Buy Business Leads: 17+ Ultimate Places to Try in 2024

Lead generation is the driving force behind any good sales team.

But not everyone loves the process.

And who can blame them - it’s tough out there!

But it doesn’t have to be, if you buy leads from the right place.

Luckily, we know the best websites to purchase leads online. And the red flags to steer clear of when evaluating them.

1. Cognism

Cognism is the best platform to buy leads. Tap into person and company-level records globally and filter them to build a targeted leads list. Cognism’s leads come with direct dials, emails, and phone-verified mobile numbers to let you quickly connect with your ideal prospects.

You can also easily export leads into Salesforce, Outreach, and other sales enablement tools to start outreach.

If you’re prospecting on LinkedIn, the Cognism browser extension allows you to enrich LinkedIn profiles and Sales Navigator lists with correct prospects’ contact data.

Check out our platform.👇

Pros: 

• Global leads database includes EMEA, NAM, and APAC coverage.
• Phone-verified 87% correct mobile numbers.
• Quality B2B data (including intent data by Bombora).
• Easy to use platform and Chrome extension that works on any corporate website.
• Database checked and cleaned against global DNC lists.
• GDPR and CCPA-compliant data.
• Fast and friendly support team.
• AI Search: find leads by talking to the Cognism platform with textual or voice prompts.

How much are Cognism leads?

Cognism offers two types of licences with unrestricted access to quality leads globally. Our pricing will suit mid-market or enterprise-sized teams that require bulk list building and exporting.

👉 Get a data sample now to buy qualified leads from Cognism. 

What do customers say?

“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers”

Read the full case study

Michael Iannuzzi
Director of Marketing & Sales Development @Drift

80%

data accuracy

2. Kaspr

Kaspr.io gives you access to the most accurate European B2B contact data. The LinkedIn Chrome Extension and web app allow you to get up-to-date contact info for your leads. You can buy leads by using the Kaspr credits in your account.

Kaspr doesn’t enable list building within the web app, unlike some of the other tools on this list. Instead, users create their lists while browsing for prospects on LinkedIn or Sales Navigator and then select which list to add the contact details to in the Kaspr platform. 

There is also no intent data within Kaspr—just accurate phone numbers and email addresses! Kaspr is best suited to individual contributors and smaller sales teams for these reasons.

(Source: Kaspr)

Pros: 

• European sales leads database.
• Quality data, accurate phone numbers and email addresses.
• Easy to use platform.
• GDPR and CCPA-aligned data.
• Fast and friendly support team.
• Test out the data with the free plan.

Pricing: 

Kaspr pricing includes the Starter, Business, and Organization plans.

3. ZoomInfo

ZoomInfo is a data provider many companies use to buy B2B leads. It empowers corporate teams with business-to-business sales leads.

Its speciality lies in US data to help create a more cohesive go-to-market strategy from start to finish.

(Source: zoominfo.com)

Pros: 

• US-focused database.
• Search feature.
• Chrome extension.
• Intent data.

Pricing: 

ZoomInfo provides individual pricing tiers for sales, marketing, and recruitment. Its sales pricing includes Professional, Advanced, and Elite plans. You can request precise pricing information to buy leads from ZoomInfo directly from them

👉 Check out ZoomInfo alternatives.

4. Lusha

Lusha is an easy-to-use prospecting tool that helps business professionals buy B2B leads.

Sales representatives, recruitment managers, and marketers use this solution daily to help build relationships, enrich data lists and connect with prospects.

(Source: Lusha)

Pros: 

• Free option available.
• Paid plans include contact exports.

Pricing: 

Lusha bases their pricing on credits per user. Packages range from free Starter plans to custom Enterprise plans.

👉 Find out more about the Lusha alternatives.

5. MegaLeads

MegaLeads was created to help small businesses acquire new prospects and close more LinkedIn sales.

The database mainly consists of business leads for the USA. You can download sales lead lists in CSV format.

(Source: LinkedIn)

Pros: 

• US-focused database.
• Business search.
• Added intent data on request.

Pricing: 

MegaLeads offers monthly pricing tiers, including Silver, Gold, and Platinum plans. You can also sign up for a free trial.

