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We considered ZoomInfo and Lusha. After trialling all three platforms, Cognism’s US data outperformed the others. I also found the UX/UI of the platform easier to understand. Thirdly, Cognism’s Intent Data partnership with Bombora was the final piece of the jigsaw. All of these collective features ultimately led to our decision to have Cognism as our B2B data vendor of choice.
Our outbound team conducted a blind test: some team members were given Cognism’s data and some data from our existing supplier. Our core evaluation was to measure how many contacts led to a successful connection, but also how many of them resulted in an opportunity. I can confidently say that the number of Cognism contacts that successfully qualified to a revenue generating opportunity and moved through the buying journey was higher. This ultimately convinced the wider business and senior stakeholders to switch to Cognism.
$81k
opportunities in 2 weeks
We did an evaluation and Cognism’s EMEA data was 10x better than ZoomInfo’s. Secondly, Cognism’s highly compliant B2B data saved us a lot of hassle when explaining to prospects where we obtained their contact details from.
60%
of all overall demos booked through Cognism
10%
cold call to demo conversion rate with intent data
Our current stack comprises ZoomInfo, Lusha and Cognism. We use Tray.io as a data orchestration layer; this allows us to connect to each provider via an API and to source accounts and contacts from them. When bringing Cognism back into the stack we also looked at other prospective companies that operate in the space, such as Seamless.ai and Salesintel. However, we decided to partner with Cognism due to the vast quality and coverage of the dataset for our target segments.
We set up a test for Cognism, ZoomInfo, Lusha and LeadIQ, based on the same data set of 2,000 contacts. Cognism returned 89% of those contacts with an email and a phone number... we immediately saw there was a big gap in performance between Cognism and the other tools
ROI
in 2 days
2-3
qualified leads per rep
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