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Sales

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

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DaaS: From System of Record to System of Context

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Demand Generation

SaaS Marketing Funnel Fixes: Boost Conversions at Every Stage

Demand Generation

Implementing a Demand Generation-led Paid Strategy

Sales

How to Use AI in Sales to Cut The Noise & Close Deals [Guide]

Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

Apple Call Screening Update: What iOS 26 Means for Sales Teams

Apple got call screening, but what does this mean for cold callers? Let's get into what the iOS 26 updates means for sales & how good reps get around it.

B2B-Sales-Cold-Calling-Scripts-5-Templates-For-2022--Call-Tips (1)

Cold Calling Scripts: Hub of the Best Templates for 2025

Click for a hub of the best B2B sales cold calling scripts! Cold call confidently using Cognism’s tried & proven templates, plus tips to create your own.

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Sales

9 Best AI Chrome Extensions For Sales And Marketers in 2025

Boost productivity, personalise outreach, and speed up your workflow using these AI-powered sales and marketing Chrome extensions.

9 Strategies for Improving Sales Performance

Looking to boost your sales performance? Discover nine strategies designed to drive significant sales improvement and elevate your business results.

15+ Best B2B Leads Database Providers to Try in 2024

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

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Demand Generation

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

Navigating European Market Entry: Strategies for Expansion

Entering new markets can be daunting, so learn from those who have done it before! Click to read Archita Fritz's expert advice on EU expansions.

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Top B2B Marketing Challenges and How to Solve Them in 2025

Discover the biggest B2B marketing challenges facing marketing leaders, from data compliance to GTM execution, and how to solve them confidently.

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Lead Generation

15+ Best B2B Leads Database Providers to Try in 2025

In need of a reliable B2B leads database? Look no further! Discover the best providers to help you generate high-quality leads and drive sales this year.

Lead Automation: How Automated Lead Generation Grows Sales

How can you generate leads more efficiently? Lead automation, also known as automated lead generation, is the answer. Click to see Cognism's guide.

What’s the Difference Between a Lead vs a Prospect?

Prospects vs leads: Learn the distinctions that can elevate your sales strategy. This quick guide will teach you how to define, nurture, and qualify them.

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B2B Sales KPIs: The Ultimate Checklist for Modern Sales Leaders

If you’re working in a scaling B2B sales team, you’ll need to track KPIs (Key Performance Indicators). See our list of the top B2B sales KPIs.

Date-a-vendor Outbound Playbook: From Cold Outreach to Committed Relationships

Turn cold outreach into pipeline. Learn how to target and personalise outbound across email, phone, ads and more, for connections that actually convert.

Date-a-vendor Modelling Playbook: Email Prospecting That Actually Connects

Make cold emails feel warm. Learn how to craft data-driven, personalised outreach that resonates, scales, and actually gets replies.

Neue Märkte erschließen mit der Datenbank von Cognism

Arcadia Consulting nutzt die B2B-Daten von Cognism zur Zeitersparnis, Steigerung der Brand Awareness und Erschließung neuer Märkte. Lesen Sie mehr.

The anything but basic guide to cold call discovery

Your discovery is the most important B2B sales call you'll make! Click to see Cognism's cold call discovery guide, including a do's and don'ts checklist.