6. D&B Hoovers™

D&B Hoovers™ is a sales acceleration solution that lists leads for business-to-business organisations.

It leverages data and analytics so sales teams can prospect faster and more accurately.

(Source: G2)

Pros: 

• Easy to use.
• Customisable lead list building.
• Risk management analytics.

Pricing: 

D&B Hoovers™ offers monthly and annual pricing plans, both of which have credit limits. You can also sign up for a free trial.

7. UpLead

UpLead is a B2B prospecting platform where you can buy business and email marketing leads.

It offers a powerful API, Chrome extension, and data enrichment to ensure the email address leads you purchase from them are accurate.

(Source: getapp)

Pros: 

• Data enrichment.
• Technographics.
• Intent data.

Pricing: 

UpLead provides annual single-user pricing tiers, including Essential, Plus, and Professional. A 7-day free trial is also available.

Check out UpLead alternatives and how the provider compares to Cognism.

8. DiscoverOrg

DiscoverOrg is a SaaS solution that lets you buy marketing leads to connect and close sales with your ideal customers.

Their B2B database includes marketing, finance, IT, SMB, and sales industry data, to name a few. 

(Source: DiscoverOrg)

Pros: 

• OrgCharts.
• ReachOut tool.
• Tech and budget information.

Pricing: 

You can request precise pricing information to buy leads from DiscoverOrg directly from them.

9. Seamless.AI

Seamless.AI is a prospecting and relationship-building platform where you can buy fresh leads.

The platform integrates well with leading CRMs and includes many LinkedIn leads.

(Source: seamless.com)

Pros: 

• Seamless user experience.
• Search function.
• Chrome extension.
• Large LinkedIn contact database.

Pricing: 

Seamless.AI offers Basic, Pro, and Enterprise packages. Depending on the package, the pricing comes with a set number of credits for data access.

👉 Check out Seamless AI alternatives.

10. AeroLeads

AeroLeads lets you buy email lists via prospecting and sales intelligence software. You can upload lists you’ve purchased or search its email database for business contacts. 

(Source: G2)

Pros: 

• Customisable payment plan.
• One-click CRM transfer.
• GDPR compliant.

Pricing: 

AeroLeads provides Take Off, Climb, Cruise, and Enterprise pricing plans with limited credits and users.

11. LeadIQ

LeadIQ is a good option if you want to buy leads online for US-based contacts.

The app automates the time-consuming and annoying parts of prospecting so reps can focus on the right activities - like generating new business! 

(Source: LeadIQ)

G2 Rating: 4.2/5

Pros: 

• Good CRM integration.
• Easy to set up.
• Responsive and helpful customer support.

Pricing:

LeadIQ provides a free version and individual pricing plans, including Starter, Pro and Enterprise. All plans have email, phone and account limits.

Check out LeadIQ alternatives and how the provider compares to Cognism.

12. Lead 411

Lead411 is software for buying unlimited leads, including emails and direct dial numbers.

It offers filters, intent data, and more to help find growing companies more likely to buy.

                                                                                                                   (Source: G2)

Pros: 

• Human verification.
• Chrome extension.
• Intent data.

Pricing: 

Lead411 has monthly pricing packages for individuals or teams. Annual packages come with add-ons such as intent data and unlimited exporting. Contact Lead411 for a quote.

13. Apollo.io

Apollo is a good option for anyone looking to streamline their outreach with data leads. It offers leads online via a database to help level up go-to-market processes.

(Source: g2)

Pros: 

• Free account option.
• Chrome extension.
• Phone-verified numbers.

Pricing: 

Apollo.io packages include Free, Basic, Professional, and Organization. Depending on the package, the pricing is set per user per month, with a set number of credits for data access.

Precise pricing information for Apollo.io can be requested directly from the seller.

👉 See how Apollo compares to Cognism.

14. Clearbit

Clearbit is a lead generation website where you can buy leads and convert them into customers. The mobile app integrates with leading CRMs to quickly act on your B2B lead lists.

(Source: G2)

Pros: 

• Free account option.
• Form shortening.
• Lead intelligence.
• Data enrichment.

Pricing: 

Clearbit’s pricing is no longer listed online. HubSpot acquired the tool, so you’ll have to contact them for a quote.

