Skip to content
The Cognism Blog

Cognism Connect

Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.

Posts on gtm-expansion

How to Build a B2B Data Strategy for Scalable GTM Growth
Discover why B2B data matters when implementing a GTM data strategy and how better data helps teams find, prioritise and convert the right buyers.
European Email List: Best Sources in 2026
Most European email database providers aren’t built for EMEA. This list includes five that are. A must-read if you’re looking to buy European email lists.
Top Data Governance Tools for Revenue, Risk and AI Readiness
Compare leading data governance platforms by use case, features, pricing and limitations for enterprise data teams.
GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore
Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.
Data Platform Governance: The B2B Guide to Trusted Data
Discover how data platform governance turns scattered B2B data into trusted, secure, AI-ready assets your teams can use.
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
Composable Data Architecture: Why Most GTM Stacks Look Modern but Fail
Your GTM stack looks modern, but if the data doesn't flow, it doesn't work. Here's why composable architecture changes that.
EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
Discover why Cognism is the best B2B data provider in Europe. GDPR-compliant, verified EMEA data that beats ZoomInfo and Apollo.io.
AI in Go-to-Market Is Only as Strong as the Data Behind It
AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.
 

Reach the right people, faster

Quality, personalised and intelligent data drives smarter prospecting. See the difference for yourself.

Cognism Woman Portrait 1