Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Cold Call Lists: How to Build & Where to Buy Them?
The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.
Sales

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.
Lead Generation

LinkedIn Lead Generation: Advanced Strategies for 2025
How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on demand-generation

Date-a-vendor Evaluation Playbook #3 'We Need Data Volume & Quality!'
Evaluation Playbook #3 helps RevOps and Marketing leaders assess B2B data vendors based on their ability to support multi-channel precision.

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects
Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.

Date-a-vendor Modelling Playbook: Matching Data With Your SDR Team
Turn outbound chaos into chemistry. Learn how RevOps can help SDRs find the right leads with data-driven matchmaking and smart modelling.

What Is Dark Social? Definition and Examples for Marketers
What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!

Date-a-vendor Evaluation Playbook: 'We Need Better Data Quality!'
Find your perfect data match! Playbook 2 of the Date-a-Vendor series helps teams evaluate B2B data providers when quality matters most.

Date-a-vendor Evaluation Playbook #1 'We Need More Volume!'
Looking for a data provider with scale? This playbook helps teams evaluate vendors based on volume, without sacrificing quality.

Enterprise Marketing: Cognism’s ABM Strategy
How do you target enterprise accounts when they have 1.8x businesses trying to catch their attention? Read Cognism's ABM strategy to find out.