Are you spending more time on busywork than actually selling?
Even with a powerful sales engagement platform like Salesloft, manual data entry and disconnected workflows can drain your team’s productivity.
Salesloft is a sales engagement platform that helps teams manage their sales processes from lead discovery to deal closing. It focuses on creating strong communication cadences, facilitating call tracking, and managing your pipeline.
The right integrations can transform Salesloft from a standalone tool into the command centre of your entire sales operation. We’ve compiled the nine best Salesloft integrations to help your sales team automate workflows, improve outreach, and close more deals.
9 best Salesloft integrations
These nine integrations address the most common challenges sales teams face with their Salesloft workflows, from data quality to meeting scheduling.
1. Cognism
What is Cognism?
Cognism is a premium sales intelligence platform that provides verified B2B contact data, including emails and mobile phone numbers. It offers GDPR and CCPA-compliant data, making it ideal for teams prospecting globally in markets like Europe and North America.
How it integrates with Salesloft
The Cognism integration with Salesloft enables seamless data transfer between platforms as you build lead lists and engage them.
You can enrich Salesloft contacts with Cognism's verified data and export enriched prospects directly into your cadences. The integration helps ensure your outreach efforts are based on accurate, up-to-date contact information.
Request a demo to learn more about how Cognism integrates with Salesloft. 👇
Key benefits of the integration
- Access millions of verified business profiles with accurate contact information.
- Phone-verified mobile numbers (Diamond Data®) that actually connect.
- Automatically enrich contacts in Salesloft with fresh data.
- Maintain compliance with global data regulations.
User reviews
Cognism users consistently praise the platform's data accuracy, noting that it’s superior to other competing platforms. Users also note that it integrates well with important sales tools like HubSpot and Salesforce.
Alternative tools
ZoomInfo and Apollo.io offer similar data enrichment capabilities. However, they can lack Cognism's European market strength, data accuracy, and compliance focus.
Did you know, Salesloft are a Cognism customer too? Here's what they have to say:
Director of Marketing & Sales Development @Salesloft
2. Salesforce
What is Salesforce?
Salesforce is one of the world's leading CRM platform, helping businesses manage customer relationships, track sales activities, and analyse performance across the entire customer journey.
How it integrates with Salesloft
The Salesforce-Salesloft integration creates a bi-directional sync that keeps data flowing between both platforms.
All Salesloft activities—emails, calls, and meeting outcomes—are automatically logged in Salesforce. Meanwhile, Salesforce data helps segment and prioritise prospects in Salesloft.
Key benefits of the integration
- Automatic activity logging in Salesforce for all Salesloft interactions.
- Real-time sync of contact and account data.
- Unified reporting across both platforms.
- Trigger Salesloft cadences based on Salesforce data changes.
User reviews
Users share that Salesforce is a strong platform with advanced sales features, and that it integrates well with Salesloft so they can leverage their full tech stack.
Alternative tools
HubSpot’s CRM and Microsoft Dynamics 365 offer similar CRM functionality with Salesloft integration, though Salesforce remains the most popular choice for enterprise teams.
3. HubSpot
What is HubSpot?
HubSpot is an all-in-one platform combining CRM, marketing automation, and sales tools. It's particularly strong for aligning marketing and sales efforts through integrated campaigns and lead management.
You can see other helpful HubSpot integrations for more.
How it integrates with Salesloft
The HubSpot and Salesloft integration enables marketing teams to pass qualified leads directly into Salesloft cadences. Sales activities from Salesloft are recorded in HubSpot, giving marketing visibility into how leads progress through the sales process.
Key benefits of the integration
- Seamless handoff of marketing-qualified leads to sales.
- Track the complete buyer journey from first touch to close.
- Use HubSpot lead scores to prioritise Salesloft outreach.
- Measure marketing campaign impact on sales outcomes.
- Align messaging between marketing and sales.
User reviews
Many user reviews rave about the streamlined marketing features available through HubSpot and the ease of use for the CRM. Users also note how easy it is to integrate HubSpot with tools like Salesloft for full marketing-to-sales visibility.
Alternative tools
Marketo and Pardot offer similar marketing automation capabilities with Salesloft integration, though setup can be more complex than HubSpot's straightforward approach.
4. Gong
What is Gong?
Gong is a revenue intelligence platform that uses AI to analyse sales conversations. It records, transcribes, and analyses calls and meetings to provide insights into what's working in your sales process.
