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13 Best ZoomInfo Competitors and Alternative Tools [2024]

ZoomInfo has a great volume of company profiles and contact data. But the company expanded their core offering to the point where it “dug their own grave”—as one sales leader said in a Pavilion interview.

He added that “the functionality, utility, and usability of [ZoomInfo’s] platform itself has degraded significantly” as a result of “trying to play in categories that, historically, they have not lived in”. Other interviewees mentioned other challenges ZoomInfo faces, from lack of product innovation to pricing, especially for additional services.

At the same time, the sales intelligence market is growing fast, providing plenty of ZoomInfo alternatives. But only a few solutions can compete with ZoomInfo in terms of data quality, coverage, and best-in-class integrations with other sales tools.

Let’s take a look at a list of the top ZoomInfo competitors👇

1. Cognism

Cognism is the best ZoomInfo alternative if you want to replace ZoomInfo’s credits and paid data add-ons with unrestricted access to high-quality data in the EMEA, US, and APAC markets.

A ZoomInfo competitor, Cognism combines Europe's most accurate and GDPR compliant database with world class intent and mobile phone data, so you can identify, connect and close your next customer. 

What makes Cognism the best ZoomInfo alternative?

Cognism is the best ZoomInfo alternative if you’re looking for:

  • Europe's most accurate and GDPR compliant database - with 200+ million European contacts we make net new contact acquisition easy.
  • GDPR compliant intent data powered by Bombora, so you can find the contact info for decision-makers in ready-to-buy accounts.
  • CCPA, GDPR compliance and mobile phone numbers across 12 international countries, surpassing ZoomInfo's 9-country list.
  • Manually-verified mobile data and verification service on request vs ZoomInfo’s community-verified numbers
  • 2x more cell phone numbers than other providers (with 47 million mobiles in the US alone) 
  • Unrestricted access to viewing and page-level exporting global data in all packages (*subject to a generous fair usage policy)
  • Advanced contextual data points and sales trigger alerts.
  • Seamless integrations with Salesforce, Outreach, and HubSpot
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Thinking of switching from ZoomInfo?
📞 Speak to our data experts.

Cognism pricing

Packages

Packages suitable for individual prospecting with unrestricted views and individual & page-level exporting (up to 25 records at a time)* in all packages.

Flexible workflows

Custom packages with add-on credits for teams with operational workflows which need bulk-list building and exporting.

Global data

No extra charge for access to global and regional data — NAM, EMEA, and APAC included in all packages.

Premium add-ons

Manually verified cell phone numbers (Diamond Data®) and intent data powered by Bombora as add-ons.

Before Cognism

From Zoominfo & LeadIQ to Cognism

The biggest challenge that the teams were facing was data coverage and quality:

“We used ZoomInfo and LeadIQ across all of our sales teams. However, finding correct mobile numbers in these databases was like finding a needle in a haystack.”  

“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers.”
 
Michael Iannuzzi, Director of Marketing & Sales Development at Drift 
“Cognism’s Diamond Data is a game-changer because it eradicates the common stumbling block of calling false numbers. On average, 80% of these mobiles are always correct.” 
 
Pierre Bourguignon, SDR Manager at Cloudreach
Before Cognism

Evaluating Zoominfo vs Cognism in Europe

After using ZoomInfo's European data, the EMEA SDR team at Cloudreach became deeply frustrated with the lack of high-quality, compliant leads in Europe.

“A core reason for unlocking the Cognism conversation was for its compliant reputation. During the sales process, the legal team spoke with were very impressed that Cognism is dedicated to maintaining ISO 2770."

Why switch from ZoomInfo to Cognism?

Here are a few reasons to switch from ZoomInfo to Cognism or use it alongside your current data provider:

Win more deals in Europe

Don’t let a lack of quality data slow down your European expansion.

Cognism has EMEA coverage and quality you can’t find elsewhere. Instantly accessible through a simple platform.

