My list building time has decreased by 99.5%. If Cognism disappeared, I’d have to hire someone to do it which involves the added expenditure of paying a salary.
99.5%
decrease in list building time
Our outbound team conducted a blind test: some team members were given Cognism’s data and some data from our existing supplier. Our core evaluation was to measure how many contacts led to a successful connection, but also how many of them resulted in an opportunity. I can confidently say that the number of Cognism contacts that successfully qualified to a revenue generating opportunity and moved through the buying journey was higher. This ultimately convinced the wider business and senior stakeholders to switch to Cognism.
$81k
worth of opportunities in 2 weeks
The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.
8
saw ROI in 8 weeks
70%
achieved target with 70% fewer calls
Our current stack comprises ZoomInfo, Lusha and Cognism. We use Tray.io as a data orchestration layer; this allows us to connect to each provider via an API and to source accounts and contacts from them. When bringing Cognism back into the stack we also looked at other prospective companies that operate in the space, such as Seamless.ai and Salesintel. However, we decided to partner with Cognism due to the vast quality and coverage of the dataset for our target segments.
We set up a test for Cognism, ZoomInfo, Lusha and LeadIQ, based on the same data set of 2,000 contacts. Cognism returned 89% of those contacts with an email and a phone number... we immediately saw there was a big gap in performance between Cognism and the other tools
ROI
in 2 days
2-3
qualified leads per rep
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