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Cognism Data

B2B data you can rely on

Quality data, personalised for you. Go-to-Market teams don’t struggle with a lack of data. They struggle with the quality, context, and prioritisation of the data available to them.

That’s why at Cognism we are only focused on the data that matters to you. Verified data for the decision makers and companies you need.

"Cognism blew ZI out of the water. Cognism’s match rate was 98% vs. 72% by ZoomInfo."

Amanda Newman, SDR, UserEvidence

Sales Companion-v2

How the AI data fusion engine works

Cognism’s proprietary data fusion engine is responsible for sourcing data from across the internet - everything from news reports, press releases, earnings reports, public registries and validated third-party vendors. 

Our AI stitches hundreds of pieces of data together per company before filtering it through a series of verification layers to create high-quality company and contact records. We do all this to find you the key Diamond Data® data decision makers.

STEP 1

Scoring and matching

Cognism's AI calculates a confidence score for each data point. (eg. Company data has the highest score, 3rd party sources slightly lower).

The AI fusion engine simulates human-like web searches to fuse data points from press releases, company websites, news articles, earnings releases, public registries, and validates 3rd party sources.

Data coverage and claims that count...

Our extensive data set defines your success, whether this is in Europe or around the globe, we've got your back.

0
Do Not Call Lists globally
0
Connect Rate with Diamond Data®
0
Director level and above contacts refreshed every 30 days
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Coverage of Director-level and above contacts in Europe and US
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Coverage of revenue and headcount data for companies with 50+ employees

Contacts without context only gets you so far

Cognism’s Signal Data ensures that Diamond contacts are enriched with the right context so that you never miss a window of
opportunity to reach the right decision-makers at the right time.

Hiring trends:

Track job changes, company expansions, and executive appointments to target teams hiring for roles aligned with your product

Funding alerts:

Monitor funding rounds and acquisitions to spot businesses ready to invest in new technology.

Technographics:

Access a database of over 20,000 technologies to identify what products your prospects are using and when they could be up for renewal.

M&A Alerts:

Dive deeper into key company transactions that define the purchase or consolidation of business assets to better understand your audiences.

Intent:

Understand the who, the what and the when by using intent topics that signify interest in a solution similar to yours to tailor your pitch and meet prospects needs.

Data FAQs

Cognism's Diamond Data® is a premium feature that provides phone-verified mobile numbers for B2B sales teams. Each Diamond contact's mobile number is verified to ensure accuracy, significantly increasing the likelihood of connecting with the intended decision-maker. This verification process leads to higher connect rates and more efficient prospecting efforts.

Expect a 3x improvement in connect rates with Diamond Data compared to industry average. Various factors influence connect rates, but Diamond Data significantly boosts your chances.

Our Director level and above data is continually refreshed on a 30 day basis to maintain accuracy and completeness across our database.

Our proprietary Data Fusion engine, Cortex, harnesses a multi-step process that ensures the correct filtering and verification process occurs with the ingestion of each new record and drives updates on a regular cadence.

Verified emails have undergone rigorous checks to ensure deliverability and reach inboxes, boosting your outreach and campaign success.

Cognism’s Signal Data ensures you never miss a window of opportunity. By identifying buying signals and key market changes, this data allows you to reach decision-makers at the ideal moment and includes:

  • Hiring trends: Track job changes, company expansions, and executive appointments to target teams hiring for roles aligned with your product.
  • Funding alerts: Monitor funding rounds and acquisitions to spot businesses ready to invest in new technology.
  • Technographics: A database of over 20,000 technologies to identify what products your prospects are using.
  • News signals: Real-time alerts about significant events impacting a company such as product launches, partnerships, and earnings announcements.
  • Intent data: Behavioural signals that indicate a company’s interest in a specific product, service, or topic.

Technographic data refers to information about the technologies and software products that a business uses. This may span technology such as a company’s CRM software, cloud services, web analytics tools or payment processor. With Cognism’s Elevate package you get access to a database of over 20,000 technologies to identify what products your prospects are using and how long they have been used for. This allows you to pitch complementary or competitive solutions at the right time.

Intent data refers to behavioural signals that indicate a company’s interest in a specific product, service, or topic. It helps businesses identify prospects who are actively researching solutions, allowing for more timely and relevant outreach. Cognism uses Bombora's Company Surge® data to pinpoint accounts currently researching topics related to your offerings, and allows administrators to select up to 12 intent topics from a vast array of over 11,000 options.

Security is a top priority for Cognism because it’s fundamental to everything we do, our customers and our product.

Our security and compliance teams are dedicated to maintaining parity with ISO 27001 and SOC2 frameworks.

Our global database complies with the latest in international privacy laws, helping you connect with prospects with confidence.

Learn more about our compliance programme on our compliance hub.

What makes our data special? Hear it from our customers

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”
300%
increase in dials weekly
“Our bounce rate benchmark is 7%, Cognism comes in at 6%. Our conversion rate benchmark is 14%, and Cognism comes in at 29%. Having high-quality data is not a nice to have. It’s a must-have.”
Read the full case study
15%
increase in conversion rate
“We tested a US competitor vs Cognism for EU data. Cognism converted 60% better.”
Read the full case study
60%
better conversion rates
“Cognism’s data is significantly more accurate than what I was getting from ZoomInfo. The confidence this provides when reaching out to new prospects is invaluable.”
Read the full case study
33%
increase in pipeline in 3 months
“It's like a companion that does a lot of thinking for me, highlighting the contacts that are important for the team to reach out to, without them having to think about it. It provides signals to the team without them having to go three layers deep to try and surface in themselves, saving them time and making them more effective”

Ready to see Cognism for yourself?

Book a discovery session with our team and we'd be more than happy to run a few searches together and see how Cognism can give you the data you need to reach your goals.