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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Ultimate Cold Calling Script for CFOs
The Ultimate Cold Calling Script for CFOs
Cold calling CFOs can be daunting. But nobody expects you to be a finance expert. You just need a tailored script. Find out more in this article.
The ultimate FAQ to get your cold calling mojo back
The Ultimate FAQ to Get Your Cold Calling Mojo Back
Have you lost your cold calling mojo? Morgan Ingram is here to help. He recently sat down with volunteers to answer their burning questions.
The Ultimate Cold Calling Script for Revenue Operations
The Ultimate Cold Calling Script for Revenue Operations
Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.

Sales

Four-Day Week Trials: Could it Work for Sales?
Four-Day Week Trials: Could it Work for Sales?
Revolutionary trials are taking place to test a four-day working week - but could it work for sales organisations? Click to here from our sales experts.
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Reframing the Meaning of Hard Work in Sales
Any sales role requires hard work and discipline. But, it also requires a productive approach. Find out more featuring insights from Nick Cegelski.
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Prioritising Growth in Startups
Growth is arguably the most important goal for any startup. Without growth, the new business is likely to fail. Click to read how to prioritise growth.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

How to Use Humour in B2B Marketing
How to Use Humour in B2B Marketing
At first, humour and B2B marketing may not appear connected. But, it's the opposite. Find out why using humour is important, with insights from our team.
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Where Are B2B Marketing Leaders Investing Their Budget?
Click to read where three B2B marketing leaders are choosing to invest their marketing budgets and the trends they're expecting to emerge.
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The Ultimate Demand Gen FAQ List
We get asked a lot of questions about our leading demand generation strategy. So, here they are. Our most frequently asked questions, answered in detail.

Lead Generation

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The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
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Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
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Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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Posts on marketing

Prioritising Growth in Startups
Growth is arguably the most important goal for any startup. Without growth, the new business is likely to fail. Click to read how to prioritise growth.
Risky Business: Giving CMOs Permission to Fail
To be on the cutting edge, you need to be different. To be different, you need to take some risks. Click to read more on why CMOs need permission to fail.
How to Use Humour in B2B Marketing
At first, humour and B2B marketing may not appear connected. But, it's the opposite. Find out why using humour is important, with insights from our team.
Where Are B2B Marketing Leaders Investing Their Budget?
Click to read where three B2B marketing leaders are choosing to invest their marketing budgets and the trends they're expecting to emerge.
The Ultimate Demand Gen FAQ List
We get asked a lot of questions about our leading demand generation strategy. So, here they are. Our most frequently asked questions, answered in detail.
How to Enhance B2B Marketing Campaigns
What's the secret to a killer B2B marketing campaign? What should you do to give it a boost? Find out all in this blog with insights from Cognism's team.
PeerNova excels with Cognism in the US & EMEA
US technology innovator on a mission to empower financial institutions uses Cognism's data to excel in the US & EMEA. Click to read the case study!
Building and scaling your B2B marketing media engine
B2B marketing teams are beginning to act more like media companies - and Cognism is joining them! Find out more in this article.
Lead Gen to Demand Gen: How to Manage a Marketing Campaign
When switching from a lead gen strategy to demand generation, marketing campaigns look a bit different. Click to read how to run a DG marketing campaign.

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