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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
10 of the Best Voicemail Scripts for Cold Calling in 2022_Card
10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
What is Sales Development Representatives (SDR) Role-03-2
What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!

Sales

How to modernise the sales funnel_Resource card copy
The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.
How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism_resource card
How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism
Find out how Planixs uses Cognism’s B2B data to save admin time, track outbound efforts, and identify intent to buy. Read the case study now!
How to Find and Connect with Targeted Prospects
How to Find and Connect with Targeted Prospects
Finding targeted prospects has always been a challenging part of the B2B sales process. Get six top tips courtesy of Better Proposals.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

SaaS Demand Generation for Turbocharged Growth
SaaS Demand Generation for Turbocharged Growth
Revolutionise your marketing with our SaaS demand generation insights. Engage better and convert more. Click to read our comprehensive guide!
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What is Drip Email Marketing? Strategy, Tips & Examples for 2024
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
PPC 101: The Ultimate Guide to Pay-Per-Click Marketing
PPC 101: The Ultimate Guide to Pay-Per-Click Marketing
Get quick returns with this in-depth guide to pay-per-click marketing! You’ll get an overview of PPC platforms, ad formats, and best practices.

Lead Generation

Lead Enrichment Tools_Resource card
13 Lead Enrichment Tools: List of the Best for 2024
Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!
Best B2B Data Enrichment Tools
10 B2B Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!
b2b target audience_Resource card copy-1
How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on marketing

How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.
23 Top B2B Marketing Tools For Successful Teams [2024]
Cognism's marketing team has curated a list of their top B2B marketing tools. If you're a digital marketer looking for software, check out our selection.
10 B2B Marketing Metrics & KPIs to Measure and Improve
The key to more revenue lies in your B2B marketing metrics. Click to see the 10 most important marketing metrics and KPIs that your CEO really cares about.
8 Account-Based Marketing Examples to Take Inspiration From
Take a look at some of the best account-based marketing examples from industry leaders and get inspired when creating your own. Click to see 8 examples!
What is Account Based Marketing (ABM)? 2024 Strategic Guide
Account-based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
10 Account-Based Marketing Tactics for Better Sales in 2024
Click for 10 tactical account-based marketing tactics to target B2B buyers & boost ROI, including personalised content, video marketing & gifting.
5 Best B2B Contact Database Providers for Sales and Marketing
The best B2B contact databases are accurate and compliant. Choose your B2B data provider to deliver better marketing campaigns to your target audience.
Sales Funnel Leakage: How to Prevent and Fix It?
Learn how to prevent sales funnel leakage by identifying root causes and improving lead management practices.
What is an ABM Funnel? Features & Steps to Create One
Click to read this guide on how a personalised ABM funnel can help teams identify key accounts, boost sales and close deals.

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