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11 Top Lusha Alternatives and Competitors

Lusha is a go-to-market intelligence platform that provides users with B2B company and contact data.

But who are Lusha’s top competitors, and what makes them stand out? 

This article compares the best alternatives to Lusha, including features, pricing and reviews.  

Scroll 👇 to make an informed decision and choose the best B2B data provider for your business.

The best Lusha alternatives on the market right now

1. Cognism

Cognism vs Lusha Infographic

Cognism is a Lusha alternative that helps businesses connect with the people they want to do business with. 

Most sales reps spend 20% of their time researching prospects, and bad data causes them to waste another 30%. Cognism solves this with an extensive quality-driven database of mobile numbers in the US and the most complete data in EMEA.

How is Cognism different to Lusha?

Lusha offers a credit-based pricing system and reserves its core prospecting capabilities (e.g. CRM integrations & DNC filtering) for higher-priced packages. 

Cognism offers unrestricted data views and page-level exports.* This limits the need to buy more credits and supports dial-heavy users. Moreover, all packages include key capabilities and features, including DNC list checking for 12 countries. 

Top features: 

  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Unrestricted access to person and company-level data*.
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Easy platform setup.
  • Integrations with CRMs and sales engagement tools.
  • Focus on quality GDPR and CCPA-compliant data. 
  • Database checked and cleaned against global DNC lists.
  • Fast and friendly support team.
*Subject to fair usage policy

What customers say: 

“Compared to Lusha and ZoomInfo, Cognism has the best level of high-quality, compliant data on the market. Cognism is very forward-thinking, and no other tools provide the breadth of features available all in one succinct platform.” - Metrikus.io

Pricing: 

While pricing is a key factor when comparing Lusha competitors, Cognism wants to factor in your desired workflow and company goals before providing a proposal you’re comfortable with. 

➡️Here’s a link to the Cognism pricing page. 

➡️You might also be interested in learning more about Cognism vs Lusha.

“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers”
Michael-Iannuzzi
Michael Iannuzzi
Director of Marketing & Sales Development @Drift
80%
data accuracy

2. RocketReach

Lusha competitor, RocketReach. How does it compare?

(Source: g2)

RocketReach is a sales intelligence tool that provides salespeople with access to personal and professional emails, phone numbers, and social media profiles. Integrations and the type of data you get are based on the package you choose, and the tool does not offer a phone verification service.

Top features: 


  • Salesforce and Zapier integrations.
  • Technographics.
  • Tools to manage team usage.

Pricing: 

Choose from Essentials (email only), Pro and Ultimate.

Up-to-date pricing information for RocketReach can be requested from the provider.

3. Apollo.io

Lusha competitor, Apollo.io. How does it compare?

(Source: g2)

Number three on our list of Lusha alternatives is Apollo.io. It’s a lead generation software that makes for effective prospecting. Apollo offers 125 mobile credits/month on its highest Organizational plan, and caps mobile credits across plans. 

Top features: 

  • Free account option.
  • Chrome extension.
  • Automated persona lists.
  • Call recordings.

Pricing: 

Apollo.io pricing is set per user per month. While it has Free, Basic, Professional, and Custom packages, you’ll need credits for data access. 

Accurate Apollo pricing information can be found on its website.

4. ZoomInfo

Lusha competitor, ZoomInfo. How does it compare?

(Source: softwareadvice.com)

A good alternative to Lusha is ZoomInfo.  The solution provides access to real-time account and contact data. Its suite of business intelligence tools includes detailed company profile insights, including revenue, technology usage, number of employees, and more. 

However, like Lusha, certain features and credits to view data come at higher-priced packages.

Top features: 


  • Suite of tools and add-on packages.
  • Chrome extension.
  • Intent data.

ZoomInfo pricing: 

ZoomInfo pricing must be requested from the website and follows individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools are factors in each pricing plan.

See how sales intelligence tools like ZoomInfo and Cognism use➡️ intent data to identify accounts searching for a solution like yours. 

“Our sales cycle is typically 6-8 months long. With Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.”
George-McKenna-Ultima
George McKenna
Head of Cloud Sales @Ultima
8 weeks
taken to achieve ROI

5. Clearbit

Lusha competitor, Clearbit. How does it compare?

(Source: G2)

Clearbit is a marketing-first data tool that offers data enrichment, email verification, and reverse IP lookup.

As a Lusha competitor, its compliance status is unclear, and it doesn’t offer a phone verification/research on-demand service for guaranteed accurate contacts. 

Top features: 

Pricing: 

Choose from Free, Business and Powered by Clearbit. Each package fits a specific goal, such as email enrichment or flexible plans for a go-to-market team with intent-based outreach and conversion targeting.

Precise pricing information for Clearbit can be requested directly from the seller.

6. Lead411

Lusha competitor, Lead411. How does it compare?

