Comparing UpLead vs ZoomInfo in 2025
How about Cognism?
Here are three reasons why it might fit your needs better:
Leading European B2B database
Boost revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.
Phone-verified mobile numbers
Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.
Unrestricted views
Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).
Request a demo with our team:
Unconvinced? Scroll to see the differences between ZoomInfo and UpLead 👇
What's on this page
UpLead vs ZoomInfo: What’s the difference?
Investing in a B2B lead generation tool like ZoomInfo or UpLead is a big commitment.
You want to be sure you’re getting the best data for your teams, whether it’s sales, marketing, or RevOps. Quality contact data must be your top priority, along with any additional features that will make a difference to your team’s performance.
The considerations don’t end there, though.
Usability, compliance and integration capabilities matter too.
To help you make the most informed decision, we’ve created a comparison of UpLead and ZoomInfo. We’ve also thrown Cognism in for good measure 😉
ZoomInfo
ZoomInfo offers a suite of business tools to help teams prospect, find talent or increase ROI. These tools are called:
- SalesOS.
-
MarketingOS.
- TalentOS.
ZoomInfo features include:
UpLead
UpLead has several key features to help businesses reach their ideal buyers. These include:
- Real-time email verification.
- Intent data powered by Bombora.
- API for finding contact information from a domain.
- Chrome extension with technographics.
How about Cognism?
Cognism equips revenue teams with everything they need to exceed quota month-on-month. It focuses on supplying accurate global B2B data that complies with international data laws. Features include:
- Sales Companion: Your revenue control centre comprises a web app and browser extension.
- High-quality and up-to-date global contact database.
- Diamond Verified Phone Data®, which arms sales teams with phone-validated, factually correct mobile numbers.
- The best mobile phone number coverage in the US.
- The most complete data in the EMEA.
- Intent data powered by Bombora.
- Talk to Cognism with AI Search to save time when filtering your lists.
- Unrestricted views, plus unrestricted individual and page-level exports.*
- Advanced contextual data points and sales trigger alerts.
- Browser extension that works across LinkedIn, CRMs, sales engagement tools and corporate website coverage.
- CRM and sales engagement integration tools are included in every package.
*Subject to fair usage policy
Why not get started with Cognism right away?
Here’s 25 free leads for you!
UpLead vs ZoomInfo: Data quantity and quality
As a business leader, you’re after accurate B2B contact data. So, it makes sense that you’ll want to know how many email addresses and direct dial phone numbers ZoomInfo and UpLead have.
More data equals more leads, right?
Not true! When it comes to B2B databases, quality matters more than quantity.
Here’s an example:
Let’s say you sign a contract with a B2B data provider. It claims to offer an extensive database, but 50% of its emails bounce, and most of its direct dials are incorrect or don’t exist.
That’s no good to you, right?
It’s something to remember when comparing UpLead and ZoomInfo.
Now, let’s look at the numbers published on each vendor’s website:
- ZoomInfo is a US-based company with over 174 million email addresses and 94 million direct dials.
- UpLead is a US-based company with over 160 million contacts with email addresses and over 16 million company profiles. It doesn’t publicise how many phone numbers it has.
How does Cognism compare?
Remember what we said about quality, not quantity?
At Cognism, our focus is on providing accurate contact data. Our exclusive dataset, Diamond Data®, contains numbers we know are correct. Because we called them!
Yes, that’s right—our team verifies the number and confirms its accuracy so that your prospect picks up when you call.
Based on our research, we can guarantee that Cognism’s phone-verified mobiles will connect you with up to 87% of your list.
Here’s what our customers say about our data:
CEO @Lead Forensics
ZoomInfo versus UpLead: Compliance
ZoomInfo is CCPA and GDPR-compliant. The provider also checks do-not-call lists in Australia, Canada, France, Germany, Ireland, New Zealand, the UK, and the US.
However, UpLead’s website doesn’t mention CCPA, GDPR compliance or DNC list cleaning. You can refer to UpLead’s Privacy Policy to learn more about its compliance status.
Enrich data with compliant mobile numbers
If compliant data is your number one priority, Cognism has the edge over ZoomInfo and UpLead. On top of being CCPA and GDPR compliant, we check more DNC lists than any other provider.
Cognism checks the DNC lists in the following countries to mitigate the risk of you breaching GDPR regulations:
- TPS/CTPS in the UK.
- DNCs in the USA, Canada, Australia, Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, and Sweden.
UpLead vs ZoomInfo: Who’s best for integrations?
The main difference between ZoomInfo and UpLead is that ZoomInfo is an end-to-end sales intelligence platform that aims to consolidate tech solutions. In contrast, UpLead is a marketing automation platform with a smaller scope.
When you compare UpLead vs. ZoomInfo platforms, ZoomInfo offers more advanced proprietary technology, while UpLead focuses on integrations with other tools using Zapier.
But if you already use best-in-class solutions, like Salesforce and Outreach, don’t overlook Cognism.
Cognism integrates with the tools you and your team use every day. You can use our direct integrations or Zapier to seamlessly connect Cognism to your preferred tool. This includes our fantastic browser extension, Sales Companion. It helps reps find prospects’ contact data and facilitates multithreaded sales.
