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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

11 Must-Have SDR Tools to Drive More Sales_Resource card-1
12 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.
B2B Telemarketing
What is B2B Telemarketing and How to Do It?
Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
How to Stay Motivated While Cold Calling: 7 Tips and Tricks
Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.
View all Cold Calling

Sales

AI for Sales Prospecting: The Ultimate Guide
AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
What is Account Based Selling? Guide for 2024
What is Account Based Selling? Guide for 2025
Convert more top accounts with account based selling! Click to read Cognism's guide to the benefits, strategies and metrics that matter this year.
How To Find Business Decision Makers for Prospecting
How To Find Business Decision Makers for Prospecting
In this blog, we're sharing best practices for finding and pitching business decision-makers. Learn how to find the right decision-makers.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

Zero Click SEO
Zero Click SEO: What It Is and Why It Matters in 2025
Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.
Vendor Consolidation
Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'
Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.
Demand generation vs lead generation
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.
View all Demand Generation

Lead Generation

AI for Sales Prospecting: The Ultimate Guide
AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
Is webinar lead generation still relevant_Resource card
Webinar Lead Generation: Fix Low-Intent Leads for Good
Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.
Sales Goals
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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11 Best Strategies to Improve B2B Sales
09:19
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13 Lead Generation Strategies That Work
08:06
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Free Leads: 10 Ways to Find Them Online
06:10
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How to Build a Cold Call List That Converts
5:35
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Sales Acceleration: How to Speed Up Sales
5:55
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Direct Dials: How to Find Phone Numbers for Sales
3:51
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What is account-based marketing?
09:50
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LinkedIn Marketing Guide
10:14

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on lead-generation
AI for Sales Prospecting: The Ultimate Guide
Ready to elevate sales with the latest tech? This ultimate guide delves into AI for sales prospecting and provides actionable insights for success.
Webinar Lead Generation: Fix Low-Intent Leads for Good
Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.
11 Sales Goals Every Manager Needs to Know
Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.
Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
Outbound Lead Generation: 7 Key Sales Strategies
What is outbound lead generation? Learn the top strategies to attract and convert outbound leads in this informative guide from Cognism.
B2B Saas Lead Generation: Top Strategies, Tools and Tips
Generate B2B leads & increase revenue with our proven SaaS lead gen strategies. Click to learn everything you need to know about B2B SaaS lead generation.
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.
B2B Lead Generation Software: 31 Best Paid and Free Tools
Stop wasting time manually generating leads. We’ve curated a list of the best lead-generation tools to help you find, segment, nurture & convert B2B leads.
Lead Generation vs Demand Generation: A Side-by-Side Comparison
Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

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