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16 Must-have Go to Market Tools and Software for 2024

Introducing new products and exploring uncharted markets can be incredibly thrilling.

However, many teams discover unique challenges along the way. Challenges they can only solve with go to market tools.

In this article, we list the best go to market strategy tools to help you understand the market and its prospects, foster seamless teamwork and ensure your product aligns with user expectations.

But first, let’s explore more of the benefits of go to market software 👇

What is a go to market tool? 

Go to market tools empower product and product marketing managers to conduct competitive and customer research, transform insights into strategic plans and navigate the execution of those plans.  

Here are the most popular use cases of GTM tools: 

Market research

Tools for gathering data and insights about the target market, including customer demographics, preferences, and trends. 

Examples: market research software, survey tools, sales intelligence tools and data analytics platforms.

Competitive analysis

These GTM tools help assess the competitive landscape, identify key competitors, and understand their strengths and weaknesses. 

Examples: competitive intelligence software.

Product positioning and messaging 

Tools that help companies develop compelling messaging and positioning for their product or services. These can power your SaaS GTM strategy

Examples: branding guidelines, messaging frameworks, and content creation tools.

Marketing and promotion

Go to market tools for creating and managing marketing campaigns.

Examples: advertising platforms, email marketing software, social media management tools, and content marketing platforms.

Launch planning and execution

These tools help plan and coordinate product or service launches.

Examples: project planning tools, timelines, and launch checklists.

The ultimate go to market tools list

Without further ado, let’s review the best go to market tools available right now 👇

1. Cognism

Cognism is a good go to market tool used by sales teams to prospect faster and better than ever. This image shows a list of prospects and their information. An example of what Cognism can offer you.

Cognism is go to market software that helps businesses connect with the people they want to do business with.  Offering one of the largest databases of mobile numbers in the US (2x more than other providers) and the most complete data in EMEA makes reaching the right prospects in new markets easier. 

Moreover, Cognism’s database marks all contacts under the DNC and is updated frequently. It covers twelve countries and is both GDPR and CCPA-compliant. This gives teams the confidence to prospect efficiently without worrying about fines from the  ICO.

Top features: 

  • Exclusive on-demand phone-verified mobile data set Diamond Data®.
  • Unrestricted access to person and company-level data*.
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Easy platform setup.
  • Integrations with CRMs and sales engagement tools.
  • Focus on quality GDPR and CCPA-compliant data. 
  • Database checked and cleaned against global DNC lists.
  • Fast and friendly support team.

*Subject to fair usage policy

What customers say: 

“In 2022, our Cognism pipeline value alone was $4.9 million.”

“If you want easy access to accurate data at your fingertips, then you need Cognism. It’s our major pipeline channel, and we couldn’t work effectively without it.” 

“Our leadership team saw the immense potential Cognism could bring to expediting Cloudreach’s European sales. We’re delighted that we took the opportunity as it’s hugely transformed our outbound activities in this region.” - Cloudreach


Cognism offers packages for individual contributors with unrestricted views and page-level exporting*. 

For more information, check out the Cognism pricing page, or skip ahead and test our data with 25 free leads 👇

Free leads CTA_4-2

2. Kaspr

Kaspr is a go to market tool

(Source: Kaspr)

Kaspr is a B2B data tool that helps users find prospect email addresses and phone numbers at a global scale. It integrates with LinkedIn, making LinkedIn outreach easier and more scalable. 

Thanks to this go to market software, you can automate outreach and market new projects without hassle and at an affordable cost.

Top features: 

  • Accurate, real-time contact data.
  • LinkedIn Integration.
  • Enrichment API.
  • GDPR and CCPA-aligned.
  • Chrome extension.


You’ll find up-to-date Kaspr pricing on its website. Package options include Free, Start Up, Enterprise, and Custom. 

3. Juro

Juro is a go to market tool

(Source: Juro)

Juro is a cutting-edge GTM solution that revolutionises contract management by enabling businesses to create, agree, and manage contracts quickly and efficiently. 

