The 14 best ZoomInfo alternatives and competitors (in 2023)

ZoomInfo is a global leader in go-to-market intelligence. But there are many ZoomInfo alternatives available for you to try.

Below, we’ve listed the 14 best on the market in 2023, including key features and pricing details.

Scroll or use the menu below to review each B2B data provider’s credentials 👇

Cognism | Lusha | Clearbit | Apollo.io | LeadIQ | SalesIntel | Seamless.AI | LinkedIn Sales Navigator | Lead411 | Hunter | D&B Hoovers | UpLead | LeadGenius | DiscoverOrg | Top 3 ZoomInfo alternatives | Book a Cognism demo

1 - Cognism

Cognism is a premium sales intelligence platform headquartered in the UK. It provides globally compliant contact, company and event information for SMBs, mid-market and enterprise companies. 

Including firmographics, technographics, sales trigger events, intent data, verified business emails and human-verified mobile numbers, Cognism helps businesses connect with their dream prospects wherever they are - whether that’s in Europe, the US, or further afield.

Discover more about the Cognism platform by watching this 90-second explainer video 👇

What Cognism users say

“It allows us to have a direct conversation with qualified personas. It is instrumental in prospecting as well. The level to which they manage to take their GDPR compliance is a big plus over companies we tried out.”

See the full G2 review.

Pricing

Cognism’s pricing model is based on the idea of unrestricted prospecting. Its plans best suit individual contributors who:

• Don’t want to worry about credits and volume.
• Do want to get the best possible data for their target accounts.

Cognism users get unlimited access to its database in all plans. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events and more. The data is visible from the get-go, giving users the ability to make informed decisions when exporting data to their systems.

All Cognism users are granted access to the following:

• The Cognism web app.
• The Cognism Chrome Extension.
• All available integrations.

In addition to this, users are able to add intent data (powered by Bombora) and Diamonds-on-Demand® (Cognism’s research-on-demand service) to their package.

Cognism also offers credits as an add-on for bulk list-building workflows, used primarily by marketing and operations teams.

2 - Lusha 

Lusha is a leading B2B prospecting tool. Sales teams use it to locate B2B contact/company details, shorten their sales discovery and close more deals.

What Lusha users say

See the full G2 review.

Pricing

Click here to see Lusha’s pricing plans.

3 - Clearbit 

Clearbit is a marketing intelligence platform. It allows its users to discover, engage and convert customers.

What Clearbit users say

See the full G2 review.

Pricing

Click here to see Clearbit’s pricing plans.

4 - Apollo.io 

Apollo.io is a data-first engagement platform that embeds intelligence within your workflows to help you execute, analyse, and improve on your growth strategy.

What Apollo.io users say

See the full G2 review.

Pricing

Click here to see Apollo’s pricing plans.

5 - LeadIQ 

LeadIQ is a ZoomInfo alternative that makes sales teams more efficient by capturing and sequencing contact information with one click.

What LeadIQ users say

See the full G2 review.

Pricing

Click here to see LeadIQ’s pricing plans.

6 - SalesIntel

SalesIntel is a SaaS solution that helps sales and marketing teams identify high-intent accounts and find contact information for key decision-makers.

What SalesIntel users say

See the full G2 review.

Pricing

Click here for more information on SalesIntel’s pricing.

7 - Seamless.AI 

Seamless.AI is a tool for sales, marketing and recruiting teams helping maximize revenue, increase sales, and acquire their total addressable market using artificial intelligence.

What Seamless.AI users say

See the full G2 review.

Pricing

Click here to see Seamless.AI’s pricing plans.

8 - LinkedIn Sales Navigator

LinkedIn Sales Navigator is the best version of LinkedIn for salespeople. This ZoomInfo alternative makes it simple to establish and grow relationships with prospects and customers by helping you tap into the full power of LinkedIn.

What LinkedIn Sales Navigator users say

See the full G2 review.

Pricing

Click here to see Sales Navigator’s pricing plans or click below to get 25 free leads from Cognism.

9 - Lead411

Lead411 is a B2B marketing/sales intelligence contact database. It provides sales triggers and decision-maker data so that B2B teams can find the right prospects to reach out to.

What Lead411 users say

See the full G2 review.

Pricing

Click here to see Lead411’s pricing plans.

10 - Hunter.io

Hunter is a cloud-based solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.

What Hunter.io users say

See the full G2 review.

Pricing

Click here to see Hunter’s pricing plans.

11 - D&B Hoovers

D&B Hoovers is a sales and marketing intelligence platform. It’s backed by the Dun & Bradstreet Data Cloud and helps modern prospectors to reach untapped customers.

What D&B Hoovers users say

See the full G2 review.

Pricing

Click here for more information on D&B Hoovers’ pricing.

12 - UpLead

UpLead is a technology company and ZoomInfo alternative based in Southern California. It provides access to B2B contacts with direct email addresses.

What UpLead users say

See the full G2 review.

Pricing

Click here to see UpLead’s pricing plans.

13 - LeadGenius

LeadGenius is an end-to-end sales solution that provides companies with a way to generate, qualify, deliver and convert leads.

What LeadGenius users say

See the full G2 review.

Pricing

Available on request.

14 - DiscoverOrg

DiscoverOrg is a ZoomInfo company. Its sales and marketing intelligence platform provides access to data, org charts and real-time projects.

What DiscoverOrg users say

See the full G2 review.

Pricing

Available on request.

Who are ZoomInfo's top 3 alternatives and competitors? 

Cognism is ZoomInfo’s main competitor because of its global data coverage, unparalleled data accuracy, and commitment to global compliance. Lusha is another option to consider, while LinkedIn Sales Navigator is a must-have addition to your tech stack, given how it complements other tools.

Book a Cognism demo

Click 👇 to see the world’s best ZoomInfo alternative in action.