17 Must-have Go-to-Market (GTM) Tools and Software for 2025

Introducing new products and exploring uncharted markets can be incredibly thrilling.

However, many teams discover unique challenges along the way. Challenges they can only solve with go-to-market tools.

This article lists the best go-to-market tools to help you understand the market and its prospects, foster seamless teamwork, and ensure your product aligns with user expectations.

The ultimate go-to-market (GTM) tools list

Without further ado, let’s review the best go-to-market tools available right now. 👇

1. Cognism

Cognism is a go-to-market intelligence software that helps businesses connect with the people they want to do business with. Offering one of the largest databases of mobile numbers in the US (2x more than other providers) and the most complete data in EMEA makes reaching the right prospects in new markets easier. 

Moreover, Cognism’s database marks all contacts under DNC lists in 13 countries and is GDPR and CCPA-compliant. This gives teams the confidence to prospect efficiently without worrying about fines from the ICO.

Top features: 

• Exclusive on-demand phone-verified mobile data set Diamond Data®.
• Unrestricted access to person and company-level data*.
• Signal and intent data, and deep company research tools.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data. 
• Database checked and cleaned against global DNC lists.
• Build target account lists.
• Fast and friendly support team.

*Subject to fair usage policy

What customers say: 

“All outbound leads stem from Cognism’s data. In 2022, my Cognism pipeline value alone was $4.9 million. It’s transformed our outbound activity.”

Read the full case study

Pierre Bourguignon
SDR Manager @Cloudreach

100-150 leads

per week per rep

Pricing

Cognism offers packages for individual contributors with unrestricted views and page-level exporting*. 

For more information, check out the Cognism pricing page, or skip ahead and sample our data with 25 free leads. 👇

2. Kaspr

(Source: Kaspr)

Kaspr is a B2B data tool that helps users find prospect email addresses and phone numbers at a global scale. It integrates with LinkedIn, making LinkedIn outreach easier and more scalable. 

Thanks to this go to market software, you can automate outreach and market new projects without hassle and at an affordable cost.

Top features: 

• Accurate, real-time contact data.
• LinkedIn Integration.
• Enrichment API.
• GDPR and CCPA-aligned.
• Chrome extension.

Pricing: 

You’ll find up-to-date Kaspr pricing on its website. Package options include Free, Start Up, Enterprise, and Custom. 

3. Juro

(Source: Juro)

Juro is a cutting-edge GTM solution that revolutionises contract management by enabling businesses to create, agree, and manage contracts quickly and efficiently. 

With its flexible and collaborative platform, Juro helps organisations streamline their contracting procedures, combining them into one comprehensive contract collaboration platform. 

Top features: 

• Browser-native contract templates.
• Advanced electronic signature.
• AI Assistant for contract drafting and review.
• Contract approval.

Pricing: 

Juro's pricing is based on your company size and the features you need access to. It's not publicly available, and you must sign up for a demo on their page to get a quote.

4. Userpilot

(Source: Userpilot)

Userpilot is a product adoption platform that helps product teams introduce personalised in-app user experiences. This results in enhanced user onboarding, deep product analytics, and invaluable user feedback. 

The tool is helpful for a go to market strategy as it helps prospects understand digital products and experience their value faster. Collecting user feedback along the way is another big plus of this tool.

Top features: 

• User onboarding.
• Product analytics.
• User feedback.

Pricing: 

There are three subscription plans that Userpilot offers — Starter ($299 per month), Growth ($799 per month), and Enterprise (only custom pricing). 

5. PeopleForce

(Source: PeopleForce.io)

Peopleforce is an all-in-one HR platform designed to streamline HR tasks and elevate the entire employee experience. With it, you can focus on entering new markets without worrying about managing your team.

The platform’s standout advantage is its ability to streamline routine tasks, saving time and promoting operational efficiency while effectively meeting business requirements.

Top features: 

• Solve HR tasks in one place.
• Track candidates faster.
• Monitor employee performance.
• Schedule surveys & gather feedback.

