Europe.
Lusha Pricing Review (2026): What It Really Costs
Lusha pricing depends on credit usage, the platform’s features and capabilities and the number of licenses. Learn all about Lusha's costs and credits.
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Lead Routing Tools & Software (2026): The Buyer’s Guide
Compare the best lead routing software for B2B. See use cases, decision flows, pitfalls, pricing gotchas, and why data quality is the difference-maker.
14 Best Clay Alternatives for B2B Data Enrichment (2026)
Looking for the best Clay alternatives? Compare leading alternatives and find the right data enrichment platform to scale your go-to-market strategy.
How Much Does ZoomInfo Cost?
Wondering how much ZoomInfo costs in 2026? This guide breaks down typical pricing, plan tiers, and hidden fees. Click to learn what influences cost.
I Compared 14 ZoomInfo Competitors: Here’s What I Found (2026)
ZoomInfo competitors, how do you choose which one is best for your business? Click for a comparison of the best alternatives, including pricing and more.
The Best Apollo.io Alternatives I’ve Tested So Far (2026)
Looking for Apollo.io competitors? We’re comparing Apollo alternatives, their data, features, and pricing, so you can find a tool that suits your needs.
6 Common Marketing Mistakes (and How to Solve Them)
Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.
I Tried 10 Lusha Alternatives: Here’s What I’d Recommend in 2026
Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!
How to Make Your Business Stand Out: 7 Steps for Marketers
In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.
How to Build an Email List: 15 Fresh and Easy Ways
Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!
How to Build a B2B Marketing Funnel: Steps & Tips for 2026
What is a B2B marketing funnel? How do you create one, and how can you use it to generate more leads? Discover everything you need to know in this guide!
How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
9 Cold Calling Objections and How to Respond for More Sales
You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!
Virtual Prospecting And Selling Tips [2026 Guide]
We're looking at the challenges and solutions of remote prospecting. Click to learn the best practices for virtual prospecting using intent data!
Contact Data API: What It Is, How It Works & Getting Started
Learn more about how to access verified B2B contacts with Cognism’s contact data API. Enrich CRM, power prospecting, and stay GDPR-compliant.
10 Cold Calling Sales Mistakes and How to Avoid Them
Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.
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11 Reasons Why CRM is the Key to Unlocking Business Growth
Workbooks CEO and CRM expert John Cheney gave us his 11 reasons why CRM is the key to unlocking growth in B2B. Click to read his insights.
10 Account-Based Marketing Tactics for Better Sales in 2026
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
What is Lead Conversion Rate (and How to Calculate It)
Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.
What is Sales Operations? Guide to Strategy & Team Structure
Click to learn how to build and manage a sales operations team. This guide includes strategy, overcoming challenges, and the KPIs needed for success.
A Practical Sales Follow Up Guide to Increase Conversions
Improve conversions with data-led follow-ups. See best times, cadence benchmarks, and copy-ready email/LinkedIn templates to book more meetings.
27 Sales Podcasts You Need to Add to Your Playlist in 2026
Looking for the best B2B sales podcasts of 2026? We've curated a list that every sales professional needs to subscribe to. Click to see all 27!
7 Best Company & Business Data APIs For Integration
See a list of the top business and company data APIs for refreshed and accurate data to use in your go-to-market strategies.
What is Outbound Sales? Strategies and Tips for Managers
Discover the essentials of outbound sales and equip your team with strategies that drive results. Learn valuable tips and boost your sales success today!
Content Repurposing for B2B: A Practical Playbook
Turn one asset into many. A practical B2B content repurposing playbook with workflows, templates, prompts & metrics to scale reach without extra headcount.
What is Personal Selling? Advantages, Process and Examples
Increase B2B sales and customer satisfaction with personal selling. Click to discover the techniques, processes and advantages of this sales approach!
Lead Automation: How Automated Lead Generation Grows Sales
How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.
Objection Handling for 2026: Steps, Tips and Script
Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.
5 Custom GPTs to Supercharge Your Sales Team
Discover 5 custom sales GPTs that boost rep productivity, streamline workflows, and help sales teams sell smarter, faster, and more consistently.
11 Proven Time-management Hacks for B2B Sales Reps
Steal 11 proven time-management hacks for B2B sales reps, plus templates, tool tips and expert advice to book more meetings in less time.
