The Demand Gen Playbook Course
We've spent 3 years building an internal demand generation playbook.
Now we're giving it away for free.
Across 8 video modules, this course will give you our proven DG framework - that's helped generate 55%+ of new business since 2021.
![Cognism Demand Gen Playbook Cognism Demand Gen Playbook](https://www.cognism.com/hs-fs/hubfs/1x%20website%20graphic-01.png?width=400&height=400&name=1x%20website%20graphic-01.png)
Module 1: Intro & DG Philosophy
Module 2: DG Principles
Module 3: Lead Gen to Demand Gen
Module 4: DG Content Strategy
Module 5: Building a Media Machine
Module 6: DG Paid Ads Strategy
Module 7: DG Reporting & Benchmarks
Module 8: DG Tools and Tech
Bonus resources
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