How it integrates with Salesloft
Gong integrates with Salesloft to automatically analyse conversations from your sales cadences. The integration provides insights on messaging effectiveness, helping teams refine their outreach based on what actually resonates with prospects.
Key benefits of the integration
- Automatically analyse calls made through Salesloft.
- Identify which scripts, approaches, and messaging work best.
- Coach reps based on real conversation data.
- Track competitor mentions across all sales calls.
- Measure cadence effectiveness based on conversation outcomes.
User reviews
Users loved that they can access Salesloft calls directly in Gong for easy review and and collaboration with other team members.
Alternative tools
Chorus.ai and ExecVision offer similar conversation intelligence capabilities with Salesloft integration, though Gong's market share makes it the most common choice.
5. Slack
What is Slack?
Slack is a team messaging platform that brings communication together in organised channels. It's become the default collaboration tool for many sales teams.
How it integrates with Salesloft
The Slack and Salesloft integration sends automated notifications about important sales activities to relevant channels. Teams can celebrate wins, get alerts about stalled deals, and collaborate on accounts without leaving Slack.
Key benefits of the integration
- Real-time notifications for cadence milestones and outcomes.
- Automated alerts for high-priority prospect activities.
- Share Salesloft performance metrics in team channels easily.
- Collaborate on deal strategy without switching platforms.
User reviews
Users said that Slack is so valuable because it’s easy to use for team collaboration, especially with fast integrations with platforms like Salesloft and Salesforce. They liked the search features and organisation of the platform.
Alternative tools
Microsoft Teams offers similar collaboration features with Salesloft integration, particularly useful for organisations already using Microsoft 365.
6. Outreach
What is Outreach?
Outreach is another leading sales engagement platform, similar to Salesloft. Some organisations use both platforms for different teams or use cases.
Outreach focuses more on sales execution, with features like deal management and forecasting while Salesloft focuses on lead generation and takes a cadence-based approach.
How it integrates with Salesloft
While they're competitors, some teams use both platforms and need them to work together. The integration (typically through Zapier or custom API connections) allows data sharing between platforms, though it's less common than other integrations.
Key benefits of the integration
- Share contact data between platforms.
- Prevent duplicate outreach efforts.
- Maintain consistent messaging across teams.
- Track performance across both platforms.
- Benefit from features like deal management and forecasting.
User reviews
Users liked Outreach’s ease of use and noted how easy it made prospect outreach and organisation.
Alternative tools
Most teams choose either Outreach or Salesloft platform or the other, so we wouldn’t recommend any alternative tools here.
7. LinkedIn Sales Navigator
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is the premium version of LinkedIn designed for sales professionals. It offers advanced search filters, lead recommendations, and InMail messaging to help teams find and engage the right prospects.
How it integrates with Salesloft
The LinkedIn Sales Navigator integration with Salesloft lets you access lead’s LinkedIn data from within Salesloft. You can see LinkedIn activity within Salesloft and trigger cadences based on profile views or InMail responses.
Key benefits of the integration
- Track LinkedIn engagement alongside email and phone outreach.
- Trigger workflows based on users’ LinkedIn activity.
- Enrich Salesloft contacts with LinkedIn profile data.
- Coordinate multi-channel outreach strategies.
User reviews
Users shared that Sales Navigator’s integration with tools like Salesloft has made their SDR work much more efficient, allowing them to more easily identify potential high-value prospects.
Alternative tools
Tools like Cognism or ZoomInfo can provide similar prospect discovery capabilities with different data sources.
8. Zapier
What is Zapier?
Zapier is a code-free automation platform that connects different apps and services quickly, allowing you to build custom automations. It acts as a bridge between tools that don't have native integrations, and may offer additional functionality even for tools that do have existing integrations.
How it integrates with Salesloft
Zapier enables custom automation between Salesloft and thousands of other apps. You can create "Zaps" that trigger actions in Salesloft based on events in other tools, or vice versa. There are also plenty of existing “Zaps,” such triggering alerts in Slack when new leads are added to your CRM.
Key benefits of the integration
- Connect Salesloft with thousands of other applications.
- Create custom automation without developer resources.
- Build unique workflows for your specific needs.
- Automate data flow and syncing.
- Test new tool combinations quickly.
User reviews
Users rave about how Zapier helps them automate tasks and workflows across their entire tech stack. This is particularly valuable for sales and marketing teams, where significant admin work can reduce efficiency and productivity.
Alternative tools
Make (formerly Integromat) and Workato offer similar automation capabilities, though Zapier's extensive app directory makes it the most versatile option.
