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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.

Sales

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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Posts on content-marketing

How to improve your B2B blog layout
During our 2022 rebrand, we decided to experiment with our blog page and homepage layout. We learnt a few things we want to share with you. Find them here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Product-Led Content: The Ultimate Guide
The definitive guide to product-led content. Definitions, explanations and how to create a successful product-led strategy.
SEO and blog content: where do they fit in a demand gen strategy?
SEO and blog content aren't dead. That's just facts. And in this article, you'll find out how they fit within your wider demand gen strategy.
How to ungate your content (by segment)
You can't ungate content overnight; you have to follow a process. Read this blog on ungating content, with insights from Cognism's marketing leaders.
How to grow a B2B marketing podcast
Thought about starting a B2B marketing podcast? We interviewed Fernando Amaral, Marketing VP at Landbot. He'll tell you everything you need to know.
Personal branding: 7 steps to moulding your team into B2B Beckhams
Senior SEO & Content Executive, Greig Robertson, breaks down how your organisation can leverage personal branding to grow reach and brand loyalty.
Content repurposing guide
Content is king. Time to take it to the next level with content repurposing. Click to discover insights from Cognism's experts.
How to generate content leads that convert
Cognism's Global Head of Demand Gen shares his process for creating and promoting content that drives revenue. Click for unmissable B2B marketing insights!

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