Comparing Cognism vs LeadIQ in 2025

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).

What’s the difference between LeadIQ and Cognism?

When comparing Cognism to LeadIQ, consider the features available and how each can impact your business.

For instance, while LeadIQ and Cognism are both B2B data providers, LeadIQ claims to “go beyond data” by providing AI tools for personalising outreach. Cognism also offers an AI tool, Sales Companion, to streamline prospecting. It prioritises providing the best B2B data for prospecting by ensuring you can integrate it into your existing workflows and systems, with the best data delivered to you in real time.

One of the main differences between LeadIQ and Cognism is access to intent data. LeadIQ doesn’t offer it, while Cognism partnered with Bombora to help users find, prioritise, and connect with prospects who are ready to buy.

To summarise how Cognism compares to LeadIQ:

Best for

Cognism

Larger sales, marketing, RevOps and GTMOps teams looking to drive customer revenue growth in Europe.

LeadIQ

Mid-sized to large sales teams focusing on outbound B2B prospecting in the US.

Pricing

Cognism

Unrestricted views/ individual and page-level exporting on all packages.*

LeadIQ

Subscriptions based on a credit system that restricts data points.

Integrations

Cognism

Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.

LeadIQ

Integrations include Outreach, Salesloft, HubSpot, Gong, Groove, Gmail and Salesforce.

Compliance status

Cognism

GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 12 countries & notified database.

LeadIQ

GDPR aligned & CCPA compliant. SOC 2 type II.

Browser extension

Cognism

Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.

LeadIQ

Compatible with LinkedIn.

Intent data

Cognism

Bombora intent data.

LeadIQ

Not available.

Enrichment

Cognism

CSV & Salesforce enrichment: instant, scheduled & on-demand.

LeadIQ

CSV upload and one-click enrichment. (Only available on Pro Annual as an add-on and Enterprise plans.)

Phone-verification/ research on-demand service

Cognism

Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.

LeadIQ

Not available.

AI Offering

Cognism

Tailored Sales Companion and AI search are included in all packages for every user.

LeadIQ

Scribe email AI-generator available on all plans.

Cognism

With targeted precision and regularly updated, compliant data, Cognism empowers sales, marketing, RevOps, and GTM leaders to build strong pipelines and drive revenue growth. It includes:

Sales Companion: Access a vast database of contacts, companies, and buying signals.
International data coverage: EMEA, NAM, APAC.
Exclusive on-demand verified cell phone and email data set, Diamond Data®.
A mobile phone number coverage leader in the US.
The most complete data in the EMEA.
Intent data powered by Bombora.
Unrestricted views and individual and page-level exporting.*
Advanced contextual data points and sales trigger alerts.
CRM and sales engagement integration tools are included in every package.
Cognism AI Search - Find prospects using ChatGPT-style textual or voice prompts.

Cognism vs LeadIQ: Databases

LeadIQ has a global database that includes mobiles and emails in the US, EMEA, and APAC.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

The main differentiator between Cognism and LeadIQ’s database is the availability of cell phone numbers and emails in their packages.

LeadIQ caps emails and mobile credits in every plan. For example, the Enterprise plan only gives 120 mobile credits per month per user.
With Cognism, you don’t have to worry about credits—Cognism offers unrestricted access to contact data (subject to our fair use policy) in all its packages.

Moreover, quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

Where do Cognism and LeadIQ get their data?

According to the LeadIQ privacy policy, information for the LeadIQ Directory Database may be compiled from multiple sources including:

Licensed information from other companies.
Publicly available information.
Market research.
The LeadIQ Data Community, where users and customers contribute information about themselves, their companies and others.

This means that when you join the LeadIQ Data Community and integrate LeadIQ with your CRM databases, email contact directories, and calendars, you give them permission to process personal information about your prospects and customers to sell as part of the database (unless you opt-out).

This data will include full names, professional email addresses and phone numbers, city location, job title and department, company/employer name and postal address and any related social media profiles.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships - the tool does not use customer data to supplement its database.

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service - LeadIQ does not offer a similar service.

Diamond Data® allows sales teams to connect with up to 87% of prospecting lists.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

* The study was conducted by an independent organisation calling 1,000 contacts’ mobiles

According to LeadIQ’s website, the vendor is CCPA-compliant and GDPR-aligned.

