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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
What to do on a sales call?
The 5 Things You Need to Do on Every Sales Call
Out of the many ways to approach sales calls, we've picked 5 key things to do on every sales call. Don't just wing it - read the rules our SDRs follow.
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Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.

Sales

Dark Social Sales: What Does It Mean for Your Team? An image of two salespeople sitting at a desk
Dark Social Sales: What Does It Mean for Your Team?
Dark social doesn't just impact marketing. It can have an effect on the success of salespeople too! Click to find out what salespeople need to know.
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More Mobiles, Improved Platform Functionality: Last Quarter at Cognism
It's all about MORE mobiles and MORE functionality - read our blog to learn more about our latest product release and how we're making prospecting easier.
WhatsApp Sales: The Next Outbound Channel?_Resource card
WhatsApp Sales: The Next Outbound Channel?
WhatsApp. Is it going to be the next big channel for outbound in B2B sales? Our sales experts reckon so! Click to find out why.
Cold Calling Live Episode 4 pullthrough

Webinar

Real world examples from live cold calls.

Live coaching and training from Morgan and Dave.

Demand Generation

SDR Personal Branding: Tips to Build Your Brand in 2023_Resource card
SDR Personal Branding: Tips to Build Your Brand in 2023
The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.
How to Build a Demand Gen Machine From the Ground Up
How to Build a Demand Gen Machine From the Ground Up
Want to spark the engine of your demand gen machine? Alice de Courcy, Cognism CMO, breaks down her winning framework. Read our guide to get started!
B2B Influencers: How to Work With Them to Build a Media Machine
B2B Influencers: How to Work With Them to Build a Media Machine
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

Lead Generation

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How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
The Problem With Gated Content Campaigns
The Problem With Gated Content Campaigns
An email address for some quality content. The perfect transaction! Does giving away contact details mean they have intent to buy? Let’s explore…
The Unboring Role Of A B2B Marketer
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.

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Posts by Ilse Van Rensburg

Ilse is an SEO & Content Executive at Cognism. She specialises in creating valuable and informative B2B marketing and sales content.

12 B2B Marketing Strategies for a Dynamic 2023
Looking for new B2B marketing strategies that actually work? Then you'll want to read this guide! It's packed with 12 of the best strategies for 2023.
What is Saas Marketing? How to Do It Right in 2023
What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success in 2023. Click to read!
8 LinkedIn Messaging Templates for Sales That Get Responses
Looking for LinkedIn messaging templates that really work for B2B sales? Look no further! We're sharing 8 examples and tips for increased conversions.
What is Account Based Marketing (ABM)? Strategic Guide for 2023
Account based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!
Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.
How to Build a B2B Marketing Funnel: Steps, Tips & Strategy for 2023
What is a B2B marketing funnel? How do you create one, and how can you use it to generate more leads? Discover everything you need to know in this guide!
How to Create an Ideal Customer Profile (ICP) With Template
What is a B2B marketing funnel? How do you create one and how can you use it to generate more leads? Discover everything you need to know in this guide!
The Top Cold Calling Success Rates for 2023 Explained
Does cold calling still work? How effective is it in 2023? What are the cold calling success rates? Click to discover the answers to these questions & more
10 of the Best Voicemail Scripts for Cold Calling in 2023
Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to read more!

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