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GTM Plays

Tactical cheat codes for Sales, Marketing & RevOps

Struggling with stalled deals, leaky funnels, or wasted ad spend? Our proven GTM plays help you fix what’s broken—fast.

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Sales Manager
Sales outreach strategy that boosts replies and fills your rep's calendar

Only 54% of SDRs are hitting quota. This play is Cognism's sales outreach strategy, which helps reps hit their target with smarter targeting and high-quality contact data.

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Sales Manager
New market penetration with this integrated approach

Penetrating new markets is about smart execution. This cheat code reveals how Cognism customer AVEVA created an integrated, insight-led motion that prioritises precision over volume.

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Marketing
Inside the scaled ABM program that drove $700K in pipeline

This cheat code shows how Cognism uses ABM at scale (already hitting $700K in pipeline in 2025) by simplifying strategy, aligning teams, and using signal-driven targeting.

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Marketing
Recover 40+ hours lost to event data chaos

Most teams spend days just getting accurate attendee data. From manual list building to slow follow-up, this play shows how to fix it and turn every event into a pipeline engine.

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Marketing
$300K+ pipeline from our ABM playbook

Enterprise deals are long, complex, and high-stakes. This ABM playbook shows you how to run account-based marketing that’s signal-led, sales-aligned, and built for big revenue wins.

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AE
$500K+ in pipeline self-sourced by AEs

More and more companies want their AEs to self-source pipeline. But how do you balance prospecting with your other tasks? This cheat code shows how to spend time on best-fit accounts more likely to move in-market.

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SDR
Win more deals from your competitors

SDRs often reach out blindly, unaware whether accounts are locked into contracts or ready to switch. With this cheat code, you can identify prospective accounts for competitive displacement.

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SDR
Improve close rates with intent signals

Being in front of your buyers first increases your chance of closing by 74%. But most SDRs waste time chasing the wrong prospects. This cheat code shows you how to find your hottest prospects earlier.

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AE
Unblock $250K+ in stalled deals & negotiations

Navigating complex buying committees is an AE’s worst nightmare. Deals often lose momentum. Here’s an approach to identify new stakeholders, bring in more teams, and close opportunities faster.

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