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12 Best Dun and Bradstreet Competitors & Alternatives (2024)

Dun & Bradstreet, or D&B Hoovers, is a B2B sales intelligence tool that helps teams reach and have conversations with the right buyers.

Whether you’re looking to supplement your existing database, move away from a credit-based pricing system or connect with more verified contacts - this article will help you choose the best Dun and Bradstreet alternative for your business!

Scroll 👇 to see how Dun & Bradstreet compares to other data providers, including features, pricing, and reviews.

The top Dun and Bradstreet competitors on the market right now

1. Cognism

Cognism is sales intelligence software that helps sales, marketing and GTMOps teams identify key accounts, hit quota faster and build a successful pipeline. It offers an easy-to-use interface and accurate GDPR and CCPA-compliant B2B data.

Most sales reps spend 20% of their time researching prospects, and bad data causes them to waste another 30%. Cognism solves this with an extensive quality-driven database of mobile numbers in the US and the most complete data in EMEA.

How does Cognism compare to Dun & Bradstreet? 

Dun & Bradstreet offers a range of features that enable companies to improve their business performance. However, it does not offer a verification or on-demand service to ensure data accuracy. 

Cognism provides premium phone-verified cell phone numbers called Diamond Data®. Additionally, you can use Diamonds on Demand® to have the Cognism research team source and verify cell numbers on demand. Users have seen a 3x connect rate with this feature. 

What’s more, while D&B publicly states it has 240m contacts, Cognism has 2x more, and its core focus is data.

This means when you choose Cognism, you’re choosing a vendor that prioritises quality and accuracy. As a result, Cognism has the most comprehensive EMEA dataset and is one of the leading providers regarding cell phone number coverage in the US.

Even better, compliance is built into this solution by default and includes the option to check DNC lists in twelve countries. D&B does not mention DNC list checking as a feature.  

The last key difference between Dun & Bradstreet and Cognism is the integrations. D&B Hoovers does not integrate with Pipedrive, Salesloft, Outreach and Zapier. 

Cognism integrates with:

  • Salesforce 
  • Hubspot 
  • MS Dynamics 
  • Pipedrive 
  • SalesLoft 
  • Outreach 
  • Zapier 

Top features: 

  • Phone-verified mobile number accuracy to help you connect with 87% of your list.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Unrestricted access to person and company-level data*.
  • Instant and scheduled CRM enrichment and on-demand CSV enrichment. 
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Easy platform setup.
  • Integrations with CRMs and sales engagement tools.
  • Focus on quality GDPR and CCPA-compliant data. 
  • Database checked and cleaned against global DNC lists.
  • Fast and friendly support team.
*Subject to fair usage policy

What customers say: 

“I’d say that Cognism’s contribution to our overall sales generated pipeline would be about 20-40% of our total leads, which is a lot.”

“Also, the speed to lead. Finding leads from certain companies used to take up to two days, but now it’s about two minutes. It’s amazing!”

“I’d consider Cognism the most complete tool on the market right now. It has a strong database from all around the world, and while there’s no one tool that can do everything, Cognism is closest to that ideal tool.” - Aexus


Cognism offers packages for individual contributors with unrestricted views and page-level exporting*. 

However, while pricing is a key factor when shopping for a Dun and Bradstreet alternative, Cognism wants to consider your desired workflow and company goals before providing a proposal you’re comfortable with. 

For more information, check out the Cognism pricing page, or skip ahead and test our data with 25 free leads 👇

2. Kaspr

Dun & Bradstreet Competitors & Alternatives - Kaspr

(Source: Kaspr)

The next alternative to Dun & Bradstreet is Kaspr. You can use this tool to access emails with unlimited email credits*, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships. 

Top features: 

  • Accurate, real-time contact data.
  • LinkedIn Integration.
  • Enrichment API.
  • GDPR and CCPA-aligned.
  • Chrome extension.


You’ll find up-to-date Kaspr pricing on its website. Package options include Free, Start Up, Enterprise, and Custom. 

3. ZoomInfo

Dun & Bradstreet Competitors & Alternatives - ZoomInfo


ZoomInfo is a Dun and Bradstreet competitor providing access to real-time account and contact data. It offers a suite of business intelligence tools. 

As a credit-based pricing model, it may become expensive for dial-heavy users. Moreover, global data and certain features come at an extra cost. 

Top features: 

  • Suite of tools and add-on packages.
  • Chrome extension.
  • Intent data.


You can request ZoomInfo pricing from its website. ZoomInfo’s packages follow individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools play a factor in cost.

4. LinkedIn Sales Navigator

Dun & Bradstreet Competitors & Alternatives - Sales Nav

(Source: LinkedIn Sales Navigator)

LinkedIn Sales Navigator is a prospecting tool for building prospect lists on LinkedIn. It’s normally used alongside prospecting tools. 

Users can research prospects and companies in their target markets and send them InMails. But Sales Nav doesn’t provide contact information.

Top features: 

  • Advanced search filters.
  • InMail messaging.
  • Buyer interest alerts.


You must contact their sales department or sign up for a free trial to get pricing.

💡 Use a data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.

5. Seamless.AI

Dun & Bradstreet Competitors & Alternatives - Seamless.AI


Seamless.AI identifies and qualifies leads in real-time. As a Dun and Bradstreet alternative, it’s a good option. However, like D&B Hoovers, Seamless restricts access to contact data via its credit-based pricing structure. 

Top features: 


Seamless.AI pricing includes Free,  Basic, Pro, and Enterprise packages. Cost is based on credits and the required number of user seats, depending on the plan.

