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Data quality ROI calculator

The cost of bad GTM data: calculate yours

See how much revenue bad data costs your team and the ROI that better data quality could deliver. Benchmarked against over 4,000 Cognism customers.

Tell us about your team

SDRs + AEs doing outbound
Average outbound calls per day
Average per seller
Average annual value per deal

Add your funnel rates

Your average conversion rate at each stage of outbound.

Enter as a percentage
Enter as a percentage
Enter as a percentage
Enter as a percentage
Enter as a percentage

How your results are calculated

This calculator uses assumed improvements based on independent surveys and benchmark data from over 4,000 Cognism customers. ROI is calculated as (Revenue with improved data – Cognism investment) ÷ Cognism investment, using an average seat price per seller, which is based on typical pricing across our incremental seat-volume packages.

Your estimated ROI with Cognism

—x

return on your investment

$— additional revenue per year

Remaining with your current provider could mean missing out on $— in annual revenue.

Operational waste identified — — —
Growth in account-level TAM — — —
Call-to-connect rate — — —
% of your TAM you can reach — — —
% of your TAM that converts to revenue — — —
Revenue generated per year — — —

Trusted by high-growth revenue teams

0
increase in pipeline
AVEVA
0
dials influences
Openrise
0
increase in connect rate
Mollie
0
higher data quality
Bright Network

Let's build a business case and solve your GTM data challenges together 

Instead of a generic sales pitch, we'll deliver a bespoke session focused on your specific GTM challenges and show how companies like yours have:

  • Increased connect rates by 80%

  • Expanded total addressable market by 50%

  • Saved each SDR 1 hour per day on prospecting

If there's a fit, we'll arrange clear next steps; if not, no hard follow-ups.

“We’ve seen, typically, an increase of around 10-15% in meetings booked.”

Antony Arcan - SDR Manager, EMEA @ Druva
antony

Schedule your demo

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