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A Comparison of the Top 27 Sales Intelligence Tools for 2024

Don’t let your reps miss quota because of bad data and low-quality prospecting lists

Equip them with the right sales intelligence tools to prospect confidently and increase revenue month on month. 

Take the first tool on this list, for example. Since implementing Cognism, Evalian has achieved a 67% opportunity win rate from outbound sourced deals.

Want the same results for your team? 

Check out our list of the best 27 sales intelligence software for 2024 👇

1. Cognism

Cognism is one of the best sales intelligence software available. It enables you to reach out to your ideal clients through phone-verified mobile numbers, direct dials, and business emails. 

With Cognism, you can access high-quality B2B data that follows stringent privacy protocols and is compliant with the GDPR. Check out our platform. 👇

Why do companies choose Cognism' sales intelligence data?

  • Diamond Data® an exclusive on-demand phone-verified mobile dataset by Cognism
  • Unrestricted views with individual and page-level exporting (within generous fair use policy)
  • Every package includes contact, company data, technographics, and sales trigger events
  • CRM integration with a variety of solutions, including Salesforce, HubSpot, Pipedrive, Dynamics, and sales engagement tools like Outreach and SalesLoft
  • Identify and outreach ready-to-buy accounts with Bombora's intent data
  • Global database checked against TPS/CTPS in the UK, and European, Australian and US  Do-Not-Call lists
  • GDPR and CCPA-compliant data
  • Fast and friendly support team
cognism-lead-generation-cta

How much is it?

Cognism pricing is seat-based, which makes it accessible to individual contributors and teams with bulk listing and exporting workflows.

For a more detailed rundown, have a look what's included in each of our licences 👇

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2. LinkedIn Sales Navigator

Sales intelligence tool LinkedIn Sales Navigator provides advanced search and filtering options for LinkedIn outreach. The tool allows users to narrow their search based on industry, location, company size, job title, and other criteria. 

It’s important to note that some features are only available on the Advanced and Advanced Plus plans. This includes CRM integration, CRM sync and usage reporting. 

An image of the LinkedIn Sales Navigator tool in action.

(Source: Tableau)

Top features:

  • Advanced lead search
  • InMail messaging
  • Real-time sales updates

Pricing:

For LinkedIn Sales Navigator subscription pricing, you’ll need to reach out to their sales department or sign up for a free trial.  

3. Datanyze

Datanyze is a sales data intelligence platform that provides prospect contact information so you can reach them more effectively. 

In addition, it offers a range of tools, including lead generation, enrichment, and analytics, to help businesses optimise their sales and marketing strategies.

Unlike other tools on this list, Datanyze is credit-based, which means you'll have to buy more credits when the number allocated to your plan runs out. Datanyze credits allow you to reveal contact information when prospecting on LinkedIn. 

An image of how sales intelligence software, Datanyze works.

(Source: Crozdesk)

Top features:

  • Enriched data
  • Start conversations with featured icebreakers
  • Chrome extension

Pricing:

To get an accurate pricing estimate, you should contact Datanyze directly. 

4. Clearbit

Clearbit is a data intelligence tool providing marketing data enrichment and data services to help your team improve customer insights and engagement. 

The software leverages machine learning and data analytics to provide accurate and up-to-date information on companies and individuals.

Keep in mind that Clearbit offers customer support via an online research centre, and the tool is not fully compliant - as a customer, you will need to adhere to GDPR.

A screenshot of how Clearbit works.

(Source: G2)

Top features:

Pricing:

Inquire about a quote by visiting the official website and submitting a form.

Here is a list of the best alternatives to Clearbit.

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5. DiscoverOrg

DiscoverOrg is a sales intelligence solution that provides B2B contact and account information. 

This tool offers accurate and actionable data on companies, decision-makers, and industry insights to support B2B sales efforts. However, it doesn't offer phone verification or a research on-demand service, and its GDPR compliance status is unclear. 

An image from sales intelligence tool, DiscoverOrg's website.

(Source: DiscoverOrg)

Top features:

Pricing:

The information on the sales intelligence data pricing is not available online. Instead, you must request a quote by submitting the form through the DiscoverOrg website.

6. Crystal

Crystal is a personality assessment and communication tool that provides insights into communicating effectively with different types of people. 

The platform analyses social media profiles and other publicly available sales data to create a personality profile and provide guidance on how to communicate in a way that resonates with that individual.

Sales intelligence: A screenshot from Crystal's site.