Compliance you can trust

GDPR compliance can be a headache to navigate correctly.

Cognism is fully GDPR & CCPA compliant and ISO 27701 certified - so you’ll never have to worry about privacy laws.

Fill in missing data gaps

Use Cognism as a supplement to other providers for its strong European data.

Enrich and append existing contact records in your CRM so you can execute relevant and personalised outreach.

Scroll down to find out about:

  • Other ZoomInfo competitors you can use instead of ZoomInfo’s platform.
  • Reliable providers to complement ZoomInfo’s data in areas where you find gaps.
  •  The best ZoomInfo alternatives for just getting mobile numbers.

2. Apollo.io 

Apollo.io competes with ZoomInfo in terms of email and phone database sizes. It costs less vs. sites like ZoomInfo, but an independent survey of GTM leaders found Apollo.io’s data is weaker than ZoomInfo’s (email, cell phone numbers, account industry clustering).

According to Apollo’s T&Cs, the company can use customer-submitted data to supplement the data they already have and then sell their services, which include this incorporated data. Also, two data breaches in 2018 and 2021 undermined some customers’ trust in the provider.

See a detailed comparison of Apollo.io vs ZoomInfo or Cognism vs Apollo.io

ZoomInfo alternative - Apollo.io

(Source: G2)

Key features

  • Large contact database.
  • Sequences for emails, calls, and tasks.
  • Email automation with email templates and A/B tests.
  • Simpler end-to-end solution compared to ZoomInfo.

Pricing

  • Apollo pricing changes frequently, so pricing is uncertain.
  • Feature-limited free plan. 
  • Paid packages are based on credits, which may lead to a scarcity mindset in the sales team. 
  • The hidden cost of using Apollo instead of ZoomInfo is that you grant them a license to access and use your customer-submitted data to improve Apollo.io’s data assets.

What do Cognism customers say about Apollo?

Here's what leading sales executives who evaluated ZoomInfo alternatives have to say about the two tools: 

ZoomInfo and Apollo were used by all global sales teams. While these vendors were valuable in North America, it became apparent that we needed an EMEA market leader for prospecting in this region.” 

“Our CMO knew of Cognism from a previous role. After an initial demonstration, she was sold by the slick Chrome Extension and its high-quality, compliant EMEA data.” 

Beatriz Bastos, Business Development Representative at Promon

"Firstly, we trialled Apollo using a test data sample which didn’t produce adequate results.” 

“We proceeded to evaluate ZoomInfo but found the data to be too US-centric. This didn’t fit our ICP of targeting UK companies.”

Marc Parsons, SDR Team Lead, at OneUpSales

EMEA revenue teams 👋 fed up of using ZoomInfo in Europe?

Stuck in a contract with ZoomInfo but need better European contact data? Click through to see how we can help you exit your contract.

3. LeadIQ  

LeadIQ is a free ZoomInfo alternative that you can set up within a few minutes. It uses a proprietary algorithm to collect B2B data from public and private sources, such as social media sites, search engines, and job boards.

Every LeadIQ plan limits the number of mobile numbers (max. 120 /mo in the Enterprise plan), so it won’t suit heavy dialer teams.

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(Source: LeadIQ)

Key features

Pricing

  • Limited free plan.
  • Lead IQ paid plans start at $75 per month per user.
  • Custom plan for enterprises. 
  • Some features are available as add-ons for annual plans and/or multiple users.

4. Lusha

Like many of ZoomInfo’s competitors, Lusha is generally considered to be a cheaper and easier-to-use alternative.

With the cost shown upfront, Lusha’s monthly subscription plans can suit SMBs and startups better than ZoomInfo’s upmarket pricing model.

Lusha hides all the advanced features in its custom plan, which has to be negotiated with the sales team. 

See a detailed comparison of Lusha vs ZoomInfo.

 

Screenshot 2023-07-15 at 00.21.58

(Source: Lusha)

Key features

  • Allows prospecting with basic data types and filters.
  • Email finder tool.
  • Intent signals for enterprise clients.
  • CCPA and GDPR compliant.

