Lead generation it’s the driving force behind any good sales team.
But not everyone loves the process.
And who can blame you - it’s tough out there!
But it doesn’t have to be, not if you buy leads.
If you know where to get them, you can increase your revenue, point your marketing efforts in the right direction and bring in the best leads for your business.
Luckily, we know the best places to purchase leads.
That’s what we’re covering in this article, as well as:
- The importance of compliance when it comes to buying leads
- Red flags to steer clear of when browsing data lists for sale
- Answers to the most frequently asked questions when it comes to lead buying
Let's start with a list of the best places to purchase leads 👇
17 businesses where you can buy leads legally
1. Cognism
Cognism is the best way to buy leads online. Connect with your dream prospects via phone-verified mobile numbers, direct dials, and business emails. Not only will you have access to quality B2B data, but it follows strict privacy protocols and is GDPR compliant.
(Source: Cognism.com)
G2 Rating: 4.7/5
Pros:
✔️Global leads database
✔️Verified mobile numbers
✔️Quality data (including intent)
✔️Easy to use platform
✔️GDPR and CCPA-compliant data
✔️Fast and friendly support team
Pricing:
Pricing information for Cognism is dependent on your company's requirements. Book a quick introductory call to discuss cost negotiations and needs.
2. Kaspr
Kaspr.io gives you access to the most accurate B2B contact data to create rather than buy a leads list. Plus, it's an easy-to-use tool that helps B2B sales team prospect faster with a great UI.
(Source: Kaspr)
G2 rating: 4.4/5
Pros:
✔️Up to 50 free credits when you sign up
✔️Global leads database
✔️Quality data
✔️Easy to use platform
✔️GDPR and CCPA-aligned data
✔️Fast and friendly support team
Pricing:
Kaspr pricing includes Free, Start Up, Enterprise, and Custom plans.
Precise pricing information for Kaspr can be found here.
3. ZoomInfo
ZoomInfo is a data provider that empowers corporate teams with business to business sales leads. Their specialty lies in US data to help create a more cohesive go-to-market strategy from start to finish.
G2 Rating: 4.4/5
Pros:
✔️US focused database
✔️Search feature
✔️Chrome extension
✔️Intent data
Cons:
❌Higher pricing to unlock more features and credits
❌Community verified mobile numbers
❌Only GDPR aligned
❌No phone verification/research on-demand service
Pricing:
ZoomInfo provides individual pricing tiers for sales, marketing, and recruitment. Its sales pricing includes Professional, Advanced, and Elite plans.
Precise pricing information for ZoomInfo can be requested directly from the seller.
4. Lusha
Lusha is an easy-to-use prospecting tool that helps business professionals buy B2B leads. Sales representatives, recruitment managers, and marketers use this solution daily to help build relationships, enrich data lists and connect with prospects.
G2 Rating: 4.3/5
Pros:
✔️US focused B2B contact database
✔️Free option available
✔️Paid plans include contact exports
Cons:
❌No prospecting list export on the free plan
❌Integration with certain CRMs requires a higher-tier plan
❌No phone verification/research on-demand service
Pricing:
Lusha bases their pricing on credits per user. Packages range from free Starter plans to custom Enterprise plans.
Precise pricing information for Lusha can be requested directly from the seller.
5. MegaLeads
MegaLeads was created to help small businesses acquire new prospects and close more LinkedIn sales. The database mainly consists of business leads for the USA, and sales lead lists can be downloaded in CVS format.
Bark Rating: 4/5
Pros:
✔️US focused database
✔️Business search
✔️Added Intent data on request
Cons:
❌No phone verification/research on-demand service
❌Unclear GDPR compliance status
❌No automated integration with CRMs
Pricing:
MegaLeads provides monthly pricing tiers that include Silver, Gold, and Platinum plans.
Precise pricing information for MegaLeads can be requested directly from the seller.
6. D&B Hoovers™
D&B Hoovers™ is a sales acceleration solution that lists leads for business to business organisations. It leverages data and analytics so sales teams can prospect faster and with better accuracy.
(Source: G2)
G2 Rating: 4/5
Pros:
✔️Easy to use
✔️Customisable lead list building
✔️Risk management analytics
Cons:
❌No phone verification/research on-demand service
❌Customer support via service centre webpage
❌Unclear GDPR compliance status
Pricing:
Precise pricing information for D&B Hoovers™ can be requested directly from the seller.
