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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

The Ultimate Cold Calling Script for CFOs
The Ultimate Cold Calling Script for CFOs
Cold calling CFOs can be daunting. But nobody expects you to be a finance expert. You just need a tailored script. Find out more in this article.
The ultimate FAQ to get your cold calling mojo back
The Ultimate FAQ to Get Your Cold Calling Mojo Back
Have you lost your cold calling mojo? Morgan Ingram is here to help. He recently sat down with volunteers to answer their burning questions.
The Ultimate Cold Calling Script for Revenue Operations
The Ultimate Cold Calling Script for Revenue Operations
Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.
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Sales

Four-Day Week Trials: Could it Work for Sales?
Four-Day Week Trials: Could it Work for Sales?
Revolutionary trials are taking place to test a four-day working week - but could it work for sales organisations? Click to here from our sales experts.
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Reframing the Meaning of Hard Work in Sales
Any sales role requires hard work and discipline. But, it also requires a productive approach. Find out more featuring insights from Nick Cegelski.
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Prioritising Growth in Startups
Growth is arguably the most important goal for any startup. Without growth, the new business is likely to fail. Click to read how to prioritise growth.
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Cold Calling Live Episode 4 pullthrough

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Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

How to Use Humour in B2B Marketing
How to Use Humour in B2B Marketing
At first, humour and B2B marketing may not appear connected. But, it's the opposite. Find out why using humour is important, with insights from our team.
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Where Are B2B Marketing Leaders Investing Their Budget?
Click to read where three B2B marketing leaders are choosing to invest their marketing budgets and the trends they're expecting to emerge.
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The Ultimate Demand Gen FAQ List
We get asked a lot of questions about our leading demand generation strategy. So, here they are. Our most frequently asked questions, answered in detail.
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Lead Generation

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The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
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Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
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Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.
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Posts on lead-generation
The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.
16 Important Lead Generation KPIs and Metrics You Need to Know
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
How To Send Sales Emails In Bulk (Without Losing A Personal Touch)
David Campbell, Digital Marketing Specialist at Ramp Ventures, has compiled this foolproof guide about sending personalized sales emails in bulk.
What Is Lead Scoring? [Models & Best Practices]
Create lead scoring models based on intent, firmographic, behavior, email engagement, etc. Explore the best practices and software in predictive scoring.
The 17 Best Platforms to Buy B2B Leads in 2022
Want to buy leads online for your business? But not sure where or how to get them? We've compiled a list of the top 17 websites selling leads. Read more!
What Is a Lead Source? Types, Tracking and Best Practices for 2022
Implement the best lead source strategy and generate more warm leads. Find out how to create, manage and track the best sources for 2022. Read more!
What Are Targeted Leads? 10 Strategies and Steps for 2022
What are targeted leads? Click for the definition as well as an actionable guide brimming with strategies and steps for B2B sales lead generation.

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