(Source: Crystal)

Top features:

  • Personality assessments
  • Social media profile analysis
  • Public data analysis

Pricing:

Crystal’s free subscription is limited to the analysis of 10 profiles. Paid plans start at $49 per month.

7. Lead411

Lead411 is a B2B data platform that provides accurate and verified contact and account information to help your team generate leads and accelerate revenue growth. 

In addition, the platform offers sales intelligence solutions, including lead generation, sales automation, and marketing automation tools.

Keep in mind that customer support is only available via chat on basic plans, and its GDPR compliance status is unclear.

An image from Lead411's website.

(Source: Lead411)

Top features:

  • Real-time alerts
  • Customisable filters
  • Segmentation

Pricing:

Lead411 offers monthly and annual plans. Prices start at $75 per month per user for a basic subscription.

8. Demandbase 

Demandbase (formerly Insideview) is an account-based marketing platform that helps businesses identify, target, and engage with key accounts and decision-makers. 

The platform offers a suite of solutions, including account-based advertising, personalisation, and sales intelligence, to help improve customer engagement.

An image of sales intelligence company, Demandbase's platform.

(Source: Demandbase)

Top features:

Pricing:

There is no publicly available information on pricing. However, you can visit the website or contact the sales team to learn more about their pricing options and get a customised quote based on your needs.

9. Vainu

Vainu is a sales and marketing intelligence platform that uses AI and machine learning to provide real-time company and decision-maker data.

The platform offers insights into sales triggers, buying signals, and customer behaviour to help sales teams generate leads and accelerate revenue growth.

If you're considering this sales intelligence tool, keep in mind that CRM integration is limited to Pipedrive, HubSpot, Dynamics 365 and Salesforce. Plus, its decision-maker data is only available in Finland and Sweden.

A screenshot of the sales intelligence tool Vainu.

(Source: Vainu)

Top features:

Pricing:

The platform’s pricing starts at 4200€ per year. In addition, you have to pay a one-time onboarding fee starting from 750€.

10. Kaspr

Kaspr is a sales intelligence tool and Chrome extension that helps users generate leads and manage their sales pipeline on LinkedIn.

An image of how sales intelligence software, Kaspr works.

(Source: Kaspr)

Top features:

  • Global leads database
  • Easy to use platform
  • CRM integration
  • GDPR and CCPA-aligned data
  • Fast and friendly support team

Pricing:

Paid plans start at £39 mo/user and limited free plan.

Intercept prospects before your competitors do.

Discover how to use sales intelligence platforms like Cognism or Kaspr to identify companies searching for your solution.

11. ZoomInfo

ZoomInfo is a B2B sales intelligence platform that provides verified contact and account information to help teams generate leads. 

This tool allows sales reps to speed up lead generation and make the best of sales and marketing automation.

In comparison to other tools on this list, ZoomInfo does not offer phone verification or a research on-demand service, and its mobile numbers are verified by a community rather than individually in-house. What's more, you're looking at higher pricing to unlock more features and credits. To use ZoomInfo’s international data, you need to pay for a Data Passport.

An image from ZoomInfo's website. Click the link above for a sales intelligence tools comparison.

(Source: zoominfo.com)

Top features:

  • B2B contact data
  • Intent data
  • Customisable filters

ZoomInfo pricing:

You must submit a form to get a personalised quote for your company.

Visit the ZoomInfo alternatives page.

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12. DataFox

Datafox is sales intelligence, AI and machine learning. It provides real-time company data and insights. The platform has limited integrations, but it does offer comprehensive company profiles, account data, and buying signals to help businesses generate leads, prioritise prospects, and close more deals.

A screenshot showcasing how the sales intelligence solution DatFox looks.

(Source: Software Advice)

Top features:

  • Company profiles
  • Account information
  • Firmographics
  • Buying signals

Pricing:

You can purchase this sales intelligence tool at a minimum of $5,000/year or $500/month for up to 2 users.

13. Hunter.io

Hunter.io is a web-based email-finding tool that helps sales teams discover and verify the email addresses of prospects and customers. 

It enables users to search for email addresses using a domain or company name for outbound lead generation

An example of sales intelligence tool, Hunter.io.

(Source: Hunter.io)

Top features:

  • Email verification
  • Domain search
  • Email campaigns

Pricing:

Hunter offers a free plan limited to 50 requests per month and only basic features. Paid plans start at $49, charged monthly.

