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The 17 Best Platforms to Buy B2B Leads in 2023

Lead generation it’s the driving force behind any good sales team. 

But not everyone loves the process.

And who can blame you - it’s tough out there! 

But it doesn’t have to be, not if you buy leads.

If you know where to get them, you can increase your revenue, point your marketing efforts in the right direction and bring in the best leads for your business. 

Luckily, we know the best places to purchase leads.

That’s what we’re covering in this article, as well as: 

  • The importance of compliance when it comes to buying leads
  • Red flags to steer clear of when browsing data lists for sale
  • Answers to the most frequently asked questions when it comes to lead buying

When should you buy leads? 

There's a lot of apprehension regarding selling and buying leads. Many sales leaders like yourself are asking the same questions:

When should you buy leads, how do you get leads for business and is it even legal? 

The good news is that getting good leads this way isn't as complicated as it seems, and there are several benefits to buying B2B sales leads. Here are a few of them: 

  • Buying leads online costs less than creating your own database from scratch.
  • You have access to a large database of highly targeted leads.
  • Quality leads mean higher conversion rates.
  • It's a fast and effective way to meet your sales goals
  • You have the opportunity to enter new markets.
  • Most data providers include tools like a performance dashboard to help monitor the effectiveness of your lead generation strategy.

The fact that you want to buy leads means it's as good a time as any to give it a try. However, there might be other factors at play, including:

  • An empty pipeline
  • You’ve entered a new market 
  • Incoming revenue is low

No matter your reasoning, buying legal leads could be a massive game-changer for your business. 

Red flags to look out for when buying leads 

Of course, with every silver lining, there’s a negative.

And it’s no different when it comes to buying sales leads online. 

For starters, you could be buying a bogus lead list! 

Worse, you might choose to go with a lead generation company that sells low-quality leads that don’t go anywhere, waste your team's time and might just land you in hot water. 

The opposite of landing a hot lead.

If you’re contacting prospects on do not call lists or via personal emails and mobile numbers, you might be in breach of privacy laws that can lead to massive fines.  

How do you buy leads? 

Here are our three top tips for purchasing leads:

1. Check compliance

Always check to see if the company your buying leads from is compliant. In Europe, General Data Protection Regulation (GDPR) law is paramount to obtaining quality data, while in the US, various states employ their own privacy laws. For instance, California follows the California Consumer Privacy Act (CCPA). 

Read more about the data laws around the world

2. Read reviews

Most of the best B2B data providers are registered on review sites like G2 and Capterra. It’s always a good idea to see how each compares for the features you need and to read their reviews. But don’t just read the good ones. Have a look at their bad reviews to see if there's a common theme and if those users' issues have been rectified. 

You might find your chosen provider looks good on paper but has a number of deal-breakers like a contract you can’t get out of or bad customer service. 

3. Book a demo

Once you’ve got a few sales lead providers narrowed down, get in contact and book a demo. A rep will be happy to walk you through how the solution works and how it can benefit you. Plus, you might be able to organise a free trial to test it out and make sure it’s the best tool for your business. 

For more tips on buying leads, press ▶️


17 businesses that allow you to buy leads legally 

1 - Cognism

Cognism is the best way to buy leads online. Connect with your dream prospects via phone-verified mobile numbers, direct dials and business emails. Not only will you have access to quality B2B data, but it follows strict privacy protocols and is GDPR compliant.

  Buy GDPR friendly leads with Cognism. Book a demo today.(Source: Cognism.com)

G2 Rating: 4.7/5

Pros: 

✔️Global leads database

✔️Verified mobile numbers

✔️Quality data (including intent)

✔️Easy to use platform

✔️GDPR and CCPA compliant data

✔️Fast and friendly support team

Pricing: 

Pricing information for Cognism is dependent on your company's requirements. Book a quick introductory call to discuss cost negotiations and needs.

2 - ZoomInfo

ZoomInfo is a data provider that empowers corporate teams with business to business sales leads. Their speciality lies in US data to help create a more cohesive go-to-market strategy from start to finish.

(Source: zoominfo.com)

G2 Rating: 4.4/5

Pros: 

✔️US focused database

✔️Search feature

✔️Chrome extension

✔️Intent data

Cons: 

Higher pricing to unlock more features and credits

Community verified mobile numbers

Only GDPR aligned

No phone-verification/research on-demand service

Pricing: 

ZoomInfo provides individual pricing tiers for sales, marketing and recruitment. Its sales pricing includes Professional, Advanced and Elite plans.

Precise pricing information for ZoomInfo can be requested directly from the seller.

