Skip to content
Use Cases
Sales
Marketing
RevOps
Recruitment
Products
Sales Companion
Data enrichment
Buyer signals
Integrations
Why Cognism
Diamond Data®
About our data
Compliance
See How We Compare
Cognism vs Zoominfo Cognism vs Apollo Cognism vs Lusha Cognism vs alternatives
Customers
Case Studies
Customer reviews
Cognism champions
Education
Blog
Podcasts
Webinars
Books & reports
Newsletter
Product
Product tour
Help centre
FAQ
Pricing
Content spotlight
Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 RevOps hub SDR Zone
CTA
About us
Careers
Partnerships

GTM Plays

Tactical cheat codes for Sales, Marketing & RevOps

Struggling with stalled deals, leaky funnels, or wasted ad spend? Our proven GTM plays help you fix what’s broken—fast.

All cheat codes

Find the cheat code you’re looking for using the filters below:

Resources on

Read best practices on everything related to

Job role
All
All
AE
SDR
Channel
All
All
Email
LinkedIn
Phone
with
Go
Clear filters

Sorry, we don't have anything that matches those filters, please make another selection.

AE
Self-sourced pipeline

More and more companies want their AEs to self-source pipeline. But how do you balance prospecting with your other tasks? This cheat code shows how to spend time on best-fit accounts more likely to move in-market.

View play
SDR
Competitive displacement

SDRS often reach out blindly, unaware whether accounts are locked into contracts or ready to switch. With this cheat code, you can identify prospective accounts for competitive displacement.

View play
SDR
Sell to high-intent customer accounts

Being in front of your buyers first increases your chance of closing by 74%. But most SDRs waste time chasing the wrong prospects. This cheat code shows you how to find your hottest prospects earlier.

View play
AE
Move stalled deals forward

Navigating complex buying committees is an AE’s worst nightmare. Deals often lose momentum. Here’s an approach to identify new stakeholders, bring in more teams, and close opportunities faster.

View play

What makes our data special? Hear it from our customers

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
300%
increase in dials weekly
“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. ”
Read the full case study
4000
leads enriched
“Our bounce rate benchmark is 7%, Cognism comes in at 6%. Our conversion rate benchmark is 14%, and Cognism comes in at 29%. Having high-quality data is not a nice to have. It’s a must-have.”
Read the full case study
15%
increase in conversion rate
“We tested a US competitor vs Cognism for EU data. Cognism converted 60% better.”
Read the full case study
60%
better conversion rates
“Cognism’s data is significantly more accurate than what I was getting from ZoomInfo. The confidence this provides when reaching out to new prospects is invaluable.”
Read the full case study
33%
increase in pipeline in 3 months

Ready to get started?