Struggling to connect with VPs during your pitch? Get Cognism's winning cadence that is used by our sales team. Learn what VPs really want to hear!
Learn more about SEO with our latest checklist that will help you ensure you are using every necessary feature to improve your SEO rankings.
In this live Q&A, Cognism's CMO, Alice de Courcy was joined by Chris Walker, CEO @ Refine Labs for a deep dive discussion on the 'Dark Funnel' (a phrase coined by 6sense). They evaluated what it is and the practical ways marketers can use it to capture the attention of their buyers in the places they actually buy.
In this webinar, our speakers shared their expert opinions on the marketing metrics you need to be tracking and why.
We spoke to Ruth Oyeyiola, our very own Revenue Operations Analyst. Her insights will give you everything you need to know about implementing a winning RevOps strategy.
Learn what you need to do to run successful paid growth experiments with our latest marketing template.
Are you struggling to keep up with your existing content calendar? Take your efforts to the next level with our latest Content Scheduling template!
It's time to simply your social media reporting every month with our latest Social Media Performance template. Take control of your social media data with our help!
Do you need to streamline your content management and planning processes? Make the most of your SEO efforts with our interactive template to make your content management more efficient!
Learn how to quickly engage with your prospects all the way down the funnel with our latest guide.
This one's for all the revenue leaders out there. Cognism has worked together with Turtl, Leadfeeder and Reachdesk to interview Sales and Marketing teams over the past year. You'll find out our predictions for 2021, too.
We shared some of our best practices in B2B business development, unmissable for any sales leader, account exec, or BDM.
In this webinar, our expert panel discusses how to better align your sales and marketing teams through meeting targets, MDRs, using RevOps, creating content and more.
In this webinar, our expert panel shared actionable advice on how they are leveraging data to drive their lead to cash flow.
Content. Campaigns and Demand Gen. Performance marketing. These are the three pillars that prop you up as CMO.
In this eBook, Cognism's CMO, Alice de Courcy outlines the secrets to her success in the role to date.
Often wonder how can you better serve your clients while maximizing your own growth? This guide is full of actionable strategies you can hand straight over to your clients. You’ll also get next level tactics you can use to propel your scale-up journey.
Grab these actionable insights on how to navigate the sales journey and build a predictable and scalable revenue engine.
Upgrade your sales strategy for 2021 with our latest guide, explaining how to optimise your team's outreach and debunking the latest tech in sales.
In this guide we’re sharing the latest and greatest cold calling tips which we’re sure will help your SDRs perfect their skills.
The best salespeople aren't artists - they're scientists. They use data to form insights and optimise their work, and the right B2B sales process enables this way of working.
Level-up your remote management skills with this guide and get the best out of your team even from afar!
In this guide, we offer revenue leaders all the knowledge they need to implement a data-focused marketing strategy at their company.
Get ahead this year and make sure you're compliant with all data privacy regulations whilst also maximising the opportunities available to you, now and going forward.
Pick up the phone, start a conversation, drive interest - it's not always that simple. In this recorded webinar, you'll hear tips from top B2B salespeople to upgrade your cold calling.
In this webinar, we'll approach sales in a scientific way. Modern teams need to gather data, measure performance, and optimize processes. Our panel of experts will share how to achieve that in 2021.
In this webinar, we’ll explore how having a specialised salesperson, called an MDR, can bridge the gap between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
We asked our MDRs - Marketing Development Representatives - to provide us with their winning cadences for content leads.
Designed to share knowledge and insight, rather than push product features and benefits, these are the cadences of choice for scaling content leads to closed-won deals.
Creating an outbound sales cadence that converts is critical to the success of any growing business. However, developing the right cadences for the right personas, isn’t always easy.
In this webinar, we speak to a panel of sales experts about the do's and don'ts of creating winning sales cadences.
Sales leaders! How are you enabling your team to build pipeline and hit quota? In this live session we reveal the processes, and tactics that are keeping our sales team busy, and our CEO happy.
Today, like never before, it's imperative to focus on sales in a logical manner. To assemble information, measure execution, and optimise processes. We are here to provide you with the answers! Where should you start? What are the really vital metrics that you should be looking at?
Today’s businesses can source new customers through a combination of automation, personalization and data-driven decision-making.
We think it’s time that management consultancies took advantage of these latest lead gen tactics.
Let's rethink your paid ad strategy.
In this webinar, three expert B2B marketers share how to create revenue from ads across LinkedIn, Facebook and Google Ads.
In this webinar, our speakers shared the steps they take to prospect effectively on LinkedIn and how you can transform LinkedIn into a B2B lead generation powerhouse!
In this guide, we identify and explore several factors that demonstrate the importance of B2B prospecting for sales and marketing teams, as well as the wider business. Providing practical advice for getting it started at your business today.
Inbound marketing attracts, engages and converts customers. In this guide, we share our secrets to inbound success with you - uncovering the processes, tactics and resources we used to predictably grow revenue from $2.5M to $7M ARR in a year.
