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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Pain Point Discovery: 5 Essential Questions to Ask Your Prospects
Pain Point Discovery: 5 Essential Questions to Ask Your Prospects
In B2B cold calling, discovering your prospects' pain is all about the questions you ask. Click to read Cognism's 5 essential discovery questions!
cell phone Briefing_Resource card
5 Phone Numbers List Providers In The US & Europe
Discover 98% accurate cell phone number lists in NAM, EMEA, and APAC. Check out the best vendors to buy phone lists suited for your needs.
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.

Sales

What is a sales funnel
What is a Sales Funnel? And how to build one for 2023.
Boost sales conversions with a strategic sales funnel! Click to learn how to build sales funnel stages for 2023 with examples and a downloadable template.
The Importance of the Qualitative Mindset in Sales_Card
The Importance of the Qualitative Mindset in Sales
Sellers need to focus on leads that’ll convert in order to build quality pipeline. This requires a mindset shift from quantity to quality. Find out more.
4 tried and tested SDR competition ideas to skyrocket your MB rate_Resource card (1)
12 Winning Sales Competition Ideas to Inspire Your Team
Discover 12 inspiring sales competition ideas for SDRs, AEs and teams. Read this blog for detailed strategies and their unique benefits.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

Demand Generation Examples: 8 Tactics That Actually Work
Demand Generation Examples: 8 Tactics That Actually Work
Create demand for your product or service with 8 demand generation tactics that actually work. This blog post includes examples of each tactic.
The Easy Mode Framework_Resource card
Content Strategy: The Easy Mode Framework
Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.
Performance marketing strategy blog_Resource card-2
Performance Marketing: All You Need to Know to Reach the Modern Buyer
Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.

Lead Generation

What is a sales funnel
What is a Sales Funnel? And how to build one for 2023.
Boost sales conversions with a strategic sales funnel! Click to learn how to build sales funnel stages for 2023 with examples and a downloadable template.
The-difference-between-a-prospect-and-a-lead-card-blog
What's the Difference Between a Lead vs a Prospect?
What's a lead, and what's a prospect? Find out the difference in our quick guide & learn how to use each to create more sales opportunities. Click to read!
What is lead conversion rate and how do you calculate it?
What is Lead Conversion Rate and How Do You Calculate It?
Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.

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Posts on lead-generation

What is a Sales Funnel? And how to build one for 2023.
Boost sales conversions with a strategic sales funnel! Click to learn how to build sales funnel stages for 2023 with examples and a downloadable template.
What's the Difference Between a Lead vs a Prospect?
What's a lead, and what's a prospect? Find out the difference in our quick guide & learn how to use each to create more sales opportunities. Click to read!
What is Lead Conversion Rate and How Do You Calculate It?
Learn what lead conversion rate is and how to calculate it. Read Cognism's comprehensive guide, including definitions and the conversion rate formula.
Webinar Lead Generation: Is It Still Relevant?
Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
From Spam to Glam: Easy Ways to Restore Your Bad Email Reputation
Are your emails slam dunking into junk folders everywhere? Click to find out how to improve your email domain for a squeaky clean reputation.
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…

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