Skip to content

Discover why more B2B companies win with Cognism

Cognism is dedicated to powering global sales funnels by providing the most accurate and compliant data. We’ve helped B2B businesses:

  • Increase qualified leads by 60%
  • Decrease speed to lead time by 93%
  • Increase meetings booked by 70%
  • A 240% increase in opportunity creation.
  • A 51% increase in retention and growth.

See how we compare to other leading B2B data providers and what you can achieve when you switch to Cognism👇


Speak to a data expert

How is Cognism different to ZoomInfo?

  • Leading EMEA dataset.
  • Verified mobile numbers in less than 48 hours with Diamond Data.
  • GDPR & CCPA compliant (includes intent data) with wider DNC coverage.
  • Unrestricted credits* 
  • ZoomInfo requires users to buy a 'Global Data Passport' for $10,000 to prospect outside the US, whereas Cognism offers free unrestricted global data access.

See all the facts and stats 👇

Cognism vs ZoomInfo Data, Pricing, Features 2023-01
ZoomInfo’s plug-in took approximately 20 seconds to load a lead, and more often than not, the contact details were incorrect. This was a productivity drain. With Cognism, it’s either instant or takes four seconds. The plug-in’s velocity enables quick-fire prospecting allowing our salespeople to get on with what they do best - selling!
Michael Iannuzzi, Director of Marketing & Sales Development
faster prospecting over LinkedIn
in 30 days

How is Cognism different to Lusha?

  • Global leader in US mobile data. 
  • 4X more contact data.
  • Over 10m+ phone-verified contacts globally.
  • Research on demand service (Diamonds-on-Demand.)
  • Unrestricted views & page level exports* 
  • Both GDPR & CCPA compliant with global DNC list filtering across all packages. (Lusha offers DNC filtering as part of the highest-paid package & does not scrub against European DNCs.)
  • All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only intent data and Diamonds-on-Demand® require an additional cost.
  • Lusha reserves key features for higher-tier packages or as add-ons at an additional cost. These include contact search, credits, technologies and more.

See all the facts and stats 👇

Cognism vs Lusha Infographic
Our outbound team conducted a blind test: some team members were given Cognism’s data and some data from our existing supplier. Our core evaluation was to measure how many contacts led to a successful connection, but also how many of them resulted in an opportunity. I can confidently say that the number of Cognism contacts that successfully qualified to a revenue generating opportunity and moved through the buying journey was higher. This ultimately convinced the wider business and senior stakeholders to switch to Cognism.
QA Limited
Joe Mackay, Marketing Operations Manager
worth of opportunities in 2 weeks

Avoid a compliance nightmare

The ICO fines companies hundreds of thousands every year for calling numbers on DNC lists.

Cognism’s database marks all contacts under the DNC and is updated frequently. It covers twelve countries and is both GDPR and CCPA-compliant. 

Give your team the confidence they need to prospect efficiently 👇

What's the difference between Cognism and

  • Phone-verified mobile numbers for the contacts you really want to reach. Plus, a 16-step email verification process. 
  • Mobile number accuracy with Diamond Data for efficient use of time that increases connect rates by 3x.
  • 2x the number of B2B contacts.
  • GDPR & CCPA compliant with comprehensive DNC screening.
  • A spotless record with zero data breaches. Apollo, has experienced two substantial data breaches (2018 & 2021), compromising over 130 million records.
  • The most complete EMEA data.
  • Straightforward pricing structure with unrestricted access to mobiles*

See all the facts and stats 👇

Cognism vs
Cognism’s Diamond Data® is also a game-changer. SDRs are ringing real mobile numbers which means they’re getting in front of the right people and aren’t wasting any time calling dead numbers.
THG Ingenuity Cloud Services
Stevie Howlett, Head of Global Sales Development
decrease in list building time (from 7 days to 15 minutes)

What's the difference between Cognism and Seamless AI?

  • Diamond Verified Phone Data® - phone-validated, factually-correct mobile numbers to help you connect with 87% of your list.
  • 2x more mobile phone number coverage in the US.
  • The most complete data in the EMEA.
  • Unrestricted views and individual and page-level exports.*
  • Intent data powered by Bombora.
  • GDPR & CCPA compliant with DNC list filtering.
  • Cognism doesn’t extract user data via our browser extension to supplement our database. (As Seamless does here.)

See all the facts and stats 👇

Cognism vs Seamless Infographic
We did a split test between a well-established US competitor and Cognism for data quality in Europe. Side-by-side, we saw a really big difference between the two providers. Cognism had a 60% improvement in conversion rates
Paul Thomas, CEO
increase in conversion rates

Want 93% more time to sell?

No one can sell you more time. But with Cognism, it will feel like it!

Reduce your prospecting time - test Cognism's data with 25 FREE leads.

More comparisons...

We're sure we can free up some space for your logo...

2000+ companies use Cognism to EXCEED targets

Shift_logo (1)
Logos 130x26px_Kelly Services
lead forensics-2