6. RocketReach

Dun & Bradstreet Competitors & Alternatives - RocketReach

(Source: g2)

RocketReach is a sales intelligence platform. It provides access to a database of emails and direct dials. 

RocketReach is similar to Dun & Bradstreet because it doesn’t offer a phone-verification on-demand service. What’s more, integrations and the type of data you get are based on your chosen package.

Top features: 

  • Salesforce & Zapier integrations.
  • Technographics.
  • Tools to manage team usage.


Choose from Essentials (email only), Pro and Ultimate plans.

Request up-to-date pricing information directly from RocketReach.

Cognism pricing plans offer more value! Tangible ROI, unlimited credits*, quality data and more! Click to book your demo.

7. 6sense

Dun & Bradstreet Competitors & Alternatives - 6sense

(Source: 6sense)

6sense is an account-based orchestration platform that helps businesses identify, prioritise, and engage with prospects in real-time. It generates insights into buyer intent and behaviour thanks to AI and predictive analytics. 

This Dun and Bradstreet alternative may suit outbound teams who use intent signals to personalise their outreach.

Top features: 

  • Advanced lead scoring.
  • Real-time activity tracking.
  • Predictive AI in the highest package.


6sense pricing information is not included on its website. To learn more about packages, you’ll need to book a demo call by filling out a form on the website.

8. UpLead

Dun & Bradstreet Competitors & Alternatives - UpLead

(Source: UpLead)

UpLead is a B2B prospecting platform where you can find B2B contact data. It filters contacts by job title, location, company size, and industry. However, only one user can log in on lower pricing tiers.

Top features: 

  • Data enrichment.
  • Technographics.
  • Intent data.
  • Chrome Extension.


UpLead provides annual single-user pricing tiers, including Essential and Plus, and a multi-user package called Professional.

Precise pricing information for Uplead can be requested directly from the website.

9. Amplemarket

Dun & Bradstreet Competitors & Alternatives - Amplemarket

(Source: Amplemarket)

Next on the list of Dun and Bradstreet competitors is Amplemarket. It’s a sales tool that helps B2B teams access B2B contact data that’s GDPR & CCPA-compliant. 

When considering this tool, bear in mind that it offers a Chrome extension that you can only use with Gmail, CRMs, Outlook and LinkedIn.

Top features: 

  • Multi-channel selling.
  • Buying intent signals.
  • Automated sales workflows.


You’ll need to fill out a form on the Amplemarket website for pricing information.

10. Clearbit

Dun & Bradstreet Competitors & Alternatives - Clearbit

(Source: G2)

Clearbit is a marketing-first data tool and Dun and Bradstreet competitor. It offers data enrichment, email verification, and reverse IP lookup. Similar to D&B Hoovers, it doesn’t offer data verification.

Top features: 

  • Option for a free account.
  • Intent-based outreach.
  • Chrome extension.
  • Domain and email enrichment.


Choose from  Free, Business and Powered by Clearbit. Each package fits a specific goal, such as email enrichment or flexible plans for a go-to-market team with intent-based outreach and conversion targeting.

You can request Clearbit pricing information directly from the website.

11. Lead411

Dun & Bradstreet Competitors & Alternatives - Lead411

(Source: Lead411)

One of our last Dun and Bradstreet competitors is B2B data platform Lead411. It provides accurate and verified contact and account information for lead generation.

Like Dun & Bradstreet, Lead411 may get expensive due to the need to buy credits on plans other than its custom Unlimited package. 

Top features: 


Lead411 has monthly and annual plans - Basic, Pro and Unlimited. You’ll find up-to-date pricing on its website.

12. SalesIntel

Dun & Bradstreet Competitors & Alternatives - SalesIntel

(Source: SalesIntel)

SalesIntel is a Dun and Bradstreet competitor that helps sales and marketing teams find the contact information of key decision-makers in B2B. 

However, if you want to supplement your existing data provider with global data, SalesIntel might not be for you. Its Privacy Policy states that the “SalesIntel Leads database profiles decision-makers and key influencers that are based in the United States.”

Top features: 

  • Website visitor tracking.
  • Technographic, firmographic and advanced company search.
  • Intent data.


SalesIntel offers Individual, Teams and Professional - a custom Unlimited package. You’ll find accurate costs on its website. 

Switch from Dun & Bradstreet to Cognism. Click to test our data.

Tips for choosing a quality Dun and Bradstreet alternative

When looking at Dun and Bradstreet alternatives, consider if your favourite tool has all the attributes you need for successful sales and marketing. 

It’s also a good idea to compare pricing. 

Some sales tools cost more than others but offer better data coverage and features. Some are more affordable but might lack the features your business requires for success. 

For example, verified contact data or a research-on-demand service ensures teams connect with the prospects they want to speak to without any hassle.

This might not be an essential part of prospecting for you. Instead, you might want a prospecting tool focused on GDPR compliance or unrestricted access to contact data. 

Some Dun and Bradstreet competitors, like Cognism, tick all these boxes. It has unrestricted access* to data on all plans, while other tools like D&B Hoovers have credit limits. 

Don’t forget to check out customer reviews and case studies to understand how each platform works in the real world and how it compares to Dun & Bradstreet.

Which Dun and Bradstreet alternative is the best? 

If you’re looking for a Dun and Bradstreet competitor, that gives you:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting. 

✔️ More targeted leads.

✔️ And more incoming revenue.

Then, Cognism is the best alternative to Dun & Bradstreet. Click 👇 to book your demo today! 

Choose Cognism as your new data provider. Click to book a demo.


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