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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
11 Must-Have SDR Tools to Drive More Sales_Resource card-1
10 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 11 must-have tools that will help drive more sales and increase productivity.
View all Cold Calling

Sales

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Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Cross-Channel Engagement - the Recipe for Closing Deals_Resource card
Cross-Channel Engagement: the Recipe for Closing Deals
Cross-channel engagement across different decision-makers is the power to win outbound. Why? We're in a new era of selling. Find out more in this article.
Sales Incentives: 5 Ideas to Motivate Your Team
Sales Incentives: 5 Ideas to Motivate Your Team
Incentivising SDRs is key to their motivation but what are the best ways to do it? Here are 5 sales incentive ideas to get your team fired up and winning.
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Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

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How to Do Brand Marketing Right
Brand marketing is crucial yet misunderstood. Rather than just being logos and Pantone colours, real brand marketing can help you reach your future buyers
How to Build Category-winning Demand Marketing
How to Build Category-winning Demand Marketing
Building category-winning demand marketing isn't easy! Read on for insights on building a content machine and bringing your ICP into your value loop.
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
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Lead Generation

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Webinar Lead Generation: Is It Still Relevant?
Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
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Posts on revenue-operations
Streamlining Revenue Operations With Cognism’s Accurate Database
A tech-driven insurance brand, YuLife, uses Cognism’s highly-verified database to streamline revenue operations. Click to read the case study!
Sourcing GDPR-compliant Mobiles With Cognism
Epik8, a business development company, uses Cognism to source emails and GDPR-compliant mobile and direct dial numbers. Click to read the case study!
Overcoming Obstacles: How Cognism Moved Up-market in 8 Months
It took Cognism 8 months to start generating consistent revenue in the enterprise segment. We take a look at the obstacles they encountered along the way.
How Cognism Beats All Benchmarks For Comply Advantage
An AI-driven financial crime risk technology company uses Cognism to attain ROI in record time. Click to read the case study.
Do You Know How Out-of-date Your CRM is?
If the information in your CRM isn’t up-to-date, you could be leaving money on the table. But help is at hand. Click to see Cognism's guide to CRM data.
Introducing Cognism's Guide to RevOps
RevOps is a big new trend in B2B, but it’s more than just a name. It delivers huge benefits if done right. Master the art of RevOps with Cognism's guide.
Why Your Revenue Team Needs Contact Data
It's time for revenue teams to reap the many benefits that high-quality contact data can bring. It's time to get down and data! Click to find out more.
Generating Closed-won Deals After 2 Months With Cognism
GWI are a leading audience targeting company. Find out how they used Cognism to calculate their TAM, save prospecting time and close deals faster.
Revenue Operations Crash Course (Infographic)
RevOps is an emerging trend in B2B. Our infographic answers the key questions around revenue operations. Click here to view it.

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