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The ultimate guide to hacking b2b lead generation

Whether you’re an established business looking to build out your lead generation efforts, or a start-up moving into scale-up mode, you’ll benefit from our comprehensive guide. In this book, we cover the latest techniques across inbound and outbound and share insights from some of the most successful B2B businesses today.

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The Ultimate guide to hacking B2B Lead Generation: Cognism
The Sales Leader’s Guide to Scaling a Sales Strategy

The Sales Leader's Guide To Scaling A Sales Strategy

Grab these actionable insights on how to navigate the sales journey and build a predictable and scalable revenue engine.

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The No Stone Unturned Guide to Sales Strategy

Upgrade your sales strategy for 2021 with our latest guide, explaining how to optimise your team's outreach and debunking the latest tech in sales.

The B2B Cold Calling Handbook - 2021 Edition BANNERS V1 FINAL-01

The B2B Cold Calling Handbook - 2021 Edition

In this guide we’re sharing the latest and greatest cold calling tips which we’re sure will help your SDRs perfect their skills.

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The Sales Process Handbook: 2021 Edition

The best salespeople aren't artists - they're scientists. They use data to form insights and optimise their work, and the right B2B sales process enables this way of working.

Exceeding targets from home - the ultimate guide to remote sales management

Exceeding Targets from Home: The ultimate guide to remote sales management

Level-up your remote management skills with this guide and get the best out of your team even from afar! 

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Data Driven Marketing Playbook

In this guide, we offer revenue leaders all the knowledge they need to implement a data-focused marketing strategy at their company.


B2B Prospecting: The 2021 Compliance Landscape

Get ahead this year and make sure you're compliant with all data privacy regulations whilst also maximising the opportunities available to you, now and going forward.  


Cold Calling: The Next Generation of Outbound in 2021

Pick up the phone, start a conversation, drive interest - it's not always that simple. In this recorded webinar, you'll hear tips from top B2B salespeople to upgrade your cold calling.

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Revenue Engines: How you can build success in sales

In this webinar, we'll approach sales in a scientific way. Modern teams need to gather data, measure performance, and optimize processes. Our panel of experts will share how to achieve that in 2021.

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Turning MQLs into SQLs: How MDR’s increase conversion rates

In this webinar, we’ll explore how having a specialised salesperson, called an MDR, can bridge the gap between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)


2 cadences for content leads

We asked our MDRs - Marketing Development Representatives - to provide us with their winning cadences for content leads.

Designed to share knowledge and insight, rather than push product features and benefits, these are the cadences of choice for scaling content leads to closed-won deals.

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The secret formula to a winning cadence 

Creating an outbound sales cadence that converts is critical to the success of any growing business. However, developing the right cadences for the right personas, isn’t always easy.

In this webinar, we speak to a panel of sales experts about the do's and don'ts of creating winning sales cadences.

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A new prospecting landscape:
arm your sales reps to thrive 

Sales leaders! How are you enabling your team to build pipeline and hit quota? In this live session we reveal the processes, and tactics that are keeping our sales team busy, and our CEO happy.


5 top metrics for B2B SaaS sales

Today, like never before, it's imperative to focus on sales in a logical manner. To assemble information, measure execution, and optimise processes. We are here to provide you with the answers! Where should you start? What are the really vital metrics that you should be looking at? 

The Lead Generation Bible for Management Consultancies

The Lead Generation Bible for Management Consultancies

Today’s businesses can source new customers through a combination of automation, personalization and data-driven decision-making.

We think it’s time that management consultancies took advantage of these latest lead gen tactics. 

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Kill the MQL! How to promote paid content to generate opportunities

Let's rethink your paid ad strategy.
In this webinar, three expert B2B marketers share how to create revenue from ads across LinkedIn, Facebook and Google Ads.

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LinkedIn Prospecting: How social selling can fuel your pipeline

In this webinar, our speakers shared the steps they take to prospect effectively on LinkedIn and how you can transform LinkedIn into a B2B lead generation powerhouse!

B2B prospecting: The untapped gold mine

B2B prospecting: The Untapped Gold Mine

In this guide, we identify and explore several factors that demonstrate the importance of B2B prospecting for sales and marketing teams, as well as the wider business. Providing practical advice for getting it started at your business today.

No Fluff Inbound Marketing guide

The 'No Fluff' Guide to Inbound Marketing

Inbound marketing attracts, engages and converts customers. In this guide, we share our secrets to inbound success with you - uncovering the processes, tactics and resources we used to predictably grow revenue from $2.5M to $7M ARR in a year.


B2B Marketing Hub

Marketers: discover the power to save your pipeline, with our free 14-day course.

Check out our Marketing Hub for all of our latest insights to optimise your B2B marketing.

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The Complete Outbound Prospecting Playbook

Outbound prospecting can be hard. But, when done well, it can form the foundation of a predictable revenue model and can fuel the growth of your business. In this comprehensive playbook we unpack the best tactics, processes and advice for building a predictable outbound machine.

