Improve Prospecting with B2B Data for Marketing

Boost your outbound campaigns with CSV and API enrichment

Flexible APIs allow you to dynamically retrieve and integrate contact records, firmographic and technographic data and CSV upload lets you enrich records in real-time.

Build centralised target account lists for ABM

Eliminate data silos between marketing and sales by building a centralised target account list using advanced audience filtering. Prioritise your best-fit accounts by tracking intent, hiring, technographic and job join signals.

Eliminate wasted ad spend by targeting the right people on LinkedIn and Meta

Don’t settle for LinkedIn’s native targeting. Build smarter audiences in Cognism, export via CSV, and attain a 90% match rate to ensure you target exactly who you want.

Build targeted audience lists for in-person and virtual events

Build audience lists in minutes, not days with audience filters like job title, seniority, company size and improve open rates with validated emails.

Scaling outbound campaigns

Building your brand and generating revenue from Marketing outreach is hard to do with incomplete, inaccurate records.

Technographics

Access a database of over 20,000 technologies to identify what products your prospects are using and when they could be up for renewal.

Hiring Trends

Track job changes, company expansions, and executive appointments to target teams hiring for roles aligned with your product.

Mergers & Acquisitions

Dive deeper into key company transactions that define the purchase or consolidation of business assets to better understand your audiences.

Intent Data

Understand the who, the what and the when by using intent topics that signify interest in a solution similar to yours to tailor your pitch and meet prospects’ needs.

signals_infographic - Mergers & Acquisitions

30%

increase in conversion rates

“From a conversion standpoint, Cognism beats any other data provider. If you are looking for one B2B data provider to power the UK, Europe and North America. Cognism’s got you covered.”

Paul Thomas - CEO @ Lead Forensics

Read the full case study

300%

increase in dials weekly

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”

Alex Porter - Global Sales & Business Development Director @ SingleStore

200+

opportunities gained since October 2021

“The automation combined with the data accuracy enables our reps to make a minimum of 50-100 calls per day. We’re noticing that the numbers’ quality is steadily increasing and is getting even better!”

Patrick Trümpi - CSO @ Unique AG

Read the full case study

Launch your campaigns with compliant-first data

Cognism deploys a strict governance framework and gives your teams the tools to build marketing programmes with confidence.

Cognism adheres to GDPR and CCPA guidelines, assisting in safeguarding your business from non-compliance risks.
Our data is checked against 13 global Do-Not-Call lists checked to assist in avoiding the regulatory breaches associated with calling numbers on these lists.
Our SOC 2 Type 2 compliance demonstrates our commitment to security, availability, processing integrity, confidentiality, and privacy of customer data.

FEATURED PLAYS

Marketing

$300K+ pipeline from our ABM playbook

Enterprise deals are long, complex, and high-stakes. This ABM playbook shows you how to run account-based marketing that’s signal-led, sales-aligned, and built for big revenue wins.

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FEATURED PLAYS

Marketing

Recover 40+ hours lost to event data chaos

Most teams spend days just getting accurate attendee data. From manual list building to slow follow-up, this play shows how to fix it and turn every event into a pipeline engine.

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Recover 40+ hours lost to event data chaos

FEATURED PLAYS

Marketing

Inside the scaled ABM program that drove $700K in pipeline

This cheat code shows how Cognism uses ABM at scale (already hitting $700K in pipeline in 2025) by simplifying strategy, aligning teams, and using signal-driven targeting.

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Inside the scaled ABM program that drove $700K in pipeline

FEATURED PLAYS

Marketing

How to enter a new market (and drive x2 pipeline)

Our marketing-first expansion helped us launch in Germany and France, validating demand, localising effectively, and hitting pipeline targets before committing headcount.

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How to enter a new market (and drive x2 pipeline)

FEATURED PLAYS

Marketing

Cut 3 hours to 30 minutes with AI account based marketing

Build high-converting ABM landing pages in under 30 minutes by combining Cognism Cortex AI insights with a CustomGPT workflow. The result is hours off your process with verified data and real-time signals.

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FEATURED PLAYS

Marketing

Get 46% better audience match rates on LinkedIn

This cheat code shows you how to improve your LinkedIn matched audience rate. Create high-converting campaigns, without a hefty budget or waste.

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Cognism for Marketing

Your list is your campaign, build it with quality data

How Marketing teams use Cognism

Boost your outbound campaigns with CSV and API enrichment

Build centralised target account lists for ABM

Eliminate wasted ad spend by targeting the right people on LinkedIn and Meta

Build targeted audience lists for in-person and virtual events

Scaling outbound campaigns

Enhance your marketing campaigns with Signal Data

Technographics

Hiring Trends

Mergers & Acquisitions

Intent Data

Customer results since switching to Cognism

Launch your campaigns with compliant-first data

Learn more ways we help Marketers in our featured plays

$300K+ pipeline from our ABM playbook

Recover 40+ hours lost to event data chaos

Inside the scaled ABM program that drove $700K in pipeline

How to enter a new market (and drive x2 pipeline)

Cut 3 hours to 30 minutes with AI account based marketing

Get 46% better audience match rates on LinkedIn

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