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Partner with us

Our Partner Programs

Cognism’s partner programs create an ecosystem to support mutual customers’ needs.
Each type of program unlocks different strategic opportunities to drive immediate value in your business.

Apply now

Our Partners

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Types of partnerships supported by Cognism

cognism-partnership-graphic_Strategic Partner

Strategic Partner

Strategic Partners are market-leading organisations that sell complementary sales solutions. Some examples of current partners include HubSpot and Outreach.
Collaboration through this partner program drives enhanced value for joint customers. We share resources, expertise, and data for a mutually beneficial relationship.  

Apply now

The value

  • Joint and aligned goals and objectives: Clarity, agreement and Executive sponsorship around a joint partner plan.
  • A clear focus on driving reciprocal revenue: Clear, focused, measurable goals and objectives on both sides.
  • Plan for success: We will jointly allocate resources, from product and engineering to commercial, partner, and training, to ensure success.
  • Integration and product alignment: We’ll get innovative to solve the challenges our mutual customers want us to solve.
  • Investment in GTM and marketing activities: Define, agree and execute against a plan and set of activities that drive reciprocal revenue.
cognism-partnership-graphic_Affiliate Partner

Affiliate Partner

Affiliate partners are super users of Cognism. They have referral links to incentivise sign-ups and get rewards for themselves.
This optional, no-cost, no-commitment program is ideal for those who want to recommend Cognism in exchange for a referral fee based on the year-one value of the customer contract.

Apply now

The value

  • Rewards for referrals: Share your unique referral link with your network or submit a referral directly through your dashboard. Once they sign up, we’ll take care of the rest!
  • Partner dashboard: Use your dashboard to view collateral, track referrals, and review referral payments.
  • Marketing assets: Access an inventory of our best-performing marketing assets and collateral.
  • Expert support: Contact our partner and commercial teams anytime, and we'll gladly assist you.
cognism-partnership-graphic_Referral Partner

Referral Partner

Referral Partners are souped-up Affiliate Partners. These partners commit to several GTM activities and referred revenue goals every year the contract runs.
In year two of the customer contract, you can expect enhanced financial benefits from a revenue share. This program is ideal for those who want to build a joint GTM with Cognism in exchange for referral fees.

Apply now

The value

Everything in the Affiliate Partner program, plus:

  • Additional rewards: Refer opportunities to Cognism, and once they sign up, you will receive a referral fee from both year one and year two of that contract.
  • Access to a Cognism Partner Manager: To help build a joint GTM and as your conduit to all teams inside Cognism.
  • Expert support: Includes access to a demo site.
cognism-partnership-graphic_Data Reseller Partner

Data Reseller Partner

Data Reseller Partners embed Cognism’s technology within their solutions. They also work alongside our sales team to ensure successful product adoption.

Apply now

The value

For both Data Reseller and OEM Partners, the value of working alongside Cognism allows you to:

  • Increase the value proposition of your product.
  • Strengthen customer loyalty and satisfaction.
  • Drive competitive differentiation.
  • Drive revenue growth.

How to become a partner

Step 1: Apply
Submit our application form.
Step 2: Requirements
We'll provide a list of requirements.
Step 3: Agreement
Once the requirements are agreed upon, we’ll send the partner agreement.

Become a partner

Join one of our partner programs today.