7 LinkedIn AI Tools to Boost Outreach and Engagement in 2025

With over 1.1 billion members as of January 2025, LinkedIn is a veritable prospecting goldmine. So it’s no wonder that many B2B sales teams want to prospect there.

And the best-performing teams use LinkedIn AI tools to streamline the process.

In this guide, we’ll explore seven of the best LinkedIn AI tools that you can use in 2025 and beyond to scale outreach and boost engagement.

1. Cognism

Cognism is a sales intelligence platform with powerful AI and LinkedIn tools designed to supercharge prospect research and sales outreach.

Cognism is more than a LinkedIn add-on; it’s a sales intelligence platform powered by Cortex AI, designed to eliminate the guesswork from prospecting.

Unlike tools that require endless prompt-tweaking, Cognism delivers governed AI insights straight out of the box.

Our globally compliant database helps reps perform company and contact searches in EMEA, NAM, and APAC markets with regular, scheduled data enrichment.

Here’s a feature overview:

Cognism Sales Companion

Cognism Sales Companion goes beyond simple enrichment, overlaying governed AI insights directly onto LinkedIn profiles or company websites. It provides live intent signals and delivers AI-powered account summaries in real time, giving GTM teams a true prospecting co-pilot.

Sales Companion’s mission is to optimise seller time, shortening the pathway from research to revenue. With AI-powered contact and company recommendations, sellers get a personalised dashboard pre-filtered for their own territory, surfacing the decision-makers who are in the market right now.

Powered by Cortex AI, Sales Companion combines intent surges, funding alerts, hiring signals, and company events to help sellers multi-thread and generate pipeline faster on the warmest accounts.

And because it’s built on compliant, phone-verified Diamond Data®, every insight is accurate, safe, and sales-ready.

Take an interactive tour 👇

Research by Cortex AI

Tools like ChatGPT, Claude, and Gemini have become staples in sales workflows, but they require sellers to spend time perfecting prompts to get the desired results.

With Research by Cortex AI, Cognism makes this workflow effortless. Built directly into Sales Companion, it’s a one-click LLM that delivers the insights reps need without the hassle of prompt writing.

In seconds, users can access a curated company summary with pre-built prompts that surface:

• Business model and revenue drivers.
  
• Company strategy and objectives.
  
• Key competitors.
  
• Conversation ice-breakers.

No jumping between tabs. No messy prompt engineering. Just the right information, generated when needed, directly inside Sales Companion. Helping reps build rapport and get a foot in the door without sounding scripted.

Take an interactive tour 👇

Cognism AI Search

With Cognism’s AI Search, prospecting becomes as simple as asking.

Instead of manually filtering through millions of records, reps can use natural language prompts. Just type or speak what you’re looking for, and AI Search returns a tailored list of accounts and contacts using automated filtering logic.

For example: “Show me CMOs at FinTech companies in Germany.”

In seconds, you’ll get an accurate, GDPR-compliant list enriched with firmographic context and Diamond Data® verified mobile numbers.

And with one click, those leads can be exported straight into your CRM or engagement tool, instantly turning intent into action.

Key features:

• Cognism AI Search: Build precise prospect lists instantly using natural language or voice-powered search.
• AI Research (Cortex): Generate quick company briefs including competitors, positioning, and conversation starters.
• Sales Companion (Web App): Tap into a large database of contacts, companies, and buying signals.
• Sales Companion (Browser Extension): View company and contact insights directly on LinkedIn profiles and other sites.
• Diamond Data®: Access phone-verified mobile numbers for B2B decision-makers.
• Intent data by Bombora: Spot companies actively researching topics tied to your solution.
• Cognism Enrich: On-demand CSV enrichment and CRM enrichment via the Cognism API.
• Persona and target market segmentation: Build and share ICP-aligned audience segments across your team.
• Real-Time GTM signals: Get alerts on funding rounds, hiring, M&A, or tech stack changes to time outreach effectively.
• CRM and sales engagement integrations: Sync in one click with Salesforce, HubSpot, Outreach, Salesloft, and others.
• International coverage: Verified data available across EMEA, North America, and Asia-Pacific.
• Compliance built-in: Fully compliant with the GDPR and CCPA, continuously updated against global do-not-call lists.
• Fair use model: Transparent pricing with full platform access and no hidden credit limits.
• Onboarding and live support: Quick setup, guided training, and live chat support with a 20-second average response time.

