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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.

Sales

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More Mobiles, Improved Platform Functionality: Last Quarter at Cognism
It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.
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WhatsApp Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
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What Do Sales Want From Customer Success?
We've heard about sales/marketing alignment, but what about sales/customer success alignment? Click to find out what sales wants from customer success!
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

SDR Personal Branding: Tips to Build Your Brand in 2023_Resource card
SDR Personal Branding: Tips to Build Your Brand in 2023
The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.
How to Build a Demand Gen Machine From the Ground Up
How to Build a Demand Gen Machine From the Ground Up
Want to spark the engine of your demand gen machine? Alice de Courcy, Cognism CMO, breaks down her winning framework. Read our guide to get started!
B2B Influencers: How to Work With Them to Build a Media Machine
B2B Influencers: How to Work With Them to Build a Media Machine
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

Lead Generation

generate-leads
How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.

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Posts on lead-generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
The Problem With E-Blasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the eBook: Content Planning After Lead Gen Liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are You Finding B2B Marketing Boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.
16 Important Lead Generation KPIs and Metrics You Need to Know
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
How To Send Sales Emails In Bulk?
David Campbell, Digital Marketing Specialist at Ramp Ventures, has compiled this foolproof guide about sending personalized sales emails in bulk.

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