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Cognism vs SalesIntel

Sales AI should do more than fire off alerts. Cognism’s AI delivers governed, verified data. Providing the context GTM teams need to multi-thread in-market decision-makers for faster pipeline.

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How Cognism compares
SalesIntel
DNC screening in 15 countries
Strong GTM coverage
Integration flexibility
In-house verified data

Why revenue leaders have switched to Cognism

01

80% data accuracy

Cognism provides phone-verified data, delivering higher mobile accuracy and reducing wasted outreach across European markets.

“We’re really happy with Cognism’s data quality, which was 80% accurate after evaluation. Apollo and Lusha had inconsistent data, especially for European prospects.” Victor, Docfield

02

 29% more conversions

Verified, high-quality data helps teams engage the right buyers and improve conversion performance.

“We also looked at other prospective companies, such as Seamless.ai and Salesintel. However, we decided to partner with Cognism due to the vast quality and coverage of the dataset for our target segments.” Jonny, ComplyAdvantage

03

ROI in 8 weeks

Cognism provides high-quality B2B data designed to help revenue teams focus on accounts and decision-makers that matter, accelerating time-to-impact.

“Our sales cycle is typically 6-8 months long. At Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.” George, Ultima

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What’s the difference between SalesIntel and Cognism?

When comparing Cognism to SalesIntel, consider the features available and how each can impact your business.

For instance, Cognism is a global leader in contact data, including strong phone and email data. Currently, it has four times more contacts than SalesIntel.

What’s more, SalesIntel does not offer Pipedrive or Zapier integration, while Cognism does. 

Here’s an infographic differentiating Cognism vs SalesIntel:

Cognism
SalesIntel
Best for
Cognism
Revenue teams building predictable growth in Europe, where data accuracy, compliance, and governance are strategic requirements.
SalesIntel
GTM teams in the United States.
Compliance status
Cognism
GDPR- and CCPA-compliant, with SOC 2 accreditation, proactive TPS and DNC screening across 15 countries, and a continuously notified database.
SalesIntel
CCPA compliant, CAN-SPAM.
Pricing
Cognism
Two tiers available. Transparent pricing with a generous, straightforward data allowance, designed to support continuous prospecting, with integrations included.
SalesIntel
Unlimited data and enrichment.
Integrations
Cognism
Native integrations across enterprise GTM systems, including Salesforce, HubSpot, MS Dynamics, Pipedrive, Salesloft, Outreach and Zapier.
SalesIntel
Integrates with: Salesforce, Hubspot, Marketo, Salesloft, Outreach, Microsoft Dynamics & Zoho.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified mobiles & on-demand-verification service.
SalesIntel
Research on demand service.
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach and company websites.
SalesIntel
Compatible with company websites, LinkedIn, Sales Navigator, and your CRM.
Intent data
Cognism
Bombora intent data with 12 topics included in the Elevate package. Add more topics as an add-on.
SalesIntel
Bombora intent data.
Enrichment
Cognism
API-driven and on-demand enrichment designed to keep European CRM data accurate at scale.
SalesIntel
Contact, account and inbound lead enrichment.

See how Cognism compares with other GTM data platforms

Key features of Cognism vs SalesIntel

Cognism is well-established and trusted across B2B industries and markets. It aims to give businesses the tools to connect with key decision makers and increase revenue month-on-month.

With Cognism, you can access Europe’s leading B2B database of senior-level contacts, compliant with GDPR.

SalesIntel has several key features to help GTM teams increase pipeline velocity.

Here’s a list of both tools’ features, side by side:

Cognism

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 15 countries & notified database.

European coverage, with global reach

Europe, North America and Asia-Pacific.

Integrations included as standard

Native integrations and APIs designed to embed Cognism data directly into CRM and GTM workflows.

Phone-verified cell phone numbers

Verified mobile numbers that materially improve connect rates and reduce wasted outreach.

Intent and signal data

Bombora intent data, alongside real-time signals covering hiring activity, funding events and technographic insights.