9. Chili Piper
What is Chili Piper?
Chili Piper is an intelligent meeting scheduling platform that eliminates the back-and-forth of booking meetings. It routes leads to the right rep and enables instant scheduling, cutting back on back-and-forth communications around scheduling.
How it integrates with Salesloft
The Chili Piper integration allows prospects to book meetings directly from Salesloft emails. When a prospect clicks a scheduling link, they're routed to the right rep's calendar based on your routing rules.
Key benefits of the integration
- Embed booking links directly in Salesloft templates.
- Route meetings to the right rep automatically.
- Track meeting conversion rates by cadence.
- Automate calendar coordination with internal teams and external customers.
User reviews
Users loved that Chili Piper has a strong booking system that accounts for multiple team members’ schedules, and that it has such a strong integration with Salesloft.
Alternative tools
Calendly and HubSpot Meetings offer similar scheduling functionality, though Chili Piper's routing capabilities make it particularly powerful for larger teams.
How to choose the right Salesloft integrations for your team
When evaluating Salesloft integrations, consider these key factors:
Identify your biggest bottlenecks
Start by mapping your current sales process and identifying where your team loses the most time. Common pain points include:
- Manual data entry between systems.
- Poor data quality leading to bounced emails.
- Lack of visibility into prospect engagement.
- Inefficient meeting scheduling.
- Disconnected marketing and sales efforts.
- Data silos causing disengaged leads or missed opportunities.
Once you identify these issues, you can determine which integrations and tools can help you resolve them. If your team is struggling to maintain up-to-date databases, for example, data enrichment should be a top priority.
Consider your team's maturity
Different integrations suit different stages of sales team development:
- Early-stage teams: Focus on core integrations like CRM sync (Salesforce/HubSpot) and team collaboration (Slack).
- Growing teams: Add conversation intelligence (Gong) and data enrichment (Cognism).
- Mature teams: Implement advanced automation (Zapier) and specialised tools to help you work at scale (Chili Piper).
Evaluate total cost of ownership
Look beyond subscription fees to consider:
- Implementation time and complexity.
- Training requirements for your team.
- Potential efficiency gains.
- User-friendliness and actual usability.
- Full functionality of the product itself (and if it can actually meet all of your needs).
Sometimes, it may be best to choose a platform that costs more but will either scale more efficiently with your business or that has more robust features you can benefit from now.
Test before committing
Most vendors offer free trials, demos, or pilot programmes. Take full advantage of whatever is available to you, especially when using a paid feature or selecting a new tool.
When it comes to the integrations themselves, start small. Test integrations with a small group before rolling out new processes to the entire team. This helps identify potential issues and ensures the integration actually improves your workflow.
FAQs about Salesloft integrations
What is Salesloft integration?
A Salesloft integration connects Salesloft’s sales engagement platform with other tools in your tech stack like your CRM or meeting booking software.
These integrations allow data to sync between systems, automate workflows, and create a more unified sales process. This increases the overall functionality available cross-platform and can prevent data silos.
Integrations can be native (built directly into Salesloft), through APIs, or via third-party connectors like Zapier.
What are the most useful tools to integrate with Salesloft?
The most valuable integrations typically include:
- CRM systems for activity tracking.
- Data providers for contact enrichment.
- Communication tools for collaboration.
- Conversation intelligence for coaching.
- Scheduling tools for meeting automation.
Does Salesloft integrate with my CRM?
Salesloft integrates with most major CRM platforms, including:
- Salesforce.
- HubSpot CRM.
- Microsoft Dynamics 365.
- Pipedrive.
- SugarCRM.
Integration functionality varies from platform to platform, with larger CRMs like Salesforce typically offering the most comprehensive features.
Does Cognism integrate with Salesloft?
Yes, Cognism offers a native integration with Salesloft. The integration allows you to:
- Enrich existing Salesloft contacts with verified, accurate data.
- Export prospects from Cognism directly into Salesloft cadences.
- Ensure all contact data meets GDPR and CCPA compliance standards.
Leverage data-driven efficiency with Salesloft integrations
The right integrations can transform Salesloft from a simple outreach tool into a central sales ops platform.
Start with the integrations that address your biggest pain points, then gradually expand your tech stack as your team grows. The goal isn't to have the most integrations, but to have the right ones working together. This is key to increasing workflow efficiency and improving the end result.
Ready to see how Cognism can enhance your Salesloft workflows with compliant, accurate data? Book a demo today.
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