The 19 Best AI Marketing Tools Every B2B Team Must Use

AI marketing tools are changing the way B2B marketing teams work.

These tools help to speed up processes, optimise campaign performance, and improve the customer experience.

To help you decide on an AI-powered marketing tool, we’ve compiled a list of the best options based on in-depth research and user feedback.

See our top picks below. 👇

1. Cognism

Cognism is a sales intelligence platform that helps you reach the companies and decision-makers who matter most. With phone-verified mobile numbers, direct dials, and business emails, Cognism provides quality data and AI-powered insights your team can trust.

With Cognism, you get access to AI Search. Instead of manually hunting for contacts, AI Search lets you describe the desired outcome and instantly delivers verified results.

For example: “Find London-based sales directors at companies with over 500 employees.” In seconds, the tool returns a list of sales-ready leads you can import directly into your CRM.

And while tools like ChatGPT, Claude, and Gemini require users to perfect prompts, Research by Cortex AI makes this workflow effortless. Built directly into Sales Companion, it comes with pre-engineered prompts that instantly surface insights on:

• Business models and revenue drivers.
• Company strategy.
• Competitors.
• Ice-breakers.

No tab-switching, no messy prompt writing, just the right information, exactly when and where your team needs it.

Cortex AI doesn’t just generate outputs; it acts as your governed prospecting assistant, delivering research, company and contact insights, and buyer signals, all in context, verified, and compliant. 

Take an interactive tour to see Cognism’s AI features in action. 👇

Top features:

• AI Search: Specify the audience and instantly see verified leads that are enriched and ready for outreach.
• Signal & Intent Data: See which companies are researching your topics now.
• Sales Companion: An AI-powered prospecting assistant that tells you who to contact, when, and why. Combining instant account insights with verified contact data to save hours of manual research.
• Diamond Data®: Phone-verified mobile numbers, direct dials, and business emails.
• Cognism Enrich: On-demand CSV enrichment and CRM enrichment via the Cognism API.
• Seamless integrations, GDPR / CCPA compliance, database scrubbed against global “do not contact” lists.
• International coverage: EMEA, NAM, APAC.
• Fast and friendly support team.
• Unrestricted access to person and company-level data (subject to fair use policy).

Pricing:

Choose a package to suit your needs:

1. Grow, which offers essential contact and company data for prospecting.
2. Elevate, which combines Cognism’s high-quality data with advanced intelligence and actionable signals.

Both packages include:

• Contact and company data, including phone-verified Diamond Data® contacts.
• Target market analytics.
• Integrations with leading CRMs and engagement tools.
• No hidden platform fees: You only pay for licenses and add-ons.
• Onboarding and training: We ensure a smooth and successful start.
• Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

2. Jasper

Jasper.ai is an AI content marketing tool that assists in the entire content creation process, from the ideation phase to writing and editing.

This tool is ideal for digital marketers who want to speed up content production. Jasper writes your first draft of an article based on the campaign summary you provide. To make the text on-brand, provide Jasper with your brand’s voice and style.

Jasper offers multiple AI writing tools, making it a powerful tool for content marketers.

In addition, Jasper integrates with Google Docs and other third-party tools to streamline writing and team collaboration.

Top features:

• Ads, blog, ecommerce, and email campaign templates.
• Blog post image generator.
• Marketing campaign management.
• Works in 30+ languages.
• Google Docs integration.

Pricing:

Jasper provides Creator, Pro, and Business pricing plans, each with a range of AI marketing features. To learn more about the pricing, visit Jasper’s pricing page.

3. Grammarly

Grammarly is mainly known as a writing assistant, but it also offers AI tools for content generation.

Like ChatGPT, Grammarly’s AI content generation tool includes a message box. You can prompt it to get ideas for article outlines, email answers, report objectives, and more.

B2B teams mostly benefit from Grammarly’s Business plan because it helps keep writing on-brand company-wide. It comes with style guides, brand tones, and AI prompts for all team members to generate text.

Grammarly’s Chrome Extension allows it to work inside most apps and websites.

Top features:

• Text rewrite based on tone, length, and formality.
• AI-powered content creation.
• Context-specific email replies.
• Strategic text suggestions.
• Writing suggestions.
• Plagiarism checker.

