GTM Plays
Tactical cheat codes for Sales, Marketing & RevOps
Struggling with stalled deals, leaky funnels, or wasted ad spend? Our proven GTM plays help you fix what’s broken—fast.
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Only 54% of SDRs are hitting quota. This play is Cognism's sales outreach strategy, which helps reps hit their target with smarter targeting and high-quality contact data.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-new-market-penetration-card.webp)
Penetrating new markets is about smart execution. This cheat code reveals how Cognism customer AVEVA created an integrated, insight-led motion that prioritises precision over volume.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-abm-at-scale-card.webp)
This cheat code shows how Cognism uses ABM at scale (already hitting $700K in pipeline in 2025) by simplifying strategy, aligning teams, and using signal-driven targeting.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-event-data-management-card.webp)
Most teams spend days just getting accurate attendee data. From manual list building to slow follow-up, this play shows how to fix it and turn every event into a pipeline engine.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-abm-playbook-card.webp)
Enterprise deals are long, complex, and high-stakes. This ABM playbook shows you how to run account-based marketing that’s signal-led, sales-aligned, and built for big revenue wins.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-self-sourced-pipeline-card.webp)
More and more companies want their AEs to self-source pipeline. But how do you balance prospecting with your other tasks? This cheat code shows how to spend time on best-fit accounts more likely to move in-market.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-competitive-displacement-card.webp)
SDRs often reach out blindly, unaware whether accounts are locked into contracts or ready to switch. With this cheat code, you can identify prospective accounts for competitive displacement.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-high-intent-customers.webp)
Being in front of your buyers first increases your chance of closing by 74%. But most SDRs waste time chasing the wrong prospects. This cheat code shows you how to find your hottest prospects earlier.
View play%20Hub/Resource%20cards/gtm-plays-cheat-codes-move-stalled-deals-forward-card.webp)
Navigating complex buying committees is an AE’s worst nightmare. Deals often lose momentum. Here’s an approach to identify new stakeholders, bring in more teams, and close opportunities faster.
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