Pricing

  • Free trial with access to a very basic platform.
  • Paid monthly plans with limited credits per user.
  • Lusha custom plan with advanced features (i.e. bulk load)

Locked into a contract with ZoomInfo and need a way out?

Don’t sit and wait for your ZoomInfo contract to run out. Making the switch to Cognism is easier than you think.

What do Cognism customers say about Lusha and LeadIQ?

Here's what leading sales executives who evaluated ZoomInfo alternatives have to say about the two tools: 

“We reviewed Cognism and tools like Lusha, Seamless.AI and ZoomInfo.”

“I think from the outside, these tools look very advanced and fancy. They claim to be a 5-in-1 solution, or they can do anything we want to do.”

“But we had a trial for one and discovered that the database was not very up to date. Compared to Cognism, it’s very old. The European database is not as strong as Cognism.”

“In terms of pricing, they were very expensive, and everything is an ‘add-on’, so the packages alone are very limited. For example, you’d have to spend double the amount to get something as simple as a new filter.

Michael Wong, Head of Marketing at Plandek

“We used ZoomInfo and LeadIQ across all of our sales teams. However, finding correct mobile numbers in these databases was like finding a needle in a haystack.”  

Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers.” 

“Our decision to move from ZoomInfo and LeadIQ to Cognism was an easy one. The platform surpassed all our expectations.” 

Michael Iannuzzi, Director of Marketing & Sales Development at Drift

5. Kaspr

Kaspr is an all-in-one sales prospecting tool and an affordable ZoomInfo competitor for recruiters and SDRs. It lets you find B2B contact data and build LinkedIn sequences fast. It’s best for individual users and SMBs.

Kaspr doesn’t have a platform, so it doesn’t allow for list building. It’s a point solution that operates primarily on LinkedIn. 

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(Source: Kaspr)

Key features

  • Enrichment workflows to automatically enrich B2B contact data directly from LinkedIn.
  • Enrich and extract data from LinkedIn lists, a group, an event, or a post.
  • Engage prospects automated messages and follow-ups directly from Kaspr’s dashboard.
  • Automation workflows to send LinkedIn invitations, export prospect information to a CRM, send automated follow-ups, and more.
  • Lead management and team collaboration features.

Pricing

  • A free plan with 50 credits/mo.
  • Monthly subscriptions start at 30€/mo per user.
  • Custom plan for 20+ users.

Check out Cognism’s manually verified cell phone numbers!

Our data research team checks the numbers’ accuracy by calling the prospects. The result?

Cell numbers that are 3X more likely to connect!

Choose Diamond Data® for:

  • Over 10m+ phone-verified contacts globally.
  •  2x the volume of mobile numbers than other providers.
  • Verified mobile numbers in less than 48 hours.

What do Cognism customers say about Diamond Data®?

Here's what leading sales executives who evaluated ZoomInfo alternatives have to say about getting cell phone numbers: 

“Before Cognism, the record number of meetings booked in one day was 26.” 

“With Cognism, our record is 30 meetings booked in a day and 33% of these meetings are with C-Suite Executives!”

“On that day alone, the team generated £5.8 million pounds of revenue.”

Sales Operations Executive at a fast-growing EdTech company 

“Our exact pipeline from Cognism’s data is $125k.”

“A great example of the accuracy of Cognism’s data is a $50k deal we won. I simply rang the prospect, booked a demo and now they are a client.”

Paul Donnachie, Sales Manager of EMEA at Keboola

6. Clearbit 

 Clearbit is one of the ZoomInfo competitors in the marketing intelligence space. It’s best suited for marketing and operations teams looking for company data and IP intelligence.

It collects and analyses data about prospects, customers, website visitors, and their behaviour. 