10+ Tips to Get Past the Gatekeeper in Sales [+Scripts]
How to get past the gatekeeper is the most common challenge SDRs face in B2B sales. We’re sharing 11 tips to help you book more meetings with prospects.
How to Create an Ideal Customer Profile (ICP) With Template
Build your Ideal Customer Profile (ICP) with ease! Use Cognism's guide and template to identify and understand your ideal customers for better marketing.
8 Ways To Use Customer Data To Drive More Sales & Revenue
What is customer data, and how can you collect it? Click to read Cognism’s guide on how to use B2B data for better sales and marketing.
Winning Sales Funnel Stages and Strategy Explained for 2026
Boost sales conversions with a winning sales funnel strategy! Learn how to build a funnel with easy steps, examples and a downloadable template.
17 Lead Enrichment Tools: List of the Best for 2026
Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!
The Ultimate Guide to Discovery Calls: Tips and Best Practices
Click for a step-by-step guide to an impactful discovery call! Featuring top tips, best practices, questions to ask and things to avoid.
What Is Account Based Marketing (ABM)? & 8 Steps To Start
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
21 Must-have Go-to-Market (GTM) Tools and Software for 2026
Struggling to enter a new market? You might be missing these go to market tools. Click to see the ultimate list for B2B sales and marketing teams!
6sense ABM Platform: Features, Costs & Best Alternative
Explore the 6sense ABM platform, its features and costs. Discover why Cognism is the smarter alternative for compliant, data-driven ABM campaigns.
Email Marketing Campaigns: 12 Examples That Convert
Learn how email marketing campaigns drive results. See proven examples, industry stats and Cognism’s insights to boost engagement and ROI.
Top 17 Account Based Marketing Software: Compared (2026)
Discover the best account-based marketing software. Click to compare the tools and decide which to use for outstanding ABM success.
9 Top Market Intelligence Tools For Marketers & Sales
Expert analysis of top market intelligence platforms. Find the right tool to transform your GTM strategy with verified data and actionable insights.
How to Create a Sales Prospecting List That Converts
Creating a sales prospecting list doesn't have to be daunting. Follow these clear steps to craft a list that converts prospects into loyal customers.
How to Build a Go-To-Market Team That Drives Revenue
Unleash your business's full potential with a well-structured GTM team. Explore how to align sales, marketing, and product development to drive success.
Lusha Data: Is It Suitable for EMEA?
Discover how Lusha data compares to Cognism for B2B prospecting. Explore accuracy, GDPR compliance, intent data, and alternatives for EMEA expansion.
How to Manage a Marketing Campaign in 4 Easy Steps
Learn how to manage a marketing campaign from start to finish. Discover proven steps, real examples, and tips to maximise ROI and pipeline growth.
Signal-Based Selling: The Smart Way to Build Pipeline in 2026
Discover the future of sales with signal-based selling! Learn how leveraging data-driven signals can help you build a strong sales pipeline.
15 Best B2B Sales Prospecting Tools and Software for 2026
Discover this year's top B2B sales prospecting tools. Our thorough guide includes benefits, key features and pricing to help you make an informed choice.
Marketing Automation Strategies That Drive Revenue
Take your B2B marketing to the next level with an effective marketing automation strategy. Click to read Cognism’s guide for tactical steps!
Mastering Your Nerves: Overcoming the Fear of Cold Calling
Cold calling can seem terrifying at first. But once you've got a plan of action down, your fears will be a thing of the past. Read this article for more.
What is Drip Email Marketing? Strategy, Tips & Examples for 2026
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
Social Selling Tools: 12 Best Platforms for B2B Sales
Take social selling to a new level with the best tools and platforms available! See the best tools for captivating prospects and increasing sales.
18 Best AI Sales Agents & Reps For Driving Revenue
Discover the best AI sales agents for improving customer experiences, boosting efficiency, and driving success. Compare features, benefits, and pricing.
Apollo Data Enrichment: How It Compares to Cognism & Clay
See how Apollo data enrichment compares against Clay and Cognism. Compare features and pricing, and learn why Cognism is the best alternative.
26 Best Sales Enablement Tools for Revenue Teams in 2026
Discover 26 top-rated sales enablement platforms. Compare detailed features, pricing, and authentic user reviews to find your perfect fit.