3 - Lusha

Lusha is an easy to use prospecting tool that helps business professionals buy B2B leads. Sales representatives, recruitment managers and marketers use this solution daily to help build relationships, enrich data lists and connect with prospects.

An example of ZoomInfo's database. They sell leads for business to business.(Source: Lusha)

G2 Rating: 4.3/5

Pros: 

✔️US focused B2B contact database

✔️Free option available

✔️Paid plans include contact exports

Cons: 

No intent data

No prospecting list export on the free plan

Integration with certain CRMs requires higher tier plan

No phone-verification/research on-demand service

Pricing: 

Lusha bases their pricing on credits per user. Packages range from free Starter plans to custom Enterprise plans.

Precise pricing information for Lusha can be requested directly from the seller.

4 - MegaLeads

MegaLeads was created to help small businesses acquire new prospects and close more LinkedIn sales. The database mainly consists of business leads for the USA, and lists can be downloaded in CVS format.

Where to buy leads? Here are MegaLeads main selling points. See the review.(Source: LinkedIn)

Bark Rating: 4/5

Pros: 

✔️US focused database

✔️Business search

✔️Added Intent data on request

Cons: 

No phone-verification/research on-demand service

Unclear GDPR compliance status

❌No automated integration with CRMs

Pricing: 

MegaLeads provides monthly pricing tiers that include Silver, Gold and Platinum plans.

Precise pricing information for MegaLeads can be requested directly from the seller.

5 - D&B Hoovers™

D&B Hoovers™ is a sales acceleration solution that provides leads for business to business organisations. It leverages data and analytics so sales teams can prospect faster and with better accuracy.

Preview of lead buying software D&B Hoovers customizable home screen.

(Source: G2)

G2 Rating: 4/5

Pros: 

✔️Easy to use

✔️Customisable lead list building

✔️Risk management analytics

Cons: 

No phone-verification/research on-demand service

Customer support via service centre webpage

Unclear GDPR compliance status

Pricing: 

Precise pricing information for D&B Hoovers™ can be requested directly from the seller.

6 - Uplead

Uplead is a B2B prospecting platform where you can purchase business and email marketing leads. It offers a powerful API, chrome extension and data enrichment to ensure the email address leads you buy from them are accurate.

Buying leads through uplead? Check out this review first.

(Source: getapp)

G2 Rating: 4.7/5

Pros: 

✔️Data enrichment

✔️Technographics

✔️Intent data

Cons: 

❌Lower pricing tiers only allow one user to log in at a time

❌No customer support over the phone 

❌Unclear GDPR compliance status

Pricing: 

Uplead provides annual single-user pricing tiers, including Essential, Plus and Professional.

Precise pricing information for Uplead can be requested directly from the seller.

7 - DiscoverOrg

DiscoverOrg is a SaaS solution that allows you to buy marketing leads to connect and close sales with your ideal customers. Their B2B database includes marketing, finance, IT, SMB and sales industry data, to name a few. 

Example of DiscoverOrg's platform - an online platform where you can buy leads.(Source: DiscoverOrg)

G2 Rating: 4.4/5

Pros: 

✔️OrgCharts

✔️ReachOut tool

✔️Tech and budget information

Cons: 

Unclear pricing plan structure

Unclear GDPR compliance status

No phone-verification/research on-demand service

Pricing: 

Precise pricing information for DiscoverOrg can be requested directly from the seller.

8 - Seamless.AI

Seamless.AI is a prospecting and relationship building platform where one can buy fresh leads. The platform integrates well with leading CRMs and includes lots of leads for LinkedIn. Buying leads from Seamless.AI? Read this first.

(Source: seamless.com)

G2 Rating: 4.2/5

Pros: 

✔️Seamless user experience

✔️Search function

✔️Chrome extension

✔️Large LinkedIn contact database

Cons: 

No intent data

Restricted access to contact data

Unclear GDPR compliance status

No phone-verification/research on-demand service

Pricing: 

Seamless offers Basic, Pro and Enterprise packages. Depending on the package, the pricing is based on 1 to 5 users with a set number of credits for data access

Pricing information for Seamless can be requested directly from the seller.

9 - AeroLeads

AeroLeads allows you to buy email databases via prospecting and sales intelligence software. You can upload lists you’ve purchased or search its email database for business contacts. 

looking to buy email leads? AeroLeads is an option, but there's more  to choose from on this list.(Source: G2)

G2 rating: 4.1/5

Pros: 

✔️Customisable payment plan

✔️One click CRM transfer

✔️GDPR compliant

Cons: 

Only offers email verification

Customer support via general email address on basic plan

No research on-demand service

Pricing: 

AeroLeads provides Take Off, Climb, Cruise and Enterprise pricing plans with limited credits and users.

