18 Best B2B Sales Prospecting Tools

A B2B prospecting tool is software designed to help salespeople automate the process of identifying potential buyers, reaching out to them, and converting them into customers. It provides accurate, up-to-date, and compliant contact information comprising demographic, firmographic, technographic, and geographic data.

Salespeople only spend 23% of their time actually selling. This is because they spend hours researching and failing to connect with prospects, relying on outdated and incorrect free data. A sales prospecting tool addresses this, allowing reps to build more pipeline for your business to close, driving more revenue. 

Here is the list of the best sales prospecting tools. Click on the drop-down below for a quick feature comparison or scroll down to review each tool's credentials and see which is the best fit for your organization. 

5. Lusha

Lusha is a sales prospecting tool that offers a Chrome extension and web app.

The tool’s data accuracy is highlighted as being great for email contacts throughout G2 reviews.

Lusha is CCPA-compliant and GDPR-compliant in its highest-tier package.

Check out the detailed Zoominfo vs. Lusha comparison page.

6. LeadIQ

US-headquartered LeadIQ is one of the best lead prospecting tools that aims to help salespeople prospect smarter.

LeadIQ’s ease of use and lead-capturing capabilities have been praised by G2 users, particularly its lead-capturing abilities from LinkedIn Sales Navigator. 

The platform provides a Chrome Extension and is CCPA and GDPR-compliant.

Check out Cognism vs LeadIQ direct comparison page or a list of the best LeadIQ alternatives.

7. Clearbit

Clearbit is a market intelligence tool for sales prospecting offering data enrichment for mid-market and small businesses. It has US and European data sourced across public and private sources, including social profiles, company websites, legal filings, or crowdsourcing.

G2 reviews praise the fact that it integrates directly with Salesforce and enriches lead, contact, and account records for incomplete or out-of-date data.

Check out the list of the best Clearbit alternatives.

8. Apollo.io

Apollo.io is a US-headquartered B2B prospecting tool with a database consisting of over 220M contacts and 30M companies. 

Despite a large contact database, prospects in an independent survey mentioned it needed better cell phone numbers and email verification. Check out Apollo.io alternatives with better mobile data coverage.

Apollo.io is GDPR and CCPA-compliant and provides a Chrome Extension.

See Cognism vs Apollo and Apollo vs ZoomInfo pages.

9. SalesIntel

SalesIntel is a US-centric sales prospecting database. The company claims to have every direct dial number and email tested and re-verified every 90 days. 

Users praise the platform’s intent data, provided by industry leader, Bombora, and the swift support customers receive. 

10. Seamless.AI

Seamless.AI is a B2B prospecting software that uses artificial intelligence to crawl the web and discover sales prospects’ data.

G2 reviews praise the platform’s SMB contact database when compared to ZoomInfo. Its ability to streamline the lead generation process was also applauded.

Its GDPR compliance status is unknown.

11. Outreach

Outreach is a well-rounded platform that helps B2B sales teams with sales prospecting.

It does this by integrating with a number of platforms on this list, including Cognism and ZoomInfo.

Many of the reviews of the platform on G2 stress how useful the platform’s email templates are. 

Outreach has a Chrome Extension, global compliance credentials and Bombora intent data. 

12. LinkedIn Sales Navigator

LinkedIn Sales Navigator is one of the sales research tools and part of every salesperson’s workflow. It allows users to create lead and account lists. 

Typically, sales teams use other B2B prospecting tools alongside Sales Nav, as many get poor response rates from InMails. For example, you can enrich Sales Navigator lists with emails and cell phone data provided by Cognism.

The platform’s search functionalities are widely applauded across many G2 reviews. 

13. DiscoverOrg

DiscoverOrg is a ZoomInfo company that provides direct dials and intent data to help with B2B prospecting. 

You can expect a similar offering to its parent company. In contrast to ZoomInfo, DiscoverOrg offers Bombora intent data rather than bidstream data.

14. Lead411

Lead411 boasts 450M contacts with 20M global companies, with G2 reviewers praising its lead quality and price point. 

The business prospecting platform provides bidstream intent data, a Chrome Extension and CCPA/GDPR compliance.

15. Lead Forensics

Lead Forensics claims to have “inbox response verified emails that are 96% accurate and the most direct-dial phone numbers in the Industry.”

The tool is widely praised on G2 for its insights into who is visiting your website.

16. Ricochet

Ricochet is a Cognism company that provides a free Chrome Extension, enabling B2B salespeople’s prospecting efforts. 

Its HubSpot integration helps salespeople to identify whether a deal is already in their pipeline. 

17. Bombora

While Cognism, SalesIntel, Outreach, and DiscoverOrg all give you access to Bombora’s intent data, purchasing the tool separately is also an option. 

The tool enables you to target companies who are in the market for your solution right now, rather than wasting time on prospects who aren’t ready to buy.

The sales prospecting platform is GDPR and CCPA-compliant and yields high praise for its UX and integrations with other MarTech. 

18. Leadfeeder

Similar to Lead Forensics, Leadfeeder is website tracking software for sales prospecting. It shows how visitors found you and what they’re interested in. 

This functionality is highly applauded throughout G2 reviews. 

It helps sales teams tailor their messaging to prospects according to where they’re at in the customer journey. 

Leadfeeder is best used alongside other B2B prospecting tools like Cognism. 

What is the best B2B prospecting tool?

Cognism is the best sales tool for B2B prospecting in multiple territories due to its global coverage and accurate, verified data, and the best integrations with your existing workflows. It’s also the best tool for prospecting in Europe because it prides itself on compliance, including strict GDPR rules in the EU.

• Phone-verified Diamond Data®, confirming the identity of prospects and the accuracy of their details
• Chrome Extension that works with LinkedIn and Sales Navigator 
• Consent-based intent data to prioritise outreach to prospects who are ready to buy
• Records scrubbed against DNC lists to protect you from global non-compliance