Cognism For Mid-Market

Q: Who is Cognism best suited for?

Cognism is built for growing Mid-Market teams that need to scale prospecting without compromising on data quality or compliance. It’s ideal for B2B organisations with established GTM motions looking to improve pipeline consistency, market coverage, and data governance across Sales, Marketing, and RevOps.

Q: How does Cognism integrate with our CRM and sales tools?

Cognism integrates seamlessly with leading CRMs and sales engagement platforms, allowing teams to manage existing records, maintain clean databases, and embed Cognism directly into their workflows.

Q: Do you have pricing or plans designed for growing teams?

Yes. Cognism’s plans are designed to grow with your organisation. Teams can start with what they need today and expand usage, seats, and capabilities as their GTM motion and data requirements evolve. Cognism costs do differ depending on the package you choose, but there are no hidden costs associated with access to the platform. All packages include contact and company data, including phone-verified Diamond Data® contacts, target market analytics, and integrations with leading CRM and engagement tools.

Q: How accurate is your data, and how often is it refreshed?

Cognism’s proprietary data fusion engine sources data from across the internet, including news reports, press releases, earnings reports, public registries and validated third-party vendors. AI stitches hundreds of data points together per company and filters them through multiple verification layers to create high-quality company and contact records. Director-level and above data is continually refreshed every 30 days to maintain accuracy and completeness.

Q: Are you GDPR/UK GDPR compliant?

Security is a top priority for Cognism. Dedicated security and compliance teams maintain parity with ISO 27001 and SOC 2 frameworks. Cognism’s global database complies with international privacy laws including GDPR and CCPA, allowing teams to connect with prospects confidently.

European B2B Database

The most accurate database for decision-makers in Europe.

European data coverage and quality you won't get anywhere else. 95% of our senior-level contacts in Europe are refreshed every 30 days.

Verified Data

Spend less time dialling wrong numbers.

Cognism’s phone-verified data is tested and validated by human and AI-powered methods to ensure the highest accuracy.

Compliant-first data

Compliant-first data, continuously refreshed.

Cognism offers compliant-first B2B data - including GDPR and CCPA-aligned contact records scrubbed across 15 global Do-Not-Call lists, more than any other data provider.

Sales Intelligence

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Cognism AI

Sales Intelligence

Roll out a consistent way to prospect across your team.

Target the right buyers from the start, so your team focuses on what matters, using advanced search and filtering across company and contact data.
Move from list building to outreach faster, so pipeline keeps building.
Increase connect rates so reps have more meaningful conversations, with phone-verified mobile numbers.

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Your personalised prospecting experience.

Prospect without breaking your workflow so reps stay focused, by accessing data directly on LinkedIn and company websites.
Prioritise the best-fit accounts so effort is spent where it converts, with AI-powered account recommendations.
Understand accounts before reaching out so conversations are more relevant, using built-in insights and Cognism Research.

Cognism AI

AI that supports real selling workflows.

Get up to speed on accounts quickly so reps can personalise outreach faster, with one-click summaries from Cognism Research.
Target the right decision-makers so outreach aligns to your ICP, using pre-built Smart Personas.
Find what you need faster so prospecting does not slow you down, with natural language search.

Who is Cognism best suited for?

Cognism is built for mid-market B2B teams scaling into new markets.

It’s a strong fit for organisations that need better data to improve pipeline consistency, market coverage, and CRM data quality across Sales, Marketing, and RevOps.

How accurate is your data, and how often is it refreshed?

Bad data slows teams down. We focus on keeping it usable.

Cognism combines multiple data sources and verification layers to maintain high-quality company and contact data.

Senior-level contacts are refreshed on a 30-day cycle, with ongoing updates as data changes.

Are you GDPR/UK GDPR compliant?

Compliance is built into how Cognism operates.

We provide compliant-first data aligned with GDPR, UK GDPR, and other global privacy standards, alongside safeguards like Do Not Call screening.

Our security and compliance teams maintain standards aligned with frameworks such as ISO 27001 and SOC 2.

Learn more in our compliance hub.

How does Cognism integrate with our CRM and sales tools?

Cognism integrates with leading CRMs and sales engagement platforms, so your data stays where your team works.

You can enrich records, export contacts, and keep your CRM up to date without changing your workflow.

How does Cognism keep CRM data up to date?

Cognism helps you identify gaps in your CRM, enrich key records, and keep data up-to-date over time.

You can run one-off, scheduled, or trigger-based enrichment, with control over which fields are updated.

Your CRM stays reliable enough to support routing, segmentation, and outbound - without constant manual clean-up.

Do you have pricing or plans designed for growing teams?

Yes. Cognism is designed to grow with you.

Pricing is based on a per-user subscription plus credits for contact data. You can start with what you need today, then scale seats, usage, and capabilities as your team grows.

Speak to our team to find the right setup for your business.

Find out more about our pricing plans here.

Data for teams growing into new markets

Build predictable pipeline with data you can trust.

“When someone isn’t using Cognism, the connect rate is about one-fifth as good as when they are. 80% better is maybe the way to look at it.”

Built for growing into new markets

European B2B Database

Verified Data

Compliant-first data

Build pipeline with Cognism

Find and engage the right buyers, in the ways your team actually works

Sales Intelligence

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Cognism AI

Keep your CRM usable

Data your team can actually rely on

From startup to scale, hear it from the customers we've grown with

Multiple use cases for growing teams

Tactical guides for your go-to-market strategy

What Is A Go-To-Market (GTM) Engineer? Role + Business Impact

9 Top Market Intelligence Tools For Marketers & Sales

EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io

Frequently asked questions...

Who is Cognism best suited for?

How accurate is your data, and how often is it refreshed?

Are you GDPR/UK GDPR compliant?

How does Cognism integrate with our CRM and sales tools?

How does Cognism keep CRM data up to date?

Do you have pricing or plans designed for growing teams?

Request a free data sample

We'll give you the mobiles and emails for decision-makers in your warmest accounts👇🏻

An average of 20-40% pipeline increase for Cognism customers.