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Content Hub

The B2B leader’s hub for smarter, faster growth

The Cognism Content Hub contains all the resources you need to solve your biggest challenges and power your next big win. Find expert guides, playbooks, templates, and reports built for sales, marketing, RevOps, DaaS, and compliance leaders. 

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Inside Inbound 2026

Discover key inbound marketing trends for 2026; from AI-driven traffic shifts to evolving buyer behaviour. See what the data reveals and how to adapt.

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MARKETING

The Demand Gen Playbook Course

Our demand generation course gives you the strategies, playbooks, and real-world examples to transform how your business drives revenue.

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Tired of swiping left on subpar data providers? Whether you need more volume, better quality, or a partner who actually gets your GTM goals, this hub is for you.

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REVOPS

RevOps On Demand

The RevOps team has helped Cognism scale and grow sustainably and efficiently. Check out our top tips, tricks and strategies.

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REVOPS

The Journal of RevOps Secrets: A Complete Guide to The Single Source of Truth

This is a complete guide to the single source of truth and how to implement it in your RevOps strategy, covering all topics from data to metrics and more.

FEATURED The diary of a first-time CMO
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The diary of a first-time CMO

Diary of a First-Time CMO documents Alice de Courcy's journey at Cognism. From start-up to scale up and beyond. Get your copy of vol 1 and vol 2 here.

Spotlight
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The Demand Gen Playbook Course
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Generating $300k pipeline in 8 weeks with a Cognism-led ABM Strategy.
MARKETING
Generating $300k pipeline in 8 weeks with a Cognism-led ABM Strategy.
Targeting B2B audiences not available in LinkedIn Ads.
MARKETING
Targeting B2B audiences not available in LinkedIn Ads.
Cold Calling Scripts: Hub of the Best Templates
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Cold Calling Scripts: Hub of the Best Templates
20 Examples of Common Sales Objections & Responses
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20 Examples of Common Sales Objections & Responses
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RevOps On Demand
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Latest Resources
Resource card graphic for state of inbound 2026
MARKETING
Inside Inbound 2026
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MARKETING
The Demand Gen Playbook Course
RevOps Review Podcast
REVOPS
RevOps Review Podcast
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DAAS MARKETING LEGAL SALES REVOPS
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Generating $300k pipeline in 8 weeks with a Cognism-led ABM Strategy.
MARKETING
Generating $300k pipeline in 8 weeks with a Cognism-led ABM Strategy.
Targeting B2B audiences not available in LinkedIn Ads.
MARKETING
Targeting B2B audiences not available in LinkedIn Ads.
How we use Cognism for Marketing
MARKETING
How we use Cognism for Marketing
Cold Calling Scripts: Hub of the Best Templates
SALES
Cold Calling Scripts: Hub of the Best Templates
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SALES
20 Examples of Common Sales Objections & Responses
RevOps Hub-pull-through-banner (2)
REVOPS
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Increasing LinkedIn Ads CTR with matched audiences
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Increasing LinkedIn Ads CTR with matched audiences
Generate more pipeline with cold calling
SALES
Generate more pipeline with cold calling
Fix Your Funnel Hub
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Fix Your Funnel Hub
Route your enriched leads with ease
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Route your enriched leads with ease
SDR Zone
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SDR Zone
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Identifying the signs that mean you need to switch providers
How Data Can Help Revenue Operators Govern the GTM Motion
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How Data Can Help Revenue Operators Govern the GTM Motion
Intercepting customer churn with intent data
MARKETING
Intercepting customer churn with intent data
How to prioritise accounts showing purchase intent
MARKETING
How to prioritise accounts showing purchase intent
How to revitalise your stagnant LinkedIn campaigns
MARKETING
How to revitalise your stagnant LinkedIn campaigns
The Journal of RevOps Secrets-resource-card
REVOPS
The Journal of RevOps Secrets: A Complete Guide to The Single Source of Truth
Beyond the Sales Floor
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Beyond the Sales Floor
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Redefining Outbound Podcast
The Demand Gen Playbook Course
MARKETING
The Demand Gen Playbook Course
The Blueprint
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The Blueprint
The Blueprint: How to Hire & Ramp Your Sales Team Effectively
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The Blueprint: How to Hire & Ramp Your Sales Team Effectively
The Blueprint: How To Build A Winning Commission Structure
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The Blueprint: How To Build A Winning Commission Structure
The Blueprint: Cognism's Approach Towards Forecasting
SALES
The Blueprint: Cognism's Approach Towards Forecasting
The Blueprint: How We Structure Our Outbound Strategy
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The Blueprint: How We Structure Our Outbound Strategy
The Blueprint: Coaching Techniques To Maximise Team Performance
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The Blueprint: Coaching Techniques To Maximise Team Performance
Enrich records with accurate B2B data without leaving Outreach
SALES MARKETING
Enrich records with accurate B2B data without leaving Outreach
Turn every trade show into a revenue generating opportunity
MARKETING
Turn every trade show into a revenue generating opportunity
The diary of a first-time CMO
MARKETING
The diary of a first-time CMO
How to grow key accounts by targeting additional departments
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How to grow key accounts by targeting additional departments
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SALES
How to find & target newly appointed decision makers
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SALES MARKETING
How to enrich SalesNav lead lists with actionable contact data
How to enrich and connect with inbound leads faster
MARKETING
How to enrich and connect with inbound leads faster
How to generate webinar/event registrants
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How to generate webinar/event registrants
How to find net new, ideal-fit prospects in assigned verticals
SALES
How to find net new, ideal-fit prospects in assigned verticals
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How to find and reach decision-makers in target accounts
The Sales Target Predictability Template
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The Sales Target Predictability Template
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The Revenue Focused Guide to Demand Marketing
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The Revenue Focused Guide to Demand Marketing
The revenue-driven email marketing checklist
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The revenue-driven email marketing checklist
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SDR Training Schedule Template
European GTM 101: The honest guide to nailing your strategy
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European GTM 101: The honest guide to nailing your strategy
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The 3 Secrets to CMO Success
The 'No Fluff' Guide to Inbound Marketing
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The 'No Fluff' Guide to Inbound Marketing
Breaking down silos: integrating sales and marketing (with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism)
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Breaking down silos: integrating sales and marketing (with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism)
Illuminating the dark funnel of B2B marketing (with Chris Walker, CEO @Refine Labs)
MARKETING
Illuminating the dark funnel of B2B marketing (with Chris Walker, CEO @Refine Labs)
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The Demand Generation Playbook Course

Our demand generation course gives you the strategies, playbooks, and real-world examples to transform how your business drives revenue. Learn directly from the marketers who’ve made the switch - and see how to build a demand engine that creates pipeline, not just leads.

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