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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.

Sales

Dark Social Sales: What Does It Mean for Your Team? An image of two salespeople sitting at a desk
Dark Social Sales: What Does It Mean for Your Team?
Dark social doesn't just impact marketing. It can have an effect on the success of salespeople too! Click to find out what salespeople need to know.
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More Mobiles, Improved Platform Functionality: Last Quarter at Cognism
It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.
WhatsApp Sales: The Next Outbound Channel?_Resource card
WhatsApp Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

SDR Personal Branding: Tips to Build Your Brand in 2023_Resource card
SDR Personal Branding: Tips to Build Your Brand in 2023
The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.
How to Build a Demand Gen Machine From the Ground Up
How to Build a Demand Gen Machine From the Ground Up
Want to spark the engine of your demand gen machine? Alice de Courcy, Cognism CMO, breaks down her winning framework. Read our guide to get started!
B2B Influencers: How to Work With Them to Build a Media Machine
B2B Influencers: How to Work With Them to Build a Media Machine
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

Lead Generation

generate-leads
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.

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Posts on marketing

More Mobiles, Improved Platform Functionality: Last Quarter at Cognism
It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.
B2B Marketing for Technology Companies: 10 Strategies for 2023
How do you market a B2B technology company? What's best practice for marketers this year? Look no further - read our top 10 strategies!
Scaling Effective Lead Generation for ROCI’s Customers
ROCI, a lead gen agency that grows creative agencies, uses Cognism to consistently book meetings to collaborate with their clients. Click to read more!
B2B Influencers: How to Work With Them to Build a Media Machine
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
The Top B2B Marketing Podcasts for 2023
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
What Do CEOs Want From Marketing?
Marketers! Do you know what your CEO wants from you? If you're looking for insights, then read this blog. Featuring quotes from a host of B2B SaaS CEOs!
12 B2B Marketing Strategies for a Dynamic 2023
Looking for new B2B marketing strategies that actually work? Then you'll want to read this guide! It's packed with 12 of the best strategies for 2023.
What Do Sales Leaders Want From Marketing?
Ever wondered what sales leaders want from their company marketing team? Click to read exactly what these experts need and want from marketing.
Marketing Triggers: The Essential Guide for 2023
What is trigger marketing? Discover the definition and how to spot and use triggers to increase conversions in this definitive guide! Click to read.

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