Pricing: 

Peopleforce offers two subscription plans: Standard and Professional. Choose only what you need and pay only for what you use. 

6. PartnerStack

(Source: PartnerStack)

PartnerStack is a dynamic go-to-market tool designed to elevate your program’s visibility among a vast network of active partners. The software’s substantial benefit is the ease of discovering and inviting partners who align with your GTM strategy. 

Moreover, PartnerStack enables the creation of tailored, automated onboarding journeys for different partner types, ensuring they are well-prepared to drive revenue within your specific go-to-market framework. 

Top features: 

• Partner match-making platform.
• Reports and insights.
• In-platform rewards and payments.
• Affiliate and partner training resources.

Pricing: 

Pricing is unavailable on PartnerStack’s website — book a demo to get a quote.

7. Demandbase

(Source: G2)

Demandbase (formerly InsideView) is a go-to-market tool and business data vendor. The platform offers solutions, including account-based advertising, personalisation, and sales intelligence, to help improve customer engagement.

Top features: 

• Account-based marketing.
• Account identification.
• Account-based advertising.

Pricing: 

For detailed pricing information, you'll need to contact Demandbase.

8. Groove

(Source: Groove)

Groove is helpdesk software that improves collaboration. Its shared inbox makes it easier for the whole team to organise work, prioritise, and solve customer tickets. 

It’s a good go-to-market tool because delivering impeccable customer service when launching new products will satisfy your initial customers and encourage them to spread the word about your products.

Top features: 

• Shared inbox.
• Rules and automations.
• 50+ templates.
• Knowledge base feature.

Pricing: 

Groove offers four plans: 

• Free (30-day trial of the GTM tool).
• Standard — $24 per user per month.
• Premium — $36 per user per month.
• Advanced — $56 per user per month.

9. Salesforce Pardot

(Source: Pardot )

Pardot facilitates collaboration between marketing and sales teams, enabling them to identify and cultivate leads, increase deal closures, and optimise their return on investment. 

This go-to-market platform can be invaluable for your strategy by enhancing lead generation, streamlining the sales process, and boosting your ROI.

Top features: 

• Email marketing.
• Reporting.
• Cross-channel journeys.
• Account-based marketing.

Pricing: 

Pardot pricing starts at $1,250 per month and can go up to $15,000 per month.

10. Seismic

(Source: Seismic)

Seismic is a sales enablement software that empowers organisations with tailored training, coaching, and content to enhance performance, boost revenue, and ensure customer satisfaction. 

The platform equips all customer-facing teams with the right tools to quickly gain the first customers in new regions and countries.

Top features: 

• Simple analytics.
• Sales content management.
• Learning and coaching module.
• Digital sales rooms.

Pricing: 

Contact Seismic for a custom quote. 

11. Grow

(Source: Grow)

Another go-to-market tool is Grow. It lets you access critical information about your target audience and more effectively plan and monitor the results of your GTM campaigns. 

The platform doesn’t require coding knowledge and is accessible to non-technical users who want to connect multiple channels into one single source of truth without making SQL queries.

Top features: 

• Attractive visualisations.
• Collaboration options.
• Report automations.

Pricing: 

Grow pricing is not available publicly. You’ll need to book a demo for more information. 

12. GoTo

(Source: GoTo)

GoTo is an online conferencing tool that prioritises its users’ security. Its flexibility is tailored for the modern work environment, where virtual meetings are effortless and no downloads are required. 

It’s an excellent GTM tool for launching products or services in new regions or countries. You can hold virtual meetings with potential customers, partners, or stakeholders regardless of location, facilitating rapid market entry.

Top features: 

• Managed antivirus.
• Remote support.
• Unattended access.
• Help desk reporting.

Pricing: 

GoTo’s pricing depends on your communications needs. The meeting functionality pricing starts at $12 per user per month if billed annually.

13. Pitchbook

(Source: Pitchbox)

Pitchbox is link-building software for companies that want to automate link-building and organise their outreach workflows better.

Pitchbox streamlines the outreach process by automating email campaigns and follow-ups. This is particularly helpful when reaching out to potential partners, affiliates, or influencers in new markets.

