Published: 28 April 2026

15 Best B2B Intent Data Providers [2026]

17 minute read
By: Ilse Van Rensburg
B2B Data, Lists & Tools

B2B intent data providers allow sales and marketing teams to track customers’ digital activities, giving them insight into their interest in your product.

When you understand these signals, you can engage prospects more effectively, increasing the conversion odds. Ultimately, by better understanding their needs, you can drive more sales, faster.

What are some B2B intent data providers?

We’ve done the hard work and whittled it down to the top intent data providers. There are plenty of options on the market, but these are the ones that are really worth considering.

Here’s a quick summary:

Broadest third-party coverage: Bombora, 6sense, Demandbase
First-party (your data only): Leadfeeder, Lead Forensics
Review-based high-intent: G2, TrustRadius
Marketplace-style: Datarade, IntentData.io
Hybrid (intent + contact data): Cognism, ZoomInfo, Lusha

B2B Intent Providers Comparison	Intent Data	Coverage
Cognism	Bombora-powered intent signals + additional buying signals (job changes, funding, M&A, competitor searches)	Strong EMEA + global coverage with compliant data and enriched contact + company data
Bombora	Third-party intent from content consumption across a co-op of 5,000+ B2B websites	Very broad third-party global coverage via publisher network
Lead Forensics	First-party intent (website visitor identification, on-site behaviour tracking)	Limited to your own website traffic (first-party only)
Demandbase	Multi-source intent + account-based signals (ABM platform)	Wide enterprise coverage across accounts and channels (ABM focus)
Foundry	Publisher-based intent data (content engagement across owned media)	Niche but high-quality audience via owned tech media network
ZoomInfo	Streaming intent data from multiple sources (web activity, ads, proprietary data)	Large database, especially strong in US markets
Lead Onion	Intent + verified contact data (email + phone)	Smaller dataset, focused on accuracy over scale
6sense	Predictive intent + AI-driven scoring + multi-source signals	Enterprise-level global coverage with account-level insights
DemandScience	Multi-source intent data + content syndication signals	Broad global coverage via B2B data network
Leadfeeder	First-party intent (website visitor tracking + company identification)	Limited to your own site visitors (primarily SMB/SME use)
IntentData.io	Aggregated third-party intent data marketplace	Wide but variable coverage depending on data suppliers
Datarade	Data marketplace (including intent datasets from multiple vendors)	Very broad but fragmented coverage (depends on providers)
G2	Review-based intent (product page visits, comparisons, category research)	High-intent buyers actively evaluating software (strong SaaS focus)
TrustRadius for Vendors	Review + category-level intent data (product comparisons, competitor views)	Niche but high-intent audience (12M+ annual visitors)
Lusha	Limited intent signals + contact data enrichment	Smaller-scale database, often used for prospecting rather than deep intent

Now let’s look at them in more detail:

1. Cognism

Cognism is a sales intelligence platform that provides company and contact data. It’s partnered with Bombora, the leader in intent data, to provide users with high-quality, accurate, and compliant intent signals.

Users of Cognism can find organisations in their ICP that demonstrate real intent to buy through increased brand searches. These signals are also valuable for reducing churn or identifying other tools prospects are considering (e.g., competitor brand searches).

Cognism’s intent data also contains an array of buying signals, including job changes, funding alerts, M&A notifications, and more. Signals like these are a big advantage to sellers. For example, companies that recently raised funding are 2.5 times more likely to adopt new solutions. Cognism signal data helps SDRs and AEs surface deals that are more likely to close.

The web app and Browser extension helpfully surface intent data through filters in the web app or while you browse specific target accounts in the Browser extension on LinkedIn or on company websites.

intent signals - cognism

Features:

Data quality and compliance: Cognism is the only B2B contact data provider purpose-built for mid-market and enterprise companies selling into Europe, with local expertise and data fusion models that self-correct for accuracy.
GTM intelligence platform: The Cognism platform turns data into actionable insight, so your sales team knows when and why to act.
Data infrastructure and delivery: Cognism’s API and DaaS solution delivers data wherever you need it.

Intent data provider review for Cognism:

“Our sales cycle is typically 6-8 months long. With Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.”

Read the full case study

George McKenna
Head of Cloud Sales @Ultima

8 weeks

taken to achieve ROI

Pros:

Leverage intent data to identify when prospects are searching for your brand or related high-intent terms that mean they’re in-market to buy
Identify accounts that are likely to be in-market soon after receiving funding, undergoing a leadership change, or coming to an end on their competitor contract
Prevent churn by identifying customers who are searching for competitors

Price:

Two packages to choose from: Standard and Pro.
All packages include access to high-quality European contact and company data, including phone-verified mobile numbers, contextual signals and integrations with leading customer relationship management and engagement platforms.
A transparent pricing model with a flexible, easy-to-manage data allowance supports consistent prospecting and enrichment across teams.
Advanced capabilities such as intent data, an on-demand verification service, and premium data access are included in Pro, with additional enrichment and data services available depending on requirements.

See Cognism's Pricing Book a Demo

2. Bombora

Bombora is a leading provider of buyer intent data, delivering up-to-date, premium-quality data built on consent. A co-op system powers it; data is not siphoned or scraped. For this reason, top B2B intent data providers like Cognism leverage Bombora’s data within their platform.

Bombora tracks prospects’ digital journeys across a vast network of 5,000+ B2B websites. These signals empower sales and marketing teams to focus their resources on companies in the market to buy.

Bombora supplies an exclusive dataset-70% of the data collected isn’t available elsewhere! This intent data provider considers a company’s typical content consumption. Anything significantly above that threshold is flagged as intent.

Image showcasing Bombora’s intent data and how it works across each stage of the customer journey.