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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
The current state of outbound (in 2022)
The sales landscape is always changing! Click to read about the current state of outbound from two sales experts in the field.

Sales

What Is a Marketing Qualified Lead (MQL)? Strategic Guide for 2022
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
Strategising for every stage of the customer adoption process | Cognism
The customer adoption process is a broad topic. We break it down and outline strategies to improve your customer adoption rate in this article.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.
SEO and blog content: where do they fit in a demand gen strategy?
SEO and blog content aren't dead. That's just facts. And in this article, you'll find out how they fit within your wider demand gen strategy.
Executing a scalable ABM strategy with Cognism
A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.

Lead Generation

16 Important Lead Generation KPIs and Metrics You Need to Know
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
How To Send Sales Emails In Bulk (Without Losing A Personal Touch)
David Campbell, Digital Marketing Specialist at Ramp Ventures, has compiled this foolproof guide about sending personalized sales emails in bulk.
What Is Lead Scoring? [Models & Best Practices]
Create lead scoring models based on intent, firmographic, behavior, email engagement, etc. Explore the best practices and software in predictive scoring.

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Posts on demand-generation

Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.
SEO and blog content: where do they fit in a demand gen strategy?
SEO and blog content aren't dead. That's just facts. And in this article, you'll find out how they fit within your wider demand gen strategy.
Executing a scalable ABM strategy with Cognism
A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.
How to ungate your content (by segment)
You can't ungate content overnight; you have to follow a process. Read this blog on ungating content, with insights from Cognism's marketing leaders.
How demand generation changes B2B sales
Demand generation isn't just for marketers - sales can benefit too. This article will tell you why, with insights from Carl Ferreira of Refine Labs.
Demand Generation vs. Lead Generation: The Main Difference
Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.
How to go viral on LinkedIn
Cognism's Head of Demand Gen Liam Bartholomew went viral on LinkedIn. And this article will reveal how he did it! Click to read the blog.
Lead generation is a busted flush. Allbound is the future
Lead generation is only good for MQLs. To bridge the gap between sales and marketing caused by them, you need to leverage the human distribution channel.
How to run an efficient, high-output marketing team
Our CMO, Alice de Courcy shares her top tips on how to get the most out of your marketing team. Read on to learn how you can do the same.

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