Pricing:

Grammarly offers three pricing options: Free, Premium, and Business. The free plan gives you access to 100 AI prompts, while the Business plan gives you 2,000 AI prompts.

4. Hemingway Editor

Hemingway Editor is a free web-based tool that provides a content editing service. Simply copy/paste your text into the box, and you’ll get suggestions for improving your writing clarity.

It uses AI to grade your text, encouraging you to aim for a readability level that’s accessible to a broader audience.

Hemingway Editor Plus comes with more AI-powered features. Its team plan allows users to set target reading levels and manage multiple users under one bill.

Top features:

• Suggestions for wordy sentences and paragraphs.
• Tone, length, and style adjustment.
• Team user licence management.
• File importing and exporting.
• AI sentence rewrites.
• Intuitive interface.

Pricing:

Hemingway Editor is free to use. If you want more advanced AI-generated content capabilities, Hemingway Editor Plus is available.

5. Tidio

Tidio is a customer service software that integrates live chat, chatbots, and email marketing into one platform.

Teams use the Lyro AI-powered chatbot to respond automatically to 70% of customer inquiries. The chatbot evolves based on the knowledge you provide and helps to cut response times by assisting multiple customers at once.

The Tidio+ and Enterprise plans offer multi-language support.

Top features:

• Customer engagement automation.
• Extensive third-party integrations.
• Ticket management.
• Custom branding.
• Advanced analytics.

Pricing:

You can choose from Free, Lyro AI, Tidio+, and Enterprise. The final price depends on the number of AI conversations you handle.

6. Humantic AI

Humantic AI is ideal for B2B teams trying to reach out to potential customers in a more personal way.

The tool uses AI and other technologies to analyse communication patterns and behavioural cues. This allows it to identify buyer personality traits and provide actionable insights to close more deals.

You can create personality profiles from LinkedIn profiles, email, calendars, and CRMs.

Top features:

• Customer behaviour analytics.
• AI Chrome Extension.
• CRM integrations.
• Personality profiles in bulk.
• Personalisation insights for emails.

Pricing:

Individual plans include Starter, Pro, and Expert. The plans for marketing teams include Startup, Growth, and Enterprise.

Humantic AI’s pricing strategies are available on its website.

7. Drift by Salesloft

Drift provides valuable insights into buyer behaviour by listening to and learning from site visitors. Its key features help to improve the entire buyer journey.

Drift was recently acquired by Salesloft, bringing together sales engagement and conversational AI-driven insights.

Top features:

• Book client meetings automatically from forms.
• AI-powered email content recommendations.
• Conversational landing pages.
• Custom chatbots and live chat features.
• Conversion-focused reports.

Pricing:

Request a custom quotation for Drift pricing from the Salesloft team.

8. Instantly

Instantly offers all-in-one tools for doing cold outreach at scale. It has a built-in email warmup, email sending, and a simple CRM tool.

Its artificial intelligence tool analyses your leads and helps craft more personalised replies. It can also automatically send the initial replies to your prospects.

B2B marketing and sales teams often use Instantly alongside prospecting tools like Cognism. Additionally, the Hypergrowth and Light Speed plans come with team management features.

Top features:

• AI email sequence generator.
• AI inbox manager.
• Inbox rotation.
• Built-in CRM.
• Data-driven insights and campaign analytics.

Pricing:

Instantly offers monthly and annual plans; you can save up to 20% if you select the annual plan. The available plans are Growth, Hypergrowth, and Light Speed for cold email outreach.

9. Writer

Similar to Jasper, Writer is designed to enhance marketing content strategies. It provides a range of templates to help you do that. The templates include blog articles, sales emails, email subject lines, and more.

One of Writer’s standout features is its AI bot, Palmyra. It specialises in writing content for marketing professionals and business owners.

Top features:

• AI templates for high-quality content creation.
• Large language models built for writers.
• Effective team management.
• Rewriting tool.
• Style guide, terms, and snippets.
• Chrome Extension.

Pricing:

You can choose from Team and Enterprise plans; the final price depends on the platform’s usage and number of users.

10. Reply.io

Reply.io is one of Instantly’s main competitors. It helps B2B teams generate new leads through cold outreach. While Instantly focuses on cold outreach, Reply.io has a broader range of tools and key features.

Reply.io’s AI tools are AI SDR and AI Chat.

