The ultimate guide to hacking b2b lead generation

The Complete Outbound Prospecting Playbook

Outbound prospecting can be hard. But, when done well, it can form the foundation of a predictable revenue model and can fuel the growth of your business. In this comprehensive playbook we unpack the best tactics, processes and advice for building a predictable outbound machine.

B2B outbound sales academy

Sales Professionals – we’ve created our Sales Academy to host all our top B2B sales content.

Split into key areas including, cold calling, building cadences, scaling sales and performance, it’s filled with sales best practices, current trends and strategic advice for you to explore.

Complete Content Marketing Playbook

Today’s content marketers aren’t just mere bloggers - they have to adopt many different guises and learn many different skills.
Our playbook was written in collaboration with some of the brightest minds currently working in B2B content marketing.

Back from the Dead? Email marketing to drive revenue growth

Email isn't dead. We can prove it. Our next webinar features two experts in demand gen, looking at real cases of email marketing to prove how it drives revenue growth.

B2B Marketing Hub

Marketers: discover the power to save your pipeline, with our free 14-day course.

Check out our Marketing Hub for all of our latest insights to optimise your B2B marketing.

How to sell SaaS: Cognism's Guide

In our latest whitepaper, we’re opening our B2B sales treasure chest and sharing our secrets. We’ve outlined 3 simple ideas that will help you formulate a winning sales strategy for SaaS and enable your sales team to outsell the competition at every turn.

Cold Calling: A 2020 Masterclass

In this webinar, we provide cold calling best practices, discuss various tried & tested approaches and share all the tips & tricks our panel have learnt along the way.

The ultimate cold calling script for B2B sales

Knowing what to say on a cold call can be difficult. We have taken all our knowledge to create this template for you. Get started today.

Prospecting in the new normal

How do you adapt your prospecting strategy during these uncertain times?

B2B growth marketing: hacking your way to predictability

How do you build a marketing engine that can drive qualified demand that converts at a predictable rate.

B2B Outbound: how to build a high-performing sales team

How do you create an outbound engine that can lower costs, speed up the sales process and ultimately result in higher-quality, better qualified leads?

Scaling sales: key lessons from our journey from 2.5 to 7M

A webinar filled with practical tips, tricks and processes for building a predictable sales growth engine.

ABM beyond the hype: how to get started today

There is a lot written about ABM theory, but this webinar is all about real-world ABM best practices.

The complete ABM playbook

Top tips and actionable advice from an all-star cast of ABM experts.

Cold call objection handling

Get the template for dealing with the most frequent objections you face in sales.

A winning cadence for sales leaders

This cadence is designed to be fast and hard-hitting with the ultimate goal of getting the prospect to convert to a meeting in 15 days.

Your cadence template for CEOs

Find out how to start booking meetings with CEO's today.

B2B technology: tools to power your lead gen

How do you know what tech is right for your business and growth stage, how do you set it up to scale, and how do you make sure the tech you buy gets adopted?

5 metrics B2B SaaS marketers should measure

Being a data-driven marketer is vital to creating a predictable engine. So what should you be measuring?

How to sell without product differentiation

Learn how to increase your sales effectiveness, without primarily worrying about product differentiation.

How to build the perfect sales tech stack

Real-world examples of technologies that are making a huge difference to the way sales teams operate.

5 sales emails that get responses

How can yo get responses from your outbound emails? We've testes it and given you the answers.

Your guide to building your ideal customer profile

In this playbook, we give you the tools and methods to define your ideal customer profile, bringing them to life.

B2B data: the fuel for your growth

B2B data is a vital component for fuelling business growth so we've created a guide with everything you need to know.

ABM: Beyond the hype

This guide will take you beyond the ABM hype and provide you with clear, practical advice on how to add to, or advance, your ABM efforts today.

Your guide to building a predictable lead generation engine

Practical insights and advice from those at the top of their lead generation game.

5 strategies for improving lead gen in recruitment

Templates, tactics, infographics and data to drive high-quality leads that convert quickly.