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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.

Sales

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.

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Posts on outbound

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
5 creative outbound techniques to boost your response rates
To keep up with the vast competition in sales, you're going to need to get creative. Here are 5 creative tactics you can use to boost reply rates.
How to improve an underperforming sales team
Owen Richards, Founder & CEO of Air Marketing, tells you how to spot a sales team that isn't performing well - and how to fix the underlying issues.
Selling to the C-suite: 7 tips from Ryan Reisert
Want to sell to people in the C-suite, but not sure how? Click here for 7 expert tips for success when cold calling C-suite execs.
Product-Led Growth: What Does It Mean for Sales?
Product-led growth (PLG). What does it mean? What are the benefits of using this business strategy? And how do you organise your company to align with it?
Cold Email Templates: 14 of the Best for Sales in 2022 + Creation Tips
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning cadences.
Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
Strategising for every stage of the customer adoption process (2022)
The customer adoption process is a broad topic. We break it down and outline strategies to improve your customer adoption rate in this article.
Dark social: What does it mean for salespeople?
Dark social doesn't just impact marketing. It can have an effect on the success of salespeople too! Click to find out what salespeople need to know.

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