Precise pricing information for AeroLeads can be requested directly from the seller.

10 - LeadIQ

LeadIQ is a good option if you want to buy leads online for reliable, US-based contacts. The app automates the time-consuming and annoying parts of prospecting so reps can focus on the right activities - like generating new business! 

Who is better to buy leads from? Cognism or LeadIQ? Find out here.(Source: LeadIQ)

G2 Rating: 4.2/5

Pros: 

✔️Good CRM integration

✔️Easy to set up

✔️Responsive and helpful customer support

Cons: 

Not fully compliant - customers need to adhere to GDPR

No phone-verification/research on-demand service

No intent data

Pricing: 

LeadIQ provides a free version and individual pricing plans, including Starter, Pro and Enterprise.

Precise pricing information for LeadIQ can be requested directly from the seller.

11 - Lead 411

Lead411 is software where you can buy unlimited leads, including emails, and dial direct numbers. They offer filters, intent data and more to help find growing companies that are more likely to buy.

You can buy leads from Lead 411. Read this article to see other buy leads software.

                                                                                                                   (Source: G2)

G2 rating: 4.5/5

Pros: 

✔️Human verification

✔️Chrome extension

✔️Intent data

Cons: 

No customer support via chat on basic plans

Unclear GDPR compliance status

Pricing: 

Lead411 includes Basic, Pro and Enterprise packages with pricing based on limited or unlimited data.

Precise pricing information for Lead411 can be requested directly from the seller.

12 - Apollo.io

Apollo is a good option for anyone looking to streamline their outreach with data leads. It offers leads online via a database to help level up go-to-market processes.

want to buy leads? Read this comparison to see if Apollo makes the cut.(Source: g2)

G2 rating: 4.8/5

Pros: 

✔️Free account option

✔️Chrome extension

✔️Phone-verified numbers

Cons: 

No intent data

Unlimited email data only available on higher tier plans

Customer support via email

Pricing: 

Apollo.io offers Free, Basic, Professional and Custom packages. Depending on the package, the pricing is set per user per month, with a set number of credits for data access.

Precise pricing information for Apollo.io can be requested directly from the seller.

13 - Clearbit 

Clearbit is a lead generation website that offers buyers the opportunity to turn leads into customers. The mobile app integrates with leading CRMs so you can act on your B2B lead lists fast.

Buy leads from Clearbit or choose a GDPR compliant data provider from our list.(Source: G2)

G2 rating: 4.4/5

Pros: 

✔️Free account option

✔️Search feature

✔️Chrome extension

✔️Data enrichment

Cons: 

No phone-verification/research on-demand service

Not fully compliant - customers need to adhere to GDPR

Unclear pricing plan structure

Customer support via online research centre

Pricing: 

Clearbit provides individual pricing tiers for sales, marketing and operations. Its sales pricing is based on volume and the packages and add-ons chosen.

Precise pricing information for Clearbit can be requested directly from the seller.

14 - BuiltWith

BuiltWith is a website profiler, lead generation, competitive analysis, business intelligence, and sales automation tool that gives you the option to buy a leads list. They also provide data and usage analytics.

Where can you buy leads? BuiltWith is one option. Click to find out more.(Source: builtwith.com)

G2 rating: 4.3/5

Pros: 

✔️Chrome extension

✔️Technology profiler

Cons: 

No phone-verification/research on-demand service

Direct dials/mobile numbers aren’t manually verified

Pricing: 

BuiltWith pricing includes Basic, Pro and Team plans with one or unlimited system logins. 

Precise pricing information for BuiltWith can be requested directly from the seller.

15 - SalesIntel

SalesIntel is a full-funnel SaaS solution that helps teams get targeted sales leads. The solution offers lead enrichment, intent data and Research on Demand for better data lists.

SalesIntel buy leads preview of platform(Source: SalesIntel)

G2 Rating: 4.4/5

Pros: 

✔️Research on-demand service

✔️Chrome extension

✔️Intent data

Cons: 

Restricted access to data

Unclear pricing plan structure

Unclear GDPR compliance status

Pricing: 

SalesIntel offers annual subscription packages based on the number of user licences, apps and modules required, and credits needed for data export, research on demand, and enrichment.

Precise pricing information for SalesIntel can be requested directly from the seller.

16 - CloudLead

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. Buy business opportunity leads, identify new customers, and update existing databases.

Image from CloudLead website where you can buy business leads.

