The Cognism Blog
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Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Posts on gtm-expansion
Top Data Governance Tools for Revenue, Risk and AI Readiness
Compare leading data governance platforms by use case, features, pricing and limitations for enterprise data teams.
Data Platform Governance: The B2B Guide to Trusted Data
Discover how data platform governance turns scattered B2B data into trusted, secure, AI-ready assets your teams can use.
European Email List: Best Sources in 2026
Most European email database providers aren’t built for EMEA. This list includes five that are. A must-read if you’re looking to buy European email lists.
GTM Data Orchestration: The Revenue Impact You Can’t Afford to Ignore
Disconnected data costs your pipeline. Learn how GTM data orchestration drives revenue by fixing broken workflows fast, compliantly, & in a scalable way.
What is a Go to Market Strategy? Guide for Enterprises
This guide, tailored for enterprises, outlines the essentials of a good go-to-market strategy. Learn how to introduce your product to the market.
EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
Discover why Cognism is the best B2B data provider in Europe. GDPR-compliant, verified EMEA data that beats ZoomInfo and Apollo.io.
What Is A Go-To-Market (GTM) Engineer? Role + Business Impact
GTM engineers are vital for business expansion. Understand their role, necessary skills, and the significant impact they have on growth initiatives.
ZoomInfo’s European Data: What GTM Teams Need to Know in 2026
Discover how ZoomInfo’s European data stacks up on coverage, compliance, and accuracy. Learn what GTM teams should prioritise before expanding into Europe.
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