AI-powered search

Natural-language search across accounts and contacts, designed to support research and prioritisation rather than list scraping.

Sales Intelligence

Contextual access to account and contact intelligence, surfaced directly within CRM, LinkedIn and web workflows to support better-timed, more relevant engagement.

Verified Data

Exclusive, on-demand verified mobile and email data, continuously refreshed to reflect real buying committees.

Enrich

API-driven and on-demand enrichment to keep CRM and downstream systems accurate and current.

SalesIntel

Data enrichment

Updates and adds contact or company details to existing CRM records.

Intent data by Bombora

Surfaces accounts showing buying signals based on Bombora’s intent topics.

Technographic, firmographic and advanced company search

Filters companies by size, industry, location, or technology use.

Ads, form and ICP intel

Provides insights from ad interactions, web forms, and ICP analysis to refine targeting.

What revenue teams see after switching to Cognism

“We first looked at Cognism to support the European market. The original plan was to use an additional US data provider to supplement Cognism’s data in this region.” “In the evaluation process, we compared Cognism against five other competitors. We naturally expected Cognism’s data not to perform as well as the others, as it is a UK-based company. However, our results showed that the coverage of US mobile data far outperformed the others.”
Read the full case study
50%
increase in team performance
Paul-Thomas-Lead-Forensics
Paul Thomas
CEO @Lead Forensics
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SalesIntel versus Cognism: Compliance

Cognism and SalesIntel are reliable ways to attain contact databases, and they are in no way affiliated with private parties who sell illegal data lists.

SalesIntel complies with CCPA data protection laws as well as CAN-SPAM. 

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”
Read the full case study
1612964195108-1
Richard Caldicott
IT Director @Henderson Scott

Cognism is a globally compliant B2B data provider. Customers praise Cognism as a company that goes above and beyond to ensure customers aren’t violating privacy laws.

While being GDPR and CCPA compliant, Cognism also scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden Italy, and more. 

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The Cognism platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Is regulated by the ICO and provides users with a notified database.

SalesIntel vs Cognism: Usability & Integrations

SalesIntel reviews mention that it is easy to use with a responsive team. The tool offers advanced search filters, scheduled enrichment and the ability to export data directly to CRMs. However, integrations are limited compared to Cognism. 

Cognism integrates with:

  • Salesforce 

  • Hubspot 

  • MS Dynamics 

  • Pipedrive 

  • Salesloft 

  • Outreach 

  • Zapier 

Cognism customers speak highly of the Cognism interface and usability.

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Sounds great, but...

SalesIntel has strong human verification. 

SalesIntel may offer research-on-demand, but it’s capped and outsourced. With Cognism, you get verification on demand: instant, phone-verified mobiles at scale.

Plus our governed engine powers everything from sourcing to compliance. Every record is matched, validated, and screened against 15 DNC lists, then enriched with AI-driven insights.

The result? Verified data you can trust, delivered with speed and scale, so your reps spend less time guessing and more time in live conversations.

0%

Better conversion rates (Lead Forensics)

0%

Time saved each week (UpCloud)

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Cognism vs SalesIntel: Databases & Data Coverage

SalesIntel’s data is primarily US-focused. In its Privacy Policy, it states that “The SalesIntel Leads database profiles decision makers and key influencers that are based in the United States.”

However, the software does offer international data for countries that include the UK, Canada, Germany, Belgium, the Netherlands and Singapore.  

What’s more, some users state that the database size is limited, and they need to do a lot of manual work to populate the business information they need. Other reviewers mention a lack of mobile numbers.

Cognism has research teams in the EU and the US, making it a great option for anyone looking to find highly targeted leads on both continents.

Quality is of utmost importance to Cognism, with phone-verified numbers and the most complete data in Europe. 

