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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.

Sales

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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Posts on revenue-operations

Overcoming obstacles: How Cognism moved up market in 8 months
It took Cognism 8 months to start generating consistent revenue in the enterprise segment. We take a look at the obstacles they encountered along the way.
Instant value gains with Cognism’s premium data
An AI-driven financial crime risk technology company uses Cognism to attain ROI in record time. Click to read the case study.
Do you know how out-of-date your CRM is?
If the information in your CRM isn’t up-to-date, you could be leaving money on the table. But help is at hand. Click to see Cognism's guide to CRM data.
Introducing Cognism's guide to RevOps
RevOps is a big new trend in B2B, but it’s more than just a name. It delivers huge benefits if done right. Master the art of RevOps with Cognism's guide.
Why your revenue team needs contact data
It's time for revenue teams to reap the many benefits that high-quality contact data can bring. It's time to get down and data! Click to find out more.
Generating closed-won deals after 2 months with Cognism
GWI are a leading audience targeting company. Find out how they used Cognism to calculate their TAM, save prospecting time and close deals faster.
Revenue operations crash course (infographic)
RevOps is an emerging trend in B2B. Our infographic answers the key questions around revenue operations. Click here to view it.
Webinar recap: the evolving role of RevOps
Find out how to align sales and marketing for more revenue with this recap on Cognism’s RevOps webinar. Click to see 5 key takeaways on RevOps.
13 RevOps questions - answered!
Read our Q&A with Antoine Cornet, Cognism’s Revenue Operations Manager. Need to know how to implement a successful RevOps strategy? Click here!

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