👉 Check out how the provider compares to Cognism.

15. SalesIntel

SalesIntel is a full-funnel SaaS solution that helps teams get targeted sales leads.

The solution offers lead enrichment, intent data, and Research on Demand for better data lists.

(Source: SalesIntel)

Pros: 

• Research on-demand service.
• Chrome extension.
• Intent data provider.

Pricing: 

SalesIntel has pricing plans for individuals or teams, both of which have data export, enrichment and research credit limits. You can also contact their sales team for custom pricing.

👉 Check out SalesIntel alternatives.

16. CloudLead

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. Use this tool to buy business opportunity leads, identify new customers, and update existing databases.

(Source: CloudLead)

Pros: 

• Lead enrichment. 
• Human verification available. 
• Good customer support.

Pricing: 

CloudLead doesn’t display precise on its website, so you’ll have to contact the company for a quote.

17. EasyLeadz

EasyLeadz is an easy way to buy B2B contact numbers with just one click. It also allows you to buy business leads of professionals while browsing their social media profiles.

(Source: G2)

Pros: 

• GDPR compliant. 
• Chrome extension.
• Free contacts to start.

Pricing: 

EasyLeadz provides Startup, Scaleup, and Growth pricing tiers. You can also sign up for a one-time trial with limited features.

18. Crunchbase

Crunchbase is another platform where you can buy lead lists. The advanced search function allows you to find qualified prospects in your territories. 

You can also use its Chrome extension to find contact info on LinkedIn, Sales Navigator, Salesforce, and company websites.

(Source: G2)

Pros:

• Discover qualified leads with advanced search filters.
• Chrome extension that works across LinkedIn and company websites.
• Market research data.

Pricing:

Crunchbase offers three pricing tiers: Crunchbase Pro, Business, and Data Licensing. Each plan is offered at monthly or annual pricing, with the annual option being the most cost-effective. 

Why buy leads? 

There’s a lot of apprehension regarding selling and buying leads. Many sales leaders like yourself are asking the same questions:

When should you buy leads? How do you get leads for business? Is it even legal? 

The good news is that getting good leads this way isn’t as complicated as it seems, and there are several benefits to buying B2B sales leads. Here are a few of them: 

• Buying leads online costs less than creating your own database from scratch.
• You have access to a large database of highly targeted leads.
• Quality leads mean higher conversion rates.
• It’s a fast and effective way to meet your sales goals. 
• You have the opportunity to enter new markets.
• Most data providers include tools like a performance dashboard to help monitor the effectiveness of your lead generation strategy.

The fact that you want to buy leads means it’s as good a time as any to give it a try. However, there might be other factors at play, including:

• An empty pipeline.
• You’ve entered a new market. 
• Incoming revenue is low.

No matter your reasoning, buying legal leads could be a massive game-changer for your business. 

Red flags to look out for when buying leads 

Of course, as with every silver lining, there’s a negative.

And it’s no different when it comes to buying sales leads online. 

For starters, you could be buying a bogus lead list! 

Worse, you might choose a lead generation company that sells low-quality leads that don’t go anywhere, waste your team’s time, and might just land you in legal hot water. 

The opposite of landing a hot lead!

If you contact prospects on do-not-call lists or via personal emails and mobile numbers, you might be in breach of privacy laws, which can lead to massive fines.  

How do you buy leads? 

Here are our three top tips for purchasing leads:

Check compliance

Always check if the company you’re buying leads from is compliant. In Europe, the General Data Protection Regulation (GDPR) law is paramount to obtaining quality data, while in the US, various states employ their own privacy laws. For instance, California follows the California Consumer Privacy Act (CCPA). 

💡Read more about the data laws around the world. 

Read reviews

The best B2B data providers are registered on review sites like G2 and Capterra. It’s always a good idea to compare them.

Read reviews and check features. Don’t just read the good reviews. Look at the bad ones to see if there’s a common theme and if those users’ issues were solved. 

You might find your chosen provider looks good on paper but features a deal-breaker, like a contract you can’t get out of or bad customer service. 

