Improve Prospecting with B2B Data for Marketing

Enrich your marketing data at scale

Marketing data decays quickly. Cognism helps marketing teams move beyond one-off clean-ups with a governed system that continuously improves CRM data quality.

Identify gaps in your database, enrich the contacts that matter most and automatically complete new inbound leads so your records stay accurate, actionable and aligned with sales.

Build centralised target account lists for ABM

Create a shared view of your target market by building centralised account lists for account-based marketing.

Advanced filtering helps marketing and sales teams prioritise the companies most likely to convert using firmographic, technographic and intent signals.

Eliminate wasted ad spend by targeting the right people on LinkedIn and Meta

Improve paid campaign performance by building precise audiences before pushing them into advertising platforms.

Cognism helps marketing teams create smarter audiences for platforms like LinkedIn and Meta, improving match rates and reducing wasted ad spend.

Build targeted audience lists for in-person and virtual events

Quickly identify and engage the right buyers for webinars and in-person events.

Cognism enables marketing teams to build highly relevant invite and attendee lists using filters such as job title, seniority and company attributes.

Scaling outbound campaigns

Expand outbound programmes with reliable contact data and market intelligence.

Marketing teams can identify new audiences, reach real buyers and scale marketing outreach across their target market.

Technographics

Access a database of over 20,000 technologies to identify what products your prospects are using and when they could be up for renewal.

Hiring Trends

Track job changes, company expansions, and executive appointments to target teams hiring for roles aligned with your product.

Mergers & Acquisitions

Dive deeper into key company transactions that define the purchase or consolidation of business assets to better understand your audiences.

Intent data

Understand the who, the what, and the when by using intent topics that signify interest in a solution similar to yours to tailor your pitch and meet prospects' needs.

Launch your campaigns with compliant-first data

Cognism deploys a strict governance framework and gives your teams the tools to build marketing programmes with confidence.

Cognism adheres to GDPR and CCPA guidelines, assisting in safeguarding your business from non-compliance risks.
Our data is checked against 15 global Do-Not-Call lists checked to assist in avoiding the regulatory breaches associated with calling numbers on these lists.
Our SOC 2 Type 2 compliance demonstrates our commitment to security, availability, processing integrity, confidentiality, and privacy of customer data.

“I’ve saved 1-2 hours daily just by checking through lists. I feel so much more confident that the data I have is highly accurate!”

Read the full case study

Dom Verrall

Global Director of Data @ CEC

1-2hrs

saved daily

“With Cognism, our data accuracy has improved massively. We now have a 50% global mobile fill rate - in some regions up to 80% - and 80% accurate email coverage. That’s a huge step up from where we were before.”

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David Bentham

VP of Sales, DinMo

80%

accurate email coverage

“The team spends about 60% of their planning and research time sourcing prospects from Cognism. With this, they’re each saving around 2 hours per day - 10 hours per week - in manual efforts, which really is a lot.”

Read the full case study

Jonathan Keighley

CRO, SaleCycle

hours per rep each week saved

Cognism for Marketing

Build your campaigns on better B2B data

4000+ revenue teams favourite sales intelligence provider

How marketing teams use Cognism

Enrich your marketing data at scale

Build centralised target account lists for ABM

Eliminate wasted ad spend by targeting the right people on LinkedIn and Meta

Build targeted audience lists for in-person and virtual events

Scaling outbound campaigns

Enhance your marketing campaigns with buying signals

Technographics

Hiring Trends

Mergers & Acquisitions

Intent data

Launch your campaigns with compliant-first data

Learn more ways we help Marketers in our featured plays

$300K+ pipeline from our ABM playbook

Recover 40+ hours lost to event data chaos

Inside the scaled ABM program that drove $700K in pipeline

How to enter a new market (and drive x2 pipeline)

Cut 3 hours to 30 minutes with AI account based marketing

Get 46% better audience match rates on LinkedIn

161% return on ad spend using firmographics to build highly targeted account lists

Turn more marketing activity into real pipeline

An average of 20-40% pipeline increase for Cognism customers.