GTM Plays

Only 54% of SDRs are hitting quota. This play is Cognism's sales outreach strategy, which helps reps hit their target with smarter targeting and high-quality contact data.

Penetrating new markets is about smart execution. This cheat code reveals how Cognism customer AVEVA created an integrated, insight-led motion that prioritises precision over volume.

This cheat code shows how Cognism uses ABM at scale (already hitting $700K in pipeline in 2025) by simplifying strategy, aligning teams, and using signal-driven targeting.

Most teams spend days just getting accurate attendee data. From manual list building to slow follow-up, this play shows how to fix it and turn every event into a pipeline engine.

Enterprise deals are long, complex, and high-stakes. This ABM playbook shows you how to run account-based marketing that’s signal-led, sales-aligned, and built for big revenue wins.

More and more companies want their AEs to self-source pipeline. But how do you balance prospecting with your other tasks? This cheat code shows how to spend time on best-fit accounts more likely to move in-market.

SDRs often reach out blindly, unaware whether accounts are locked into contracts or ready to switch. With this cheat code, you can identify prospective accounts for competitive displacement.

Being in front of your buyers first increases your chance of closing by 74%. But most SDRs waste time chasing the wrong prospects. This cheat code shows you how to find your hottest prospects earlier.

Navigating complex buying committees is an AE’s worst nightmare. Deals often lose momentum. Here’s an approach to identify new stakeholders, bring in more teams, and close opportunities faster.