Book a demo

Once a few sales lead providers are narrowed down, get in contact and book a demo. A rep will be happy to walk you through how the solution works and how it can benefit you. Plus, you might be able to organise a free trial to test it out and make sure it’s the best tool for your business. 

Your buy leads FAQS answered

Want to know more about where and how to buy leads? 

We’ve collected the most frequently asked questions to help you make a more informed decision when buying targeted leads for your business:

What leads can you buy?

There are several types of leads you can buy, including: 

Email

Email leads are integral for any B2B marketing campaign or outreach through sales cadences.

You can buy business email leads to assist with your lead generation. But try to avoid being flagged as spam to keep your domain rating in check.

Marketing

Like email leads, qualified leads for marketing need to be carefully chosen according to your total addressable market.

This will ensure you buy the best sales leads for your business. 

Business

Buying the right leads is a must in B2B, and that means buying from top lead generation websites that specialise in business leads and not consumer leads. 

SMB

SMB leads can be highly competitive, which is why many businesses buy leads and sales lead lists to fuel their pipelines.

Enterprise

Enterprise leads are a good investment if you’re choosing to enter a new market. But it’s also a much harder demographic to market to than SMBs. So investing in these leads is a win.  

Direct Dials

When you buy leads, you’ll want to connect with a prospect on the first attempt. This is why a B2B database that includes valid direct dials is a must-have. 

Mobile numbers

Having direct-dial phone numbers is essential for B2B prospecting in the work-from-home era.

For accurate selling, you’ll want to buy home-based business leads with human-verified mobile numbers.

Intent

Intent leads are a game-changer when it comes to prospecting! They will do wonders for your sales funnel as these leads are highly likely to make a purchase. 

LinkedIn

When you know who your ideal customer looks like, LinkedIn leads can help you reach them faster and more efficiently. Most sales tools link to lead sources like LinkedIn and can be connected to a good sales intelligence solution for easier prospecting.

Who can buy leads?

Anyone can buy leads, and it’s easier than ever with more and more sales intelligence tools providing quality data. All you need to do is sign up, and you can immediately buy leads for a small business, enterprise, global leads, or US-based leads. It all comes down to the lead generation tool you invest in. 

Is buying leads legal?

In short, yes, buying leads is legal. 

If you go through a reputable B2B data provider who offers you a valid contract and follows strict compliance laws, it is legal to buy leads. However, there are regulations to be aware of, like the GDPR, CCPA, and the CAN-SPAM Act.

Does the quality of leads vary between providers? 

Some providers have large databases with low-quality leads, while others are smaller with better-quality B2B data. 

What’s more, if you buy leads from an unreliable source, you risk purchasing bad data. This will only waste your reps’ time and annoy prospective clients if they’re on any do-not-call lists.

What’s the cost of buying leads?

The cost to buy contact leads varies from supplier to supplier.

Some lead providers are more expensive but offer better-quality data and added features like intent data, human verification, and mobile numbers - excellent if you’re looking for prospects working from home.

Others charge less but don’t offer the same benefits. Before deciding on a lead provider, it’s a good idea to book a demo to see the platform in action.

Will buying leads guarantee a sale? 

It’s easy to buy leads, but they don’t guarantee a sale.

Your sales team still needs to put in the work to convert prospects into customers. Planning and implementing a strong sales strategy is the best way to ensure revenue success. Another option is to invest in sales automation software to make the process easier.

💡Find out more about how to generate leads for your business.

How do I find more qualified leads? 

Use a data provider that sells intent data and has advanced search filters to find more qualified leads. You’ll be able to narrow down your leads lists and know when the prospect is more likely to buy.

How do I sync lead lists back to my systems?

Find a data provider that will integrate seamlessly with your existing tech stack. This way, you can send accurate contact data from your leads lists to your CRM and other systems.

Who has the best sales lead database? 

When looking for the best place to buy leads, you should look for a quality B2B contact database.

And there’s only one answer when it comes to which solution offers you:

• Mobile numbers that are verified and factually correct.
• Bigger focus on quality B2B leads.
• Unrestricted access to data.
• Simple, intuitive interface and reliable tech. 
• GDPR and CCPA-compliant data.
• A fast and friendly support team who can assist you in real-time.

Take Cognism for a test drive with a data sample. Get yours now. 👇