Skip to content
Use Cases
Sales
Marketing
RevOps
Recruitment
Products
Sales Companion
Data enrichment
Buyer signals
Data-as-a-Service
Integrations
Why Cognism
Diamond Data®
About our data
Compliance
See How We Compare
Cognism vs Zoominfo Cognism vs Apollo Cognism vs Lusha Cognism vs alternatives
Customers
Case Studies
Customer reviews
Cognism champions
Education
Blog
Content Hub
Webinars & Podcasts
Newsletter
GTM Plays hub
Product
Product tour
Help centre
FAQ
Pricing
Content spotlight
Diary of a first-time CMO The Demand Gen Playbook Cold Calling Report 2025 Marketing Live Events International Expansion Zone SDR Zone
CTA
About us
Careers
Partnerships
Newsroom

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

11 Must-Have SDR Tools to Drive More Sales_Resource card-1
12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
B2B Telemarketing
What is B2B Telemarketing and How to Do It?
Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.
View all Cold Calling

Sales

How To Find Business Decision Makers for Prospecting
How To Find Business Decision Makers for Prospecting
In this blog, we're sharing best practices for finding and pitching business decision-makers. Learn how to find the right decision-makers.
The Only Data Quality Checklist You Need for B2B Success
The Only Data Quality Checklist You Need for B2B Success
Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.
Firmographic data
What is Firmographic Data? Ultimate Guide for Managers
Want to understand firmographic data? Our comprehensive guide for managers reveals what it is and how it can benefit your business strategies.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

item.poster_image.alt
The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
item.poster_image.alt
Marketers can't rely on outdated tactics!
1:00:01
item.poster_image.alt
Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Zero Click SEO
Zero Click SEO: What It Is and Why It Matters in 2025
Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.
Vendor Consolidation
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
View all Demand Generation

Lead Generation

Is webinar lead generation still relevant_Resource card
Webinar Lead Generation: Fix Low-Intent Leads for Good
Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.
Sales Goals
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
GTM intelligence
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

item.poster_image.alt
11 Best Strategies to Improve B2B Sales
09:19
item.poster_image.alt
13 Lead Generation Strategies That Work
08:06
item.poster_image.alt
Free Leads: 10 Ways to Find Them Online
06:10
item.poster_image.alt
How to Build a Cold Call List That Converts
5:35
item.poster_image.alt
Sales Acceleration: How to Speed Up Sales
5:55
item.poster_image.alt
Direct Dials: How to Find Phone Numbers for Sales
3:51
item.poster_image.alt
What is account-based marketing?
09:50
item.poster_image.alt
LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

Explore other resources

Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go

Posts on thought-leadership
Zero Click SEO: What It Is and Why It Matters in 2025
Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
DaaS: Data-driven Growth With Intent and Contextual Data
Explore data-driven growth: How DaaS combines intent and contextual data, helping GTM teams expand into EU markets faster and with full compliance.
Target Market Analysis: Strategies to Reach New Customers
Learn how DaaS powers accurate target market analysis, helping GTM teams enter international markets with focus, compliance, and confidence.
Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service
Enterprises are pivoting towards DaaS in increasing numbers. This piece uncovers why and how Cognism can help businesses achieve their data goals.
Successful Global Expansion: Tactics for Entering New Markets
Build a winning global expansion strategy using international B2B data. Learn how to overcome challenges and fuel international business expansion.
10 ChatGPT Marketing Examples to Improve Your Workflows
If you're not using AI to speed up workflows, you're already behind your competition. Here are 10 examples of how we're using custom GPTs at Cognism.
How AI Automation Can Supercharge Your Data Strategy
Discover how AI automation can transform your B2B data strategy, boosting accuracy, scalability, and GTM performance across every stage of the funnel.
How to Create A Sales Territory Plan [Guide + Examples]
Here’s how to create a sales territory plan using real-life insights from three revenue leaders at Cognism. Learn more about how we expanded into Europe.

Get actionable advice to your inbox every single week