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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Pain Point Discovery: 5 Essential Questions to Ask Your Prospects
Pain Point Discovery: 5 Essential Questions to Ask Your Prospects
In B2B cold calling, discovering your prospects' pain is all about the questions you ask. Click to read Cognism's 5 essential discovery questions!
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5 Phone Numbers List Providers In The US & Europe
Discover 98% accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best vendors to buy phone lists suited for your needs.
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.
View all Cold Calling

Sales

What is a sales funnel
What is a Sales Funnel? And how to build one for 2023.
Boost sales conversions with a strategic sales funnel! Click to learn how to build sales funnel stages for 2023 with examples and a downloadable template.
The Importance of the Qualitative Mindset in Sales_Card
The Importance of the Qualitative Mindset in Sales
Sellers need to focus on leads that’ll convert in order to build quality pipeline. This requires a mindset shift from quantity to quality. Find out more.
4 tried and tested SDR competition ideas to skyrocket your MB rate_Resource card (1)
12 Winning Sales Competition Ideas to Inspire Your Team
Discover 12 inspiring sales competition ideas for SDRs, AEs and teams. Read this blog for detailed strategies and their unique benefits.
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Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

Demand Generation Examples: 8 Tactics That Actually Work
Demand Generation Examples: 8 Tactics That Actually Work
Create demand for your product or service with 8 demand generation tactics that actually work. This blog post includes examples of each tactic.
The Easy Mode Framework_Resource card
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Performance marketing strategy blog_Resource card-2
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
View all Demand Generation

Lead Generation

What is a sales funnel
What is a Sales Funnel? And how to build one for 2023.
Boost sales conversions with a strategic sales funnel! Click to learn how to build sales funnel stages for 2023 with examples and a downloadable template.
The-difference-between-a-prospect-and-a-lead-card-blog
What's the Difference Between a Lead vs a Prospect?
What's a lead, and what's a prospect? Find out the difference in our quick guide & learn how to use each to create more sales opportunities. Click to read!
What is lead conversion rate and how do you calculate it?
What is Lead Conversion Rate and How Do You Calculate It?
Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.
View all Lead Generation

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Posts on marketing
Updating Our SEO Strategy: Money Keywords
SEO strategy is always evolving - and we just updated ours! Introducing money keywords - click to read what they are and how we implemented them.
What Is a Marketing Qualified Lead (MQL)?
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Building Successful Trigger Marketing Campaigns: A Step-by-Step Guide
A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.
What Are Transactional Emails? 9 Examples to Help You Close Deals
Transactional emails are vital for increasing conversions, closing deals and retaining customers. Click to see 9 examples, courtesy of Dialpad.
Account Based Marketing Software: Top 16 Compared For 2023
Discover the best account based marketing software for 2023. Click to see how the best of the best compare & which to use for outstanding ABM success.
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
How to Get CEO Buy-in for Marketing Ideas and Decisions
Marketers want to experiment and make bold decisions, but how do you get the CEO on-side? Click to read how to position marketing decisions to the CEO.
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.
The Ultimate Guide to C-Suite Marketing: Strategies and Best Practices
Read Cognism's ultimate guide to C-suite marketing! It includes strategies, best practices and examples of effective marketing campaigns.

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