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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
Sales

What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation

How to Create an Email Marketing Campaign + 12 Examples
Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!
Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Posts by Ilse Van Rensburg
Ilse is an SEO & Content Executive at Cognism. She specialises in creating valuable and informative B2B marketing and sales content.

What is Email Deliverability? Plus 8 Ways to Improve It
Email deliverability - what is it, and why is it important? Click to see tips and advice on delivering more emails without any challenges.

How to Create an Email Marketing Campaign + 12 Examples
Learn the secrets of effective email marketing campaigns. Get insights, tips, and winning examples to help you create your own. Click to read!

When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!

What is a Go-to-Market Strategy? Easy Step-by-Step Guide for 2024
Planning a go-to-market (GTM) strategy can be challenging. Click to read Cognism’s step-by-step guide for the best success when expanding to a new market.

20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

70+ Must-Know Email Marketing Statistics for 2024
Are you looking to enhance your email marketing strategy? Then click to read this list of the latest email marketing statistics!