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Compliant B2B Data Lists

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  • NAM, EMEA, and APAC coverage
  • Next-level accuracy with phone-verified mobile numbers.
  • Notified database.
  • Only business emails.
  • Checking global Do-Not-Call (DNC) registries in the US, UK (TPS and CTPS), Australia, Germany, France, Ireland, Canada, Spain, Portugal, Croatia, Sweden, and Belgium.
  • ISO 27001 & ISO 27701 certified.
  • Certified SOC2 type II compliant.
  • The Data and Marketing Association membership.
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Get GDPR and CCPA compliant B2B data

What is compliant B2B data?

We’ve asked Justin Boghici, Senior Legal Counsel at Cognism, to answer this question.

Compliant B2B data is any personal information collected on a customer by a business and processed securely and in accordance with applicable laws and regulations. Compliant data must observe the suite of privacy laws and regulations which apply jurisdiction-dependent. 

Policies, procedures and protocols must be adhered to safeguard contact information from unauthorised use, such as malware and other cybersecurity threats.

EU Compliant data lists

In the EU, B2B data is only compliant if companies process any personal data it may contain under the prescribed rules enacted by Regulation (EU) 2016/679 of the European Parliament and of the Council (EU GDPR).

UK-compliant data lists

In the UK, the EU GDPR, as retained into United Kingdom law by virtue of Section 3 of the United Kingdom's European Union (Withdrawal) Act 2018 and the UK Data Protection Act 2018 (UK GDPR) applies. 

US-compliant data lists

Equally, in the US, data must observe various privacy laws enacted by the US States, for example, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (Cal. Civ. Code § 1798.100 - 1798.199, 2022) and its implementing regulations (CCPA).

We will refer to GDPR throughout the remainder of this article when we discuss compliance with applicable privacy laws and regulations.

Cognism proves an ongoing commitment to data privacy and compliance

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Generate compliant B2B data lists at scale

  • Global data coverage.
  • GDPR and CCPA compliance.
  • Phone-verified mobile data set with 87% of accuracy.
  • Broad DNC list scrubbing. 
  • Seamless integrations with Salesforce, Outreach, and HubSpot.
Benefits of using compliant B2B data lists.
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Easier compliance management


  • All Do Not Call numbers are hidden by default.
  • Admins have fine-grained control over the visibility of DNC numbers for specific countries depending on internal policies.
  • Admins can manage opt-outs to reduce compliance risks.

Build GDPR-compliant lead lists in seconds

Take an interactive product tour and see how to run a contact search on Cognism Prospector.

How to build a compliant data list?

Essentially, building a privacy-compliant data list means running it through a compliance filter to ensure:

  • The principles, rules and guidance contained in applicable privacy laws and regulations are being adhered to at all times.
  • The business has implemented the required systems and controls and obtained any relevant certifications.
  • Personnel engaged in processing personal data contained in such lists are adequately trained to do so.
Click to discover how we keep our data compliant with international regulations.
Regulations that govern B2B data compliance.

Why compliant B2B data?

Buying lead lists online may be risky and may harm the reputation of your sales and marketing teams or result in hefty fines. For example, the Information Commissioners’ Office (ICO) has issued fines totalling ÂŁ180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.

Other negatives of using unverified non-compliant B2B data lists are:

  • Incorrect and outdated data.

  • Receiving a fine by national and international data legislators.

  • Contacting prospects on DNC lists.

  • Budget and time wasted on contacts who aren't interested in what you're selling.

Creating compliant B2B data lists ensures your B2B sales teams are prospecting legally. 

What are the benefits of using a compliant prospecting database for list building?

B2B data comes with varying levels of credibility, and it requires plenty of resources to clean and verify it manually or in-house. Prospecting platforms use advanced algorithmic and machine-learning models to process millions of data points and maintain a compliant database.

Building compliant marketing lists using databases that follow stringent guidelines of applicable data privacy laws has many benefits for many organizations:

  • Saves time: the hard work of ensuring compliance is done for you.
  • Maximizes your chances of success: contact data is up-to-date.
  • Create momentums: reps progress through the compliant sales list quickly.
  • Creates new opportunities: enrich your outdated or incomplete CRM data.

Like what you read?

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