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ROI Calculator

Your GTM data is costing you revenue

Calculate how much revenue you’re leaving on the table, and the ROI you could unlock with improved data quality, using benchmark data from over 4,000 Cognism customers.

Fill in the inputs to see results update in real time.

SDRs + AEs doing outbound

Average outbound calls per day

Average per seller

Enter as a percentage

Enter as a percentage

Enter as a percentage

Enter as a percentage

Annual contract value

Enter as a percentage

How your results are calculated

This calculator uses assumed improvements based on independent surveys and benchmark data from over 4,000 Cognism customers. ROI is calculated as (Revenue with improved data – Cognism investment) ÷ Cognism investment, using an average seat price per seller, which is based on typical pricing across our incremental seat-volume packages.

Your results

Updated in real time

Complete the inputs to unlock your results

Add values on the left and we’ll do the maths.

Key metrics

Operational waste identified —% —%
Growth in Account-Level TAM
Call-to-connect rate —% —%
% of your TAM you can reach —% —%
% of your TAM that converts to revenue —% —%

Revenue generated

Without Cognism With Cognism

Without Cognism

With Cognism

Additional revenue you will generate with improved data quality

$—

Revenue at risk if you continue with existing data

$—

Cognism ROI (additional revenue divided by Cognism annual investment, per seller)

—x

Book a demo and let’s build a business case together.

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These results are estimates and do not guarantee actual financial outcomes.

Trusted by high-growth revenue teams

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increase in pipeline
AVEVA
0
dials influenced
Openrise
0
increase in connect rate
Mollie
0
higher data quality
Bright Network

Let's build a business case and solve your GTM data challenges together

Instead of a generic sales pitch, we'll deliver a bespoke session focused on your specific GTM challenges and show how companies like yours have:

  • Increased connect rates by 80%

  • Expanded total addressable market by 50%

  • Saved each SDR 1 hour per day on prospecting

If there's a fit, we'll arrange clear next steps; if not, no hard follow-ups.

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“We’ve seen, typically, an increase of around 10-15% in meetings booked.”

Antony Arcan - SDR Manager, EMEA @ Druva
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