Account Based Marketing Software: Top 16 Compared (2025)

You don’t have to wait months to reap the fruit of an ABM strategy. With the right account-based marketing software, you can significantly speed things up and avoid the pitfalls of doing it manually. 

The good news is there’s a variety of tools to choose from. 

The bad news is that it’s easy to get lost; split user opinions across review sites only add to that confusion. 

To remove some of the confusion, we’ve created a list of the best account-based marketing software. 

👋 Pssst! Pressed for time? 👉  Get a data sample from Cognism to start your ABM journey. 

List of the best 16 account-based marketing tools 

So, which account-based marketing tool is the best? We’ve listed the top 16 ABM platforms, including pros, cons, and G2 ratings. 

Let’s dive in 👇

1. Cognism

Cognism is an account-based marketing platform for building laser-targeted lists. It removes the need for credits by offering unrestricted views and individual/page-level exporting.

We use Cognism internally to run 1:1, 1:few and 1:many ABM programs. In platform, we build prospecting lists to filter out our ICP by industry, intent data, and additional trigger points.

You can also access manually-verified phone numbers with Diamond Data®, so you always reach the right B2B decision-makers.

See how Cognism works - take an interactive tour 👇

Cognism ABM use cases:

• 1:1, 1:few, and 1:many programs: Create hyper-targeted lists campaigns from your high-priority accounts.

• Reaching decision-makers: Leverage Diamond Data® for phone-verified numbers to cut through gatekeepers on the sales side.

• AI-assisted prospecting: Use Cognism AI Search for natural language queries to discover ICP accounts faster.

• Cortex AI for company research: Shave hours off building ABM landing pages or prepping for cold calls with AI-assisted research that surfaces the business model, strategy, direction, revenue and competitors of your target accounts.

• Global targeting with compliance: Run GDPR- and CCPA-compliant campaigns across EMEA, NAM, and APAC.

• CRM enrichment: Automatically update Salesforce or HubSpot records with verified data for smoother sales handoffs.

Pricing:

Choose a package to suit your needs:

1. Grow, which offers essential contact and company data for prospecting.
2. Elevate, which combines Cognism’s high-quality data with advanced intelligence and actionable signals (perfect for enhancing your account-based marketing program even further).

Both packages include:

• Contact and company data, including phone-verified Diamond Data® contacts.
• Target market analytics.
• Integrations with leading CRMs and engagement tools.
• No hidden platform fees: You only pay for licenses and add-ons.
• Onboarding and training: We ensure a smooth and successful start.
• Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

What Cognism’s customers say: 

“Cognism is the most complete package, having the features we need for filtering and, most importantly, verified emails and phone numbers. We needed the verified email feature so we could sort out the good data from the bad data. There aren’t many tools that have that option.”

Read the full case study

20-40%

total leads from Cognism

Inside Sales Support & Lead Generation Expert @Netherlands B2B service

2. 6Sense RevenueAI

6Sense RevenueAI is an ABM tool that leverages AI to provide insights into customer behaviour, intent, and interest.

It’s a great tool for marketers looking for help developing messaging that resonates with target accounts. 

6Sense ABM use cases:

• Predictive pipeline growth: Use AI models to surface accounts most likely to purchase in the near term.

• Intent-driven personalisation: Adapt messaging dynamically based on behavioural and intent signals.

• Sales productivity: Direct reps toward high-probability accounts, reducing wasted outreach.

• Campaign optimisation: Track engagement across channels and adjust campaigns based on real-time performance.

Pricing:

There is a free plan with 50 credits/month. Three paid plans with different features are also available. Get in touch for full details.

3. Demandbase

Demandbase is a B2B marketing tool and an ABM platform powered by AI.

It lets you identify and engage with target accounts, personalise your messaging, and measure campaign effectiveness.

Demandbase ABM use cases:

• Enterprise account intelligence: Identify, segment, and prioritise target accounts using AI-powered insights.

• Cross-team orchestration: Align marketing and sales around the full buying group with shared dashboards.

• Dynamic personalisation: Tailor ads, web content, and email sequences for each account’s buyer journey stage.

• Closed-loop measurement: Track ROI from first engagement through pipeline and revenue impact.

Pricing:

Custom, talk to their sales team to find out more.

4. Terminus ABM Platform

The Terminus Platform is an ABM solution that helps B2B marketers create and execute targeted multi-channel campaigns.

It allows users to identify and engage with high-value accounts across various channels, such as email, display advertising, and social media. 

Terminus ABM use cases:

• Multi-channel campaigns: Run coordinated ads, emails, and social engagement targeting the same account list.

• Buying group visibility: See all stakeholders involved in a deal to ensure full coverage.

• Campaign-specific reporting: Attribute success to exact tactics across your ABM funnel.

• Account prioritisation: Use firmographic and intent data to focus efforts on high-value opportunities.

