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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
11 Must-Have SDR Tools to Drive More Sales_Resource card-1
10 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 11 must-have tools that will help drive more sales and increase productivity.
View all Cold Calling

Sales

Real Live Cold Calling_Real Live Cold Calling_Resource card
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Cross-Channel Engagement - the Recipe for Closing Deals_Resource card
Cross-Channel Engagement: the Recipe for Closing Deals
Cross-channel engagement across different decision-makers is the power to win outbound. Why? We're in a new era of selling. Find out more in this article.
Sales Incentives: 5 Ideas to Motivate Your Team
Sales Incentives: 5 Ideas to Motivate Your Team
Incentivising SDRs is key to their motivation but what are the best ways to do it? Here are 5 sales incentive ideas to get your team fired up and winning.
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Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

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How to Do Brand Marketing Right
Brand marketing is crucial yet misunderstood. Rather than just being logos and Pantone colours, real brand marketing can help you reach your future buyers
How to Build Category-winning Demand Marketing
How to Build Category-winning Demand Marketing
Building category-winning demand marketing isn't easy! Read on for insights on building a content machine and bringing your ICP into your value loop.
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
View all Demand Generation

Lead Generation

Is webinar lead generation still relevant_Resource card
Webinar Lead Generation: Is It Still Relevant?
Does webinar lead generation still work? After all, it's not 2010 anymore. Read this article to learn how to increase revenue using webinars in 2023!
How to Turn Website Traffic Into Leads: 5 Essential Steps
How to Turn Website Traffic Into Leads: 5 Essential Steps
Cognism CMO Alice de Courcy shares her advice on turning website traffic into leads. Click to get 5 essential steps for increasing website conversions.
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
How to Pivot From Lead Gen to Demand Gen: a CMO's Guide
Find out how Cognism pivoted from lead generation to demand generation with amazing results! Click to read insights from our CMO, Alice de Courcy.
View all Lead Generation

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Posts on cold-calling
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
10 Must-Have SDR Tools to Drive More Sales
Discover the essential SDR tools you need for success. We have picked 11 must-have tools that will help drive more sales and increase productivity.
6 Tips to Win at Sales Call Planning
Cold calling is a vital part of a salesperson’s toolkit. But how do you prepare? And how do you do it well? Click for Cognism’s sales call prep tips!
B2B Sales Cold Calling Script: Prospect Into B2B Companies
Presenting the cold calling script that Cognism's SDRs use to prospect into B2B companies and book meetings with clients. Click to see the script!
How to Handle Cold Call Rejection (With Ryan Reisert)
Feeling the sting of cold calling rejection? Click here for tips and advice from Ryan Reisert, cold calling expert, on how to handle knockbacks.
Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.

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