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Sales

10 AI Sales Examples That Show What Works (and What Doesn’t)

Discover 10 real AI sales examples from Cognism’s team, where AI hit, where it missed, and what every seller can learn from it.

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Demand Generation

6 Common Marketing Mistakes (and How to Solve Them)

Sales

5 Custom GPTs to Supercharge Your Sales Team

Sales

Generative AI for Sales: Ultimate Guide for Managers

Sales

GTM AI: How Cognism Uses AI to Accelerate Go-to-market

Cold Calling

Common cold call objections and how to respond

9 Cold Calling Objections and How to Respond for More Sales

You can't avoid cold calling objections, but can you learn to love them? For Cognism SDR Ivana that's the trick & she's sharing her tips in this article!

10 Cold Calling Sales Mistakes and How to Avoid Them

Stop losing deals to bad cold calls. Learn the 10 biggest cold calling mistakes reps make and how to avoid them to book more meetings and close more deals.

Objection Handling for 2025: Steps, Tips and Script

Facing sales objections daily? This guide offers essential steps, practical tips, and a foolproof script to help you handle objections like a pro.

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Sales

Where to Buy Email Lists? 7 Top Databases Compared

Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!

Sales Qualification: Ultimate Guide for Managers

Master the art of sales qualification with strategies tailored for managers. This guide offers insights to improve your team's lead qualification skills.

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Email Leads: 5 Ways to Get Them for B2B Business

Looking for email leads? Click for five easy ways to find and get them for B2B business, plus answers to frequently asked questions.

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Demand Generation

12 Website Conversion Rate Optimisation Tests You Can Steal

We’re sharing 12 of our recent CRO test wins that helped to optimise our conversion rate. Quick wins, easy fixes, real results.

6 Common Marketing Mistakes (and How to Solve Them)

Marketing is a minefield of possible mistakes. Here are six common marketing mistakes, and how a group of marketing experts avoided making them.

How to make your business stand outHow to make your business stand out

How to Make Your Business Stand Out: 7 Steps for Marketers

In a day and age when copycat marketing is rife, here are 7 steps you can take to make your business stand out against the crowd.

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Lead Generation

How to Build an Email List: 15 Fresh and Easy Ways

Struggling with your email list building? Click to discover 15 fresh and easy ways to build an effective email list for B2B marketing and sales!

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

What is lead conversion rate and how do you calculate it?

Lead Conversion Rate: Definition, Formula & Benchmarks

Learn the lead conversion rate formula, see worked examples, stage-by-stage funnel metrics, and benchmarks to compare your performance.

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Where to Buy Email Lists? 7 Top Databases Compared

Ready to enhance your email marketing? See our comparison of the top databases where you can buy email lists. Find the perfect source for your needs!

12 of the Top Cognism Competitors and Alternatives for 2025

Looking for Cognism competitors? Compare pricing, features and reviews of the best alternatives available right now. Click to see the list!

9 Apollo.io Competitors & Best Alternatives [2025] (Clone)

Looking for Apollo.io competitors? We’re comparing Apollo alternatives, their data, features, and pricing, so you can find a tool that suits your needs.

Who is Better Than ZoomInfo? 15 Alternatives Compared!

ZoomInfo competitors—how do you choose which one is best for your business? Click for a comparison of the best alternatives, including pricing and more.

Lusha Alternatives and Competitors

Looking for a Lusha alternative? Compare pricing, features and reviews of the top alternatives available now. Click to see the list!

7 Best B2B Lead Directories for 2025 (Ranked & Reviewed)

Discover a powerful lead directory with verified B2B contacts. Get accurate, compliant data to boost sales and integrate seamlessly with your CRM.

How much does Apollo.io cost?

Tried and tested: here’s an honest take on Apollo.io pricing, credit limits, and whether it’s worth it for global sales teams.

API Enrichment: Automate and Improve Your Lead Data

With Cognism’s API enrichment, you go a step further, connecting verified, compliant B2B data directly to your systems in real time.

How Much Does ZoomInfo Cost?

Wondering how much ZoomInfo costs in 2025? This guide breaks down typical pricing, plan tiers, and hidden fees. Click to learn what influences cost.