What Cognism’s customers say:

“Cognism provides an interface that allows us to take data from LinkedIn in volume and reconcile it with the CRM. The level of targeting is very detailed and precise in the search, which allows us to import both volume and quality.”

Read the full case study

El-Hadi Kacimi
Business Developer @Axys

Pricing:

Cognism offers two pricing packages, built to suit the needs of different kinds of revenue teams:

1. Grow. Offers essential contact and company data for prospecting.
2. Elevate. Combines Cognism’s high-quality data with advanced intelligence and actionable signals.

Both packages include:

• Target market analytics.
• Best-in-class contact and company data, including phone-verified Diamond Data® contacts.
• Dozens of integrations with leading CRMs and engagement tools.
• No hidden platform fees (you only pay for licenses and add-ons).
• Onboarding and training to ensure a smooth and successful start.
• Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

The Elevate package adds signal data (like job change and funding announcement alerts), increases list and contact limits, and gives the option to expand to our Diamonds on Demand and Intent add-ons.

2. LinkedIn Sales Navigator

It goes without saying that if you’re looking to build out your set of AI-driven tools for selling on LinkedIn, you should consider the company’s own offerings.

Sales Navigator is the for-sales platform offered by LinkedIn. It’s designed to help teams find and connect with high-value prospects. It has recently added a few helpful AI features (some of which are still in Beta).

Key features:

• AI-powered lead identification.
• Recommendations for best paths to connect (e.g. cold outreach vs. referral from a connection).
• AI-written first-touch InMail drafts.
• Advanced lead and account filters.
• InMail messaging with delivery tracking
• Various CRM integrations.

Pricing:

LinkedIn Sales Navigator isn’t as forthright as other tools with its pricing model.

They offer three distinct plans (Core, Advanced, and Advanced Plus), but accessing pricing requires a conversation with a sales rep.

⚠️ See how Cognism compares to LinkedIn Sales Nav.

3. Reply.io

Reply.io is a multichannel sales engagement platform. LinkedIn is just one of the channels it supports, alongside SMS, WhatsApp, email, and call scheduling.

With Reply.io, you can find and save LinkedIn profiles of target prospects, send automated follow-ups (with InMail as one of the touchpoints), and expand the depth of your LinkedIn reporting capabilities.

Key features:

• AI SDR agents to manage the entire outreach process.
• Chrome extension for quick prospect identification.
• AI-powered content personalisation for messages and subject lines.
• Pre-outreach LinkedIn engagement for lead warmup.
• Built-in engagement analysis and reporting.
• Basic contact enrichment with CRM integration.
• Email deliverability features.

Pricing:

Reply.io offers three different plans, each with different features to suit varying needs.

Their Email Volume plan is for sales teams that run an email-heavy outreach program, with pricing starting from $49 per user, per month, depending on how many contacts you have in your CRM.

The Multichannel plan adds SMS, LinkedIn, and calling capability to the mix, with pricing starting at $89 per user, per month.

Finally, the AI SDR option starts at $500 per month.

4. Expandi

Expandi is an AI sales tool designed to increase the number of meetings reps can book via LinkedIn.

The concept is to slowly and safely scale outreach while mimicking human behaviour, automating connection requests, messages, and likes and comments on posts, without triggering LinkedIn restrictions.

Key features:

• Automated connection requests and follow-up messages.
• AI Analyser, which reviews your outreach strategy and provides recommendations.
• Omnichannel outreach capabilities.
• Smart personalisation using dynamic placeholders.
• Automated email follow-ups to LinkedIn messages.
• Safety features to simulate human behaviour and steer clear of LinkedIn’s daily limits.
• Video and GIF personalisation for enhanced user engagement.
• Built-in campaign and performance analytics.

Pricing:

Expandi’s Business plan costs $99 per month, which includes most core functionality.

For the full suite of features, including flexible role and permission management and dedicated customer support, Expandi offers a custom Agency option (minimum 10 seats).

5. PhantomBuster

PhantomBuster is a data extraction and workflow automation platform. It helps sales teams find and extract sales leads from over 15 different platforms, including LinkedIn.

