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GTM cheat codes

Tactical cheat codes for Sales, Marketing & RevOps

Struggling with stalled deals, leaky funnels, or wasted ad spend? Our proven GTM plays help you fix what’s broken—fast.

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SDR
Marketing
Sales Manager
AE
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LinkedIn
Phone
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Paid Ads
Events
Gifting
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Easy - Quick win
Intermediate - Coordinated play
Hard - Strategic bet

Sorry, we don't have anything that matches those filters, please make another selection.

SDR

Save 10x the time by enriching your Sales Navigator lead list

 Use Cognism and Sales Navigator to find high-intent leads, get verified contact info, and export directly into your CRM. More connects, less stress.

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SDR

Get 1.5x better engagement rates prospecting into target accounts

So you’ve been given your target accounts. Now what? This approach will get you 1.5x better engagement with accounts you're prospecting.

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SDR

Use AI to do cold call script prep in 15 seconds

SDRs are spending too much time prepping for calls, scraping LinkedIn, job boards, or websites for a compelling hook. This cheat code cuts the time it takes to prep for a cold call with AI-powered insights.

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Marketing

Get 46% better audience match rates on LinkedIn

This cheat code shows you how to improve your LinkedIn matched audience rate. Create high-converting campaigns, without a hefty budget or waste.

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Marketing

Cut 3 hours to 30 minutes with AI account based marketing

Build high-converting ABM landing pages in under 30 minutes by combining Cognism Cortex AI insights with a CustomGPT workflow. The result is hours off your process with verified data and real-time signals.

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Marketing

How to enter a new market (and drive x2 pipeline)

Our marketing-first expansion helped us launch in Germany and France, validating demand, localising effectively, and hitting pipeline targets before committing headcount.

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Sales Manager

Sales outreach strategy that boosts replies and fills your rep's calendar

Only 54% of SDRs are hitting quota. This play is Cognism's sales outreach strategy, which helps reps hit their target with smarter targeting and high-quality contact data.

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Sales Manager

New market penetration with this integrated approach

Penetrating new markets is about smart execution. This cheat code reveals how Cognism customer AVEVA created an integrated, insight-led motion that prioritises precision over volume.

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Marketing

Inside the scaled ABM program that drove $700K in pipeline

This cheat code shows how Cognism uses ABM at scale (already hitting $700K in pipeline in 2025) by simplifying strategy, aligning teams, and using signal-driven targeting.

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Marketing

Recover 40+ hours lost to event data chaos

Most teams spend days just getting accurate attendee data. From manual list building to slow follow-up, this play shows how to fix it and turn every event into a pipeline engine.

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Marketing

$300K+ pipeline from our ABM playbook

Enterprise deals are long, complex, and high-stakes. This ABM playbook shows you how to run account-based marketing that’s signal-led, sales-aligned, and built for big revenue wins.

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AE

$500K+ in pipeline self-sourced by AEs

More and more companies want their AEs to self-source pipeline. But how do you balance prospecting with your other tasks? This cheat code shows how to spend time on best-fit accounts more likely to move in-market.

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SDR

Win more deals from your competitors

SDRs often reach out blindly, unaware whether accounts are locked into contracts or ready to switch. With this cheat code, you can identify prospective accounts for competitive displacement.

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SDR

Improve close rates with intent signals

Being in front of your buyers first increases your chance of closing by 74%. But most SDRs waste time chasing the wrong prospects. This cheat code shows you how to find your hottest prospects earlier.

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AE

Unblock $250K+ in stalled deals & negotiations

Navigating complex buying committees is an AE’s worst nightmare. Deals often lose momentum. Here’s an approach to identify new stakeholders, bring in more teams, and close opportunities faster.

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Your role. Your demo.

Run a self-serve tour. Try the general demo or pick your persona to see how Cognism Sales Companion speeds up everyday workflows.

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GTM cheat codes FAQ

Cognism GTM cheat codes are tactical, proven plays across Sales, Marketing, and RevOps that help you quickly identify and fix bottlenecks in your go-to-market motion. Each cheat code is designed to be a quick win you can apply immediately, a coordinated play across teams, or a strategic bet to drive long-term impact.

Founders, revenue leaders, marketers, and operators who are looking for practical, fast-to-implement solutions to stalled deals, funnel leaks, inefficient spend, or scaling challenges.

Cheat codes are highly tactical and focused on execution, not theory. Instead of long strategy docs, you’ll get concise, actionable steps you can apply immediately. Plus, we've done them, all of them.

Most of the go-to-market plays can be adapted to your current stack. However, many of our plays are powered by Cognism, which we use heavily for data, intent, and ABM execution. Where a play benefits from Cognism (or another tool/platform), we’ll call that out so you can get the most from it.

Not at all. They’re helpful for companies at any stage, whether you’re validating early traction, scaling fast, or optimising mature revenue engines.

Browse the library, pick the cheat code that matches your challenge, and run the play. Most entries include context, step-by-step instructions, and tips for execution.

What makes our data special? Hear it from our customers

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
300%
increase in dials weekly
“It's like a companion that does a lot of thinking for me, highlighting the contacts that are important for the team to reach out to, without them having to think about it. It provides signals to the team without them having to go three layers deep to try and surface in themselves, saving them time and making them more effective”
“Our bounce rate benchmark is 7%, Cognism comes in at 6%. Our conversion rate benchmark is 14%, and Cognism comes in at 29%. Having high-quality data is not a nice to have. It’s a must-have.”
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15%
increase in conversion rate
“We tested a US competitor vs Cognism for EU data. Cognism converted 60% better.”
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60%
better conversion rates
“Cognism’s data is significantly more accurate than what I was getting from ZoomInfo. The confidence this provides when reaching out to new prospects is invaluable.”
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33%
increase in pipeline in 3 months

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