Comparing Cognism vs Clearbit in 2025

01

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

02

Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

03

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting.*

What’s the difference between Clearbit and Cognism?

The first thing to know about Clearbit vs. Cognism is that Hubspot acquired Clearbit in 2024. It’s now called Breeze Intelligence and is an add-on to Hubspot’s AI offering. It now upsells data enrichment, buyer signals, and form optimisation. As part of the transition, several legacy Clearbit tools have been discontinued: the Free Clearbit Platform, Weekly Visitor Report, TAM Calculator, Clearbit Connect, the Clearbit Logo API, and the Free Slack Integration.

Since Clearbit pricing is tied to your HubSpot plan and scales based on contact volumes, costs can increase significantly as your CRM grows. It’s focused on inbound data enrichment rather than outbound prospecting, and advanced features are only available on higher-tier HubSpot plans.

In contrast, Cognism offers transparent, standalone pricing, full access to compliant contact data, and AI-powered outbound tools like Sales Companion, making it a more flexible and scalable solution for sales teams. Its database includes B2B emails, direct dials, and 2x more mobile numbers in the US than other providers. The platform also provides data enrichment, intent data, a premium phone-verified mobile numbers dataset, and the same verification service on demand.

While both providers have many integrations with other sales tools, such as Salesforce or HubSpot, Clearbit doesn’t offer integration with LinkedIn. Cognism’s browser extension is designed for sales reps’ workflows, including prospecting on LinkedIn.

Moreover, in a satisfaction survey, software buyers who recently evaluated data enrichment tools scored Cognism higher than Clearbit.

To summarise how Cognism compares to Breeze Intelligence:

Best for

Cognism

Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe and the US.

Clearbit (Breeze Intelligence)

Marketing teams that want an AI solution that uses data and agents to increase productivity.

Phone-verification/ research on-demand service

Cognism

Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.

Clearbit (Breeze Intelligence)

Not available.

Pricing

Cognism

Unrestricted views/ individual and page-level exporting on all packages.*

Clearbit (Breeze Intelligence)

Now an add-on for HubSpot. Uses enrichment credits.

Integrations

Cognism

Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

Clearbit (Breeze Intelligence)

Integrations include HubSpot, Salesforce, MS Dynamics, Pipedrive, Outreach, Zapier and more on its App Marketplace.

Compliance status

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.

Clearbit (Breeze Intelligence)

It provides customers with a notified database and is registered as a data broker in California, as required under the CCPA.

Intent data

Cognism

Bombora intent data.

Clearbit (Breeze Intelligence)

Proprietary in-house intent offering.

Enrichment

Cognism

CSV & Salesforce enrichment: instant, scheduled & on-demand.

Clearbit (Breeze Intelligence)

CRM enrichment workflows are dependent on the package you choose.

Cognism

Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to connect with key decision makers and increase revenue month-on-month.

With Cognism, you can access Europe’s leading B2B database of senior-level contacts, compliant with GDPR. Features include:

International data coverage: EMEA, NAM, APAC.
Exclusive on-demand verified cell phone and email data set, Diamond Data®.
Next-level mobile phone number coverage in the US.
Intent data powered by Bombora.
Unrestricted views and individual and page-level exporting.*
Advanced contextual data points and sales trigger alerts.
CRM and sales engagement integration tools are included in every package.
Faster prospecting with ChatGPT-style textual or voice prompts: Cognism AI Search.

*Subject to a generous fair usage policy

Cognism vs Clearbit: Databases

Clearbit’s database features over 200 million company and contact records. There is no mention of where its data coverage lies.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Moreover, quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and leading mobile number coverage in the United States (2x more than other providers).

Where do Cognism and Clearbit get their data?

Breeze Intelligence collects data in the following ways:

Interactions from browsing HubSpot websites, engaging with chatbots, signing up for a webinar, registering for an event and subscribing to one of the HubSpot services.
When you sign up for an account.
Third-party integrations.
HubSpot co-marketing partners and other HubSpot companies and affiliates.
Publicly available sources, third-party providers, and customers who use the enrichment products.