The AI SDR helps to automate the outreach process, from finding prospects to responding to them. The AI Chat feature helps to turn website visitors into leads by scheduling meetings directly through the chat interface.

Top features:

• Email automation.
• Multichannel outreach.
• Inbox management.
• AI email outreach assistant.
• AI-powered live chat.

Pricing:

Choose from Sales Engagement, AI SDR, and AI Chat. Each package is designed to meet a specific goal, such as AI-powered sales outreach.

You can view accurate pricing on its website.

11. Close

Close is a CRM tool for B2B teams. It has built-in AI capabilities for automating repetitive tasks. Users can automatically transcribe and summarise sales phone calls and rewrite emails in the CRM.

Close integrates with a conversational AI tool called Close GPT. Using customer data, it summarises customer interactions, creates prospect lists, drafts meeting agendas, and more.

In addition, Close offers free AI tools that can be accessed through its website.

Top features:

• Integrated CRM and sales outreach.
• Close GPT AI tool.
• Follow-up automation.
• Call assistant.
• Pipeline management and reporting.

Pricing:

Close offers Startup, Professional, and Enterprise plans. You’ll find accurate pricing strategies on its website.

12. SurferSEO

SurferSEO is made for B2B teams who want to improve their search engine rankings.

Its main feature is a content editor that uses 500+ ranking factors to optimise content for search. The content editor also includes an Ask Surfy feature, which is a conversational AI that helps with text editing.

SurferSEO has a suite of AI tools for marketing, including SurferAI for writing articles, an AI outline generator, and an AI humaniser to translate AI content into more natural human language.

Top features:

• Intuitive content editor.
• Automatic link insertion.
• Topic explorer.
• SurferAI writing tool.
• Multilingual support.

Pricing:

Choose from Essential, Scale, Scale AI, and Enterprise plans.

You can see more detailed pricing info on SurferSEO’s website.

13. Zapier

Zapier lets users create automated workflows by linking apps and services together through “Zaps”. Creating Zaps would normally require manual steps, but Zapier users can access the AI Zap generator to generate the Zaps automatically.

For example, you can prompt the tool to create a Zap to notify a Slack channel when a Stripe payment fails. In addition to the Zap generator, Zapier offers other AI tools like Zapier Copilot.

Top features:

• AI recommended workflow improvements.
• AI fields for generating new content.
• AI-powered assistant (Zapier Copilot)
• Ready-to-use Zap templates.

Pricing:

Choose from Zaps, Tables, Interfaces, and Chatbots plans. Each package is designed for a specific purpose.

14. Hootsuite

Hootsuite is a social media management tool for the most popular social media networks.

Users get access to OwlyWriter AI, which makes writing social posts more efficient. It helps to generate captions based on a prompt, repurpose successful posts, and generate content ideas automatically.

OwlyWriter AI also checks your spelling and grammar.

Top features:

• Create, schedule, and publish social media posts.
• AI writing assistant.
• Inbox management.
• Detailed analytics for social media managers.

Pricing:

You can choose from Professional, Team, or Enterprise Custom plans. The most affordable Professional plan includes all of the AI tools.

You’ll find more detailed pricing information on Hootsuite’s website.

15. Clearscope

Clearscope is an AI-powered content optimisation tool, similar to SurferSEO. There are differences between the two, however - Clearscope provides an easy-to-use yet powerful content editor, while SurferSEO offers a broader range of content optimisation tools.

Like Hemingway Editor, Clearscope gives your text a readability level and displays the average readability level of Google search results for a specific keyword.

Clearscope has Google Docs, WordPress, and Microsoft integrations.

Top features:

• Easy-to-use content editor.
• Third-party integrations.
• Relevant keywords list.
• Readability level.

Pricing:

Clearscope pricing plans are Essentials, Business, and Enterprise. Visit their website for accurate pricing details.

16. Notion

Most B2B teams are familiar with Notion, a collaboration and productivity tool.

It has an AI add-on, Notion AI, which allows you to brainstorm new ideas, get answers to questions, and fill out forms automatically.

You can also ask Notion AI questions about your internal teams’ Notion documents rather than interrupting them. Notion AI works inside the Notion web application.

Top features:

• Conversational AI.
• Custom automations.
• Collaborative workspace.
• Google Analytics integration.
• Workspace analytics.

Pricing:

The standard Notion plans include Free, Plus, Business, and Enterprise. Notion AI is a paid add-on.

