Cognism vs LinkedIn Sales Navigator 

Cognism is a sales intelligence platform that is one of the best LinkedIn Sales Navigator alternatives. Cognism provides teams with cell phone numbers, direct dials and emails across the US, EMEA, NAM and APAC. Its browser extension works across all corporate websites, including LinkedIn.

Sales Navigator does not include B2B contact data making Cognism the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. 

If you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the winner.

Yes, Cognism is an excellent alternative when comparing Sales Nav competitors. 

Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Sales Navigator’s Buyer Intent offers sellers valuable insights on accounts demonstrating intent based on actions taken across LinkedIn. 

Industry leader Bombora has partnered with Cognism to provide users with consent-based intent data. It’s collected from a cooperative of 5,000 B2B sites, where B2B buyers actively research a topic when they’re ready to make a purchase. 

• It considers the historical baseline or typical content consumption when calculating intent.
• It considers the context and the length of each interaction.
• Bombora’s dataset is 70% exclusive.

Combining Bombora’s buyer intent with Cognism’s contact data, you can find, prioritise, and connect the right prospects at the right time. It shortens the sales cycle, improves targeting, and creates a more relevant buyer journey.

Yes, you can! 

A number of companies use LinkedIn Sales Navigator in tandem with Cognism. Here’s how Centelli does it:

“We use the Chrome Extension to double-check the accuracy of the data and also see how our prospect is moving around the company. Have they left the company?  Are they still in a relevant position for what we’re trying to do? We also like that we can easily import the leads from Sales Navigator into Cognism. The integration and capabilities within the platform have been great for us.”

Or you can choose to use these tools together, like Lee does at a global SaaS company:

“I spend much of my day prospecting in LinkedIn Sales Navigator. Targeting businesses that have a $50 million revenue or above is a vital sales qualification criteria for us. In LinkedIn Sales Nav, you can filter and search accounts based on revenue.” 

“Once I’ve found the most relevant contacts that match our criteria, I’ll then use Cognism’s Chrome Extension to acquire the contact details.” 

“I no longer have to individually type lead details one by one into Salesforce. Now, I can import contacts directly to Salesforce and Outreach from the Chrome Extension, removing the bottleneck of manually doing it myself.”

See how you can use Cognism to enrich Sales Nav records in this quick on-demand demo.