Outbound prospecting can be hard. But, when done well, it can form the foundation of a predictable revenue model and can fuel the growth of your business. In this comprehensive playbook we unpack the best tactics, processes and advice for building a predictable outbound machine.
Today’s content marketers aren’t just mere bloggers - they have to adopt many different guises and learn many different skills.
Our playbook was written in collaboration with some of the brightest minds currently working in B2B content marketing.
In our latest whitepaper, we’re opening our B2B sales treasure chest and sharing our secrets. We’ve outlined 3 simple ideas that will help you formulate a winning sales strategy for SaaS and enable your sales team to outsell the competition at every turn.
In this webinar, we provide cold calling best practices, discuss various tried & tested approaches and share all the tips & tricks our panel have learnt along the way.
Looking for new ways to drive, nurture and retain key prospects?
Uncover the processes, tactics and resources you need to start scaling outbound predictably.
Email isn't dead. We can prove it. Our next webinar features two experts in demand gen, looking at real cases of email marketing to prove how it drives revenue growth.
Knowing what to say on a cold call can be difficult. We have taken all our knowledge to create this template for you. Get started today.
Get the modern cold calling playbook, with templates, scripts and real-world advice.
How do you adapt your prospecting strategy during these uncertain times?
How do you build a marketing engine that can drive qualified demand that converts at a predictable rate.
How do you create an outbound engine that can lower costs, speed up the sales process and ultimately result in higher-quality, better qualified leads?
A webinar filled with practical tips, tricks and processes for building a predictable sales growth engine.
There is a lot written about ABM theory, but this webinar is all about real-world ABM best practices.
Top tips and actionable advice from an all-star cast of ABM experts.
Get the template for dealing with the most frequent objections you face in sales.
This cadence is designed to be fast and hard-hitting with the ultimate goal of getting the prospect to convert to a meeting in 15 days.
Find out how to start booking meetings with CEO's today.
How do you know what tech is right for your business and growth stage, how do you set it up to scale, and how do you make sure the tech you buy gets adopted?
Being a data-driven marketer is vital to creating a predictable engine. So what should you be measuring?
Learn how to increase your sales effectiveness, without primarily worrying about product differentiation.
Real-world examples of technologies that are making a huge difference to the way sales teams operate.
How can yo get responses from your outbound emails? We've testes it and given you the answers.
In this playbook, we give you the tools and methods to define your ideal customer profile, bringing them to life.
B2B data is a vital component for fuelling business growth so we've created a guide with everything you need to know.
This guide will take you beyond the ABM hype and provide you with clear, practical advice on how to add to, or advance, your ABM efforts today.
Practical insights and advice from those at the top of their lead generation game.
Templates, tactics, infographics and data to drive high-quality leads that convert quickly.
Learn how to develop and perfect a repeatable sales process to drive predictable revenue growth for your business.
Learn more about Cognism's Campaign Marketing Executive and what his role entails.
Learn more about Saif Khan, Senior SDR at Cognism.
Learn more about Jonathan Ilett, Sales Director at Cognism!
Learn more about Brahm Jagpal, Business Development Manager (BDM) at Cognism.
Learn more about Inside Sales Director at Cognism, David Bentham.
We sat down with Andy to discuss how Leadfeeder has adapted their marketing efforts as a result of COVID-19.
As we all adapt to the WFH life, we caught up with our sales team who shared their advice for staying productive whilst working remotely.
Join Augustinas Tarabilda to learn his actionable top tips for better performance on Google Ads.
Understand some B2B basics, including: B2B lead generation, prospecting and data-driven marketing.
We've compiled a few top tips from our expert SDR's, BDM's and MDR's.
Cognism's Global Head of Demand Generation, Liam Bartholomew, shares his steps for success in using content to drive sales.
Find out what to do and what to avoid when it comes to LinkedIn Ads with Cognism's CMO, Alice De Courcy.
Watch Cognism CEO James Isilay and his staff grow a SaaS business and navigate the world of B2B sales.
Find out how to engage busy sales leaders for success from our Sales Team Lead, Andrew Main. We're also covering Cognism's Cold Calling Day!
Learn from senior BDM Saif Khan about how Cognism improved our engagement rates with actionable advice.
Learn more from Cognism MDR Ben Ward as he discusses what the ultimate cold calling script should look like when it comes to B2B sales.
Learn more from Alex Shorthose, senior BDM at Cognism. With his advice, you may start seeing better response rates from your emails!
One area of business where AI is having the most immediate effect is sales. Traditionally a skillset that relies on human interaction and persuasion, nevertheless it is being gradually transformed by technology.
Old tech just won't cut it anymore. Find out what you should be using for your business.
Cold calling has fallen out of fashion in the era of tech-enabled convenience.But thanks to modern tools, salespeople can breathe warmth into their cold-calling strategy without slowing down the process.