With its flexible and collaborative platform, Juro helps organisations streamline their contracting procedures, bringing them together in one comprehensive contract collaboration platform. 

Top features: 

  • Browser-native contract templates.
  • Advanced electronic signature.
  • AI Assistant for contract drafting and review.
  • Contract approval.


Juro offers three subscription plans — Essentials, Growth, and Enterprise. The pricing is not publicly available, and you must sign up for a demo on their page to get a quote.

4. Userpilot

Userpilot is a go to market tool

(Source: Userpilot)

Userpilot is a product adoption platform that helps product teams introduce personalised in-app user experiences, resulting in enhanced user onboarding, deep product analytics, and invaluable user feedback. 

The tool is useful for a go to market strategy as it helps prospects understand digital products and experience their value faster. Collecting user feedback along the way is another big plus of this tool.

Top features: 

  • User onboarding.
  • Product analytics.
  • User feedback.


There are three subscription plans that Userpilot offers — Starter ($249 per month), Growth ($499 per month), and Enterprise (only custom pricing). 

5. PeopleForce


Peopleforce is an all-in-one HR platform designed to streamline HR tasks and elevate the entire employee experience - so you can focus on entering new markets without worrying about handling your team.

The platform's standout advantage is its ability to streamline routine tasks, saving time and promoting operational efficiency while effectively meeting business requirements.

Top features: 

  • Solve HR tasks in one place.
  • Track candidates faster.
  • Monitor employee performance .
  • Schedule surveys & gather feedback.


Peopleforce offers two subscription plans: Monthly and yearly. Choose only what you need and pay only for what you use. 

6. PartnerStack

Partnerstack is a go to market tool(Source: PartnerStack)

PartnerStack is a dynamic go to market platform designed to elevate your program’s visibility among a vast network of active partners. The software’s substantial benefit is the ease of discovering and inviting partners that align with your GTM strategy. 

Moreover, PartnerStack enables the creation of tailored, automated onboarding journeys for different partner types, ensuring they are well-prepared to drive revenue within your specific go-to-market framework. 

Top features: 

  • Partner match-making platform.
  • Reports and insights.
  • In-platform rewards and payments.
  • Affiliate and partner training resources.


Pricing is unavailable on PartnerStack’s website — book a demo to get a quote.

7. InsideView now Demandbase

Demandbase is a go to market tool

(Source: G2)

Demandbase (formerly InsideView) is a go to market tool and business data vendor. The platform offers a suite of solutions, including account-based advertising, personalisation, and sales intelligence, to help improve customer engagement.

Top features: 


For detailed pricing information, you must contact Demandbase.


8. Groove

Groove, a go to market tool.

(Source: Groove)

Groove is a helpdesk software that improves collaboration thanks to a shared inbox that makes it easier for the whole team to organise work, prioritise, and solve customer tickets. 

It’s a good go to market tool because when launching new products, delivering impeccable customer service will satisfy your initial customers and encourage them to spread the word about your products.

Top features: 

  • Shared inbox.
  • Rules and automations.
  • 50+ templates.
  • Knowledge base feature.


Groove offers four plans: 

  • Free (only three users and two channels).
  • Standard — $12 per user per month (up to five users and five channels).
  • Premium — $20 per user per month (up to 15 users, 10 channels).
  • Advanced — $40 per user per month (up to 50 users, unlimited channels).

9. Salesforce Pardot

Pardot, a go to market tool.

(Source: Pardot )

Pardot facilitates collaboration between marketing and sales teams, enabling them to identify and cultivate leads, increase deal closures, and optimise their return on investment. 

This go to market platform can be invaluable for your strategy by enhancing lead generation, streamlining the sales process, and boosting your ROI.

Top features: 


Pardot pricing starts at $1,250 per month and can go up to $15,000 per month.

10. Seismic

Seismic, a go to market tool.

