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Demand Generation

Zero Click SEO: What It Is and Why It Matters in 2025

Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.

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B2B Data

Why Enterprises Are Powering Growth With Cognism’s Data-as-a-Service

Demand Generation

10 ChatGPT Marketing Examples to Improve Your Workflows

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How AI Automation Can Supercharge Your Data Strategy

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DaaS: From System of Record to System of Context

Cold Calling

11 Must-Have SDR Tools to Drive More Sales_Resource card-1

12 Must-Have SDR Tools to Drive More Sales

Discover the essential SDR tools you need for success. We have picked 12 must-have tools that will help drive more sales and increase productivity.

What is B2B Telemarketing and How to Do It?

Dive into B2B telemarketing! Our guide provides insights and tips for devising a winning strategy, improving sales, and forming business relationships.

How to Stay Motivated While Cold Calling: 7 Tips and Tricks

Cold calling can be daunting, but staying motivated is key! Discover 7 essential tips and tricks to boost your confidence and drive success in your calls.

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Sales

How To Find Business Decision Makers for Prospecting

In this blog, we're sharing best practices for finding and pitching business decision-makers. Learn how to find the right decision-makers.

The Only Data Quality Checklist You Need for B2B Success

Ensure B2B success with Cognism’s comprehensive data quality checklist! Discover the essential steps to maintain data accuracy and reliability.

What is Firmographic Data? Ultimate Guide for Managers

Want to understand firmographic data? Our comprehensive guide for managers reveals what it is and how it can benefit your business strategies.

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Demand Generation

Zero Click SEO: What It Is and Why It Matters in 2025

Why is traffic no longer the only KPI? How is AI search reshaping visibility and marketing strategies? Discover how to succeed in the zero-click SEO era.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Discover the benefits of vendor consolidation with our detailed evaluation playbook. Learn how to streamline your vendors and maximise efficiency.

Lead Generation vs Demand Generation: A Side-by-Side Comparison

Discover the key differences between demand generation vs lead generation, plus how to use both to drive qualified leads and revenue.

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Lead Generation

Webinar Lead Generation: Fix Low-Intent Leads for Good

Does webinar lead generation still work? Discover how to run webinars that generate high-intent leads and real pipeline, not just registrants.

11 Sales Goals Every Manager Needs to Know

Hit your number and achieve your targets! Click to see sales goals and SMART goal examples every manager needs for better pipeline performance.

Go-to-market Intelligence: The Future of B2B Sales

Go-to-market intelligence is the future of B2B sales. This guide shares strategies for enhancing your sales initiatives and staying ahead of competitors.

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B2B Sales KPIs: The Ultimate Checklist for Modern Sales Leaders

If you’re working in a scaling B2B sales team, you’ll need to track KPIs (Key Performance Indicators). See our list of the top B2B sales KPIs.

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships

Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects

Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.

Neue Märkte erschließen mit der Datenbank von Cognism

Arcadia Consulting nutzt die B2B-Daten von Cognism zur Zeitersparnis, Steigerung der Brand Awareness und Erschließung neuer Märkte. Lesen Sie mehr.

The anything but basic guide to cold call discovery

Your discovery is the most important B2B sales call you'll make! Click to see Cognism's cold call discovery guide, including a do's and don'ts checklist.