Top features: 

• Email outreach.
• Email data.
• Skill-based workflow.

Pricing: 

There are two subscription plans: 

• Pro — $165 per month (with annual billing).
• Advanced — $420 per month  (with annual billing).
• Scale — $675 per month  (with annual billing).

14. Metadata.io

(Source: Metadata)

B2B marketers leverage Metadata’s Marketing OS to boost revenue while reducing the need for manual and repetitive tasks. 

Metadata’s capabilities encompass automated audience development, the execution of paid campaigns, and comprehensive optimisation. The tool helps build highly targeted and specific audience segments, which is crucial for GTM. 

Top features: 

• Audience targeting.
• Campaign automation.
• Web personalisation.
• Lead enrichment.

Pricing: 

Metadata’s plans aren't listed on their website; you'll need to book a demo or try their free trial to find out more.

💡 You might want to check out this list of market intelligence tools for GTM teams.

15. Reachdesk

(Source: Reachdesk)

Reachdesk empowers B2B enterprises to deliver impactful, personalised moments at scale using data-driven direct mail and gifting solutions. 

Building meaningful relationships with prospects and customers is essential in GTM. Reachdesk allows you to send personalised gifts and direct mail, making your outreach more engaging and memorable.

Top features: 

• eGifts. 
• Global sending.
• Storage and shipping.
• Insights.

Pricing: 

You must request a demo on their website for personalised quotes.

16. Gong

(Source: Gong.io)

Gong is a revenue intelligence platform that helps sales teams enhance deal closures and decrease churn rates. This tool allows you to start selling to new markets faster and close more deals in less time. 

By harnessing advanced AI technology, Gong meticulously records, transcribes, and thoroughly analyses every sales interaction. 

The software extracts valuable recommendations through this insightful analysis, providing sales teams with crucial insights.

Top features: 

• Pipeline visualisation.
• Forecasts.
• Coaching module.
• Sales conversations overview.

Pricing: 

You must request pricing on Gong’s website.

17. Salesforce

(Source: Salesforce)

Salesforce is a leading CRM and go-to-market platform that helps sales, marketing, and customer success teams align on customer data, pipeline management, and engagement strategies. It centralises lead tracking, account management, and marketing automation, providing real-time visibility to accelerate revenue.

Top features: 

• Lead and opportunity management with pipeline forecasting.

• Email, call, and meeting tracking within the CRM.

• Marketing automation through Salesforce Marketing Cloud and Pardot.

• Workflow automation with AI-driven insights (Einstein AI).

• Integration with Cognism and other go-to-market tools.

Pricing: 

Salesforce has various pricing depending on the features you want to access and the size of your company. Get in touch to find out more.

What is a go-to-market tool? 

Go-to-market tools empower product and product marketing managers to conduct competitive and customer research, transform insights into strategic plans and navigate the execution of those plans.  

Here are the most popular use cases of GTM tools: 

Market research

Tools for gathering data and insights about the target market, including customer demographics, preferences, and trends. 

Examples include: market research software, survey tools, sales intelligence tools and data analytics platforms.

Competitive analysis

These GTM tools help assess the competitive landscape, identify key competitors, and understand their strengths and weaknesses. 

Examples: competitive intelligence software.

Product positioning and messaging 

Tools that help companies develop compelling messaging and positioning for their product or services. These can power your SaaS GTM strategy. 

Examples: branding guidelines, messaging frameworks, and content creation tools.

Marketing and promotion

Go to market tools for creating and managing marketing campaigns.

Examples: advertising platforms, email marketing software, social media management tools, and content marketing platforms.

Launch planning and execution

These tools help plan and coordinate product or service launches.

Examples: project planning tools, timelines, and launch checklists.

Power your GTM strategy with Cognism

Cognism is the perfect go-to market intelligence tool that fuels your expansion into new markets. 

Identify prospects, personalise outreach, and expedite market entry for tangible results.

Try Cognism. Click 👇 to book your demo today!