Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

What is Cold Calling? Biggest Challenges Solved + Resources
Solve the biggest cold calling challenges with Cognism’s guide to mastering the B2B cold call. Click for valuable resources, tactics & more!
Sales

Mapping the B2B Buyer Journey: Strategies for Success in 2025
Want to improve your B2B buyer journey and leave a great impression? Click to learn the latest deal-closing strategies for better customer journeys.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

The Top B2B Marketing Podcasts for 2025
Listen to the best marketing minds share hints, tips, & hacks. See the list of top B2B marketing podcasts, including Revenue Champions, Exit Five, & more.
Lead Generation

B2B Lead Generation Software: 30 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on revenue-operations
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Data Hygiene Checklist: Ensure Your Data is Clean & Reliable
Tired of dirty data wrecking your pipeline? We’ve got the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips!

What is a Revenue Operations Manager?
Learn what a Revenue Operations Manager is and how they contribute to a company’s success. Explore the skills and functions of this vital role.

8 Revenue Operations Metrics for Driving Business Growth
Discover the key revenue operations metrics to propel your business growth. This guide breaks down the essential KPIs to track.

How the RevOps Flywheel Reduces Buying Friction
What is the RevOps flywheel and how does it transform business growth? This guide explains how it works and how it reduces buying friction.

8 RevOps Best Practices for Driving Revenue Growth
Discover the top RevOps best practices that can drive revenue growth for your business. This guide outlines essential strategies for success.

How to Build the Perfect Revenue Operations Team Structure
Discover how to create an effective revenue operations team structure that drives results. This guide outlines essential roles and best practices.

RevOps vs. Sales Ops: What’s the Difference?
Confused about RevOps and Sales Ops? This guide breaks down the key differences, roles, and how they can work together to achieve business success.