LinkedIn Sales Prospecting For Outbound - 11 Step Guide
Follow the 11-step process for sales prospecting on LinkedIn to get replies and book meetings. You can also access expert tips and resources.
31 Best B2B Lead Generation Tools & Software
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
27 Best Sales Tools & Software Used by B2B Sales Leaders
Looking for the best B2B sales tools? This comprehensive list highlights 27 essential software solutions to enhance your sales process.
Real-time Marketing Analytics: How to Get Better Campaign Results
Discover better marketing insights with real-time marketing analytics. Find out how the right tools and processes can help your campaigns excel.
The 9 Soft Skills Every Salesperson Needs
Soft sales skills are pivotal in establishing trust, nurturing relationships and sealing deals. This blog explores the 9 most vital soft skills for reps.
20 Best AI Marketing Tools Every B2B Team Should Use
What are the best AI marketing tools for B2B teams? See our top picks, including use cases, key features, pricing and more.
9 Email Sequence Examples From B2B Sales Experts
Write email sequences that actually convert with examples of the top converting SaaS sequences from the experts. Click to see them all!
What is Revenue Operations (RevOps)?
This comprehensive guide explains how revenue operations (RevOps) aligns your sales, marketing, and CS teams to enhance efficiency and drive revenue.
Clay Enrichment: What You Need to Know (+ Best Alternative)
Discover Clay Enrichment’s pros and cons, and why Cognism’s compliant, mobile-first data is the smarter alternative for revenue teams.
How to Prioritise Sales Leads: 6 Top Tips
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
What is a Marketing Development Representative (MDR)?
Marketing Development Representatives (MDRs) are specialised salespeople. In this blog, find out what an MDR is and how they align sales and marketing.
The Ultimate Marketing Team Structure Explained + Tips
Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!
What is a Sales Qualified Lead (SQL)? Definition and Tips
Unclear about Sales Qualified Leads (SQLs)? In this blog, learn what they are, why they're important, and how to identify and convert them.
Content Marketing for Lead Generation: How to Convert Leads in 2026
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is Email Domain Reputation? Steps to Check & Improve
Your domain reputation affects your email deliverability. Click to read how you can improve & maintain a healthy email reputation with quality B2B data.
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
Demand Generation Software: 19 Tools We Tested
The best demand generation tools to build a successful demand generation engine as recommended by experts.
7 LinkedIn AI Tools to Boost Outreach and Engagement in 2026
Transform your LinkedIn strategy with the latest AI tools! Explore a list of tools for improving outreach and driving engagement on the social network.
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Enterprise Selling: Guide to Closing 6-figure Deals (2026)
Unlock 6-figure B2B deals with Cognism’s guide to enterprise selling. Click to learn tactical tips and how to implement an effective selling process.
What is Sales Enablement? (Definition + Ultimate Guide)
Sales enablement is what sets high-performing sales teams apart. Find out what it is and how to implement it in this ultimate guide.
Direct Dials: How to Find Direct Phone Numbers for Sales?
Here's a list of ways to get phone-ready leads for sales. Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC.
14 Ways to Increase Your Sales Conversion Rate
Get 14 top tips for increasing your sales conversion rate, including a mix of inbound and outbound strategies! Click to read Novocall's guest blog.
What is an AI SDR? Benefits, Use Cases, and Examples
Learn about AI SDRs and their transformative role in sales. Uncover the benefits, use cases, and examples that highlight their sales potential.
10 Sales Team Motivation Tips for When Morale is Low
How do you motivate your sales team? Read our top tips from Cognism’s B2B sales leaders to boost morale and improve pipeline.
18 Top AI-Powered Email Finder Tools (2026)
Discover the best email finder tools, including the latest AI email finders that verify data, reduce bounces, and surface the most accurate B2B contacts.
What’s the Future of B2B Sales? Trends for 2026 and Beyond
What will B2B sales look like in the coming years? Explore the emerging trends and strategies for 2026 and beyond in this informative guide.
How to Build a SaaS Sales Funnel in 9 Steps
The first step towards mastering SaaS sales is designing and understanding your SaaS sales funnel. Here are nine easy steps to do it.