Pricing:

Book a demo to find out more.

5. ZoomInfo Marketing OS

ZoomInfo Marketing OS is an ABM tool that provides access to accurate and up-to-date information on companies and contacts.

It helps sales and marketing teams identify and target high-value accounts, personalise their outreach, and track their campaigns’ performance.

ZoomInfo ABM use cases:

• US market targeting: Access one of the largest and most accurate US-centric B2B databases.

• Identify hidden demand: Track anonymous website visitors and surface which companies are showing buying intent.

• Sales & marketing alignment: Enable both teams to act on the same intent signals for faster deal velocity.

• Personalised engagement: Build campaigns tailored to role, seniority, and engagement history.

Pricing:

Custom to your needs, get in touch to find out more.

6. Pipedrive

Pipedrive is a CRM software that helps sales teams manage their pipelines and close more deals.

It’s one of the top account-based marketing tools because it provides a visual interface for tracking deals and automating repetitive tasks like lead capture and follow-up.

Pipedrive ABM use cases:

• Pipeline visibility: Track deals and ensure that key accounts are prioritised in real time.

• Automated follow-ups: Reduce admin work by automating lead capture, deal progression, and reminders.

• Customised ABM workflows: Adapt stages and reporting to align with your account-based strategy.

• Affordable entry point: A cost-effective CRM for businesses new to ABM.

Pricing:

Starts at £14 per user, per month.

7. Adapt.io

Adapt.io is an ABM vendor and lead generation platform that helps B2B sales teams find and connect with new potential customers.

Its central promise is to deliver accurate and up-to-date contact information so you always reach the right people.

Adapt.io ABM use cases:

• Prospecting at scale: Export verified contacts directly into your CRM for targeted ABM outreach.

• Data enrichment: Keep lead and account data fresh with enrichment tools.

• Lead prioritisation: Use scoring models to highlight the most relevant accounts for outreach.

• Integration-friendly: Simple exports into CSVs or direct CRM sync.

Pricing:

Starts at $49 per user per month.

8. Alyce (by Sendoso)

Another account-based marketing solution is Alyce, a gifting and swag platform. It helps B2B marketers engage with prospects and customers in a personalised and memorable way. 

Using Alyce, you can send personalised gifts to prospects and customers based on their interests and preferences. As a result, you can build stronger relationships with your prospects and customers and increase your chances of conversion.

Alyce ABM use cases:

• Personalised gifting at scale: Send gifts tailored to increase engagement.

• Human-to-human connection: Use gifting to break through digital noise and strengthen relationships.

• ABM event engagement: Reinforce campaigns around webinars, conferences, or sales meetings with timely gifts.

• ROI tracking: Measure how gifting contributes to pipeline and conversion rates.

Pricing:

Get in touch to find out more.

9. Reachdesk

If gifting is a core part of your ABM strategy, Reachdesk is another sales and marketing platform that helps B2B teams engage with prospects or customers through gifts and direct mail.

The ABM tool lets you measure the impact of gifting on your ABM metrics so you can spend your budget wisely.

Reachdesk ABM use cases:

• Data-driven gifting: Integrate with CRM and marketing automation platforms to trigger gifts based on campaign milestones.

• Pipeline acceleration: Use gifts to convert stalled deals or re-engage cold accounts.

• Global scale: Send gifts and direct mail across multiple regions with ease.

• Budget accountability: Track spend and ROI per campaign to justify gifting investment.

Pricing:

Get a demo to learn more.

10. Metadata.io

Account-based marketing company, Metadata.io, leverages AI to drive qualified leads and revenue growth.

It automates creating and optimising targeted campaigns across various channels, such as paid search and social media. 

Metadata.io ABM use cases:

• Automated ad targeting: Launch and optimise campaigns across paid search, social, and display.

• Lead quality improvement: Enrich captured leads with firmographic and intent data.

• Revenue-focused reporting: Track pipeline contribution and revenue outcomes, not just clicks.

• Experimentation at scale: Test creative, copy, and targeting variations automatically.

Pricing:

Book an intro call to find out more.

11. Leadfeeder

Leadfeeder is a lead generation and website analytics tool that helps B2B marketers identify companies that visit their websites.

It provides valuable ABM insights such as website visitors’ behaviour, allowing you to engage with high-value prospects and customers.

Leadfeeder ABM use cases:

• Website visitor identification: Surface anonymous traffic and match it to company data.

• Prioritisation for sales teams: Push the warmest website leads directly into your CRM.

• Behaviour insights: Understand what pages and content your key accounts consume.

Pricing:

Starts at €99 per month, paid annually.

12. LeanData

LeanData is a lead routing and management software that helps B2B sales and marketing teams improve efficiency and productivity.

It automates the process of routing leads to the right sales reps and provides insights into lead engagement and conversion.

