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Comparing Cognism vs Lead411 in 2025

Here are three reasons why Cognism wins:

01

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

02

AI-powered intelligence for every user

Sales Companion is personalised for your sales experience so you can see the data that matters most to you. It helps prioritise your time, with leads and insights tailored to your target territories.

03

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).

Book your Cognism demo:

Unconvinced? Scroll 👇 to learn more about Lead411 vs Cognism, including pricing, features, user reviews and more!

What’s the difference between Lead411 and Cognism?

When comparing Cognism to Lead411, consider the features, data coverage, compliance, and data quality each tool offers. 

For instance: 

You’ll have to pay extra for export credits with Lead411.

In contrast, Cognism offers unrestricted data views on page level/individual exports* across all plans, which lessens the need for more credits.

What’s more, Cognism is serious about compliance. The tool is CCPA and GDPR compliant with a notified database checked and cleaned against global DNC lists. 

To summarise: 

Cognism
Lead411
Data Coverage
Cognism
Complete EMEA coverage, NAM & APAC.
Lead411
United States, Canada, UK, Australia, Belgium, Denmark, Finland, Ireland, Luxembourg, Netherlands, Norway, New Zealand and Sweden.
Pricing
Cognism
Unrestricted views/ individual and page-level exporting on all packages.*
Lead411
Unlimited views with limited export credits. Additional Exports $.50.
Integrations
Cognism
Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
Lead411
Salesforce, Hubspot, MS Dynamics, Pipedrive, Infusionsoft, Outreach, Zoho and more.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 12 countries & notified database.
Lead411
No mention of compliance.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
Lead411
Chrome extension works across company websites and LinkedIn.
Intent data
Cognism
Bombora intent data.
Lead411
Bombora intent data.
Enrichment
Cognism
CSV & Salesforce enrichment: instant, scheduled & on-demand.
Lead411
Automatic enrichment.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.
Lead411
Verified in real-time, with options to request verification.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs Lead411

Cognism

With targeted precision and regularly updated, compliant data, Cognism empowers sales, marketing, RevOps, and GTM leaders to build strong pipelines and consistently drive revenue growth. It includes: 

  • Sales Companion: Access a vast database of contacts, companies, and buying signals.
  • International data coverage: EMEA, NAM, APAC. 
  • Exclusive on-demand verified cell phone and email data set Diamond Data®.
  • A mobile phone number coverage leader in the US.
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
  • Cognism AI Search - Find prospects using ChatGPT-style textual or voice prompts.

Lead411

Lead411 has several key features to help B2B companies grow their business. These include: 

  • Contact enrichment.
  • Chrome extension.
  • CRM Enhancer.
  • Bombora intent data.
  • Website Tracking Data.

Why not get started with Cognism right away?

Here's 25 free leads for you!

Cognism vs Lead411: Databases

Lead411 offers a dataset that includes data from the United States, Canada, UK, Australia, Belgium, Denmark, Finland, Ireland, Luxembourg, Netherlands, Norway, New Zealand and Sweden.

Cognism’s dataset offers the most complete coverage in EMEA. The tool has research teams in the EU and the US, making it a great option for anyone looking to find highly-targeted global leads that also include NAM and APAC.

Quality is of utmost importance to Cognism, with phone-verified numbers, the most complete data in Europe and the best mobile number coverage in the United States (2x more than other providers).

sales companion hero graphic_hero graphic transparent

 

Where do Cognism and Lead411 get their data?

According to the Lead411 Privacy Policy, the tool collects personal information from the following sources:

  • Information customers provide, e.g. registration, subscriptions, and social media engagement. 
  • Automatically collected information, e.g. website cookies, web beacons, and session-replay technologies.
  • Third-party sources such as service providers, advertising partners, or companies that provide personal information to supplement what Lead411 already knows about Users and Consumers.

Regarding verification, Lead411 claims to triple verify its data via a proprietary algorithm, AI technology, and a human data verification team for a 96% average deliverability rate. However, this rate only concerns human-verified emails (when a real human opens the email).

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and high-quality B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring quality and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to connect with up to 87% of their prospecting lists.

Here’s an infographic detailing the difference between Cognism’s mobile numbers and standard mobile numbers 👇

Diamond Data Landing Page graphic updated-19

* The study was conducted by an independent organisation calling 1,000 contacts' mobiles

Thinking of switching from Lead411?

Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

Lead411 versus Cognism: Compliance

Lead411 does not directly state its compliance status. Its website does not mention CCPA or GDPR. All it states, is the following in its footer: 

"Lead411 is a registered data broker under applicable state laws, including under Texas law."

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process.
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Cognism Sales Companion compliance

 

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

Lead411 vs Cognism: Usability & integrations

Lead411 offers good customer support and an accessible platform. Lead411 integrates with Salesforce, Hubspot, MS Dynamics, Pipedrive, Infusionsoft, Outreach, Zoho and more.

Cognism integrates with Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach and Zapier. Customers speak highly of its interface, usability and great support:

tom-williams-g2-review
Tom W.

“The amount of correct data that is presented on cognism is by far the best out of any tool I have ever used. With the plugin, it is both so easy to use and set up.”

Posted on
G2
jess-primrose-g2-review
Jess P.

“It's a really easy to use platform and the cognism team have explained it really well and showed us all of the features. The intent feature has been really helpful for me to identify interest within my accounts!”

Posted on
G2
dan-lord-g2-review
Dan L.

“The interface is extremely simple to use, both for users and for admin. We have found the quantity and quality of the information high. ”

Posted on
G2
LeadIntelligence_BestUsability_Enterprise_Total
LeadIntelligence_HighestUserAdoption_Enterprise_Adoption
LeadMining_BestResults_Mid-Market_Total
MarketingAccountIntelligence_EasiestAdmin_Mid-Market_EaseOfAdmin-1
MarketingAccountIntelligence_MomentumLeader_Leader

Quality data & 75% faster prospecting? 

Connect with the right decision-makers and speed up prospecting with Cognism’s AI Search.

Comparing the pricing of Lead411 and Cognism**

Cognism Pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

You can choose between two packages: 

  • Contact and company data, including phone-verified Diamond Data® contacts.
  • Target market analytics.
  • Integrations with leading CRMs and engagement tools.
  • No hidden platform fees: You only pay for licenses and add-ons.
  • Onboarding and training: We ensure a smooth and successful start.
  • Exceptional customer support: Get fast answers via live chat (20-second average response time) from our highly-rated support team (99% satisfaction score).

Lead411 Pricing

Lead411 pricing includes two paid packages and a free seven-day trial. Every package includes: 

  • Sales engagement with reach.
  • Data append.
  • International search.
  • Currently hiring.
  • Suppression list.
  • Technology stack search.
  • A.I dashboard.
  • Lead scoring.

You must pay more for additional export credits, CRM Enhancer and website tracking data. Intent data is available as an extra add-on for annual subscription packages. 

**Pricing information for Lead411 and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

FAQs about Lead411 vs Cognism

Due to the pricing of Lead411, it is a favourite among small teams. 

Lead411 alternatives like ZoomInfo and Cognism cost more, however, they offer more features. For instance Cognism has a research on-demand service for more human-verified cell numbers as well as a strong compliance status. 

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails are unmatched by Lead411, as are its extensive features and excellent customer service. 

So if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing Lead411 competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface accurate data and excellent customer service.

How B2B revenue teams use Cognism

Enough about Cognism vs Lead411!

What do actual Cognism customers have to say about the tool?

30%
increase in conversion rates
50%
worse performance if Cognism is removed from SDR workflow

“We did a split test between a well-established US competitor and Cognism for data quality in Europe. Side-by-side, we saw a really big difference between the two providers. Cognism had a 60% improvement in conversion rates”

Read the full case study
Paul Thomas
CEO @Lead Forensics
10%
new business meetings booked with Cognism data
15%
Increase in conversion rate

“Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.”

Read the full case study
Jonny Fianu
Global Head of Revenue Operations @ComplyAdvantage
124
unique content registrations and uploads on the website
95-98%
email deliverability rate

“The platform generates opportunities that maybe we wouldn’t have got without Cognism. It allows you to hit the right person at the right time. We’ve seen some incredible results”

Read the full case study
Michael Sibley
Digital Marketing Specialist @Protolabs

Try Cognism, a Lead411 alternative

Cognism vs Lead411 - who to choose? 

Cognism is a Lead411 competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

  • More mobile numbers that go through to the right contacts. 
  • More confidence when prospecting.
  • More targeted leads.
  • And more incoming revenue.

Start making every month your best month. Book your demo today!