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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
The current state of outbound (in 2022)
The sales landscape is always changing! Click to read about the current state of outbound from two sales experts in the field.

Sales

What Is a Marketing Qualified Lead (MQL)? Strategic Guide for 2022
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
Strategising for every stage of the customer adoption process | Cognism
The customer adoption process is a broad topic. We break it down and outline strategies to improve your customer adoption rate in this article.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.
SEO and blog content: where do they fit in a demand gen strategy?
SEO and blog content aren't dead. That's just facts. And in this article, you'll find out how they fit within your wider demand gen strategy.
Executing a scalable ABM strategy with Cognism
A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.

Lead Generation

16 Important Lead Generation KPIs and Metrics You Need to Know
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
How To Send Sales Emails In Bulk (Without Losing A Personal Touch)
David Campbell, Digital Marketing Specialist at Ramp Ventures, has compiled this foolproof guide about sending personalized sales emails in bulk.
What Is Lead Scoring? [Models & Best Practices]
Create lead scoring models based on intent, firmographic, behavior, email engagement, etc. Explore the best practices and software in predictive scoring.

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Posts on sales

What Is a Marketing Qualified Lead (MQL)? Strategic Guide for 2022
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
Strategising for every stage of the customer adoption process | Cognism
The customer adoption process is a broad topic. We break it down and outline strategies to improve your customer adoption rate in this article.
Dark social: What does it mean for salespeople?
Dark social doesn't just impact marketing. It can have an effect on the success of salespeople too! Click to find out what salespeople need to know.
22 sales podcasts you need to add to your playlist in 2022
Looking for the best B2B sales podcasts of 2022? We've curated a list that everyone in sales needs to subscribe to. Click to see all 22!
Common sales mistakes (and how to solve them!) with Ryan Reisert
It's not about the mistake, it's how you solve it that matters. Find out how to fix the most common sales mistakes with Cognism's expert, Ryan Reisert.
Imposter Syndrome in high achievers (with Aaron Ross)
Imposter syndrome plagues many of us, and often it's the high achievers who suffer the most. Click to find out more about this bizarre phenomenon.
Diversity and training in B2B sales: what needs to change?
Sales teams have to change. Otherwise B2B companies are going to be left behind. This article featuring insights from Ashleigh Early will explain why.
How to nail a demo (with Cory Bray)
Find out how to deliver a product demonstration like a pro using a step-by-step process. Click to read this blog with sales coach Cory Bray.

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