(Source: Lead411)

Next on the list of Lusha competitors is B2B data platform, Lead411. It provides verified contact and account information for lead generation.

When comparing this tool to Lusha, it may get expensive due to the need to buy credits on plans other than its custom Unlimited package. 

Top features:

  • Real-time alerts.
  • Chrome extension.
  • Customisable filters.
  • Segmentation.

Pricing:

Lead411 has monthly and annual plans, including Basic, Pro and Unlimited. Up-to-date pricing can be found on its website. 

Cognism pricing plans offer more value! Tangible ROI, unlimited credits*, quality data and more! Click to book your demo.

7. UpLead

Lusha alternative, Uplead. How does it compare?

(Source: UpLead)

UpLead is B2B prospecting platform sales teams use to find accurate B2B contact data. Contacts are filtered by job title, location, company size, and industry. However, only one user can log in on lower pricing tiers. 

Top features: 

Pricing: 

UpLead provides annual single-user pricing tiers, including Essential and Plus, and a multi-user package called Professional.

Precise pricing information for UpLead can be requested directly from the website.

 Why is quality data so important when choosing a Lusha alternative? 

Because it can help you build your pipeline, increase ROI and increase your close-win rate by 60%. Cognism’s compliant data did this for OneUp Sales. 

“In Q4, 89% of the numbers called were valid. Cognism eliminates the stress of having the wrong number. The SDRs have pulled data from Cognism for every demo booked. For every deal closed, the AEs have used the database to pull relevant contact details to influence the deal.”
oneupsales
Marc Parsons
SDR Manager @OneUp Sales
60%
closed deals with Cognism’s mobile numbers

8. Kaspr

Lusha alternative, Kaspr. How does it compare?

(Source: Kaspr)

Kaspr is a great Lusha alternative. The platform helps teams prospect faster with accurate B2B contact data and an easy-to-use interface.

You can use this tool to access emails with unlimited email credits*, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships. 

Top features: 

  • Accurate, real-time contact data.
  • LinkedIn Integration.
  • Enrichment API.
  • GDPR and CCPA-aligned.
  • Chrome extension.

Pricing: 

Kaspr pricing includes Free, Start Up, Enterprise, and Custom plans. You’ll find Kaspr’s up-to-date pricing on its website.

9. Adapt

Lusha alternative, Adapt.io. How does it compare?

Source: Adapt.io)

Adapt.io is a data provider and Lusha competitor that provides B2B data via easy-to-use software. This tool does not include intent data, and its GDPR compliance status is unclear. 

Top features: 

Pricing: 

You’ll need to fill in a form to request pricing information from Adapt. 

10. SwordFish

Lusha alternative, SwordFish. How does it compare?

(Source: SwordFish.ai)

SwordFish is a US-based contact search engine for enterprise recruitment and sales teams. It’s CCPA-aligned. The platform may not be fully GDPR-compliant and includes personal emails as part of its offering.

Top features: 

  • Credit rollover.
  • Reverse search.
  • Bulk enrichment.
  • Chrome extension.

Pricing: 

SwordFish has three pricing plans - Starter, Starter Plus and Custom. All are credit-based and are charged per user per month. 

The most up-to-date pricing can be viewed on SwordFish’s website.

11. Seamless.AI

Lusha alternative, Seamless.AI. How does it compare?

(Source: seamless.com)

Seamless.AI identifies and qualifies leads in real-time. Access to contact data is restricted by credits, and the tool is CCPA-compliant.

Top features: 

  • Enterprise security.
  • Job change functions.
  • Chrome extension.
  • Data enrichment add-on.

Pricing: 

Seamless.AI pricing packages include Free, Basic, Pro, and Enterprise. The pricing is based on credits and your required number of user seats, depending on the plan.

Make the switch. Choose Cognism over Lusha. Click to book a demo.

Tips for choosing the best Lusha alternative

Tools like Lusha all offer contact data, so it’s important to differentiate what makes one better. Consider pricing, features, compliance and data accuracy when making your decision.  

Some sales intelligence tools seem more affordable than others, but they lack important features and value that more expensive providers have. 

Many users find that after signing a contract, the provider no longer cares about their success or that the data coverage wasn’t right for their business.  

Or they want to add a feature like intent data and discover that it’s not an option. 

Compare each Lusha competitor side by side and ensure the data provider you choose ticks all the boxes your business needs to succeed. 

For example, you might need more credits to scale your business than most solutions provide. Not Cognism. This tool offers unlimited access to data on all plans*, while tools like Lusha have credit limits.  

Most importantly, check out customer reviews and case studies to better understand how each platform works in the real world.

Which Lusha alternative is the best? 

If you’re looking for a Lusha alternative that gives you:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting. 

✔️ More targeted leads.

✔️ And more incoming revenue.

Then Cognism is the best alternative to Lusha. Click 👇 to book your demo today! 

Choose Cognism as your new data provider. Click to book a demo.

 

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