Cognism vs Kaspr: Who to Choose?

Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting.*

Compliance you can trust

Cognism follows a security-first approach:

GDPR, CCPA and SOC2 accreditations are standard.
Provides users with a notified database.
Scrubs numbers against TPS/CTPS lists in the UK and DNC lists in over 13 countries.

What’s the difference between Kaspr and Cognism?

Cognism is a leading provider of complete data in EMEA and quality cell phone numbers in the US. Its premium phone-verified cell phone dataset helps you connect with 87% of your list.

If you’re a smaller company looking for accurate data in Europe, you might consider Kaspr.

Kaspr is a plug-and-play tool that provides accurate contact data while seamlessly integrating into your current workflows.

But, here’s the main difference:

Cognism was built for scaling teams, with the goal of supporting revenue teams in achieving their targets. Kaspr was built for ICs, and while it’s great for small batch prospecting, Cognism is the provider that will push growth faster.

What’s more, Kaspr is part of Cognism, but that doesn’t mean each dataset is the same. For instance, specific subsets, such as Diamond Data®, intent data, and other premium data points, are only available on the Cognism platform.

Here's a full breakdown of how Cognism and Kaspr compare:

Best for

Cognism

Revenue teams looking to scale, especially in Europe.

Kaspr

Individual contributors/SDRs/ recruiters who need access to contact data for prospects and talent.

Pricing

Cognism

Unrestricted views/ individual and page-level exporting on all packages.*

Kaspr

Credit-based pricing charged monthly or annually.

Integrations

Cognism

Included in all packages: Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

Kaspr

Integrations include HubSpot, Salesforce, Pipedrive, Outreach, Zoho, Zapier and Lemlist.

Compliance status

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 13 countries & notified database.

Kaspr

GPDR and CCPA aligned.

Enrichment

Cognism

API enrichment and on-demand CSV enrichment.

Kaspr

CSV enrichment.

Intent data

Cognism

Bombora intent data.

Kaspr

Not available.

Phone-verification/ research on-demand service

Cognism

Exclusive phone-verified Diamond Data® mobiles & on-demand-verification service.

Kaspr

Not available.

Cognism

Cognism supplies sales, marketing and GTMOps leaders with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:

Accurate and up-to-date global contact database.
Diamond Verified Phone Data®, which arms sales teams with human-validated, factually correct mobile numbers.
A mobile phone number coverage leader in the US (2x more than other providers).
The most complete data in the EMEA.
Intent data powered by Bombora.
Unrestricted views and individual and page-level exporting.*
Advanced contextual data points and sales trigger alerts.
CRM and sales engagement integration tools are included in every package.

*Subject to a generous fair usage policy

Cognism vs Kaspr: Databases

Kaspr is a European-based B2B data provider. It offers users a strong B2B database powered by 120+ verified data sources.

Kaspr is a good option if you mainly want accurate contact data on LinkedIn.

Cognism is a leading global data provider with regular data coverage enhancements. The tool has EU and US research teams, making it an excellent option for anyone looking to find highly targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, which offers phone-verified numbers, the most complete coverage in the EMEA, and next-level mobile number coverage in the United States (2x more than other providers).

You should consider Cognism if mobile numbers are a key component in your outbound strategy. Or you want to find and prioritise buyers using advanced contextual data points like hiring, funding and intent data (powered by Bombora).

Where do Cognism and Kaspr get their data?

Kaspr gets data from the following sources:

Publicly available information that includes country and state legal registries and company websites.
First-party collection and verification methods.
Third-party data providers with which Kaspr has entered into agreements.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. Cognism doesn’t use user-submitted data to supplement its database.

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts requested explicitly by customers, leveraging the Diamonds-on-Demand® service. A service Kaspr does not provide.