17. ContentStudio

ContentStudio is a comprehensive AI-powered content marketing and social media management tool that streamlines workflows for B2B marketing teams.

ContentStudio uses advanced AI to generate, manage, and optimise content effectively, simplifying content creation and distribution processes. It helps digital marketers create content tailored to their brand’s voice and style, enhancing consistency and engagement.

It seamlessly integrates with various third-party platforms, providing smooth collaboration and efficient content management across teams.

Its user-friendly interface makes it easy for marketers to plan, schedule, and analyse content performance within one dashboard.

Top features:

• AI-powered content ideation and generation.
• Social media scheduling and automation.
• Performance analytics and detailed reporting.
• Content curation and RSS feed integration.
• Multi-channel distribution from a unified dashboard.

Pricing:

ContentStudio offers flexible pricing plans tailored to individual creators, small teams, and larger agencies. Plans include Starter, Pro, and Agency tiers, with a 34% discount available for annual subscriptions.

18. Grammarin

Grammarin is an advanced AI-powered writing and editing assistant, designed to help businesses create polished, error-free, and engaging content.

More than just a grammar checker, Grammarin enhances content quality by providing real-time corrections, paraphrasing options, tone adjustments, and plagiarism detection.

For B2B teams, Grammarin is especially useful in maintaining consistency across all written communication. Whether you’re drafting emails, creating marketing copy, or preparing business reports, it ensures that your content is professional, on-brand, and free of mistakes.

Top features:

• AI-powered grammar, spelling, and punctuation checks.
• Advanced paraphrasing tool for accurately paraphrasing content without losing context.
• Tone detection and adjustments (formal, informal, persuasive, etc.).
• Plagiarism checker to ensure content originality.
• Multi-language support.
• User-friendly interface.

Pricing:

Grammarin offers multiple pricing options to its users, in addition to a free plan. You can subscribe to its monthly, quarterly, or yearly package, which costs $15, $30, and $80, respectively.

19. Ahrefs

Ahrefs is a SaaS marketing platform built for tomorrow’s web. It helps marketers make their brands discoverable and unmissable online, using 15+ years of real-world web data, AI that actually understands marketing, and fast, intuitive tools that keep up with how people discover and decide today. 

Whether it’s traditional search, social, or emerging AI platforms, Ahrefs gives you the clarity to act – and adapt – in a fast-moving world. If you’re done guessing and juggling disconnected tools, we’re built to help you move smarter, faster, and further.

Top features:

• Brand Visibility in AI: Control your brand’s presence across AI answers and search engines like ChatGPT and Google.
• Market Intelligence: Discover what’s driving competitor visibility and spot gaps early.
• Content Insights: Use AI-powered insights to create content that performs and resonates.
• Backlink Monitoring: Track backlinks and grow domain authority in one platform.

Pricing:

Starter Plan: $29/month.

Free version available: Ahrefs Webmaster Tools with limited access.

What are AI tools for marketing?

In marketing, AI tools include software that uses artificial intelligence to speed up marketing-related tasks.

An example of an AI tool for marketing is Cognism, which lets you submit natural language inputs (prompts) to return a search result for the Cognism database.

AI will benefit many different marketing roles, including content, demand generation, SEO, and social media.

Which AI tool is best for sales and marketing?

The best AI tools for sales and marketing don’t just generate outputs; they deliver reliable, compliant insights that teams can confidently act on.

Cognism is built on this principle. Powered by Cortex AI and verified contact data, it helps marketing teams:

• Instantly surface in-market accounts and decision-makers with AI Search.
• Build compliant, accurate lead lists using phone-verified mobile numbers and direct dials.
• Save hours of manual prospecting by turning millions of records into sales-ready targets in seconds.
• Enrich campaigns with intent signals and firmographic insights so you can target the right audience at the right time.

Faster, better marketing with Cognism AI

When your AI marketing tool is built on governed AI, verified data, and buyer signals, you move beyond guesswork.

If you want:

• Lightning-fast and accurate prospect lists via AI Search.

• Sales intelligence that’s reliable & compliant.

• Signals & intent that tell you who’s ready to buy.

• A single tool to unify research, enrichment, and outreach.

Then Cognism with Cortex AI is your engine. Fill in the form 👇to see how it works in practice.