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
Intent Data: What It Is, How It’s Collected, and 7 Ways to Use It
What is intent data and how does it benefit B2B sales and marketing? Click to uncover everything to know about customer intent plus strategies to use it.
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
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The 7 Best Data Integration Tools For GTM
In this AI-first world, your cannot survive without data integration. We’ve listed 7 of the best tools, plus how to choose and a comparison.
5 Effective Sales Coaching Tips
Unlock the potential of your sales team with these 5 effective sales coaching tips. Enhance performance and drive success today!
Lead Mining Software for Accurate B2B Prospect Data
Are you looking for more sales leads? You need lead mining software to help you uncover hidden opportunities. See a list of the best software available!
What is Email Marketing Automation? Complete Strategic Guide
What is email marketing automation? Why use it? How do you set it up? These are all questions Cognism answers in this guide. Click to read!
12 Leading RocketReach Alternatives and Competitors for 2026
Looking for RocketReach alternatives? Compare pricing, features and reviews of the best competitors this year. Click to see the list!
AI Automation: What It Is and How It Supercharges GTM
Discover how AI automation can transform your B2B data strategy, boosting accuracy, scalability, and GTM performance across every stage of the funnel.
12 Best Demand Generation Metrics to Track in 2026
Tracking demand generation metrics is how SaaS brands ensure revenue success. Here are 12 key metrics & KPIs to monitor this year and beyond!
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Customer Profiling Tools: The Complete Guide & Best Tech
Looking for customer profiling tools? Plenty are out there, so what you need depends on your use case. Here’s a list of the best ones by category.
The SMB Guide to Cold Calling [+3 Data-Backed Strategies]
Discover data-backed cold calling strategies for SMBs in 2025. Learn the best times, tactics, and tools to boost connect rates and book more meetings.
Generative AI for Sales: Ultimate Guide for Managers
How is generative AI transforming sales? This ultimate guide for managers explores AI tools and techniques to boost sales team performance.
17 Best Enterprise Sales Tools Tested For Efficiency
Explore our top 17 enterprise sales tools and solutions, tested for efficiency. Optimise your tech & systems to boost your sales team’s success.
What Are Sales Channels and Which Ones Should You Use?
Discover the different types of sales channels and learn how to choose the best ones for your business in this comprehensive guide.
12 of the Best Sales Tactics to Close More Deals in 2026
Click to discover the top sales tactics to improve your customer relationships, close more B2B deals, and exceed your revenue targets!
The Best AI Powered Sales Assistant for B2B Revenue Teams
Discover the top AI sales assistant tools for B2B teams. See why Cognism outperforms ZoomInfo, Clay and more in accuracy, compliance and ROI.
What is AI-guided Selling? Ultimate Guide for Managers
Dive into AI-guided selling with our ultimate manager's guide. Explore how AI tools can transform your sales strategy and drive business success.
9 Best AI Chrome Extensions for Sales and Marketing
Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.
11 Best AI Lead Finders for 2026
Looking for the best AI lead finders? We've compiled a list of the top tools to help you find high-quality leads efficiently and effectively.
AI for B2B Lead Generation: The Ultimate Guide
Discover how AI transforms B2B lead generation in our ultimate guide. Learn strategies and tools to harness the power of AI for your business success!
AI for Sales Prospecting: Use Cases & Strategies
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
GTM AI: How Cognism Uses AI to Accelerate Go-to-market
How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.
What is Account Based Selling? Guide for 2026
Convert more top accounts with account based selling! Click to read Cognism's guide to the benefits, strategies and metrics that matter this year.
LinkedIn Marketing: Comprehensive Guide for 2026
Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.
What is Saas Marketing? How to Do It Right in 2026
What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success this year. Click to read!
What is Firmographic Data? Ultimate Guide for Managers
Want to understand firmographic data? Our comprehensive guide for managers reveals what it is and how it can benefit your business strategies.
9 Best Pipedrive Integrations to Boost Sales Performance
Explore the top integrations for Pipedrive, from lead generation to email automation. Here are the nine top tools.
9 Best Salesloft Integrations to Streamline Sales
Discover the top Salesloft integrations to improve outreach, automate workflows, and boost productivity across your sales team.
How to Boost Sales Productivity: 9 Top Strategies
Looking to enhance your sales team's efficiency? Our expert guide shares 9 top strategies for boosting sales productivity and generating more revenue.