(Source: Seismic)

Seismic is go to market software that empowers organisations with tailored training, coaching, and content to enhance performance, boost revenue, and ensure customer satisfaction. 

The platform equips all customer-facing teams with the right tools to gain first customers in new regions and countries quickly.

Top features: 

  • Simple analytics.
  • Sales content management.
  • Learning and coaching module.
  • Digital sales rooms.


Contact Seismic for a custom quote. 

11. Grow

Grow, a go to market tool.

(Source: Grow)

Another go to market tool is Grow. It lets you access critical information about your target audience as well as plan and monitor the results of your GTM campaigns more effectively. 

The platform doesn’t require coding knowledge and is accessible to non-technical users who want to connect multiple channels into one single source of truth without making SQL queries.

Top features: 

  • Attractive visualisations.
  • Collaboration options.
  • Report automations.


Grow pricing is not available publically. You’ll need to book a demo for more information. 

12. GoTo

GoTo, a go to market tool.

(Source: GoTo)

GoTo is an online conferencing tool that prioritises its users’ security.  Its flexibility is tailored for the modern work environment, where virtual meetings are effortless, with no downloads required. 

It’s an excellent GTM tool for launching products or services in new regions or countries. You can hold virtual meetings with potential customers, partners, or stakeholders regardless of location, facilitating rapid market entry.

Top features: 

  • Managed antivirus.
  • Remote support.
  • Unattended access.
  • Help desk reporting.


GoTo offers three subscription plans: 

  • Free.
  • Standard - 62 euro.
  • Premium - custom.

13. Pitchbook

Pitchbox, a go to market tool.(Source: Pitchbox)

Pitchbox is link-building software for companies that want to automate link-building and organise their outreach workflows better.

Pitchbox streamlines the outreach process by automating email campaigns and follow-ups. This is particularly helpful when reaching out to potential partners, affiliates, or influencers in new markets.

Top features: 

  • Email outreach.
  • Email data.
  • Skill-based workflow.


There are two subscription plans: 

  • Professional — $495 per month (with annual billing).
  • Enterprise — $1350 per month  (with annual billing).


Metadata, a go to market tool.

(Source: Metadata)

B2B marketers leverage Metadata’s Marketing OS to boost revenue while reducing the need for manual and repetitive tasks. 

Metadata’s capabilities encompass automated audience development, the execution of paid campaigns, and comprehensive optimisation. The tool helps build highly targeted and specific audience segments, which is crucial for GTM. 

Top features: 

  • Audience targeting.
  • Campaign automation.
  • Web personalisation.
  • Lead enrichment.


Metadata’s plans start at $60,000 (yearly plan, annual billing). 

15. Reachdesk

Reachdesk, a go to market tool.

(Source: Reachdesk)

Reachdesk empowers B2B enterprises to deliver impactful, personalised moments at scale using data-driven direct mail and gifting solutions. 

In GTM, building meaningful relationships with prospects and customers is essential. Reachdesk allows you to send personalised gifts and direct mail, making your outreach more engaging and memorable.

Top features: 

  • eGifts. 
  • Global sending.
  • Storage and shipping.
  • Insights.


You must request a demo on their website for personalised quotes.

16. Gong

Gong is a go to market tool


Gong is a revenue intelligence platform that helps sales teams enhance deal closures and decrease churn rates. Thanks to this tool, you can start selling to new markets faster and close more deals in less time. 

By harnessing advanced AI technology, Gong meticulously records, transcribes, and thoroughly analyses every sales interaction. 

Through this insightful analysis, the software extracts valuable recommendations, providing sales teams with crucial insights.

Top features: 

  • Pipeline visualisation.
  • Forecasts.
  • Coaching module.
  • Sales conversations overview.


You must request pricing on Gong’s website.

Power your GTM strategy with Cognism

Cognism is the perfect go to market tool that fuels your expansion into new markets. 

Identify prospects, personalise outreach, and expedite market entry for tangible results.

Try Cognism. Click 👇 to book your demo today! 


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