Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales

20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
Explore other resources
Show me
All
All
Books & Reports
Campaign
Checklists & Templates
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Posts on content-marketing

The Beginner’s Guide to LinkedIn Marketing
LinkedIn is the go-to social network for B2B. We’ve created this detailed LinkedIn marketing guide to help you build your audience on this platform.

Beyond Awareness: Crafting Memorable B2B Marketing
Marketing is only effective if it's memorable. But with so much competition - that's a challenge. Click to read how to create memorable B2B marketing.

How to Build and Scale a B2B Marketing Media Engine
What is a B2B marketing media engine? How do you build and scale it? Find out more in this article, with insights from Cognism's marketing leaders.

The Ultimate Guide to eBook Marketing: Revised Strategies for 2024
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook philosophy.

SEO Basics: The Ultimate SEO Guide for Beginners
Need help with the SEO basics? This beginner's guide to SEO has it all, from keyword research to on-page/off-page and tools. Click to start learning!

5 Best Google SEO Tips to Boost Your Content’s Rankings
Here are 5 best Google SEO tips to boost your content's rankings and attract more organic traffic. Click to see the tips.

Content Marketing for Lead Generation: How to Convert Leads in 2024
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!