It works over Outreach, HubSpot, and Salesforce so that you can enrich prospect records without leaving the tools.
You can also use it to enrich LinkedIn profiles and Sales Navigator lists and find prospects’ contact details over corporate websites.
Look how easy it is to use on LinkedIn 👇
Intent data: ZoomInfo or UpLead?
ZoomInfo and UpLead provide intent data to reach prospects at the right time. But they source it differently.
ZoomInfo leverages proprietary machine-learning technology to recognise leads ready to buy. It collects intent data from various sources, including proprietary data from its subsidiary Datanyze.
UpLead partners with industry leader Bombora to provide intent data to its customers. But it’s only supplied if you negotiate a custom pricing package with annual billing.
You can also add Bombora’s intent data to Cognism’s package, and our Sales Companion tool sends signal data in real time. This ensures you’re the first to act when your customers make a move.
Head of Cloud Sales @Ultima
Expanding into new markets?
Drop manual processes and drive quality data adoption with Cognism’s AI search:
Find prospects even faster with AI Search
Cognism AI Search accelerates your route to revenue and supports your growth in new markets.
- Three routes to prospecting: text-to-command search, direct or account search and voice search.
- Voice search has multilingual support.
- Create lists brimming with quality data faster.
Psst, do you want to get better European data, but you’re stuck in a contract with ZoomInfo?
Cognism can help you exit your contract.
ZoomInfo vs UpLead cost
UpLead is generally considered to be more affordable than ZoomInfo and other B2B contact databases. Here are the main differences between UpLead vs ZoomInfo when comparing pricing:
- ZoomInfo offers long-term contracts; UpLead has monthly and yearly subscriptions.
- To learn about ZoomInfo’s pricing and offerings, you'll need to book a demo with the sales team. In contrast, UpLead has a self-service signup flow and single-user seats.
Despite these differences, ZoomInfo and UpLead’s prices are based on a credit system that limits viewing and exporting data. Monthly caps, resets, and expensive ‘add-ons’ may make forecasting budget spending challenging.
Other challenges with credit-based pricing include:
- Scarcity mindset among your team — reps are more focused on optimising credit consumption than developing best practices for prospecting.
- Unexpected costs — e.g. ZoomInfo charges a credit for every company and contact export. This may consume double the credits if the account isn’t already in their CRM. With UpLead, if you enrich the same contact multiple times, it will charge you one credit for every contact enrichment.
- Limited opportunities — companies with an international presence or trying to expand to new markets may find ZoomInfo’s price for its Data Passport for prospecting outside the US hard to justify.
- Slow growth—despite relatively cheap plans, UpLead offers very limited access credits (e.g., 170 credits for $99/mo in its cheapest plan). This may become problematic for businesses with ambitious growth goals or companies in highly competitive markets.
Cognism solves these pain points by offering seat-based pricing. So, you won’t have to justify spending additional budget to buy extra credits.
Pricing that solves UpLead vs ZoomInfo credit challenges
Cognism is seat-based, and licence cost depends on your required workflow 👇
ZoomInfo and UpLead are decent choices for sourcing B2B contact data. Neither is better than the other; they both have different benefits and are aimed at different audiences.
Enterprise users tend to prefer ZoomInfo, as it offers deeper prospect insights and more advanced features.
UpLead is a more practical choice for users who prize simplicity and affordability. It may not have ZoomInfo’s broad product suite, but it’s a good no-fluff sales prospecting tool.
But before you make a decision for yourself or your sales team, be sure to check out Cognism! Follow the links below to see our direct comparison pages.
Some companies headquartered in the US use ZoomInfo or UpLead for their North American data. However, if they have subsidiaries or customers in the UK and Europe, they turn to Cognism for better European coverage and compliance.
Cognism prides itself on the best European data and the strongest commitment to GDPR compliance. If you work at a US company but would like to prospect in EMEA or APAC, we suggest using Cognism alongside your existing NAM provider to complete and validate the data.
However, you can also replace your NAM provider with Cognism, as it’s a leader in mobile data coverage in the US.
Learn more about ZoomInfo’s European data and GDPR compliance status.
ZoomInfo and Cognism are leaders in US mobile number coverage. Cognism has three times more mobiles than UpLead and other providers.
UpLead and ZoomInfo use a credit-based pricing model, which can encourage a scarcity mindset among teams. The total cost may also become more expensive due to the need to purchase more credits.
UpLead includes its pricing on its website.
ZoomInfo does not openly discuss pricing. However, here is an idea of ZoomInfo pricing.
UpLead vs ZoomInfo: Who wins?
UpLead and ZoomInfo are sales intelligence platforms supplying B2B contact details, but they’re best suited for different business needs.
ZoomInfo is ideal for businesses with larger teams that need in-depth market analysis and a wider choice of advanced features.
UpLead is a good choice for businesses that need quick and reliable contact details. It’s known for being more affordable than ZoomInfo and having a better user experience.
But if you’re after...
- AI-powered insights tailored for every user.
- More phone numbers that connect with decision-makers.
- Unrestricted access to contact data.
- Industry-leading compliance standards.
- Advanced buyer intent data.
- Easy integrations with your whole tech stack.
Then you need to talk to Cognism! Click 👇 to get started.