14. HubSpot Sales Hub

HubSpot Sales Hub is a sales automation and customer relationship management (CRM) tool designed for sales teams. 

It helps businesses manage their sales pipeline, automate sales tasks, and track customer interactions all in one place. 

This sales intelligence software also provides insights and analytics to help teams improve their performance and optimise their sales strategies.

An example of HubSpot Sales Hub.

(Source: HubSpot)

Top features:

  • Contact management
  • Deal tracking
  • Email tracking and templates
  • Meeting scheduling and tracking

Pricing:

The free plan offers only basic features. Paid plans start at $45/month.

15. Lusha

Lusha is a data enrichment platform that helps businesses find accurate contact information. While its database includes contact details such as email addresses, phone numbers and company information, its features are limited based on the plan you choose. 

For example, there is no prospecting list export on the free plan and integration with certain CRMs requires a higher-tier plan. 

A example of free sales intelligence tool, Lusha's contact data.

(Source: Lusha)

Top features:

  • B2B contact database
  • Free option available
  • Contact exports

Pricing:

There is a free plan limited to basic features and only five credits. Paid plans start at $29/month.

Check out a detailed Lusha vs. ZoomInfo comparison page.

16. Seamless.AI

Seamless.AI is a sales intelligence and lead generation platform providing users access to a verified business and contact information database.

 In addition, the platform uses artificial intelligence (AI) to analyse and prioritise leads based on their likelihood to convert into customers. However, unlike other tools on this list, Seamless.AI does not offer intent data, phone verification or a research on-demand service.

Furthermore, access to contact data is restricted, and its GDPR compliance status is unclear.

A screenshot from seamless.ai's website.

(Source: seamless.com)

Top features:

  • Seamless user experience
  • Search function
  • Chrome extension

Pricing:

You can request information for Seamless.AI pricing directly from the seller.

17. Leadfeeder

Leadfeeder is one of the top sales intelligence tools. It allows businesses to track and identify the companies and individuals visiting their websites. 

The platform integrates with Google Analytics to show which companies visit a website, what pages they view, and how long they spend on each page.

Keep in mind that you do require an active GA account to use this tool.

Screenshot of sales intelligence software, Leadfeeder.

(Source: Leadfeeder)

Top features:

  • Contact management
  • Lead and opportunity management
  • Sales forecasting
  • Workflow automation
  • Pricing:

You can access up to 100 profiles with a free plan every month. Paid plans with all features start at $139/month.

cognism-ideal-customers-cta-1

18. Drift

Drift is a conversational marketing and sales tool that allows businesses to engage with website visitors and customers in real-time using chatbots and live chat. 

The platform uses artificial intelligence (AI) to qualify leads, book meetings, and provide personalised recommendations to visitors based on their browsing behaviour and previous interactions. 

Image of sales intelligence in action. A Drfit overview.

(Source: drift.com)

Top features:

Pricing:

From $2,500 per month.

19. Uplead

UpLead is a B2B sales intelligence platform providing users access to verified business contacts and company information databases.

Users can search for and filter contacts based on various criteria, such as job title, location, company size, and industry.

It's important to note that the lower pricing tiers only allow one user to log in at a time, and there is no customer support over the phone.

Example of sales intelligence tool, UpLead.

(Source: getapp)

Top features:

  • B2B database
  • Customisable lists
  • Intent data

Pricing:

Uplead offers a free plan limited to only basic features and five credits. Paid plans start at $74 per month.

20. Bombora

Bombora is a B2B intent data provider that collects and analyses online business behaviour data. It uses this data to provide insights into which businesses are actively researching and interested in specific topics or products.

An image of how intent data works from Bombora.

(Source: Bombora)

Top features:

  • Intent data collection and analysis
  • Topic and keyword targeting
  • Real-time monitoring of intent signals
  • Customisable intent data segments

Pricing:

The Bombora pricing is not publicly available. Instead, you must submit a form on their website for personalised pricing.

Get the best of both worlds: Cognism and Bombora are partners! Sign up for quality-compliant B2B data and intent data in one platform 👇

cognism-intent-data-cta-Jan-23-2024-09-57-09-1402-AM

21. Apollo

Apollo is B2B sales intelligence that can help your sales team increase productivity and automate time-consuming workflows. 

With lead and opportunity management, email tracking and task management, Apollo provides all the basic tools sales leaders need to drive success. They do not provide intent data, and customers can only receive support via email. 

