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Comparing Cognism vs LeadIQ in 2024

Quick summary of how Cognism compares to LeadIQ:

  • Unrestricted access to cell phone numbers and emails in all packages subject to a generous fair usage policy.
  • A leader in US mobile coverage and EMEA data.
  • 2x more cell phone numbers than other providers. (47 million in the US alone)
  • Phone-verified mobiles and verification service on-demand.
  • 16-step email verification process. 
  • 100% CCPA & GDPR compliance. (including broad DNC list cleaning and notified email database)
  • Intent data powered by Bombora.

This page will explain how Cognism compares to LeadIQ so you can make an informed decision when selecting your next data provider. 

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Key features of Cognism vs LeadIQ


Cognism aims to give businesses the tools to contact the most relevant people and increase revenue month-on-month.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually-correct mobile numbers.
  • A mobile phone number coverage leader in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
  • Browser extension that works across all corporate websites.
*Subject to a generous fair usage policy


The LeadIQ platform advertises several features to help sales and RevOps teams grow their pipeline: 

  • Limited mobile numbers and work emails with account tracking.
  • Scribe for AI-generated sales messages.
  • Sales trigger tracking.
  • Data refresh, SSO and contact tracking add-ons. 
  • Chrome extension.

Alternatively, see other Cognism comparisons👇

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What’s the difference between LeadIQ and Cognism?

When comparing Cognism to LeadIQ, consider the features available and how each can impact your business.

For instance, while LeadIQ and Cognism are both B2B data providers, LeadIQ claims to “go beyond data” by providing AI tools for personalising outreach. Cognism prioritises providing the best B2B data for prospecting by ensuring you can integrate the tool into existing workflows and systems.

One of the main differences between LeadIQ and Cognism is access to intent data. LeadIQ doesn’t offer it, while Cognism partnered with Bombora to help users find, prioritise, and connect with prospects who are ready to buy. 

To summarise how Cognism compares to LeadIQ:

Packages to suit business size
Web app
Browser extension
Intent data
Phone-verification/ research on-demand service
Do-not-call lists in US and Europe
Enterprise package only.
Unrestricted views/ individual and page-level exporting
Phone-verified mobile numbers
Compliance status
GDPR & CCPA compliant
CCPA compliant & GDPR aligned
High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

Cognism vs LeadIQ: Databases

LeadIQ has a global database that includes mobiles and emails in the US, EMEA, and APAC.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

The main differentiator between Cognism and LeadIQ’s database is the availability of cell phone numbers and emails in their packages—

  • LeadIQ caps emails and mobile credits in every plan. For example, you only get 120 mobile credits/month per user in its Enterprise plan. 
  • With Cognism, you don’t have to worry about credits—Cognism offers unrestricted access to contact data (subject to our fair use policy) in all its packages.

Moreover, quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

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Where do Cognism and LeadIQ get their data?

According to the LeadIQ privacy policy, information for the LeadIQ Directory Database may be compiled from multiple sources including: 

  • Licensed information from other companies.
  • Publicly available information.
  • Market research.
  • The LeadIQ Data Community where users and customers contribute information about themselves, their companies and others.

This means when you join the LeadIQ Data Community and integrate LeadIQ with your CRM databases, email contact directories and calendars, you give them permission to process personal information about your prospects and customers to sell as part of the database, unless you opt-out.

This data will include full names, professional email addresses and phone numbers, city location, job title and department, company/employer name and postal address and any related social media profiles.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships - the tool does not use customer data to supplement its database. 

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service - LeadIQ does not offer a similar service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

more live conversations
of your list contactable
more mobiles than other providers
chance of reaching decision-makers
more live conversations
of your list contactable
chance of reaching decision-makers
more mobiles than other providers
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

Comparing the pricing of LeadIQ and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

LeadIQ pricing

LeadIQ pricing offers four plans, including a limited free plan, with yearly or monthly subscriptions per user.

Each LeadIQ subscription is based on a credit system that restricts data points. 

LeadIQ reserves advanced features, such as updating contact information with one click or governance controls for prospect data for the Enterprise plan with custom pricing.

Contact tracking and Salesforce lead enrichment are available as optional add-ons, and you can add SSO to Pro and Enterprise plans for additional costs.

**Pricing information for LeadIQ and Cognism is dependent on your company's needs. For accurate pricing, please contact your preferred data provider.

LeadIQ vs Cognism: Usability

LeadIQ reviews mention that the platform has a clean UI, is easy to use and easily integrates with other tools.

Cognism customers speak highly of the interface, usability and support: 

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LeadIQ versus Cognism: Compliance

According to LeadIQ’s website, the vendor is CCPA-compliant and GDPR-aligned.

If you’re comparing Cognism vs LeadIQ, you should know that LeadIQ checks DNC lists in the UK and Ireland, and the service is only available for Enterprise users. 

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.
compliance image

 Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

FAQs about LeadIQ vs Cognism

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by LeadIQ, as are its extensive features and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing LeadIQ competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Unlike Cognism, LeadIQ offers monthly subscriptions starting at $85/mo per user, which may appeal to those who don’t want to commit to annual plans. However, it covers only 250 email and 25 phone number credits per month. As a result, LeadIQ’s credit-based pricing may lead to unexpected costs and lost opportunities.

Cognism’s pricing model was created to overcome the scarcity mindset and allow teams to prospect without worrying about credits. Cognism doesn’t restrict access to mobiles and emails. With Cognism, users can view as many contacts or companies as they want without regard for additional costs.

For example, Cognism customers like Ultima went from 100 dials a day to 30 but hit their target and saw ROI in only 8 weeks.

If a number is marked as TPS or DNC, it means that the user has opted out from receiving unsolicited phone calls by applying to the national do-not-call registry. 

The Information Commissioners’ Office (ICO) has issued fines totalling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.

We interviewed Jordan Humphrey, SDR at Holistic AI, to discover why he chose Cognism over LeadIQ. He said:

“I compared Cognism against LeadIQ, Lusha, ZoomInfo and Apollo with a large emphasis placed on connection rate and data accuracy. We tested email and mobile phone quality in EMEA and the US across all databases.”

“Cognism’s connection rates are night and day. As a team, we’ve seen a remarkable increase in connection rate over LeadIQ, Lusha and ZoomInfo. I’ve personally doubled the connections with significantly fewer dials needed.”

Michael Iannuzzi, Director of Marketing & Sales Development at Drift, had this to say about testing LeadIQ vs Cognism:

“We used ZoomInfo and LeadIQ across all of our sales teams. However, finding correct mobile numbers in these databases was like finding a needle in a haystack.”  

“Cognism defeated all the other lead generation providers by a huge amount. Its database had an 80% accuracy rate and the highest coverage of mobile numbers.” 

“Our decision to move from ZoomInfo and LeadIQ to Cognism was an easy one. The platform surpassed all our expectations.”

“Occasionally, we use Cognism’s B2B email addresses to drive webinar sign-ups. In our latest webinar, a fifth of the attendees stemmed from Cognism-generated emails.”

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How B2B sales and marketing teams use Cognism

Enough about Cognism vs LeadIQ. 

What do actual Cognism customers have to say about the tool? 

Try Cognism, a LeadIQ alternative

Cognism vs LeadIQ - who to choose? 

Cognism is a LeadIQ competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

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