The data vendor states that your data may be shared with enrichment customers for their sales and marketing activities.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. Cognism doesn’t use customer data to supplement its database.

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts requested explicitly by customers leveraging the Diamonds-on-Demand® service. Breeze Intelligence does not offer a similar service.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

* The study was conducted by an independent organisation calling 1,000 contacts’ mobiles

Clearbit versus Cognism: Compliance

Clearbit provides customers with a notified database and is registered as a data broker in California, as required under the CCPA.

It states that it is up to the user to ensure compliance, and you can toggle GDPR data via the data privacy settings in your HubSpot account.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts from reps on DNC lists. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

Cognism Pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its plans best suit individual contributors who:

Don’t want to worry about credits and volume.
Do want to get the best possible data for their target accounts.

You can choose between two packages:

Contact and company data, including phone-verified Diamond Data® contacts.
Target market analytics.
Integrations with leading CRMs and engagement tools.
No hidden platform fees: You only pay for licenses and add-ons.
Onboarding and training: We ensure a smooth and successful start.
Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

How does Breeze Intelligence’s intent data differ from Cognism’s intent data?

Both Clearbit and Cognism provide buyer intent data, but they implement it differently.

The Cognism platform embeds Bombora’s Company Surge® intent data. You can add it to your Cognism package.

Bombora’s intent data shows which organisations are actively researching online and when research on a particular topic increases in business activity. The spike in interest around that topic indicates the prospective organisation is actively looking for a product or service.

Intent-based prospecting means you can find organisations in your ICP that are ready to buy. Cognism dynamically enriches the intent data with the key decision-makers and their contact details, allowing for highly targeted prospecting.

Breeze Intelligence relates to the HubSpot tracking code. Depending on your account settings and the cookie consent preferences of visitors, HubSpot utilises specific data gathered from the HubSpot tracking code to enhance the buyer intent product.

This data assists HubSpot in creating a commercial dataset that enables you to pinpoint which companies are visiting your website.

What is the difference in integrations between Cognism and Clearbit?

Both providers have a wide range of integrations with other sales tools, ie. Salesforce or HubSpot.

The main differentiator between Cognism vs Breeze Intelligence is LinkedIn integration.

Breeze Intelligence doesn’t currently offer integration with LinkedIn.

Cognism’s browser extension, Sales Companion, is designed for sales reps’ workflows, including prospecting on LinkedIn.

Here’s what the Cognism browser extension offers you:

Works with LinkedIn and LinkedIn Sales Navigator, enriching LinkedIn profiles and prospect lists with mobile numbers and emails.
Works with LinkedIn Recruiter, letting you find contact data for candidates in two clicks.
Works over Outreach and Salesforce.
Works on corporate websites to reveal key account and lead information, including company details, technology stack, and key decision-makers, without leaving the browser.
Facilitates multithreaded sales deals by allowing you to tap into your prospect’s coworkers to find other stakeholders.
Unrestricted individual and page-level exporting (subject to fair use).

Is there something better than Clearbit?

Cognism is a sales intelligence platform that is one of the best Clearbit alternatives. Be it sales, marketers, RevOps, or GTM leaders, this B2B data provider prides itself on its global data coverage and compliance, data accuracy, and the best integrations with leading CRMs and sales engagement tools. The integrations are easy to set up and don’t cost extra.

What is the best Clearbit alternative?

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Clearbit, as are its extensive features and excellent customer service.

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Is Cognism a good alternative to Clearbit?

Yes, Cognism is an excellent alternative when comparing Clearbit competitors.

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

10%
new business meetings booked with Cognism data

15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study

Jonny Fianu

Global Head of Revenue Operations @ComplyAdvantage

70%
meetings booked with Cognism's mobile numbers

4000
leads enriched

“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. ”

Read the full case study

Michael Iannuzzi

Director of Marketing & Sales Development @Salesloft

300%
increase in dials weekly

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”

Alex Porter

Global Sales & Business Development Director @SingleStore

Try Cognism, a Clearbit alternative

Cognism vs Clearbit - who to choose?

Cognism is a Clearbit competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts.

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!