8 Best Data Enrichment Tools for Salesforce [2026]

Salesforce data enrichment tools are software platforms that help you update your Salesforce records.

That might mean updating an outdated company email address or enriching your CRM with valuable phone numbers for cold calling.

Armed with this up-to-date information, marketing and sales teams can create highly targeted outreach and ultimately leverage the data to see deals through to closed-won.

Below, you’ll find the seven best enrichment tools that integrate with Salesforce. You’ll get a breakdown of their features and pricing so you can choose the right one for you.

1. Cognism

Your Salesforce data is decaying faster than your team can fix it. Cognism data enrichment for Salesforce keeps your records complete, accurate, and ready to act on — without manual cleanup.

Features:

• CRM health dashboard: See the state of your Salesforce data before you enrich a single record. The CRM health dashboard gives you a live view of completeness gaps across your leads and contacts — broken down by persona, segment or region — so you know exactly where to focus.

• Instant enrichment: The moment a new lead or contact is created in Salesforce, Cognism automatically enriches it. Records are complete and usable before your team even opens them.

• Scheduled enrichment: Set recurring daily, weekly or monthly jobs to keep priority Salesforce contacts accurate over time. No manual effort. No clean-up projects. Just a Salesforce org that stays in good shape.

• One-Off enrichment jobs: Launching a campaign from Salesforce? Running a territory push? Kick off a targeted enrichment job on demand and get the records you need updated, fast.

• Field-level controls: Decide exactly which Salesforce fields Cognism can — and can’t — update, including custom fields. Sensitive fields, such as record owner or lifecycle stage, remain untouched unless you explicitly allow them.

• Custom criteria and persona filters: Not every Salesforce record is worth enriching. Target jobs by persona, region, account segment or any CRM field so credits go to the contacts most likely to drive pipeline — not wasted across your whole org.

Check out Cognism’s DaaS solution for data synced with your CRM, CDP, or data warehouse at scale.

Frank, Bright & Abel gained a consistent 97% email deliverability rate after integrating Cognism with their Salesforce instance.

Michael Coleman, Business Development Director, said:

“We’ve invested heavily in Salesforce, and any new tools we buy must be native to it. B2B prospecting used to be a drain. With Cognism, I can export lists at the click of a button directly into Salesforce. It’s that simple. ”

Read the full case study

Michael Coleman
Business Development Director @Frank, Bright & Abel

97%

email deliverability rate.

Pricing

• Cognism’s data enrichment starts at $12,000 anually (on a two-year contract), coming with 25,000 credits, with the option to add more on.
• Cognism’s credit packages are generous but also transparent to avoid credit burn. 1 credit = 1 contact record.

For more information, check out the Cognism pricing page, or skip ahead and sign up for a demo.

Take Cognism for a live demo

2. Lusha 

Lusha is a B2B sales intelligence platform that provides contact and company data enrichment for sales, marketing and recruitment teams.

It integrates with Salesforce to enrich CRM records with business contact details and company information, helping teams reduce manual research and improve prospecting workflows.

Businesses evaluating Lusha data enrichment for Salesforce should note that while it offers straightforward CRM enrichment and lead capture, some advanced capabilities, such as CRM enrichment and data sync, are reserved for higher-tier plans. 

Best features

• Allows prospecting with basic data types and filters.
• Email sequence automation.
• Intent signals for enterprise clients.
• CSV enrichment.

Pricing

•  Lusha offers a free plan with limited monthly credits, alongside Pro, Premium and Scale plans with increasing data allowances and functionality.

• Pricing varies depending on the number of users, credits and integrations required.

• Salesforce CRM enrichment features are typically available on higher-tier subscriptions. 

3. ZoomInfo

One of the better-known and more expensive tools, ZoomInfo is a B2B database platform that offers several lead-generation features in addition to its core offering: contact and company data.

Marketing OS, its marketing platform, comes with data-enriched forms and a lead capture feature that asks inbound leads for their email addresses. It then automatically enriches the form with important information, such as a job title or name.

ZoomInfo data enrichment for Salesforce allows users to connect both tools for ongoing CRM data enrichment and other capabilities, such as automated alerts that notify account owners when an account is updated.

Best features

• Contact and company data.
• Salesforce enrichment.
• Auto-enrichment.
• Account-based marketing.
• Sales engagement tools.
• Data enrichment workflows.
• Enrich APIs and Webhooks.

Pricing

• Marketing OS: Reach out for a custom quote.

Cognism vs ZoomInfo - which is best for your needs? Click the link to find out more.

4. Clay

Clay is a data enrichment tool designed to help sales teams automate manual lead research, list building, and CRM enrichment.

Their platform consolidates 75+ data providers through waterfall enrichment in one credit-based marketplace, allowing you to review several sources simultaneously.