Diamond Data® allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

* The study was conducted by an independent organisation calling 1,000 contacts’ mobiles

Kaspr versus Cognism: Compliance

Kaspr is GDPR and CCPA aligned. Users are responsible for ensuring compliance with applicable laws, including local marketing and consent requirements.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

Kaspr vs Cognism: Integrations

If sales engagement tools like Outreach and SalesLoft are part of your day-to-day workflow, then Cognism is for you. Unlike other data providers on the market, Cognism does not charge extra for integrations and integrates with all leading sales tools, including:

Pipedrive.
HubSpot.
Salesforce.
Microsoft Dynamics.
Zapier.

Kaspr is a good choice if you need basic integrations like Hubspot, Pipedrive, and Lemlist, as well as limited Salesforce exporting functionality and don’t have Outreach or SalesLoft in your tech stack. Integrations include:

HubSpot.
Salesforce.
Pipedrive.
Lemlist.
Brevo.
Zoho.

Cognism Pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its plans best suit individual contributors who:

Don’t want to worry about credits and volume.
Do want to get the best possible data for their target accounts.

You can choose between two packages:

Contact and company data, including phone-verified Diamond Data® contacts.
Target market analytics.
Integrations with leading CRMs and engagement tools.
No hidden platform fees: You only pay for licenses and add-ons.
Onboarding and training: We ensure a smooth and successful start.
Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

Kaspr Pricing

Kaspr pricing includes four packages - Free, Starter, Business and Enterprise.

Packages are credit-based, starting at 15 B2B email credits, 5 Phone credits and 5 Direct email credits with the Free subscription. Credits go up for paid plans, excluding Enterprise, which is custom.

Once credits are used, more will need to be purchased, which creates a scarcity mindset and keeps teams from prospecting efficiently.

The base package includes access to the following:

Kaspr LinkedIn Extension.
Lead Management.
CSV Enrichment.
Enrichment automation.
Integrations (Excludes Zapier).
Chat support.

**Pricing information for Kaspr and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

What is the best Kaspr alternative?

Cognism is the better choice for businesses looking for a data enrichment and sales automation platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Kaspr, as are its extensive features and excellent customer service.

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is a winner.

Is there something better than Kaspr?

Cognism is a sales intelligence platform that is one of the best Kaspr alternatives.

Cognism has been a trusted contact data provider for over eight years, resulting in robust sales intelligence experience and a strong partnership with Bombora that prioritises quality data over quantity.

This ensures customers connect with the right customers instead of wasting precious time attempting to connect with an extensive database of incorrect numbers and emails.

Is Cognism a good alternative to Kaspr?

Yes, Cognism is an excellent alternative when comparing Kaspr competitors.

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. Many users praise its user-friendly interface, accurate data, and excellent customer service.

Does Cognism have a free plan?

Cognism does not include a free plan like Kaspr. However, Kaspr’s Free plan is limited and unsuitable for larger sales teams.

You can test Cognism’s data with a free data sample to test the platform.

Plus, there’s no need for credits when it comes to Cognism.

The platform has unrestricted views and individual and page-level exporting, subject to a generous fair usage policy. So your team doesn’t have to worry about running out.

10%
new business meetings booked with Cognism data

15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study

Jonny Fianu

Global Head of Revenue Operations @ComplyAdvantage

10 hours
admin time saved each week

100%
outbound efforts tracked through Hubspot integration.

“Companies not using Cognism are limiting their sales reps from tapping into this amazing source of prospecting data, and therefore, they’re at a massive disadvantage. Choosing to do things the ‘old-fashioned way’ or manually when Cognism exists doesn’t make any sense.”

Read the full case study

Jonathan Broadley

Marketing Director @Planixs

300%
increase in dials weekly

“We've actually seen a drastic improvement in terms of the amount of dials that each SDR is making, the amount of conversations that they're having, and also the amounts of meetings that they're booking.”

Alex Porter

Global Sales & Business Development Director @SingleStore

Try Cognism, a Kaspr alternative

Cognism vs Kaspr - who to choose?

Cognism is a Kaspr competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts.

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!

Cognism vs Kaspr: Who to Choose?

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Cognism vs Kaspr: Databases

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Kaspr versus Cognism: Compliance

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Comparing the pricing of Kaspr and Cognism**

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How B2B revenue teams use Cognism

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