The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Daisy Shevlin
Manager, SEO
Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.
Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.
Expertise
- SDR tech stacks
- AI-powered sales tips
- Cold calling
- Cold emailing
- SLG vs PLG
Education
- Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
- Chartered Institute of Marketing: Digital Diploma in Professional Marketing
Posts by Daisy Shevlin
Audience Data Enrichment: Keep B2B Data Campaign-Ready
For ops teams, audience data enrichment should be a core part of the go-to-market engine. But it’s also one of the most misunderstood; here’s our guide.
Data Cleansing Tools: 5 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top five picks for the best data cleansing tools for RevOps on the market right now.
ZoomInfo Data Enrichment: About It & When To Look Elsewhere
ZoomInfo data enrichment explained - how it works, what it costs, where it falls short, and how it compares to Cognism’s governed CRM enrichment.
Data Quality Management Tools For CRM & Revenue Teams
In this guide, we’ll cover what separates a good data quality management tool from a generic one, and which options are worth your time.
3 Best Email Databases For Prospecting In Europe
Most European email database providers aren’t built specifically for EMEA, so we’re going to show you three that are today. Compare them side-by-side.
Source Of Truth Vs System Of Record: Why Neither Is Enough
Here's why a system of record, and even the mythical single source of truth, isn't enough. We'll compare the two and outline what you need instead.
Data as a Service (Daas): How It Works For GTM Teams
Discover how Data as a Service (DaaS) helps businesses boost efficiency, cut costs, and improve data security. Plus more on Cognism’s DaaS offering.
The 13 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
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