Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
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Pain Point Discovery: 5 Essential Questions to Ask Your Prospects
In B2B cold calling, discovering your prospects' pain is all about the questions you ask. Click to read Cognism's 5 essential discovery questions!
Sales

What is a Sales Funnel? And how to build one for 2023.
Boost sales conversions with a strategic sales funnel! Click to learn how to build sales funnel stages for 2023 with examples and a downloadable template.

Webinar
Real world examples from live cold calls.
Live coaching and training from Morgan and Dave.
Demand Generation

Demand Generation Examples: 8 Tactics That Actually Work
Create demand for your product or service with 8 demand generation tactics that actually work. This blog post includes examples of each tactic.
Lead Generation

What is a Sales Funnel? And how to build one for 2023.
Boost sales conversions with a strategic sales funnel! Click to learn how to build sales funnel stages for 2023 with examples and a downloadable template.
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Posts on marketing

Updating Our SEO Strategy: Money Keywords
SEO strategy is always evolving - and we just updated ours! Introducing money keywords - click to read what they are and how we implemented them.

What Is a Marketing Qualified Lead (MQL)?
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.

Building Successful Trigger Marketing Campaigns: A Step-by-Step Guide
A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.

What Are Transactional Emails? 9 Examples to Help You Close Deals
Transactional emails are vital for increasing conversions, closing deals and retaining customers. Click to see 9 examples, courtesy of Dialpad.

Account Based Marketing Software: Top 16 Compared For 2023
Discover the best account based marketing software for 2023. Click to see how the best of the best compare & which to use for outstanding ABM success.

Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

How to Get CEO Buy-in for Marketing Ideas and Decisions
Marketers want to experiment and make bold decisions, but how do you get the CEO on-side? Click to read how to position marketing decisions to the CEO.