Comparing Cognism vs SalesIntel in 2024

If you want to take your B2B prospecting to the next level, then SalesIntel is a good option. But will it provide you with everything your business needs to succeed, or is Cognism a better fit?

Like SalesIntel, Cognism is a SaaS solution that helps sales and marketing teams identify accounts showing intent to buy and connect with key decision-makers. It offers accurate and compliant B2B data and beats the scarcity mindset with unrestricted data views*.

In this article, we’ll explain how Cognism compares to SalesIntel so you can make an informed decision when selecting your next data provider.

👇 Scroll to learn more about SalesIntel pricing, features, user reviews and more!

Cognism

Cognism aims to give businesses the tools they need to contact the most relevant people and hit quota faster.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with applicable data laws. Features include:

Accurate and up-to-date global contact database.
Diamond Verified Phone Data®, which arms teams with phone-validated, factually-correct mobile numbers.
Next-level mobile phone number coverage in the US (2x more than other providers).
The most complete data in the EMEA.
Intent data powered by Bombora.
Unrestricted views and individual and page-level exports.*
Advanced contextual data points and sales trigger alerts.
CRM and sales engagement integration tools are included in every package.

*Subject to a generous fair usage policy

See what you can do with Cognism

B2B marketing

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B2B sales

How to find and reach decision-makers in target accounts

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What’s the difference between SalesIntel and Cognism?

When comparing Cognism to SalesIntel, consider the features available and how each can impact your business.

For instance, Cognism is a global contact data leader, including both strong phone and email data. Currently, it has 4x more contacts than SalesIntel.

What’s more, SalesIntel does not offer Pipedrive or Zapier integration, while Cognism integrates with the following:

Salesforce
Hubspot
MS Dynamics
Pipedrive
Salesloft
Outreach
Zapier

Quality is of utmost importance to Cognism, with phone-verified numbers and the most complete data in Europe. Even better, Cognism is a leader when it comes to mobile number coverage in the United States!

Many G2 users agree that it’s a great choice for companies that consider data quality to be important:

“The data is really accurate - we’ve achieved some superb open rates, replies and clicks through to our website. I literally could not be happier with this product so far. It has genuinely saved me hours of time.” - User in Marketing and Advertising

“The data has so far been both reliable and accurate, and our outbound campaigns are landing in front of the right people, which means our response rates are increasing.” - Shabri

Where do Cognism and SalesIntel get their data?

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database.

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. Users do have the option to use SalesIntel’s research-on-demand service. However, it is limited to 10 research credits per month, and some users say it takes a long time to get feedback.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships.

Data accuracy and currency are ensured via machine learning processes that check millions of data points daily. The data is verified by a team of researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it 3x more likely you'll connect with your ideal customer. The team manually verifies mobile phone numbers with a phone call and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service. These contacts are verified in less than 48 hours.

Diamond Data® gives sales teams the ability to connect with 87% of prospecting lists. With companies seeing a 54% increase in mobile coverage and ROI increasing due to 70% of outbound meetings booked from Cognism mobiles.

Here’s an infographic detailing the difference that calling factually correct, phone-verified mobiles can make 👇

Cognism pricing

Cognism prides itself on being GDPR compliant to ensure all its customers have access to a quality database with no legal surprises.

Its plans best suit individual contributors who:

Don’t want to worry about credits and volume.
Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views* and page-level exporting. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. The data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

All Cognism users are granted access to the following:

The Cognism web app.
The Cognism Chrome Extension.
All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

SalesIntel pricing

According to its website, SalesIntel pricing includes an all-inclusive license fee with unlimited data as part of its Unlimited Everything package.

This is similar to Cognism’s pricing model, which was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits.

The SalesIntel pricing plans also include Teams and Individual, which are credit-based.

**Pricing information for SalesIntel and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

SalesIntel versus Cognism: Compliance

Cognism and SalesIntel are reliable ways to attain contact databases, and they are in no way affiliated with private parties who sell illegal data lists.

SalesIntel complies with CCPA and GDPR data protection laws as well as CAN-SPAM.

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

TPS/CTPS lists in the UK.
Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry.

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions:

A stringent B2B data verification process.
Ensures all data is legally sourced and of the utmost quality.
Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently.