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(Source: G2)

Key features

  • Tools for identifying and segmenting your audience
  • Data enrichment with ​​firmographics and technographic data
  • GDPR-aligned and its CCPA status can be found here
  • Simple open-source tools at no extra cost

Pricing

  • Clearbit’s pricing is not public
  • Clearbit for Business plan is volume-based and can be customized with add-ons

7. Seamless AI 

Seamless AI claims to be a real-time search engine, not a database like ZoomInfo. It uses AI to crawl the web and discover lead generation data. This is one of the ZoomInfo competitors offering free credits to users who want to test the platform before committing. However, they collect customer-submitted data to improve their database.

Due to its unknown GDPR compliance status, it might not be a preferred choice for companies that value compliance. 

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Key features

  • Build prospect lists with org charts.
  • Personalize and test email sequences with customized company insights. 
  • Automate email outreach follow-up. 
  • Intent data.

Pricing

  • Seamless AI pricing is based on the number of seats and contact downloads.
  • Paid plans start at $147 per month with annual billing.
  • Custom plans for enterprises.

8. SalesIntel

SalesIntel is a SaaS solution that helps larger sales and marketing teams identify ABM data and find contact information for B2B SaaS decision-makers.

This company claims its cost is similar to ZoomInfo, but unlike ZoomInfo, it doesn’t segment its database for specific functions.

undefined-May-10-2023-02-24-15-6116-PM

(Source: Capterra)

Key features

  • Claims to have 90-day re-verification processes.
  • Technographic and intent data.
  • Easier to set up and straightforward interface.
  • Chrome extension for real-time prospecting on LinkedIn.

Pricing

  • Fill out a form on the official website to get a quote for your business.
  • SalesIntel pricing depends on credit usage for data export, research, enrichment, extra modules, and the number of user licences.
  • Cost estimates position it towards the higher end of the market.

9. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a prospecting tool for building prospect lists on LinkedIn. It has one of the largest professional databases for recruiters and SDRs.

Users can research prospects and companies in their target markets and send them InMails. But it doesn’t provide contact information.

You can use a data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.

Key features

  • Advanced search filters such as job title, company size, location, and industry.
  • Personalized lead recommendations based on a user's search history and LinkedIn activity.
  • InMail messaging to reach prospects outside your network
  • Buyer interest alerts. 

Pricing

  • A monthly subscription to Sales Navigator starts at $79.99 per user.
  • Enterprise pricing available upon request.

 

10. Lead411

Lead411 is a more flexible and affordable competitor to ZoomInfo, with licences for single users and teams.

It offers company, employee, and growth intent data as well as features for sales and marketing.

Lead411 claims to reverify emails more often than ZoomInfo.

undefined-May-31-2023-04-33-07-7933-PM

(Source: Capterra)

Key features

  • Sequencing and email automation.
  • Email verification via SMTP, manual methods, and email open validation.
  • Built-in sales enablement email/SMS campaigns.
  • Location match for direct dials.

Pricing

  • The cheapest Lead411 licence is $900 per year per user in the US only.
  • Extra credits cost between $0.40 and $0.50 per credit.
  • Email and SMS automation add-on paid extra.

11. Demandbase

Businesses choose this ZoomInfo alternative to identify and target high-value accounts. Demandbase uses AI technology to leverage account based marketing and drive revenue growth.

Screenshot 2023-05-10 at 16.33.28

(Source: G2)

Key features

  • Account-based marketing platform.
  • AI powered insights to understand target audience better.
  • Tools for omnichannel account-based advertising.
  • Advanced analytics (site, engagement, account journeys) and customisable reports.

Pricing

  • Exact pricing is not disclosed.
  • Various pricing packages and options based on the number of accounts, users, ad spend, or data records.

12. UpLead

UpLead is sometimes considered a ZoomInfo alternative by SMBs and mid-market companies because of its website’s transparent fixed pricing and no-commitment plans.

It collects data by analysing public domains and supplementing it with data from third-party vendors.