7. Uplead
Uplead is a B2B prospecting platform where you can buy business and email marketing leads. It offers a powerful API, chrome extension, and data enrichment to ensure the email address leads you purchase from them are accurate.
(Source: getapp)
G2 Rating: 4.7/5
Pros:
✔️Data enrichment
✔️Intent data
Cons:
❌Lower pricing tiers only allow one user to log in at a time
❌No customer support over the phone
❌Unclear GDPR compliance status
Pricing:
Uplead provides annual single-user pricing tiers, including Essential, Plus, and Professional.
Precise pricing information for Uplead can be requested directly from the seller.
8. DiscoverOrg
DiscoverOrg is a SaaS solution that allows you to buy marketing leads to connect and close sales with your ideal customers. Their B2B database includes marketing, finance, IT, SMB, and sales industry data, to name a few.
G2 Rating: 4.4/5
Pros:
✔️OrgCharts
✔️ReachOut tool
✔️Tech and budget information
Cons:
❌Unclear pricing plan structure
❌Unclear GDPR compliance status
❌No phone-verification/research on-demand service
Pricing:
Precise pricing information for DiscoverOrg can be requested directly from the seller.
9. Seamless.AI
Seamless.AI is a prospecting and relationship-building platform where one can buy fresh leads. The platform integrates well with leading CRMs and includes lots of leads for LinkedIn.
(Source: seamless.com)
G2 Rating: 4.2/5
Pros:
✔️Seamless user experience
✔️Search function
✔️Chrome extension
✔️Large LinkedIn contact database
Cons:
❌No intent data
❌Restricted access to contact data
❌Unclear GDPR compliance status
❌No phone verification/research on-demand service
Pricing:
Seamless offers Basic, Pro, and Enterprise packages. Depending on the package, the pricing is based on 1 to 5 users with a set number of credits for data access.
Pricing information for Seamless can be requested directly from the seller.
10. AeroLeads
AeroLeads allows you to buy email databases via prospecting and sales intelligence software. You can upload lists you’ve purchased or search its email database for business contacts.
G2 rating: 4.1/5
Pros:
✔️Customisable payment plan
✔️One click CRM transfer
✔️GDPR compliant
Cons:
❌Only offers email verification
❌Customer support via general email address on basic plan
❌No research on-demand service
Pricing:
AeroLeads provides Take Off, Climb, Cruise, and Enterprise pricing plans with limited credits and users.
Precise pricing information for AeroLeads can be requested directly from the seller.
11. LeadIQ
LeadIQ is a good option if you want to buy leads online for reliable, US-based contacts. The app automates the time-consuming and annoying parts of prospecting so reps can focus on the right activities - like generating new business!
G2 Rating: 4.2/5
Pros:
✔️Good CRM integration
✔️Easy to set up
✔️Responsive and helpful customer support
Cons:
❌Not fully compliant - customers need to adhere to GDPR
❌No phone-verification/research on-demand service
❌No intent data
Pricing:
LeadIQ provides a free version and individual pricing plans, including Starter, Pro and Enterprise.
Precise pricing information for LeadIQ can be requested directly from the seller.
12. Lead 411
Lead411 is software where you can buy unlimited leads, including emails and dial direct numbers. They offer filters, intent data, and more to help find growing companies that are more likely to buy.
(Source: G2)
G2 rating: 4.5/5
Pros:
✔️Human verification
✔️Chrome extension
✔️Intent data
Cons:
❌No customer support via chat on basic plans
❌Unclear GDPR compliance status
Pricing:
Lead411 includes Basic, Pro, and Enterprise packages with pricing based on limited or unlimited data.
Precise pricing information for Lead411 can be requested directly from the seller.
13. Apollo.io
Apollo is a good option for anyone looking to streamline their outreach with data leads. It offers leads online via a database to help level up go-to-market processes.
G2 rating: 4.8/5
Pros:
✔️Free account option
✔️Chrome extension
✔️Phone-verified numbers
Cons:
❌No intent data
❌Unlimited email data only available on higher-tier plans
❌Customer support via email
Pricing:
Apollo.io offers Free, Basic, Professional, and Custom packages. Depending on the package, the pricing is set per user per month, with a set number of credits for data access.
