The Cognism Blog
Cognism Connect
Expert insights for sales, marketing and revenue teams. The latest trends and content for the B2B industry, powered by Cognism.
Daisy Shevlin
Manager, SEO
Daisy Shevlin is a content marketer and SEO editor. She’s been in the B2B tech space for 6+ years and loves to write about tactical advice from top-performing SDRs.
Daisy is also interested in tech stacks and how you can get the best out of AI in sales. When she’s not finding new keywords to target or editing articles, Daisy enjoys horseback riding and going on walks.
Expertise
- SDR tech stacks
- AI-powered sales tips
- Cold calling
- Cold emailing
- SLG vs PLG
Education
- Bath Spa University, Bachelor of Arts (B.A.), Business & Management, Grade: 2:1
- Chartered Institute of Marketing: Digital Diploma in Professional Marketing
Posts by Daisy Shevlin
Data Cleansing Tools: 10 Top Options For RevOps Teams [2026]
Quarterly bulk cleanse not cutting it? Here are our top picks for the best data cleansing tools for RevOps on the market right now.
CRM Data Enrichment & Enhancement: 5 Best Ways to Manage it
Is your sales team drowning in admin? Here are the best ways to enrich your CRM and further enhance your prospecting activities with data.
ZoomInfo data enrichment: how it works
Explore ZoomInfo data enrichment, how it works, its limitations, and how it compares with today's CRM enrichment solutions and alternatives.
What is Data as a Service (DaaS)?
What is Data as a Service? Learn how DaaS delivers trusted business data on demand and how GTM teams use it to improve targeting and efficiency.
The 14 Best AI Sales Tools Every B2B Team Must Use
Looking for the best AI sales and outreach tools to boost your B2B team’s efficiency? Explore our list of must-have AI tools to elevate your sales game.
23 Lead Generation Companies 2026 [Tools & Agencies]
Hire the best B2B lead generation companies for your businesses. Compare features, pricing, and reviews to find out what to ask to evaluate their services.
Will AI replace sales reps?
Will AI replace sales professionals? Explore where AI outperforms human sellers and where people still provide a competitive advantage.
9 C-level Executives Email List Providers [2026]
Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.
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