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Comparing Cognism vs SalesIntel in 2024

A quick summary of how Cognism compares to SalesIntel:

  • Verified mobile numbers in less than 48 hours with Diamond Data.
  • Quality-driven cell phone numbers in the US (2x more than other providers.)
  • Leading EMEA dataset.
  • Integrations with your existing tech stack on all packages, including native Salesforce integration.
  • CCPA & GDPR compliance with broad DNC list checks.
  • Unrestricted views and individual/page-level exports across all plans - subject to a generous fair usage policy. 
  • No user data extracted to supplement database.

In this article, we’ll explain how Cognism compares to SalesIntel so you can make an informed decision when selecting your next data provider. 

👇 Scroll to learn more about SalesIntel pricing, features, user reviews and more!

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Key features of Cognism vs SalesIntel


Cognism aims to give businesses the tools they need to contact the most relevant people and hit quota faster.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with applicable data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms teams with phone-validated, factually-correct mobile numbers.
  • Next-level mobile phone number coverage in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exports.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to a generous fair usage policy


SalesIntel has several key features to help sales, marketing and RevOps teams increase pipeline velocity. These include: 

  • Chrome extension.
  • Intent data by Bombora.
  • Technographic, firmographic and advanced company search.
  • Website visitor tracking.

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What’s the difference between SalesIntel and Cognism?

When comparing Cognism to SalesIntel, consider the features available and how each can impact your business.

For instance, Cognism is a global contact data leader, including both strong phone and email data. Currently, it has 4x more contacts than SalesIntel.

What’s more, SalesIntel does not offer Pipedrive or Zapier integration, while Cognism integrates with the following:

  • Salesforce 

  • Hubspot 

  • MS Dynamics 

  • Pipedrive 

  • Salesloft 

  • Outreach 

  • Zapier 

Here’s an infographic differentiating Cognism vs SalesIntel:

Packages to suit business size
Chrome extension
Web app
Intent data
Phone-verification/ research on-demand service
Unrestricted views/ individual and page-level exporting*
Do-not-call lists in US and Europe
Phone-verified mobile numbers
Compliance status
GDPR & CCPA compliant
GDPR & CCPA compliant

Cognism vs SalesIntel: Databases

High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

SalesIntel’s data is primarily US-focused. In its Privacy Policy, it states that the “SalesIntel Leads database profiles decision-makers and key influencers that are based in the United States.”

However, the software does offer international data for countries that include the UK, Canada, Germany, Belgium, the Netherlands and Singapore.  

What's more, some users state that the database size is limited and a lot of manual work needs to be done to populate the business information they need. Other reviewers mention a lack of mobile numbers.

Cognism has research teams in the EU and the US, making it a great option for anyone looking to find highly-targeted leads across both continents.

Quality is of utmost importance to Cognism, with phone-verified numbers and the most complete data in Europe. Even better, Cognism is a leader when it comes to mobile number coverage in the United States!

Many G2 users agree that it’s a great choice for companies that consider data quality to be important:

“The data is really accurate - we’ve achieved some superb open rates, replies and clicks through to our website. I literally could not be happier with this product so far. It has genuinely saved me hours of time.” - User in Marketing and Advertising

“The data has so far been both reliable and accurate, and our outbound campaigns are landing in front of the right people, which means our response rates are increasing.” - Shabri


Why not get started with Cognism right away?

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Where do Cognism and SalesIntel get their data?

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. Users do have the option to use SalesIntel’s research-on-demand service. However, it is limited to 10 research credits per month, and some users say it takes a long time to get feedback.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Data accuracy and currency are ensured via machine learning processes that check millions of data points daily. The data is verified by a team of researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team manually verifies mobile phone numbers with a phone call and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service. These contacts are verified in less than 48 hours. 

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

more live conversations
of your list contactable
more mobiles than other providers
chance of reaching decision-makers
more live conversations
of your list contactable
chance of reaching decision-makers
more mobiles than other providers
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 3x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

Comparing the pricing of SalesIntel and Cognism**

Cognism pricing

Cognism prides itself on being GDPR compliant to ensure all its customers have access to a quality database with no legal surprises. 

 Its plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views* and page-level exporting. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. The data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

All Cognism users are granted access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

SalesIntel pricing

According to its website, SalesIntel pricing includes an all-inclusive license fee with unlimited data as part of its Professional package.

This is similar to Cognism’s pricing model, which was created to overcome the scarcity mindset. It allows teams to prospect into their target accounts without worrying about credits.

The SalesIntel pricing plans also include Teams and Individual, which are credit-based. 

**Pricing information for SalesIntel and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

SalesIntel vs Cognism: Usability

SalesIntel reviews mention that it is easy to use with a responsive team. The tool offers advanced search filters, scheduled enrichment and the ability to export data directly to CRMs.

Cognism customers speak highly of the Cognism interface and usability:

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Thinking of switching from SalesIntel?

Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

SalesIntel versus Cognism: Compliance

Cognism and SalesIntel are reliable ways to attain contact databases, and they are in no way affiliated with private parties who sell illegal data lists.

SalesIntel complies with CCPA and GDPR data protection laws as well as CAN-SPAM. 

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

compliance image

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

FAQs about SalesIntel vs Cognism

SalesIntel is a SaaS solution that provides sales and marketing contact data to businesses. Alternatives include Cognism, Kaspr, ZoomInfo and Sales Navigator.

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. 

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails is unmatched by SalesIntel, as are its user-friendly interface and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing SalesIntel competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B sales and marketing teams say they use Cognism

Enough about Cognism vs SalesIntel. 

What do actual Cognism customers have to say about the tool? 

Try Cognism, a SalesIntel alternative

Cognism vs SalesIntel - who to choose? 

Cognism is a SalesIntel competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

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