Where do Cognism and Lead411 get their data?
According to the Lead411 Privacy Policy, the tool collects personal information from the following sources:
- Information customers provide, e.g. registration, subscriptions, and social media engagement.
- Third-party sources users connect to the platform.
- Publicly available sources.
- Licensed data from other data providers.
Regarding verification, Lead411 claims to triple verify its data via a proprietary algorithm, AI technology, and a human data verification team for a 96% average deliverability rate. However, this rate only concerns human-verified emails (when a real human opens the email).
Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.
Cognism ensures up-to-date and accurate data via machine learning processes that check millions of data points daily. A team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.
However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.
Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you’ll connect with your ideal customer. The team manually verifies mobile phone numbers with a phone call and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.
Diamond Data® allows sales teams to connect with up to 87% of their prospecting lists.
Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇
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new business meetings booked with Cognism data
Increase in conversion rate
“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”
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meetings booked with Cognism's mobile numbers
data accuracy
“On average, 70% of monthly meetings are booked over the phone and every mobile number is pulled from Cognism”
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saw ROI in 8 weeks
achieved target with 70% fewer calls
“The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.”
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