Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
![UserEvidence Case study](https://www.cognism.com/hubfs/UserEvidence%20Case%20study%20graphics_resource%20card.png)
UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence’s reasons for switching to Cognism: more email data, better email data and a great user interface. For more info, read our case study.
Sales
![LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps-resource card](https://www.cognism.com/hubfs/CONTENT_23_BLOG%20GRAPHICS_KATE_LI%20Voice%20Notes_resource%20card.png)
How to Stand Out in Sales With LinkedIn Voice Messaging
Elevate your sales game with LinkedIn voice messaging. Find out how to use your voice to connect with prospects and stand out from the crowd.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
![How to Pivot From Lead Gen to Demand Gen: a CMO's Guide](https://www.cognism.com/hubfs/pivot-lead-gen-demand-gen-card.png)
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
Lead Generation
![Resource card-Email finder tools_Resource card](https://www.cognism.com/hubfs/Resource%20card-Email%20finder%20tools_Resource%20card.png)
18 Top Email Finder Tools to Export B2B Email Addresses (2024)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on content-marketing
![](https://www.cognism.com/hubfs/The%20top%20B2B%20marketing%20podcasts_Resource%20card-1.png)
The Top B2B Marketing Podcasts for 2024
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
![](https://www.cognism.com/hubfs/How%20to%20do%20brand%20marketing%20right_Resource%20card.png)
What is Brand Marketing? Definition, Examples, Strategy
In this comprehensive guide, we dive into B2B brand marketing, explore why it’s so important, and provide actionable strategies that drive results.
![](https://www.cognism.com/hubfs/The%20Beginner%E2%80%99s%20Guide%20to%20LinkedIn%20Marketing_Resource%20card%202.png)
LinkedIn Marketing: Comprehensive Guide for 2024
Discover everything you need to know about LinkedIn marketing in this tactical guide! Click for insights on how it works, strategies and best practices.
![](https://www.cognism.com/hubfs/Beyond%20Awareness%20Crafting%20Memorable%20B2B%20Marketing_Resource%20card.png)
B2B Brand Awareness: How to Craft Memorable Campaigns
How do you build B2B brand awareness? How do you make your brand memorable? How do you measure success? Click for tips on crafting winning campaigns.
![](https://www.cognism.com/hubfs/Gated%20vs%20ungated%20content%20the%20great%20marketing%20debate_Resource%20card.png)
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
![](https://www.cognism.com/hubfs/Ungated%20Content%20Why%20It%20Brings%20in%20Better%20Leads_Card.png)
Ungated Content: Why It Brings in Better Leads
Discover why ungated content wins the ungated vs gated content debate with insights from Cognism’s DG team. Click to uncover a new world of targeted leads!
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Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS marketing funnel is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.