(Source: CloudLead)

G2 rating: 4.8/5

Pros: 

✔️ Lead enrichment 

✔️Human verification available 

✔️Good customer support

Cons: 

No intent data

Leads are not immediately downloadable

No chrome extension

Pricing: 

CloudLead offers Starter, Growth and Professional pricing plans.

Precise pricing information for CloudLead can be requested directly from the seller.

17 - EasyLeadz

EasyLeadz is an easy way to buy B2B contact numbers with just one click. It also allows you to find business leads of professionals while browsing their social media profiles.

Buy leads with mr e by easyleadz. Click to find out more.(Source:(Source: G2)

G2 rating: 4.6/5

Pros: 

✔️GDPR compliant 

✔️Chrome extension

✔️Free contacts to start

Cons: 

Customer support via email 

Restricted access to data

No intent data

Pricing: 

EasyLeadz provides Startup, Scaleup and Growth pricing tiers.

Precise pricing information for EasyLeadz can be requested directly from the seller.

Your buy leads FAQS answered 

Want to know more about where and how to buy leads? 

We’ve collected the most frequently asked questions to help you make a more informed decision when buying targeted leads for your business:

1 -  What leads can you buy?

There are several types of leads you can buy, including: 

Email

Email leads are integral for any B2B marketing campaign or outreach through sales cadences. You can buy business email leads to assist with your lead generation. But try to avoid being flagged as spam to keep your domain rating in check.

Marketing

Like email leads, qualified leads for marketing need to be carefully chosen according to your total addressable market. This will ensure you buy the best sales leads for your business. 

Business

Buying the right leads is a must in B2B, and that means buying from top lead generation websites that specialise in business leads and not consumer leads. 

SMB

SMB leads can have a high level of competition which is why many businesses buy leads to fuel their pipelines.

Enterprise

Enterprise leads are a good investment if you’re choosing to enter a new market. But it’s also a much harder demographic to market to than SMB. So investing in these leads are a win.  

Direct Dials

You’ll want to connect with a prospect on the first attempt when you buy leads. This is why a B2B database that includes valid direct dials is a must-have. 

Mobile numbers

Having direct-dial phone numbers is essential for B2B prospecting in the work from home era. You’ll want to buy home-based business leads with human-verified mobile numbers for accurate selling.

Intent

Intent leads are a game-changer when it comes to prospecting! They will do wonders for your sales funnel as these leads are highly likely to make a purchase. 

LinkedIn

When you know who your ideal customer looks like, LinkedIn leads can help you reach them faster and more efficiently. Most sales tools link to lead sources like LinkedIn and can be connected to a good sales intelligence solution for easier prospecting.

2 - Who can buy leads?

Anyone can buy leads, and it’s easier than ever with more and more sales intelligence tools providing quality data. All you need to do is sign up, and you can immediately buy leads for a small business, enterprise, global leads or US-based leads. It all comes down to the lead generation tool you invest in. 

3 - Is buying leads legal?

If you go through a reputable B2B data provider who offers you a valid contract and follow strict compliance laws, it is legal to buy leads. 

4 - Does the quality of leads vary between providers? 

Some providers have large databases with low-quality leads, while others are smaller with better quality B2B data. What's more, if you buy leads from an unreliable source, you risk purchasing bad data. This will only waste your reps' time and annoy prospective clients if they are on any do not call lists.

5 - How much does it cost to buy leads?

The cost to buy contact leads varies from supplier to supplier.

Some lead providers are more expensive but offer better quality data and added features like intent data, human verification and mobile numbers - excellent if you're looking for prospects working from home.

Others charge less but don't offer the same benefits. It's good to book a demo to see the platform in action before deciding on a lead provider.

6 - Will buying leads guarantee a sale? 

It's easy to buy leads, but they don't guarantee a sale. Your sales team still needs to put in the work to convert prospects into customers. The best thing to ensure revenue success is planning and implementing a strong sales strategy. Another option is to invest in sales automation software to make the process easier.

Find out more about how to generate leads for your business.

Who has the best sales lead database? 

When hunting for the best place to buy leads, you’re going to be looking for a quality B2B database.

And, there’s really only one answer when it comes to which solution offers you:

  • Mobile numbers that are verified and factually correct
  • Bigger focus on quality B2B leads
  • Unlimited access to data
  • Simple, intuitive interface and reliable tech 
  • GDPR and CCPA compliant data
  • A fast and friendly support team who can assist you in real-time

See how much ROI you can achieve with Cognism with our free ROI calculator, and then why not book a demo too? 

Book your demo

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