Key features:

• AI LinkedIn Profile Enricher (gives additional context to leads pulled from LinkedIn).
• AI LinkedIn Message Writer (uses artificial intelligence to draft outreach).
• AI LinkedIn Post Writer (automatically responds to posts from target prospects to build rapport and brand awareness).
• Automation of connection requests and follow-ups.
• Pre-built workflows for outreach and sales engagement sequences.
• Customisable workflows with APIs.

Pricing:

PhantomBuster offers three different pricing plans:

1. Starter. $69 per month with 10K AI credits and 20 hours a month of AI task execution time.
2. Pro. $159 per month with 30K AI credits and 80 hours a month of AI task execution time.
3. Team. $439 per month 90K AI credits and 300 hours a month of AI task execution time.

They also offer a 14-day free trial with 1K credits and 2 hours of execution time.

6. Bardeen.ai 

Bardeen.ai is a no-code automation platform. It uses AI to help sales teams streamline their LinkedIn workflows.

That said, LinkedIn isn’t the only platform Bardeen.ai connects to. It can also orchestrate outreach across Apollo, HubSpot, Salesloft, and more.

Key features:

• AI research agents for gathering intel on target accounts.
• AI-generated LinkedIn messaging.
• Automated lead scoring combines LinkedIn data with intel from other tools.
• Pre-built LinkedIn automation templates for sales tasks.
• Integrations with popular CRMs and productivity tools.
• AI-powered sales handoffs.

Pricing:

Pricing for Bardeen is quite simple. They offer three distinct plans:

1. Starter. $99 per month (billed annually) for 15K credits per year.
2. Teams. $500 per month (billed annually) for 120K credits per year.
3. Enterprise. $1500 per month (billed annually) for 500K credits per year.

7. Shield Analytics

Shield Analytics is a LinkedIn-native analytics tool. It helps sales and marketing teams go much deeper than LinkedIn’s own analytics can, providing more detailed insights into content performance, post engagement, follower growth, and audience demographics.

Shield Analytics can be a useful tool for marketing teams running LinkedIn ad campaigns and sales reps using thought leadership and social selling tactics to generate pipeline.

Key features:

• Browse, filter, and sort LinkedIn posts within the platform.
• Post scheduling and performance tracking.
• Engagement breakdown by reactions, comments, and shares.
• Post and comment management.
• Audience and network insights.
• AI-powered analysis of trends.
• Team dashboards for profile analysis and management.
• Deep permissions, billing, and data access control.

Pricing:

Shield Analytics charges per LinkedIn profile you track. They give you a 14-day free trial, then it’s $15 a month from there.

FAQs

What are LinkedIn AI tools?

LinkedIn AI tools use artificial intelligence to automate the LinkedIn lead generation process, such as:

• Account and prospect identification.
• Outreach sequences.
• Data enrichment.
• Signal tracking.
• Content creation and messaging optimisation.

What are the different types of LinkedIn AI tools?

The main categories of LinkedIn AI tools are:

• Prospecting and enrichment platforms.
• Automated content and outreach tools.
• Performance analytics and reporting dashboards.
• Workflow automation software.
• Content planners and schedulers.

Today, many software tools cover several of the above functions in one platform.

What are the benefits of LinkedIn AI tools?

This depends on the type of tool you’re considering and how you’re using it, but the main benefits include:

• Less time spent on manual tasks.
• Increased accuracy of targeting.
• Better access to buying signals.
• More personalised outreach.
• Improved connect rates.
• Higher sales productivity.
• Stronger pipeline growth.

How do you choose the right LinkedIn AI tool?

Beyond comparing tools for the specific features you need (some teams might need omnichannel automation, while others may only require prospect identification), focus on these four pillars:

• Compliance - does the tool conform to global data laws and regulations?
• Data quality - does the tool provide accurate data for B2B audiences?
• Integrations - does the tool integrate with your wider tech stack?
• Scalability - does the tool have the capacity to grow with your business?

It’s always a good idea to test before committing (Book demos or free trials). Cognism offers a free data sample so you can see the quality for yourself.

What is the best LinkedIn AI tool?

The best LinkedIn AI tool is Cognism Sales Companion, combining AI Search, Diamond Data®, and real-time GTM signals for precision prospecting.

See Cognism Sales Companion for yourself. Book a demo today.