Data quality ROI calculator
The cost of bad GTM data: calculate yours
See how much revenue bad data costs your team and the ROI that better data quality could deliver. Benchmarked against over 4,000 Cognism customers.
How your results are calculated
This calculator uses assumed improvements based on independent surveys and benchmark data from over 4,000 Cognism customers. ROI is calculated as (Revenue with improved data – Cognism investment) ÷ Cognism investment, using an average seat price per seller, which is based on typical pricing across our incremental seat-volume packages.
Your estimated ROI with Cognism
—x
return on your investment
$— additional revenue per year
Check your inputs: sellers, calls and accounts must be above 0, and rates between 0 and 100.
Remaining with your current provider could mean missing out on $— in annual revenue.
Book a demo and let’s build a business case together.
These results are estimates and do not guarantee actual financial outcomes.
Trusted by high-growth revenue teams
Let's build a business case and solve your GTM data challenges together
Instead of a generic sales pitch, we'll deliver a bespoke session focused on your specific GTM challenges and show how companies like yours have:
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Increased connect rates by 80%
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Expanded total addressable market by 50%
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Saved each SDR 1 hour per day on prospecting
If there's a fit, we'll arrange clear next steps; if not, no hard follow-ups.
“We’ve seen, typically, an increase of around 10-15% in meetings booked.”