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B2B outbound sales academy

Sales Professionals – we’ve created our Sales Academy to host all our top B2B sales content.


Split into key areas including, cold calling, building cadences, scaling sales and performance, it’s filled with sales best practices, current trends and strategic advice for you to explore.


Complete Content Marketing Playbook

Today’s content marketers aren’t just mere bloggers - they have to adopt many different guises and learn many different skills.
Our playbook was written in collaboration with some of the brightest minds currently working in B2B content marketing.


Back from the Dead? Email marketing to drive revenue growth

Email isn't dead. We can prove it. Our next webinar features two experts in demand gen, looking at real cases of email marketing to prove how it drives revenue growth.


How to sell SaaS: Cognism's Guide

In our latest whitepaper, we’re opening our B2B sales treasure chest and sharing our secrets. We’ve outlined 3 simple ideas that will help you formulate a winning sales strategy for SaaS and enable your sales team to outsell the competition at every turn.

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Cold Calling: A 2020 Masterclass

In this webinar, we provide cold calling best practices, discuss various tried & tested approaches and share all the tips & tricks our panel have learnt along the way.

Cognism Demand Generation Guides

Demand Generation: How to create demand that drives growth

Looking for new ways to drive, nurture and retain key prospects?

B2B Outbound: Building Predictable Growth

B2B outbound: Building an engine for predictable growth

Uncover the processes, tactics and resources you need to start scaling outbound predictably.

The ultimate cold calling script

The ultimate cold calling script for B2B sales

Knowing what to say on a cold call can be difficult. We have taken all our knowledge to create this template for you. Get started today.

8 Ways to Improve Your Cold Calling Strategy BANNERS V1-18

8 ways to improve your cold calling strategy

Get the modern cold calling playbook, with templates, scripts and real-world advice.

Live webinar- Prospecting in the new normal

Prospecting in the new normal

How do you adapt your prospecting strategy during these uncertain times?

B2B Growth Marketing Webinar: Cognism

B2B growth marketing: hacking your way to predictability

How do you build a marketing engine that can drive qualified demand that converts at a predictable rate.

B2B outbound: How to build a high-performing sales team

B2B Outbound: how to build a high-performing sales team

How do you create an outbound engine that can lower costs, speed up the sales process and ultimately result in higher-quality, better qualified leads?

Scaling Sales Live Webinar

Scaling sales: key lessons from our journey from 2.5 to 7M

A webinar filled with practical tips, tricks and processes for building a predictable sales growth engine.

ABM beyond the hype live webinar

ABM beyond the hype: how to get started today

There is a lot written about ABM theory, but this webinar is all about real-world ABM best practices.

Cognism ABM Playbook

The complete ABM playbook

Top tips and actionable advice from an all-star cast of ABM experts.

Cognism Objection Handling Guide

Cold call objection handling

Get the template for dealing with the most frequent objections you face in sales.

Cognism cadence for sales leaders

A winning cadence for sales leaders

This cadence is designed to be fast and hard-hitting with the ultimate goal of getting the prospect to convert to a meeting in 15 days.

Ultimate cadence for targeting CEO's: Cognism

Your cadence template for CEOs

Find out how to start booking meetings with CEO's today.

The ultimate guide to B2B technology: Cognism

B2B technology: tools to power your lead gen

How do you know what tech is right for your business and growth stage, how do you set it up to scale, and how do you make sure the tech you buy gets adopted?

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5 metrics B2B SaaS marketers should measure

Being a data-driven marketer is vital to creating a predictable engine. So what should you be measuring?

Product Differentiation Guide: Cognism

How to sell without product differentiation

Learn how to increase your sales effectiveness, without primarily worrying about product differentiation.

Perfect Sales Tech Stack: Cognism

How to build the perfect sales tech stack

Real-world examples of technologies that are making a huge difference to the way sales teams operate.

5 sales emails that get responses: Cognism

5 sales emails that get responses

How can yo get responses from your outbound emails? We've testes it and given you the answers.

Building your ideal customer profile: Cognsim

Your guide to building your ideal customer profile

In this playbook, we give you the tools and methods to define your ideal customer profile, bringing them to life.

B2B Data Cognism Guide

B2B data: the fuel for your growth

B2B data is a vital component for fuelling business growth so we've created a guide with everything you need to know.

ABM: beyond the hype - a Cognism guide

ABM: Beyond the hype

This guide will take you beyond the ABM hype and provide you with clear, practical advice on how to add to, or advance, your ABM efforts today.

The Ultimate Guide to Hacking B2B Lead Generation

Your guide to building a predictable lead generation engine

Practical insights and advice from those at the top of their lead generation game.

5 strategies for improving lead gen in recruitment

5 strategies for improving lead gen in recruitment

Templates, tactics, infographics and data to drive high-quality leads that convert quickly.

How to build a B2B outbound engine

B2B Outbound: how to create a scalable and repeatable engine

Learn how to develop and perfect a repeatable sales process to drive predictable revenue growth for your business. 

See why top companies are choosing Cognism to take their prospecting to new heights


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