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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Sales

Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.

Webinar
Real world examples from live cold calls.
Live coaching and training from Morgan and Dave.
Demand Generation

How to Do Brand Marketing Right
Brand marketing is crucial yet misunderstood. Rather than just being logos and Pantone colours, real brand marketing can help you reach your future buyers
Lead Generation

Webinar Lead Generation: Is It Still Relevant?
Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!
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Posts on cold-calling

Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.

Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!

10 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 11 must-have tools that will help drive more sales and increase productivity.

6 Tips to Win at Sales Call Planning
Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!

B2B Sales Cold Calling Script: Prospect Into B2B Companies
Presenting the cold calling script that Cognism's SDRs use to prospect into B2B companies and book meetings with clients. Click to see the script!

How to Handle Cold Call Rejection (With Ryan Reisert)
Feeling the sting of cold calling rejection? Click here for tips and advice from Ryan Reisert, cold calling expert, on how to handle knockbacks.

Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.