Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
Sales
%20Strategic%20Guide%20for%202022_Resource%20card.png)
What Is a Marketing Qualified Lead (MQL)? Strategic Guide for 2022
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.

Webinar
Real world examples from live cold calls.
Live coaching and training from Morgan and Dave.
Demand Generation

Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.
Lead Generation

16 Important Lead Generation KPIs and Metrics You Need to Know
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
Explore other resources
Show me
All
All
Books & Reports
Checklists & Templates
Newsletters
Podcasts
Video
Webinars
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Customer marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Product marketing
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Posts on cold-calling

Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
%20Role-03-2.png)
What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!

The current state of outbound (in 2022)
The sales landscape is always changing! Click to read about the current state of outbound from two sales experts in the field.

Falling in love with cold calling
Cold calling doesn't have to be a struggle. Curious to find out why? Cognism Brand Ambassador Ryan Reisert shows you how to fall in love with cold calling.

How to handle cold call rejection (with Ryan Reisert)
Feeling the sting of cold calling rejection? Click here for tips and advice from Ryan Reisert, cold calling expert, on how to handle knockbacks.

How and why to stop pressuring prospects on cold calls
You shouldn't ambush and force your prospects. Instead, connect with them on your cold calls. Find out more in this article with insights from Josh Braun.

B2B mobile numbers: Cognism’s guide
How should you be using B2B mobile numbers legally and efficiently? There are a few different answers, and they're all covered in this guide.