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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
11 Must-Have SDR Tools to Drive More Sales_Resource card-1
10 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 11 must-have tools that will help drive more sales and increase productivity.
View all Cold Calling

Sales

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Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Cross-Channel Engagement - the Recipe for Closing Deals_Resource card
Cross-Channel Engagement: the Recipe for Closing Deals
Cross-channel engagement across different decision-makers is the power to win outbound. Why? We're in a new era of selling. Find out more in this article.
Sales Incentives: 5 Ideas to Motivate Your Team
Sales Incentives: 5 Ideas to Motivate Your Team
Incentivising SDRs is key to their motivation but what are the best ways to do it? Here are 5 sales incentive ideas to get your team fired up and winning.
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Cold Calling Live Episode 4 pullthrough

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Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

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How to Do Brand Marketing Right
Brand marketing is crucial yet misunderstood. Rather than just being logos and Pantone colours, real brand marketing can help you reach your future buyers
How to Build Category-winning Demand Marketing
How to Build Category-winning Demand Marketing
Building category-winning demand marketing isn't easy! Read on for insights on building a content machine and bringing your ICP into your value loop.
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
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Lead Generation

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Webinar Lead Generation: Is It Still Relevant?
Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
View all Lead Generation

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Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps
LinkedIn voice messaging should be part of every SDR's outreach toolkit! Keep reading for Enterprise SDR Alex Knight’s voice note do’s and don’ts.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
Enterprise Selling Guide: 12 Actionable Tips
Enterprise selling - it's tough but not impossible. Cognism's SDRs share 12 actionable tips to help you prospect into the world's largest companies.
Email Prospecting: 4 Templates That Drive Sales
We asked our sales development reps for their advice on crafting emails that drive sales. Click to see their email prospecting tips and templates.
B2B Prospecting Cadence: Book Meetings With Leads in 30 Days
Cognism's SDRs use a 30-day sales cadence to engage and convert B2B leads. Click to view our record-breaking cadence, including top tips and templates.
5 Best Sales Emails That Get Responses
We've studied the data from our own sales cadences and we’ve identified our five best sales emails. Click to see the templates and our commentary.
Dark Social Sales: What Does It Mean for Your Team?
Dark social doesn't just impact marketing. It can have an effect on the success of salespeople too! Click to find out what salespeople need to know.
WhatsApp Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.

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