Leandata ABM use cases:

• Accurate account routing: Ensure leads from target accounts always go to the appropriate rep.

• Sales productivity: Reduce wasted time by automating repetitive lead assignment tasks.

• Account-level reporting: Gain visibility into account engagement across campaigns.

• Drag-and-drop workflows: Build complex lead-routing rules without developer support.

Pricing

Get a demo to learn more.

13. Personyze

Account-based marketing platforms like Personyze are a fantastic way for B2B marketers to deliver personalised experiences to website visitors and customers.

It provides advanced segmentation and targeting capabilities, letting you deliver personalised content, recommendations, and offers based on visitors’ behaviour and interests. 

Personyze ABM use cases:

• Dynamic content personalisation: Serve different web experiences to visitors from target accounts.

• Behaviour-based offers: Use real-time data to customise recommendations and calls-to-action.

• Cross-channel consistency: Ensure personalisation extends from your website to email campaigns.

• Segmentation depth: Build micro-segments based on behaviour, demographics, and firmographics.

Pricing:

Starts at $250 per month.

14. EngageBay

EngageBay is an all-in-one marketing, sales, and service platform that helps you automate and streamline customer interactions.

It’s a good choice as an account-based marketing tool because it provides a CRM, marketing automation, and helpdesk solution in one platform. 

Engagebay ABM use cases:

• Affordable all-in-one: Access CRM, email marketing, and automation in a single platform.

• Landing page testing: Run A/B tests to optimise account-specific landing experiences.

• Email campaign personalisation: Use templates and automation to tailor outreach.

• Customer lifecycle tracking: Align marketing and sales touchpoints in one system.

Pricing:

Starts from $12.74 per user per month.

15. Wrike

One integral account-based marketing service is aligning sales and marketing. Wrike does just that! It’s a project management and collaboration tool that helps teams plan, execute, and track their projects. 

It provides a centralised platform for managing tasks, deadlines, and resources, helping teams collaborate more effectively and improving productivity in executing campaigns.

Wrike ABM use cases:

• Sales-marketing alignment: Use shared boards and tasks to coordinate campaign execution.

• Automated workflows: Standardise campaign launches and reporting processes.

• Campaign tracking: Monitor progress of ABM initiatives across departments.

• Custom reporting: Tailor dashboards to ABM KPIs and milestones.

Pricing:

Starts from $10 per user per month.

16. Mailtastic

Last on our list of account-based marketing software is Mailtastic - an email signature marketing platform that helps promote your brand and create ABM campaigns through employees’ email signatures.

It provides a centralised platform for managing email signatures, enabling businesses to promote content, offers, and events.

Mailtastic ABM use cases:

• Targeted email signature banners: Promote ABM content directly in daily email communication.

• Segmented campaigns: Tailor signature banners by industry or account segment.

• Low-friction touchpoint: Increase visibility without additional emails.

• Campaign measurement: Track clicks and conversions driven by signature campaigns.

Pricing:

Free trial to test it out. You can request to see the pricing on the Mailtastic website.

What is account-based marketing software?

Account-based marketing software helps sales and marketing teams automate the process of identifying target accounts while nurturing the ones most likely to convert. 

In practice, ABM tools help generate leads that fit your ICPs, create messaging that resonates with buyers, personalise the user journey, and encourage potential customers to move down the ABM funnel and spend with your company over time. 

Typically, account-based marketing involves: 

• Account selection.
• Planning.
• Engagement.
• Reporting.

With ABM, you can do all of them at scale.

Conducting ABM campaigns at scale requires marketing and sales to align. Working together to target high-value companies, also known as accounts, and personalising their campaigns is the best way to achieve ABM success. 

With a good ABM platform, achieving this alignment and seeing the results of ABM activities is easier. 

ABM software automates the most time-consuming activities and provides the right data on target accounts to personalise your campaigns.

With the best tools, you can do almost everything in your ABM strategy, including the following: 

• Display advertisement.
• Social advertisement.
• Content syndications. 
• Email campaigns.
• Corporate gifting.

2025 US market leaders in ABM

In the US, there are certain platforms that dominate the ABM landscape. This is due to their data, integration depth and breadth, AI-powered insights and compliance.

Here are some of the top tools to consider on this list and why:

• Terminus for their multichannel orchestration.
• 6Sense for their predictive insights that aid with forecasting.
• Cognism for its global data (particularly strong in the US and Europe) and CCPA compliance.
• ZoomInfo for the US-centric data.

Which tool is best for account-based marketing? 

Don’t compromise on data quality and accuracy!

If you’re looking for an account-based marketing tool that gives you:

• The ability to do 1:1, 1:few and 1:many ABM programs.
• More mobile numbers that go through to the right contacts. 
• More confidence when prospecting. 
• More targeted lead lists.
• And more incoming revenue.

Then Cognism is for you. Click 👇 to get your data today.