Cognism | Blog | Connect

Sales

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

Featured this month

Sales

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

Putting The Person Back Into Personalisation_Resource card

Sales

How to Put the ‘Person’ Back Into Outbound Personalisation

Sales

8 LinkedIn Messaging Templates for Sales That Get Responses

50+ LinkedIn Stats, Facts, and Trends for 2023_Resource card

Marketing

50+ LinkedIn Statistics, Facts, and Trends for 2024

Cold Calling

30+ Key B2B Cold Calling Statistics [2024]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

ultimate-cold-calling-script-enterprise-sales-card-blog

Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

Cold calling vs warm calling SEO page_Resource card

What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

View all Cold Calling

Sales

25 Sales Podcasts You Need to Add to Your Playlist in 2024

Looking for the best B2B sales podcasts of 2024? We've curated a list that everyone in sales needs to subscribe to. Click to see all 25!

Tips for Successful Startup Sales and How It Differs to Enterprise_Resource card

Tips for Startup Sales and How It Differs to Enterprise

Looking for ways to boost your startup sales? Find out everything you need to know and how to transition to enterprise in this guide. Click to read!

Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

View all Sales

Demand Generation

The Top B2B Marketing Podcasts for 2024

Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

What is B2B Email Marketing Strategy, Tips and Examples for 2024_Card

What is B2B Email Marketing? Tips and Examples for 2024

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

How to Create Unboring B2B Marketing

B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.

View all Demand Generation

Lead Generation

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

In this ultimate guide, we cover LinkedIn lead generation: from optimising your profile to targeting the right leads and measuring success, it's all here.

How to Build an Email List: 9 Winning Tactics

10 Tips to Build an Email List You Must Know

To grow a business, you need contact data. You need email addresses. You need a list. Click to see Cognism's crash course in email list building!

Hot Leads How to Attract & Close Them in 2022 updated_Pull-through banner copy

What Are Hot Leads in Sales? How to Attract & Close Them

Time to turn cold leads into hot leads, and we’ve got just the thing to help you! Click to see 6 ways to attract and close hot sales leads in 2024.

View all Lead Generation