Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling

Red Flag Prospects With Ryan Reisert
Not every prospect is going to be the right one. Some might waste your valuable time! Sales expert, Ryan Reisert shares his red flags to look out for.
Sales

Dark Social Sales: What Does It Mean for Your Team?
Dark social doesn't just impact marketing. It can have an effect on the success of salespeople too! Click to find out what salespeople need to know.

Webinar
Real world examples from live cold calls.
Live coaching and training from Morgan and Dave.
Demand Generation

SDR Personal Branding: Tips to Build Your Brand in 2023
The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.
Lead Generation

How to Generate Sales Leads for Your Business?
Learn how to generate more leads for your business in 9 proven ways. We're including expert tips to increase conversions and get more satisfied customers!
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Posts by Ilse Van Rensburg
Ilse is an SEO & Content Executive at Cognism. She specialises in creating valuable and informative B2B marketing and sales content.

12 B2B Marketing Strategies for a Dynamic 2023
Looking for new B2B marketing strategies that actually work? Then you'll want to read this guide! It's packed with 12 of the best strategies for 2023.

What is Saas Marketing? How to Do It Right in 2023
What is SaaS marketing? Learn the definition, ten of the best strategies, and the key metrics you need to track for B2B success in 2023. Click to read!

8 LinkedIn Messaging Templates for Sales That Get Responses
Looking for LinkedIn messaging templates that really work for B2B sales? Look no further! We're sharing 8 examples and tips for increased conversions.

What is Account Based Marketing (ABM)? Strategic Guide for 2023
Account based marketing is a must-try strategy for B2B! Learn how to identify and reach valuable customers with this informative guide. Click to read!

Inbound vs Outbound Marketing: How Are They Different?
Inbound vs outbound marketing. What's the difference and which is better for lead generation? We answer these questions in this quick and informative read.

How to Build a B2B Marketing Funnel: Steps, Tips & Strategy for 2023
What is a B2B marketing funnel? How do you create one, and how can you use it to generate more leads? Discover everything you need to know in this guide!
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How to Create an Ideal Customer Profile (ICP) With Template
What is a B2B marketing funnel? How do you create one and how can you use it to generate more leads? Discover everything you need to know in this guide!