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Comparing Cognism vs Lead411 in 2024

If you’re looking for a B2B data provider to help fuel your pipeline, Lead411 is a good contender. But is it a good fit for your company, or is Cognism better? 

Like Lead411, Cognism is a sales intelligence solution that helps sales teams start conversations with accurate contact data. It offers accurate and GDPR-compliant B2B data and beats the scarcity mindset with unrestricted data views*.

In this article, we’ll explain how Cognism compares to Lead411 so you can make an informed decision when selecting your next data provider. 

👇 Scroll to learn more about Lead411 pricing, features, user reviews and more!


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Key features of Cognism vs Lead411


Cognism aims to give businesses the tools they need to contact the most relevant people and hit quota faster.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with GDPR and CCPA data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually-correct mobile numbers.
  • Next level mobile phone number coverage in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to generous fair usage policy


Lead411 has several key features to help B2B companies grow their business. These include: 

  • Contact enrichment.
  • Lead scoring.
  • Bombora intent data.
  • Growth triggers.

Alternatively, see other Cognism comparisons👇

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What’s the difference between Lead411 and Cognism?

When comparing Cognism to Lead411, consider the features, data coverage, compliance, and data qualify each tool offers. 

For instance: 

You’ll have to pay extra for credits with Lead411 unless you choose the Unlimited package. Cognism offers unrestricted data views on page level/individual exports* across all plans, which lessens the need for more credits. 

What’s more, Cognism offers features Lead411 does not, including: 

  • GDPR and CCPA compliance.
  • Database checked and cleaned against global DNC lists.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Phone-verified mobile number accuracy to help you connect with 87% of your list.

To summarise: 

Packages to suit business size
Chrome extension
Web app
Intent data
Unrestricted views/ individual and page-level exporting*
Phone-verification/ research on-demand service
Do-not-call lists in US and Europe
Phone-verified mobile numbers
Human spot checked
Compliance status
GDPR & CCPA compliant
CCPA compliant
High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

Cognism vs Lead411: Databases

Lead411 offers a dataset that includes data from the United States, Canada, the UK, Australia, Belgium, Denmark, Finland, Ireland, Luxembourg, Netherlands, Norway, New Zealand and Sweden.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has research teams in the EU and the US, making it a great option for anyone looking to find highly-targeted global leads that also include NAM and APAC.

Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and the best mobile number coverage in the United States (2x more than other providers).

Why not get started with Cognism right away?

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Where do Cognism and Lead411 get their data?

According to the Lead411 Privacy Policy, the tool collects personal information from the following sources:

  • Information customers provide, e.g. registration, subscriptions, and social media engagement. 
  • Third-party sources users connect to the platform.
  • Publicly available sources.
  • Licensed data from other data providers.

Regarding verification, Lead411 claims to triple verify its data with a proprietary algorithm, AI technology, and human data verification team for a 96% average deliverability rate. However, this rate only concerns human-verified emails. This means that a real human has opened the email.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and accurate data via machine learning processes that check millions of data points daily. The data is verified by a team of researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team manually verifies mobile phone numbers with a phone call and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

more live conversations
of your list contactable
more mobiles than other providers
chance of reaching decision-makers
more live conversations
of your list contactable
chance of reaching decision-makers
more mobiles than other providers
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

Comparing the price of Lead411 and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. The data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows have access to packages that are suitable for bulk exporting as well.

Cognism grants all its users access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package. 


Packages suitable for individual prospecting with unrestricted views and individual & page-level exporting (up to 25 records at a time)* in all packages.

Flexible workflows

Custom packages with add-on credits for teams with operational workflows which need bulk-list building and exporting.

Global data

No extra charge for access to global and regional data — NAM, EMEA, and APAC included in all packages.

Premium add-ons

Manually verified cell phone numbers (Diamond Data®) and intent data powered by Bombora as add-ons.

Lead411 pricing

According to its website, Lead411 pricing includes three packages and a free trial with an email/SMS automation add-on. Every package includes: 

  • A certain number of contacts per year (US).
  • Verified emails. 
  • Direct phone numbers.
  • Company intelligence news.
  • Basic growth triggers.
  • 25 integrations.
  • API access and Chrome extension.

You must pay more for additional credits, lead scoring, intent data and international data on their Pro and Basic plans. The custom plan includes unlimited exports.

**Pricing information for Lead411 and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Lead411 vs Cognism: Usability

Lead411 offers a user-friendly platform, lead scoring with growth indicators and advanced search.  

Cognism customers speak highly of the interface, usability and support:

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Thinking of switching from Lead411?

Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

Lead411 versus Cognism: Compliance

Lead411 does not directly state what its compliance status is. However, according to its Privacy Policy, it aligns with the California Consumer Privacy Act (CCPA), and data may be stored and processed in the United States or any other country in which Lead411 or its subsidiaries, affiliates, or service providers maintain facilities.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

compliance image

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

FAQs about Lead411 vs Cognism

Due to the pricing of Lead411, it is a favourite among small teams. 

Lead411 alternatives like ZoomInfo and Cognism cost more, however, they offer more features. For instance Cognism has a research on-demand service for more human-verified cell numbers as well as a strong compliance status. 

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails are unmatched by Lead411, as are its extensive features and excellent customer service. 

So if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing Lead411 competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface accurate data and excellent customer service.

How B2B sales and marketing teams say they use Cognism

Enough about Cognism vs Lead411!

What do actual Cognism customers have to say about the tool?

Try Cognism, a Lead411 alternative

Cognism vs Lead411 - who to choose? 

Cognism is a Lead411 competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

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