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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
The current state of outbound (in 2022)
The sales landscape is always changing! Click to read about the current state of outbound from two sales experts in the field.

Sales

What Is a Marketing Qualified Lead (MQL)? Strategic Guide for 2022
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Common cold call objections and how to respond
Objections are an inevitable part of cold calling; the trick is to keep the conversation going to gather more information. Read this blog to find out more.
Strategising for every stage of the customer adoption process | Cognism
The customer adoption process is a broad topic. We break it down and outline strategies to improve your customer adoption rate in this article.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

Finding the perfect match: Cognism's rebrand journey
Rebranding is a marathon - not a sprint. We've just been on the journey ourselves and found there's lots to think about. Find out more in this article.
SEO and blog content: where do they fit in a demand gen strategy?
SEO and blog content aren't dead. That's just facts. And in this article, you'll find out how they fit within your wider demand gen strategy.
Executing a scalable ABM strategy with Cognism
A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.

Lead Generation

16 Important Lead Generation KPIs and Metrics You Need to Know
Not sure which lead generation KPIs to track? We're sharing 16 important KPIs to help you boost your monthly marketing revenue! Click to read.
How To Send Sales Emails In Bulk (Without Losing A Personal Touch)
David Campbell, Digital Marketing Specialist at Ramp Ventures, has compiled this foolproof guide about sending personalized sales emails in bulk.
What Is Lead Scoring? [Models & Best Practices]
Create lead scoring models based on intent, firmographic, behavior, email engagement, etc. Explore the best practices and software in predictive scoring.

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Posts on b2b-data

Seamlessly integrating Outreach & Salesforce with Cognism
The world’s leading skill development learning platform uses Cognism to seamlessly integrate with Outreach & Salesforce. Click to read the case study.
Increasing lead generation by 566% with Cognism
An award-winning mobile app development company uses Cognism to achieve a 566% increase in lead generation. Click to see the case study.
Reaching 800 webinar registrants with Cognism's compliant data
A growth driven marketing agency for the SaaS industry uses Cognism to reach 800 webinar registrations. Click to see the case study.
Accelerating conversion rates by 232% with Cognism
Ottawa's leading economic development agency uses Cognism to increase conversion rates by 232%. Click to see the case study.
Finding 1,800 new prospects with Cognism's premium data
One of the oldest business schools in Europe used Cognism to find 1,800 new prospects. Click to see the case study.
Executing a scalable ABM strategy with Cognism
A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.
Instant value gains with Cognism’s premium data
An AI-driven financial crime risk technology company uses Cognism to attain ROI in record time. Click to read the case study.
Scaling an SDR machine with Cognism’s premium data
A branch of THG has scaled an SDR machine using Cognism's premium data. Click to read the case study.
Building a qualified sales pipeline with Cognism’s actionable data
A well-established recruitment and apprenticeships company use Cognism's actionable data to build a qualified sales pipeline. Click to see the case study.

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