Claydata enrichment for Salesforce is one of many CRM integrations available, but only Pro Plan users can utilise it ($800 per month).

Clay sources data using web scraping and a waterfall data vendor method, which may lead to compliance uncertainties around data origin and regulatory adherence.

Best features

• Access to 50+ data providers.
• People and company search.
• Web scraping.
• AI research assistant.
• AI message drafting.

Pricing

Credit-based pricing tiers:

• Free: 100 credits per month.

• Starter: $149 per month.

• Explorer: $349 per month.

• Pro: $800 per month (includes CRM integrations).

• Enterprise: Contact them for custom pricing.

Cognism vs Clay - how do they compare? Hit the link to find out more.

5. Gong

Gong is one of the top Salesforce data enrichment platforms. Its main purpose is to capture and analyse customer interactions, and help marketers and salespeople improve their emails and sales phone calls.

With the Salesforce integration, you can view this conversational data — such as topics mentioned, call stats, talk duration, and call transcripts — within the Salesforce platform, under the associated contact, account, or lead.

Further, you can set up enrichment workflows to automatically enrich Salesforce with Gong’s data on an ongoing basis.

If you’re after email addresses, Gong isn’t for you — as a conversational intelligence tool, it doesn’t provide contact data.

Best features

• Conversational intelligence.
• Customer interaction analysis.
• Data-driven coaching.
• Call recordings and transcripts.
• Salesforce data enrichment.

Pricing

• Priced per user.
• Reach out for a custom quote.

6. Crunchbase

Crunchbase is a B2B database for investors, marketers, and sales professionals seeking information about their ideal customers.

The platform offers data covering company activities, leadership insights, funding, firmographics, and more, for thousands of businesses.

For CRM enrichment, you can connect Crunchbase with Salesforce and schedule enrichment tasks that automatically keep your Salesforce data fresh.

You can also use Crunchbase’s filters to build targeted sales prospecting lists with contact data and export them to Salesforce.

Best features

• B2B company profiles.
• Prospecting list builder.
• Funding data.
• Salesforce enrichment.
• Sales outreach tools.
• Real-time alerts.
• Market intelligence.

Pricing

• Crunchbase Pro: $49 per month.

• Enterprise: Reach out for a custom quote (includes CRM integrations).

Who are the top Cognism competitors? Click the link to find out.

7. HG Insights

HG Insights provides in-depth intelligence on technology stacks and IT spending patterns, enabling sales and marketing teams to prioritise high-converting accounts based on their tech profile.

The platform delivers real-time market intelligence directly within Salesforce, supporting smarter targeting and more strategic decision-making.

Best features

• Bi-directional sync between HG Insights and Salesforce to ensure data consistency.

• Granular visibility into prospects’ technology use and IT budgets.

• AI-powered assistant for streamlined use of technology intelligence within Salesforce workflows.

• Native integrations with Salesforce, HubSpot, and the ability to export target account lists.

Pricing

• Custom pricing based on business needs.

• Revenue Growth Intelligence Platform: Core platform access with AI Co-Pilot and CRM integrations.

• Enterprise Data Fabric: Tailored solutions offering API access and data warehouse integration.

8. Apollo.io

Apollo.io combines a B2B contact database with sales engagement and CRM enrichment capabilities, making it a popular choice for teams looking to source prospect data and automate outreach from a single platform.

It integrates with Salesforce to enrich contact and company records, although many enrichment features operate on a credit-based model.

For businesses comparing Apollo vs Salesforce for data enrichment, it’s worth remembering that Salesforce is the CRM, while Apollo acts as an external data provider that supplies and updates records within it. 

Best features

• Sequence automation.
• Buying intent and intent filters.
• Data enrichment.
• Sales call transcriber, analyser, and insight extractor.

Pricing

• Apollo.io offers a free plan with limited credits, as well as paid Professional and Organisation plans that unlock additional contacts, enrichment credits, automation features, and integrations.

• Businesses with large Salesforce databases should consider ongoing credit consumption when evaluating long-term enrichment costs.

Salesforce data enrichment FAQs

How to ensure high adoption rates of the data enrichment tool among sales reps?

The best way to drive adoption is to remove the extra work.

Sales reps shouldn’t have to open another tool, run manual searches or update CRM fields themselves. Enrichment works best when it happens inside the CRM, automatically.

With Cognism, teams can enrich records when they enter Salesforce, run scheduled enrichment jobs or refresh priority records on demand. That means contacts, accounts and leads can be updated with fields such as business emails, mobile numbers, job titles and company data without rep intervention.

This gives sales teams accurate, current information where they already work. Reps can open a record and act with confidence, rather than spending time checking whether a contact is still in role or whether a phone number is usable.

When enrichment is built into the workflow, adoption becomes much easier. Sales teams get the value without changing how they work.

Give your sales team Salesforce CRM data they can act on. Speak to Cognism’s data experts today.