B2B Data

Featured

AI in Go-to-Market Is Only as Strong as the Data Behind It

AI is transforming go-to-market, but without high-quality data, it risks scaling bad decisions. Here’s why data readiness is the real competitive edge.

B2B Data

Spotlight

Customer Data Deduplication: Best Methods & Tools

B2B Data

Spotlight

B2B Data Integration: Best Tools and Guide

Ilse Van Rensburg

Senior Content Manager

Ilse is a Senior Content and Strategy Manager specialising in B2B growth, sales-aligned content, and long-form strategic analysis. She writes extensively on topics including prospecting, lead generation, compliance, and commercial decision-making, with a focus on producing practical, evidence-led content that supports revenue teams and builds buyer confidence.

Ilse is also a published novelist. This background informs her approach to content strategy, bringing a strong command of structure, narrative, and audience understanding to the creation of thoughtful, high-impact content.

Expertise

B2B marketing
B2B sales
B2B data
Compliance

Education

University of South Africa: BA Languages and Literature, Creative Writing
UX Writing Hub: UX Writing Certification, Marketing

B2B Data B2B Sales

Using Real Time Customer Data to Win Revenue

Real time customer data helps B2B sales teams make instant decisions by providing information as soon as it’s available. Click to find out how.

B2B Data Enrichment

Customer Data Deduplication: Best Methods & Tools

Customer data deduplication improves CRM quality by removing duplicates, enriching records and creating a trusted view of accounts. Click to learn more.

B2B Data Enrichment

CRM Database: Meaning, Examples and Best Tools

Struggling to manage CRM data effectively? Click to learn how to build, manage and clean a B2B database for your CRM.

B2B Data Lists & Tools

14 ZoomInfo Competitors Reviewed: 2026 Findings

ZoomInfo competitors, how do you choose which one is best for your business? Click for a comparison of the best alternatives, including pricing and more.

Enrichment Lists & Tools

13 Best Data Enrichment Tools for Reliable CRMs [2026]

This guide compares 13 best data enrichment tools and explains why accurate, compliant B2B data is critical for scalable revenue growth.

B2B Data

10 Best Bullhorn Integrations For Recruiters in 2026

Discover the top Bullhorn integrations to streamline recruiting, automate admin, and improve candidate engagement. Here are the best tools.

B2B Data Enrichment Lists & Tools

13 Best Data Quality Software Tools for CRM Teams in 2026

Compare the best data quality software for CRM teams, covering enrichment, cleansing, verification and compliant revenue execution across markets.

B2B Data

Bidstream Intent Data: Why You Should Use Co-Op Data Instead

If you think the answer to your targeting woes is bidstream data, think again. This article explains why and offers bidstream data alternatives.

B2B Data Enrichment

Data Hygiene: Checklist & Best Practices For a Clean CRM

Tired of dirty data wrecking your pipeline? Here's the solution. Ensure your team always has fresh, quality B2B data with these data hygiene steps & tips.

The Cognism Blog

Cognism Connect

Ilse Van Rensburg

Expertise

Education

Posts by Ilse Van Rensburg

Reach the right people, faster

An average of 20-40% pipeline increase for Cognism customers.