B2B sales intelligence tools like Apollo and Cognism are good for sales teams to up their revenue game.

(Source: g2)

Top features:

  • Lead and opportunity management
  • Sales engagement automation
  • Call and meeting scheduling tools

Pricing:

Paid plans start at $49 per month for a user. The free tier is also available but limited to only 100 email credits and basic features.

Visit the Apollo.io alternatives page.

22. 6sense

6sense is an account-based orchestration platform that helps B2B companies identify and engage with potential customers in real-time. 

It uses artificial intelligence and predictive analytics to generate insights into buyer intent and behaviour, allowing sales and marketing teams to personalise their outreach and improve conversion rates. 

Tools for building sales intelligence like 6sense are worth the investment.

(Source: Ceros)

Top features:

  • Account identification
  • Predictive analytics
  • Buyer intent data
  • Multi-channel engagement

Pricing:

6sense paid plans’ pricing is available after consultation.

23. D&B Hoovers

D&B Hoovers is sales intelligence software that provides access to company and industry information, sales prospecting, and lead generation tools. 

It provides insights into company financials, news, and industry trends to help sales teams make informed decisions.

Be aware that this tool does not include phone verification or research on-demand services, and customer support can only be found via the service centre webpage. 

An image of how sales intelligence software, D&B Hoovers works.

(Source: G2)

Top features:

  • Industry research and analysis
  • Advanced search and filtering capabilities
  • Alerts and notifications for new and updated information

Pricing:

D&B Hoovers pricing is not on their website, as the cost varies depending on the specific needs of each user. 

24. DemandScience

DemandScience is a global B2B marketing data and sales intelligence solution. Demand Science leverages technology, data, and human expertise to deliver accurate, actionable insights to help your team achieve its goals.

A screenshot from DemandScience's website.

(Source: Software Advice)

Top features:

  • Data hygiene and enrichment services
  • Lead generation and appointment setting
  • Account-based marketing solutions
  • Market research services

Pricing:

It’s not public, and you must contact their sales team to get a quote.

25. Winmo

Winmo is a sales intelligence platform that sales and marketing professionals use to research and target potential clients, track industry trends, and identify sales opportunities.

It provides access to a database of decision-makers, including their contact information, job titles, and company details in the US and Canada. 

The best sales intelligence software offers insights like Winmo.

(Source: Winmo)

Top features:

  • Insights into marketing budgets
  • Spending patterns
  • Industry trend tracking
  • Sales opportunity identification

Pricing:

Winmo hasn’t posted its pricing plans. You have to reach out to their sales team to get a quote.

26. LeadIQ

LeadIQ is automated sales intelligence that helps sales professionals build targeted lists of potential customers. 

It provides access to a database of millions of verified business contacts, advanced search and filtering options, and integrations with popular CRM systems. However, this tool is not fully GDPR compliant - customers are expected to adhere to GDPR.

Example of sales intelligence tool, LeadIQ.

(Source: LeadIQ)

Top features:

  • Personalised cold email templates
  • Account-based marketing (ABM) targeting
  • Contact enrichment
  • List building and segmentation

Pricing:

LeadIQ offers a free plan which is limited in features. Paid plans start from $75 monthly.

Visit LeadIQ alternatives page.

27. Gryphon

Gryphon is a cloud-based sales performance management platform designed to help sales teams improve productivity and compliance. 

The platform provides features like call recording, call tracking, and activity analytics, allowing managers to monitor and analyse their team's performance. 

An image of how sales intelligence software, Gryphon works.

(Source: Gryphon)

Top features:

  • Gamification
  • Training modules
  • TCPA and GDPR compliance
  • Do Not Call (DNC) scrubbing

Pricing:

The pricing is not publicly available; you must request it through the website.

Key takeaways about sales business intelligence

Now you know everything about the best sales intelligence tools available.

 But which one should you try first? 

At Cognism, we understand you're shopping around, and we like to keep it simple. Here's what you need to know about the platform: 

  • It has vast data coverage across different markets (not just US or Canada)
  • It lets you dip into intent data to reach leads that are actively looking for products like yours
  • Cognism’s data is verified and updated in real-time so that you can be sure of its accuracy
  • It gives you phone numbers that are manually verified and correct
  • The platform is easy to use and intuitive (even for a non-techie)
Choose Cognism as your new data provider. Click to book a demo.

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Cognism intent data helps you identify accounts actively searching for your product or service – and target key decision makers when they’re ready to buy.