Precise pricing information for Apollo.io can be requested directly from the seller.
14. Clearbit
Clearbit is a lead generation website where you can buy leads to convert into customers. The mobile app integrates with leading CRMs so you can act on your B2B lead lists fast.
G2 rating: 4.4/5
Pros:
✔️Free account option
✔️Search feature
✔️Chrome extension
✔️Data enrichment
Cons:
❌No phone verification/research on-demand service
❌Not fully compliant - customers need to adhere to GDPR
❌Unclear pricing plan structure
❌Customer support via online research center
Pricing:
Clearbit provides individual pricing tiers for sales, marketing, and operations. Its sales pricing is based on volume and the packages and add-ons chosen.
Precise pricing information for Clearbit can be requested directly from the seller.
15. SalesIntel
SalesIntel is a full-funnel SaaS solution that helps teams get targeted sales leads. The solution offers lead enrichment, intent data, and Research on Demand for better data lists.
G2 Rating: 4.4/5
Pros:
✔️Research on-demand service
✔️Chrome extension
✔️Intent data
Cons:
❌ Restricted access to data
❌ Unclear pricing plan structure
❌ Unclear GDPR compliance status
Pricing:
SalesIntel offers annual subscription packages based on the number of user licenses, apps and modules required, and credits needed for data export, research on demand, and enrichment.
Precise pricing information for SalesIntel can be requested directly from the seller.
16. CloudLead
CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. Buy business opportunity leads, identify new customers, and update existing databases.
(Source: CloudLead)
G2 rating: 4.8/5
Pros:
✔️ Lead enrichment
✔️Human verification available
✔️Good customer support
Cons:
❌No intent data
❌Leads are not immediately downloadable
❌No chrome extension
Pricing:
CloudLead offers Starter, Growth, and Professional pricing plans.
Precise pricing information for CloudLead can be requested directly from the seller.
17. EasyLeadz
EasyLeadz is an easy way to buy B2B contact numbers with just one click. It also allows you to buy business leads of professionals while browsing their social media profiles.
G2 rating: 4.6/5
Pros:
✔️GDPR compliant
✔️Chrome extension
✔️Free contacts to start
Cons:
❌Customer support via email
❌Restricted access to data
❌No intent data
Pricing:
EasyLeadz provides Startup, Scaleup, and Growth pricing tiers.
Precise pricing information for EasyLeadz can be requested directly from the seller.
Why buy leads?
There's a lot of apprehension regarding selling and buying leads. Many sales leaders like yourself are asking the same questions:
When should you buy leads, how do you get leads for business, and is it even legal?
The good news is that getting good leads this way isn't as complicated as it seems, and there are several benefits to buying B2B sales leads. Here are a few of them:
- Buying leads online costs less than creating your own database from scratch.
- You have access to a large database of highly targeted leads.
- Quality leads mean higher conversion rates.
- It's a fast and effective way to meet your sales goals.
- You have the opportunity to enter new markets.
- Most data providers include tools like a performance dashboard to help monitor the effectiveness of your lead generation strategy.
The fact that you want to buy leads means it's as good a time as any to give it a try. However, there might be other factors at play, including:
- An empty pipeline
- You’ve entered a new market
- Incoming revenue is low
No matter your reasoning, buying legal leads could be a massive game-changer for your business.
Red flags to look out for when buying leads
Of course, with every silver lining, there’s a negative.
And it’s no different when it comes to buying sales leads online.
For starters, you could be buying a bogus lead list!
Worse, you might choose to go with a lead generation company that sells low-quality leads that don’t go anywhere, waste your team's time, and might just land you in hot water.
The opposite of landing a hot lead.
If you’re contacting prospects on do not call lists or via personal emails and mobile numbers, you might be in breach of privacy laws that can lead to massive fines.
How do you buy leads?
Here are our three top tips for purchasing leads:
1. Check compliance
Always check to see if the company you're buying leads from is compliant. In Europe, General Data Protection Regulation (GDPR) law is paramount to obtaining quality data, while in the US, various states employ their own privacy laws. For instance, California follows the California Consumer Privacy Act (CCPA).
