Skip to content
Use Cases
Sales
Marketing
RevOps
GTM Leaders
Products
Prospector
Enhance
Chrome Extension
Intent Data
Data
Contact
Context
Compliance
Success Stories
Case Studies
Links
All Resources
Blog Books & Reports Checklist & Templates
Podcasts Newsletters Webinars
Interactive Resources
ROI Calculator Sales Personalities
TAM Calculator Cognism Signatures
CTA
Links
About Us
Careers
Partnerships
CTA

Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
20 Examples of Common Sales Objections With Responses (2022)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them in 2022.
View all Cold Calling

Sales

Buyer centricity: why it's important for sales development
Buyer centricity as a movement, has taken off. And we spoke to Shabri Lakhani, CEO and Founder at SalesWorks. She shared how to approach and execute it.
Why cold calling is killing your mojo (and how to get it back)
Your calls aren't being answered. You don't know what to say. You keep getting rejected. You've lost your cold calling mojo! Read this blog to get it back.
Objection Handling: 5 Steps For Sales Success in 2022 + script
Improve your objection handling skills with our five step framework for sales success, pricing objection script & tips on resolving objections. Read more!
View all Sales
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Subject matter experts: why and how to use them in B2B marketing
Subject matter experts: they're B2B marketing's secret weapon. Why? Find out by reading this article! Featuring insights from Cognism's marketing leaders.
TikTok and micro-influencing in B2B marketing
TikTok has got the potential to be a huge hit for B2B marketers. Read to find out why from Todd Clouser, Lead Brand Marketing Manager at Refine Labs.
View all Demand Generation

Lead Generation

The problem with eblasts
Eblasts are standardised emails sent to lists of recipients with no personalisation, and they're exactly as boring as they sound. We break it down here.
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.
View all Lead Generation

Explore other resources

Show me
All
All
Books & Reports
Checklists & Templates
Newsletters
Podcasts
Video
Webinars
resources about
All
All
ABM
AE
B2B marketing
B2B sales
Cadences
Cold calling
Compliance
Content marketing
Customer marketing
Demand generation
Go-to-market
Lead generation
Marketing operations
Operations
Outbound sales
Paid marketing
Product marketing
Revenue operations
Sales enablement
Sales operations
SDR
SEO
with
Go

Posts on b2b-data
Ditch the ebook: Content planning after lead gen liberation
Building enormous ebooks for lead generation is boring. In this article, we look at content planning possibilities beyond lead generation.
Are you finding B2B marketing boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.
Generating over 200 opportunities in 6 months with Cognism
Unique AG, a fast-growing AI-driven sales software generated over 200 opportunities in 6 months with Cognism's premium data. Click to read the case study!
Why Lead Forensics chose Cognism as its global data provider
Learn why Lead Forensics, an industry-leading global MarTech company chose Cognism’s platform as its global data provider. Click to read the case study!
Seamlessly integrating Outreach & Salesforce with Cognism
The world’s leading skill development learning platform uses Cognism to seamlessly integrate with Outreach & Salesforce. Click to read the case study.
Increasing lead generation by 566% with Cognism
An award-winning mobile app development company uses Cognism to achieve a 566% increase in lead generation. Click to see the case study.
Reaching 800 webinar registrants with Cognism's compliant data
A growth driven marketing agency for the SaaS industry uses Cognism to reach 800 webinar registrations. Click to see the case study.
Accelerating conversion rates by 232% with Cognism
Ottawa's leading economic development agency uses Cognism to increase conversion rates by 232%. Click to see the case study.
Finding 1,800 new prospects with Cognism's premium data
One of the oldest business schools in Europe used Cognism to find 1,800 new prospects. Click to see the case study.

Get actionable advice to your inbox every single week