Cognism | Blog | Connect | Content Marketing

B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Enterprises are pivoting towards DaaS in increasing numbers. This piece uncovers why and how Cognism can help businesses achieve their data goals.

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Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Cold Calling

What is B2B Telemarketing and How to Do It?

Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

How To Find Someone’s Phone Number [7 Ways]

Discover 7 proven methods and tools to find anyone’s phone number. A complete guide to boosting your connection rates and improving cold calling success.

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Sales

What is B2B Telemarketing and How to Do It?

Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.

B2B Lead Nurturing Tips for Sales-Ready Leads

Discover best practices, benefits & best times for lead nurturing in this helpful guide. Click for actionable tips sales & marketing can implement today!

How to Create a Target Account List

Crafting a target account list is essential for sales and marketing. Learn how to effectively compile a list that aligns with your business goals!

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Demand Generation

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

10 ChatGPT Marketing Examples to Improve Your Workflows

If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

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Lead Generation

Webinar Lead Generation: Fix Low-Intent Leads for Good

Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.

11 Sales Goals Every Manager Needs to Know

Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

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Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

12 B2B Content Marketing Ideas to Drive Engagement in 2025

Are you stuck on how to increase engagement and revenue with your B2B content marketing? Click to see 12 ideas from the best in the business!

The Top B2B Marketing Podcasts for 2025

Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.

LinkedIn Marketing: Comprehensive Guide for 2025

Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.

Content Marketing for Lead Generation: How to Convert Leads in 2025

How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!

The Ultimate Guide to eBook Marketing: Strategies for 2025

eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.

B2B Influencers: How to Find and Work With Them

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

Updating Our SEO Strategy: Money Keywords

What are money keywords? How do you find them? Why are they vital for marketing and revenue? Get the answers in this deep dive into conversion SEO!