Many G2 users agree that it’s a great choice for companies that consider data quality to be important:

“The data is really accurate - we’ve achieved some superb open rates, replies and clicks through to our website. I literally could not be happier with this product so far. It has genuinely saved me hours of time.” - User in Marketing and Advertising

“The data has so far been both reliable and accurate, and our outbound campaigns are landing in front of the right people, which means our response rates are increasing.” - Shabri

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Where do Cognism and SalesIntel get their data?

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database. 

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. Users do have the option to use SalesIntel’s research-on-demand service. However, it is limited to 10 research credits per month, and some users say it takes a long time to get feedback.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Machine learning processes check millions of data points daily, and a team of researchers verifies the data. This ensures accuracy and compliance, and the stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, which comprises phone-verified mobile numbers, making it 3x more likely you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts requested by customers who use the verification-on-demand service.

This allows sales teams to connect with 87% of prospecting lists. Companies are seeing a 54% increase in mobile coverage, and ROI is increasing due to 70% of outbound meetings booked from Cognism mobiles. 

Cognism vs SalesIntel pricing

**Cognism and SalesIntel pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

Cognism’s core packages are designed to provide predictable access to high-quality, compliant European data that supports scalable revenue growth.

Organisations can choose between Standard and Pro plans, each including five user seats and access to Cognism’s Sales Intelligence. Cognism’s pricing is structured across two primary packages:

  • Standard provides access to Cognism’s core European contact and company dataset, including phone-verified mobile numbers and customer relationship management enrichment via CSV. It is designed for teams that require accurate, compliant data for day-to-day prospecting and account coverage. The plan includes an annual data allowance of 10,000 credits per user, with the option to scale as requirements grow.
  • Pro builds on Standard by combining Cognism’s dataset with advanced capabilities, including on-demand verification services, premium mobile coverage, company hierarchies, API access, and intent data.  It includes 12,000 credits per user annually. This enables revenue teams to prioritise accounts more effectively, understand buying context and act with better timing across complex European markets.

Additional options, including user seats and CRM enrichment, can be added depending on prospecting needs and organisational scale.  

SalesIntel Pricing

According to its website, SalesIntel pricing includes an all-inclusive license fee with unlimited data and enrichment

Cognism takes a similarly flexible approach, designed to support consistent prospecting without restricting how revenue teams access and use data. While Cognism operates with a structured data allowance, it is built to function like a fair usage model, giving teams the freedom to prospect, enrich and build pipeline without constant concern over credit consumption.

This approach is intended to remove the friction often associated with traditional credit-based systems, allowing revenue teams to focus on engaging the right accounts rather than managing data usage.

Trusted by Revenue Teams

See why sales, marketing and go-to-market teams rely on Cognism for accurate, compliant contact data and consistent results across European markets.

FAQs about SalesIntel vs Cognism

SalesIntel is a SaaS solution that provides sales and marketing contact data to businesses. Alternatives include Cognism, Kaspr, ZoomInfo and Sales Navigator.

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database. 

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. 

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails is unmatched by SalesIntel, as are its user-friendly interface and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing SalesIntel competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

SalesIntel positions its AI around agentic workflows but still relies on outsourced verification and point solutions. Cognism’s AI is different: it’s governed, verified, and built directly into the platform to give GTM teams context they can act on.

With Cognism, reps can:

  • Build targeted lists quickly in the web app.

  • Prospect seamlessly across LinkedIn, websites, and CRMs with the Sales Companion extension.

  • Use AI Search to find companies and contacts with natural language prompts.

  • Get a territory-ready dashboard of AI-powered contact and company recommendations, enriched with signals like intent surges, funding alerts, hiring trends, and company events.

  • Set up Smart Personas in seconds to power contact recommendations and tailor outreach to the right buyers.

Where SalesIntel’s AI generates alerts, Cognism’s AI delivers governed insights, verified mobiles, and context. So your teams can multi-thread, prioritise in-market accounts, and build pipeline faster.

Evaluate Cognism as an alternative to SalesIntel 

Book a demo to learn how Cognism integrates with your existing GTM systems.