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism:

“Cognism is our comfort blanket when it comes to compliance.”

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

What is SalesIntel used for?

SalesIntel is a SaaS solution that provides sales and marketing contact data to businesses. Alternatives include Cognism, Kaspr, ZoomInfo and Sales Navigator.

How does SalesIntel get its data?

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database.

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details.

What is the best SalesIntel alternative?

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails is unmatched by SalesIntel, as are its user-friendly interface and excellent customer service.

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Is Cognism a good alternative to SalesIntel?

Yes, Cognism is an excellent alternative when comparing SalesIntel competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster.

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

Our current stack comprises ZoomInfo, Lusha and Cognism. We use Tray.io as a data orchestration layer; this allows us to connect to each provider via an API and to source accounts and contacts from them. When bringing Cognism back into the stack we also looked at other prospective companies that operate in the space, such as Seamless.ai and Salesintel. However, we decided to partner with Cognism due to the vast quality and coverage of the dataset for our target segments.

Comply Advantage

Jonny Fianu, Global Head of Revenue Operations

Read Full Case Study

Cognism’s mobile numbers are excellent in North America. They give us more results with fewer calls.

US mobile forensic software company

Andrew, Director

15 minutes

Reduce campaign building time from 3 hours to 15 minutes

Read Full Case Study

As a sales rep, I don’t have to worry about the quality of data affecting my ability to hit quota. This saves a huge amount of time and enables me to book 80% of my meetings through Cognism.

SaaSLeads

Jack Vesztrocy, Sales Development Representative

80%

of demos booked with Cognism leads

£0.8 million

Cognism-influenced revenue

Read Full Case Study

Today we’re able to measure bad data trends over time. These trends show that Cognism is our most consistent provider of quality phone numbers without any degradation. It also shows that Cognism has very high coverage across all of our key segments.

ComplyAdvantage

Jonny Fianu, Global Head of Revenue Operations

10%

new business meetings booked with Cognism data

Read Full Case Study

Before Cognism, the record number of meetings booked in one day was 26. With Cognism, our record is 30 meetings booked in a day and 33% of these meetings are with C-Suite Executives!

EdTech company

Sales Operations Executive

33%

C-Suite meetings booked

£5.8M

pipeline created in 1 day

Read Full Case Study

The sales managers used to make 100-150 calls per day. Now they can achieve their targets by making 30 calls per day because they are calling prospects who actually pick up the phone. That’s more results, less calls.

Ultima

George McKenna, Head of Cloud Sales

saw ROI in 8 weeks

70%

achieved target with 70% fewer calls

Read Full Case Study

As a sales rep, I don’t have to worry about the quality of data affecting my ability to hit quota. This saves a huge amount of time and enables me to book 80% of my meetings through Cognism.

SaaSLeads

Jack Vesztrocy, Sales Development Representative

80%

of demos booked with Cognism leads

£0.8 million

Cognism-influenced revenue

Read Full Case Study

Try Cognism, a SalesIntel alternative

Cognism vs SalesIntel - who to choose?

Cognism is a SalesIntel competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts.

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!

Comparing Cognism vs SalesIntel in 2024

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What's on this page

Key features of Cognism vs SalesIntel

Cognism

SalesIntel

See what you can do with Cognism

What’s the difference between SalesIntel and Cognism?

Cognism

SalesIntel

Packages to suit business size

Chrome extension

Web app

Intent data

Phone-verification/ research on-demand service

Unrestricted views/ individual and page-level exporting*

Do-not-call lists in US and Europe

Phone-verified mobile numbers

Compliance status

Cognism vs SalesIntel: Databases

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Where do Cognism and SalesIntel get their data?

Diamond Data®

More results from fewer calls

Comparing the pricing of SalesIntel and Cognism**

Cognism pricing

SalesIntel pricing

SalesIntel vs Cognism: Usability

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SalesIntel versus Cognism: Compliance

FAQs about SalesIntel vs Cognism

What is SalesIntel used for?

How does SalesIntel get its data?

What is the best SalesIntel alternative?

Is Cognism a good alternative to SalesIntel?

How B2B sales and marketing teams say they use Cognism

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