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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Direct Dial Phone Numbers in B2B Sales
Direct Dials: How to Find Direct Phone Numbers for Sales?
Cognism is a direct-dial phone numbers provider in NAM, EMEA, and APAC that ensures full CCPA and GDPR compliance with over 1800 satisfied customers.
10 of the Best Voicemail Scripts for Cold Calling in 2022_Card
10 of the Best Voicemail Scripts for Cold Calling in 2024
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!
What is Sales Development Representatives (SDR) Role-03-2
What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!

Sales

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The Modern Sales Funnel: How to Create & Measure for Conversions
Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.
How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism_resource card
How a BDE at Planixs Saves Ten Hours a Week on Admin With Cognism
Find out how Planixs uses Cognism’s B2B data to save admin time, track outbound efforts, and identify intent to buy. Read the case study now!
How to Find and Connect with Targeted Prospects
How to Find and Connect with Targeted Prospects
Finding targeted prospects has always been a challenging part of the B2B sales process. Get six top tips courtesy of Better Proposals.

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

SaaS Demand Generation for Turbocharged Growth
SaaS Demand Generation for Turbocharged Growth
Revolutionise your marketing with our SaaS demand generation insights. Engage better and convert more. Click to read our comprehensive guide!
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What is Drip Email Marketing? Strategy, Tips & Examples for 2024
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
PPC 101: The Ultimate Guide to Pay-Per-Click Marketing
PPC 101: The Ultimate Guide to Pay-Per-Click Marketing
Get quick returns with this in-depth guide to pay-per-click marketing! You’ll get an overview of PPC platforms, ad formats, and best practices.

Lead Generation

Lead Enrichment Tools_Resource card
13 Lead Enrichment Tools: List of the Best for 2024
Power your sales team with lead enrichment tools to increase conversions! Click to read the list of the best tools available right now!
Best B2B Data Enrichment Tools
10 B2B Data Enrichment Tools [+How to Choose]
With data enrichment tools, you can update incorrect or incomplete fields to generate more revenue. Click to compare the best B2B data enrichment software!
b2b target audience_Resource card copy-1
How to Identify B2B Target Audience & Contact Them?
Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on outbound

Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.
AE Sales: Tips and Strategies for Winning Deals
Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.
What Is Sales Automation? [Definition & Examples]
Simplify the way your team sells with sales automation. Click to discover what it is, why it's great for B2B and how it works with examples. Learn more!
How to Prioritise Sales Leads
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.
Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
14 Cold Email Templates for Better Sales in 2024
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
How to Put the ‘Person’ Back Into Outbound Personalisation
Personalisation is an ever-changing concept. Learn more in this article on what it means to be personalised in this new era of outbound.
Pain Point Discovery: 5 Questions to Ask Your Prospects
In B2B cold calling, discovering your prospects' pain is all about the questions you ask. Click to read Cognism's 5 essential discovery questions!

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