If you’re comparing Cognism vs. LeadIQ, you should know that LeadIQ checks DNC lists in the UK and Ireland, but these governance controls are only available for Enterprise users.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Australia, Canada, New Zealand, Belgium, Croatia, France, Germany, Ireland, Portugal, Spain, and Sweden.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its plans best suit individual contributors who:

Don’t want to worry about credits and volume.
Do want to get the best possible data for their target accounts.

You can choose between two packages:

Contact and company data, including phone-verified Diamond Data® contacts.
Target market analytics.
Integrations with leading CRMs and engagement tools.
No hidden platform fees: You only pay for licenses and add-ons.
Onboarding and training: We ensure a smooth and successful start.
Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

LeadIQ pricing

LeadIQ pricing offers four plans, including a limited free plan, with yearly or monthly subscriptions per user.

Each LeadIQ subscription is based on a credit system that restricts data points.

LeadIQ reserves advanced features, such as updating contact information with one click or governance controls for prospect data for the Enterprise plan with custom pricing.

Contact tracking and Salesforce lead enrichment are available as optional add-ons, and you can add SSO to Pro and Enterprise plans for additional costs.

**Pricing information for LeadIQ and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

What is the best LeadIQ alternative?

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by LeadIQ, as are its extensive features and excellent customer service.

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Is Cognism a good alternative to LeadIQ?

Yes, Cognism is an excellent alternative when comparing LeadIQ competitors.

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Is LeadIQ cheaper than Cognism?

Unlike Cognism, LeadIQ offers monthly subscriptions which may appeal to those who don’t want to commit to annual plans. However, it limits email and phone number credits per month. As a result, LeadIQ’s credit-based pricing may lead to unexpected costs and lost opportunities.

Cognism’s pricing model was created to overcome the scarcity mindset and allow teams to prospect without worrying about credits. Cognism doesn’t restrict access to mobiles and emails. With Cognism, users can view as many contacts or companies as they want without regard for additional costs.

For example, Cognism customers like Ultima went from 100 dials a day to 30 but hit their target and saw ROI in only 8 weeks.

Why is it important to check DNC lists?

If a number is marked as TPS or DNC, it means that the user has opted out from receiving unsolicited phone calls by applying to the national do-not-call registry.

The Information Commissioners’ Office (ICO) has issued fines totalling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.

Why do buyers choose Cognism over LeadIQ?

Michael Iannuzzi, Director of Marketing & Sales Development at Salesloft, had this to say about testing LeadIQ vs Cognism:

“We used ZoomInfo and LeadIQ across all of our sales teams. However, finding correct mobile numbers in these databases was like finding a needle in a haystack.”

“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers.”

“Our decision to move from ZoomInfo and LeadIQ to Cognism was an easy one. The platform surpassed all our expectations.”

“Occasionally, we use Cognism’s B2B email addresses to drive webinar sign-ups. In our latest webinar, a fifth of the attendees stemmed from Cognism-generated emails.”

👉 Give Cognism a try with a free data sample tailored to your ICP.

10%
new business meetings booked with Cognism data

15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study

Jonny Fianu

Global Head of Revenue Operations @ComplyAdvantage

70%
meetings booked with Cognism's mobile numbers

80%
data accuracy

“On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism”

Read the full case study

Michael Iannuzzi

Director of Marketing & Sales Development @Salesloft

8
saw ROI in 8 weeks

70%
achieved target with 70% fewer calls

“The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.”

Read the full case study

George McKenna

Head of Cloud Sales @Ultima

Try Cognism, a LeadIQ alternative

Cognism vs LeadIQ - who to choose?

Cognism is a LeadIQ competitor with the most complete data in the EMEA and next-level mobile coverage in the US.

Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

More mobile numbers that go through to the right contacts.
More confidence when prospecting.
More targeted leads.
And more incoming revenue.

Start making every month your best month. Book your demo today!

Comparing Cognism vs LeadIQ in 2025

Leading European B2B database

Phone-verified mobile numbers

Unrestricted views

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What’s the difference between LeadIQ and Cognism?

Key features of Cognism vs LeadIQ

Cognism

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Cognism vs LeadIQ: Databases

Where do Cognism and LeadIQ get their data?

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LeadIQ versus Cognism: Compliance

LeadIQ vs Cognism: Usability

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Comparing the pricing of LeadIQ and Cognism**

Cognism pricing

LeadIQ pricing

FAQs about LeadIQ vs Cognism

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Is Cognism a good alternative to LeadIQ?

Is LeadIQ cheaper than Cognism?

Why is it important to check DNC lists?

Why do buyers choose Cognism over LeadIQ?

How B2B revenue teams use Cognism

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