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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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What is Cold Calling? Biggest Challenges Solved + Resources
Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!
All You Need to Know to Succeed as an SDR in France
All You Need to Know to Succeed as an SDR in France
Moving your SDR team into France? Or you're a new rep working in France? Here's your playbook for successful prospecting in France.
How to Be a Successful SDR in DACH
How to Be a Successful SDR in DACH
Are you going to be an SDR in DACH? Here’s all you need to know to be successful doing outbound in this region, from someone already doing it.

Sales

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Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
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Email Funnel: Strategy, Examples and Template
Discover how to align your email funnel with your customer journey for faster conversions. This guide covers the definition & strategy with examples!
What is lead nurturing?
What is Lead Nurturing? 10 Actionable Tips for Success
Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

The Top B2B Marketing Podcasts
The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
Email Marketing Campaigns v1-02
How to Create an Email Marketing Campaign + 12 Examples
Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

Lead Generation

Inbound vs outbound marketing_Resource card
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
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11 Sales Goals & Examples to Boost B2B Pipeline Performance
Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.
Buy Business Leads: 17+ Ultimate Places to Try in 2024
Buy Business Leads: 17+ Ultimate Places to Try in 2025
Want to buy business leads online for your business but are unsure where or how to get them? We’ve compiled a list of the top places selling leads.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on content-marketing

The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
LinkedIn Marketing: Comprehensive Guide for 2025
Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.
Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
10 B2B Content Marketing Ideas To Try In 2025
These 10 B2B content marketing ideas will take your strategy to another level. Click for insights into communities, videos, podcasts, TikTok and more.
The Ultimate Guide to eBook Marketing: Strategies for 2025
eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.
B2B Influencers: How to Find and Work With Them
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
How Can Marketing Help Sales? (Without Taking Orders)
B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?
Updating Our SEO Strategy: Money Keywords
What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!
B2B Content Repurposing: Ultimate Guide With Examples
Looking to make the most of your B2B content? This comprehensive guide on content repurposing offers actionable insights and inspiring examples.

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