Read more about the data laws around the world.
2. Read reviews
Most of the best B2B data providers are registered on review sites like G2 and Capterra. It’s always a good idea to see how each compares. To read reviews and check features. Don’t just read the good reviews. Have a look at the bad ones to see if there's a common theme and if those users' issues have been solved.
You might find your chosen provider looks good on paper but features a deal-breaker, like a contract you can’t get out of or bad customer service.
3. Book a demo
Once you’ve got a few sales lead providers narrowed down, get in contact and book a demo. A rep will be happy to walk you through how the solution works and how it can benefit you. Plus, you might be able to organise a free trial to test it out and make sure it’s the best tool for your business.
For more tips on buying leads, press ▶️
Your buy leads FAQS answered
Want to know more about where and how to buy leads?
We’ve collected the most frequently asked questions to help you make a more informed decision when buying targeted leads for your business:
1. What leads can you buy?
There are several types of leads you can buy, including:
Email leads are integral for any B2B marketing campaign or outreach through sales cadences. You can buy business email leads to assist with your lead generation. But try to avoid being flagged as spam to keep your domain rating in check.
Marketing
Like email leads, qualified leads for marketing need to be carefully chosen according to your total addressable market. This will ensure you buy the best sales leads for your business.
Business
Buying the right leads is a must in B2B, and that means buying from top lead generation websites that specialise in business leads and not consumer leads.
SMB
SMB leads can have a high level of competition which is why many businesses buy leads, and sales lead lists to fuel their pipelines.
Enterprise
Enterprise leads are a good investment if you’re choosing to enter a new market. But it’s also a much harder demographic to market to than SMB. So investing in these leads is a win.
Direct Dials
You’ll want to connect with a prospect on the first attempt when you buy leads. This is why a B2B database that includes valid direct dials is a must-have.
Mobile numbers
Having direct-dial phone numbers is essential for B2B prospecting in the work-from-home era. You’ll want to buy home-based business leads with human-verified mobile numbers for accurate selling.
Intent
Intent leads are a game-changer when it comes to prospecting! They will do wonders for your sales funnel as these leads are highly likely to make a purchase.
When you know who your ideal customer looks like, LinkedIn leads can help you reach them faster and more efficiently. Most sales tools link to lead sources like LinkedIn and can be connected to a good sales intelligence solution for easier prospecting.
2. Who can buy leads?
Anyone can buy leads, and it’s easier than ever with more and more sales intelligence tools providing quality data. All you need to do is sign up, and you can immediately buy leads for a small business, enterprise, global leads, or US-based leads. It all comes down to the lead generation tool you invest in.
3. Is buying leads legal?
If you go through a reputable B2B data provider who offers you a valid contract and follows strict compliance laws, it is legal to buy leads.
4. Do the quality of leads vary between providers?
Some providers have large databases with low-quality leads, while others are smaller with better-quality B2B data. What's more, if you buy leads from an unreliable source, you risk purchasing bad data. This will only waste your reps' time and annoy prospective clients if they are on any do not call lists.
5. What's the cost of buying leads?
The cost to buy contact leads varies from supplier to supplier.
Some lead providers are more expensive but offer better quality data and added features like intent data, human verification, and mobile numbers - excellent if you're looking for prospects working from home.
Others charge less but don't offer the same benefits. It's good to book a demo to see the platform in action before deciding on a lead provider.
6. Will buying leads guarantee a sale?
It's easy to buy leads, but they don't guarantee a sale. Your sales team still needs to put in the work to convert prospects into customers. The best thing to ensure revenue success is planning and implementing a strong sales strategy. Another option is to invest in sales automation software to make the process easier.
💡Find out more about how to generate leads for your business.
Who has the best sales lead database?
When hunting for the best place to buy leads, you’re going to be looking for a quality B2B database.
And, there’s really only one answer when it comes to which solution offers you:
- Mobile numbers that are verified and factually correct
- Bigger focus on quality B2B leads
- Unlimited access to data
- Simple, intuitive interface and reliable tech
- GDPR and CCPA-compliant data
- A fast and friendly support team who can assist you in real-time
See how much ROI you can achieve with Cognism with our free ROI calculator, and then why not book a demo too?
