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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections & Responses (2025)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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Cold Calling Scripts: Hub of the Best Templates for 2025
Access a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried and proven templates, plus tips to create your own.
25+ Must-Know Cold Calling Statistics for B2B Leaders [2024]
30+ Key B2B Cold Calling Statistics [2025]
Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.
View all Cold Calling

Sales

B2B Sales Prospecting Tools and Software
14 Best B2B Sales Prospecting Tools and Software for 2025
Discover this year's top B2B sales prospecting tools. Our thorough guide includes benefits, key features and pricing to help you make an informed choice.
Human Resources (HR) Email List and Database Providers
11 Human Resources (HR) Email List and Database Providers
Looking to build accurate HR email lists in the US, Europe and APAC? Here are the best tools to buy Human Resources Managers’ email addresses.
GTM Strategies in France
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
View all Sales

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

GTM Strategies in France
How to Successfully Run GTM Strategies in France
Entering new markets is a challenge. But with local knowledge, you get a head start! Read our guide on successfully launching GTM strategies in France.
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What is B2B Email Marketing? Tips and Examples for 2025
Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!
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What is Drip Email Marketing? Strategy, Tips & Examples for 2025
Connect with leads & reach your conversion goals with drip email marketing. Click to learn what it is, how to do it & see actionable examples from Cognism.
View all Demand Generation

Lead Generation

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18 Top Email Finder Tools to Export B2B Email Addresses (2025)
Find professional B2B email addresses in seconds with this list of the best email finding tools on the market. Click to see reviews, features and pricing!
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Content Marketing for Lead Generation: How to Convert Leads in 2025
How can you use content marketing to generate leads? We’re exploring the types of content & tactics you can use in the new age of marketing. Click to read!
What is a Quality Lead? Definition and How to Measure
What is a Quality Lead? Definition and How to Measure
Learn about how to identify quality leads, including their defining characteristics, how lead scoring works, and how you can generate better leads.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on b2b-data
Contact Data Enrichment: Automate Fresh, Accurate B2B Data
Turn leads into opportunities with fresh, accurate data. Click to learn how contact data enrichment can enhance your sales pipeline in a few easy steps.
12 Leading RocketReach Alternatives and Competitors for 2025
Looking for RocketReach alternatives? Compare pricing, features and reviews of the best competitors this year. Click to see the list!
15 Best Seamless.AI Competitors and Alternatives for 2025
Looking for Seamless.AI competitors? Compare pricing, features and reviews of the top alternatives this year. Click to see the list!
9 of the Best TAMI Alternatives & Competitors for 2025
Looking for TAMI alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
9 Clearbit Competitors & Best Alternatives [2025]
Looking for Clearbit competitors? We’re comparing Clearbit alternatives, their data, features, & pricing so you can find a provider that suits your needs.
10 Best FlashInfo Competitors and Alternatives for 2025
Looking for FlashInfo alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
Cognism's Guide to B2B Data Privacy in 2025
Data compliance might not be the coolest topic! But it’s a vital component in any successful B2B company. Read on for tips from the Cognism team.
12 Best Dun and Bradstreet Competitors & Alternatives (2025)
Looking for Dun and Bradstreet alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
14 Best Snov.io Alternatives and Competitors (2025)
Looking for Snov.io alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!

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