What is Sales Management? Definition, Process, Skills
Discover the essentials of sales management, from definition to process, and the skills needed to excel in it. Start mastering your sales strategy today!
What is Customer Engagement? Definition, Benefits, Tactics
Learn what customer engagement is, explore its key benefits, and discover examples that showcase its impact. Click to read Cognism's detailed guide.
9 Strategies for Improving Sales Performance
Looking to boost your sales performance? Discover nine strategies designed to drive significant sales improvement and elevate your business results.
12 Sales Triggers to Convert Leads Faster
Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins!
GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore
Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.
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6 Rules for Shortening the Sales Cycle
Justin Stephenson, Partner at Sandler Training, explains exactly how sales teams can shorten the sales cycle - by following 6 simple rules.
Evaluation Playbook: Consolidating Data Vendors
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
MQL vs SQL: What They Mean and Why They Matter
Confused about MQL vs SQL? Discover their differences, importance, and how they impact your sales funnel in this insightful guide.
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9 Proven Strategies for Social Selling on LinkedIn
Master social selling on LinkedIn with 9 tried-and-true strategies. Learn how to connect authentically, drive engagement, and increase your success rate.
Target Market Analysis: Strategies to Reach New Customers
Learn how DaaS powers accurate target market analysis, helping GTM teams enter international markets with focus, compliance, and confidence.
12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
What is B2B Telemarketing and How to Do It?
Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.
B2B Lead Nurturing Tips for Sales-Ready Leads
Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!
Webinar Lead Generation: Fix Low-Intent Leads for Good
Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.
Waterfall Data Enrichment: Pros & Cons [2026]
What is waterfall enrichment & is it a benefit for your business? Click to read the pros, cons & how Cognism’s approach sets it apart from other B2B tools.
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7 Steps to Turn Raw Data Into Actionable Insights [+ Examples]
Want to unlock the value of your data? Learn how to transform raw datasets into strategic, actionable insights with the right tools and frameworks in 2025.
How to Create a Target Account List
Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!
Data Hygiene: Checklist & Best Practices For a Clean CRM
Tired of dirty data wrecking your pipeline? Here's the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips!
What is Lead Enrichment? Everything to Know in 2026
Lead enrichment can help your sales team increase conversions! Click to discover what it is, how it works & how to use it to enhance the sales process.
10 Tips for Successful CRM Data Management
Struggling to manage CRM data effectively? Our blog offers 10 actionable tips to enhance your data organisation and improve your customer interactions.
Data Sourcing: Types, Tips & How to Find Quality B2B Data
For effective sales and marketing, it’s essential that your data comes from high-quality sources. Click to read Cognism’s data sourcing guide.
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Data Orchestration: Why It Matters For Revenue Teams
Discover data orchestration, how it differs from data integration, and why it matters for revenue teams to drive accurate, real-time decision-making.
Comprehensive Data Management & Key Trends For 2026
Master data management with this all-in-one guide. Whether you're a beginner or an expert, you'll find valuable insights to improve your data processes.
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The Ultimate Guide to Contact Data Cleansing & CRM Cleaning
Ensure your database is reliable with our guide to contact data cleansing and CRM cleaning. Here are the techniques and tools for up-to-date information.
Contact Data Enrichment: Automate Fresh, Accurate B2B Data
Turn leads into opportunities with fresh, accurate data. Click to learn how contact data enrichment can enhance your sales pipeline in a few easy steps.
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.
The Ultimate Guide to Delivering an Effective Sales Pitch
Discover how to create a perfect sales pitch! Our guide includes top tips, best practices, real-life examples and advice from sales coach Aaron Ross.
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
What is Total Addressable Market (TAM)? + How to Calculate It
Learn what total addressable market (TAM) is, how to calculate it using top-down, bottom-up & value theory methods, & why it matters for B2B teams.
Ultimate Sales Glossary: 100 Must-Know Sales Terms
Stay at the forefront of B2B sales and talk the talk with this list of popular business terminology. Click to see 100 must-know sales terms from Cognism!
185 Email Subject Lines for Sales in 2026
Discover the ultimate collection of email subject lines! Boost open rates & ignite engagement with a handpicked selection from Cognism’s B2B sales leaders.