See a detailed comparison of UpLead vs ZoomInfo.

undefined-May-10-2023-02-30-20-4275-PM

(Source: Crozdesk)

Key features:

  • This ZoomInfo competitor uses a combination of AI and human verification for data accuracy.
  • Firmographic and technographic filters.
  • API access to enrich companies' and contacts’ information.
  • Simpler interface.

Pricing

  • Paid UpLead plans start at $74/mo for a limited number of credits.
  • Additional credits cost extra, often leading to a scarcity mindset in the sales team.
  • Custom plan for enterprises.

13. Hunter.io

Hunter isn’t a website like ZoomInfo, but it could be a good alternative if you want to find email addresses related to a domain. It’s an email finder tool that validates company employee emails from various sources.

It works by crawling webpages and indexing emails disclosed in public sources. It means Hunter collects personal data as well.

See the best websites for purchasing email lists.

 

Key features

  • Use an email finder and a confidence score for each email address.
  • Verify email addresses in real-time to ensure that they are deliverable and not bouncing.
  • Search for email addresses associated with a particular website domain.
  • Built-in email campaign features. 

Pricing

  • Limited free plan.
  • Paid plans cost between 49€ and 399€ per user per month.

FAQ

Cognism is a sales intelligence platform that makes for one of the best ZoomInfo alternatives. Be it sales, marketers, RevOps, or GTM leaders, this B2B data provider prides itself on its global data coverage and compliance, data accuracy, and the best integrations with leading CRMs and sales engagement tools. The integrations are easy to set up and don’t cost extra.

👉 See how Cognism compares to ZoomInfo

The top three ZoomInfo competitors are Cognism, Lead411 and Lusha.

Why is Cognism first-choice? Customers like Metrikus chose Cognism for it’s quality data:

“Compared to Lusha and ZoomInfo, Cognism has the best level of high-quality, compliant data on the market.” 

“Cognism is very forward-thinking, and there are no other tools on the market that provide the breadth of features available all in one succinct platform.” 

Powerful enrichment capabilities: 

“Cognism’s refreshed data is powerful. Here’s an example: when we do lead generation content, we don’t want the forms on our landing pages to be cumbersome for the prospect. Therefore, we only ask the individual for their email address and first name. This is because I can search for up-to-date information about the individual in the Cognism platform once they’ve filled in the form.” 

And, the excellent browser extension: 

“The AEs use the LinkedIn API plug-in daily. Cognism’s integrated Diamond Data® feature in the API is fantastic for cold calling, and far more conversations are generated as a result!”

Test our data for yourself. Book a call with a data expert to get 25 free leads that match your ICP.

Some of the reasons why businesses are looking for alternatives to ZoomInfo are limited contact data coverage in Europe, limited DNC coverage, unpredictable and complex pricing due to limited number of credits and data add-ons. Some companies don’t want to be locked into ZoomInfo technology and prefer competitive solutions that are easier to set up and quicker to adopt. Check out how Cognism stacks up against ZoomInfo.

ZoomInfo’s credits are consumed when you export the data. Monthly credits automatically refresh at the start of each calendar month, while bulk credits require allocation by an internal admin. 

ZoomInfo has different credit types for different roles. Bulk credits are typically reserved for users who need to build and export large lists. Admins can assign bulk credits from the available pool as needed.

Credit-based models often create a scarcity mindset among sales reps. That’s why at Cognism, we don’t restrict viewing and exporting data with credits or geographically on all plans. Speak to our team to learn more!

Explore our workflows

B2B sales
How to find and reach decision-makers in target accounts
B2B marketing
How to revitalise your stagnant LinkedIn campaigns
B2B marketing
How to enrich and connect with inbound leads faster

Which ZoomInfo competitor is the best? 

If you’re looking for a ZoomInfo competitor that gives you:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting. 

✔️ More targeted leads.

✔️ And more incoming revenue.

Then, Cognism is the best alternative to ZoomInfo. Click 👇 to book your demo today!