Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Featured this month
Cold Calling

Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.
Sales

Customer Adoption: The Process, Benefits and Key Metrics
Read this blog to master customer adoption! You’ll learn the process, realise its benefits, and define the crucial metrics for measuring success.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

Implementing a Demand Generation-led Paid Strategy
Running a demand generation strategy requires alignment with paid ads to distribute DG content and messaging. Click to read how Cognism is doing this.
Lead Generation

Go-to-market Intelligence: The Future of B2B Sales
Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
Explore other resources
Show me
All
All
Books & Reports
Campaign
Checklists & Templates
FYF Playbooks
Newsletters
Podcasts
Video
Webinars
Workflows
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Playbook
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Posts on outbound

Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.

10 SDR Leadership Tips to Coach High-Performing Teams
Discover 10 powerful SDR leadership lessons from Cognism’s Catherine Olivier to boost team performance, coaching, and impact.

Date-a-vendor Allbound Playbook: From First Glance to Full Funnel
Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships
Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.

14 Cold Email Templates to Skyrocket Your Pipeline
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.

Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
.png)
WhatsApp for Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.