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Comparing Cognism vs SalesIntel in 2023

If you want to take your B2B prospecting to the next level, then SalesIntel is a good option. But will it provide you with everything your business needs to succeed, or is Cognism a better fit?

Like SalesIntel, Cognism is a SaaS solution that helps sales and marketing teams identify accounts showing intent to buy and connect with key decision-makers. It offers accurate and compliant B2B data and beats the scarcity mindset with unrestricted data views*.

In this article, we’ll explain how Cognism compares to SalesIntel so you can make an informed decision when selecting your next data provider. 

👇 Scroll to learn more about pricing, features, user reviews and more!

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Key features of Cognism vs SalesIntel


Cognism aims to give businesses the tools they need to contact the most relevant people and hit quota faster.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database compliant with applicable data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms teams with human-validated, factually-correct mobile numbers (98% accuracy).
  • The best mobile phone number coverage in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exports.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to fair usage policy


SalesIntel has several key features to help sales, marketing and RevOps teams increase pipeline velocity. These include: 

  • Chrome extension.
  • Intent data by Bombora.
  • Technographic, firmographic and advanced company search.
  • Website visitor tracking.

💡 Discover how a tool like Cognism and SalesIntel can find decision-makers in target accounts and export records to your CRM.

What’s the difference between SalesIntel and Cognism?

When comparing Cognism to SalesIntel, consider the features available and how each can impact your business. Here’s an infographic differentiating Cognism vs SalesIntel:

Packages to suit business size
Chrome extension
Web app
Intent data
Phone-verification/ research on-demand service
Unrestricted views/ individual and page-level exporting*
Do-not-call lists in US and Europe
Human-verified mobile numbers
Compliance status
GDPR & CCPA compliant
GDPR & CCPA compliant
High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

Cognism vs SalesIntel AI: Databases

SalesIntel’s data is primarily US-focused. In its Privacy Policy, it states that the “SalesIntel Leads database profiles decision-makers and key influencers that are based in the United States.”

However, the software does offer international data for countries that include the UK, Canada, Germany, Belgium, the Netherlands and Singapore.  

Cognism has research teams in the EU and the US, making it a great option for anyone looking to find highly-targeted leads across both continents.

Quality is of utmost importance to Cognism, with 98% accurate phone-verified numbers, the most complete data in Europe and the best mobile number coverage in the United States.

Many G2 users agree that it’s a great choice for companies that consider data quality to be important:

“The data is really accurate - we’ve achieved some superb open rates, replies and clicks through to our website. I literally could not be happier with this product so far. It has genuinely saved me hours of time.” - User in Marketing and Advertising

“The data has so far been both reliable and accurate, and our outbound campaigns are landing in front of the right people, which means our response rates are increasing.” - Shabri


Where do Cognism and SalesIntel get their data?

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. 

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Data accuracy and currency are ensured via machine learning processes that check millions of data points daily. The data is verified by a team of researchers, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that are 98% correct. The team manually verifies mobile phone numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to have 7x more live conversations (Diamond Data® connect rates = ~20% vs 3% industry standard).

Here’s an infographic detailing the difference that calling factually correct, human-verified mobiles can make 👇

increase in reach
more live conversations
less calls needed for better results
less attempts to get through a cold call list
increase in reach
more live conversations
less attempts to get through a cold call list
less calls needed for better results
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 7x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

HubSpot Video

Comparing the cost of SalesIntel and Cognism**

Cognism pricing

Cognism prides itself on being GDPR compliant to ensure all its customers have access to a quality database with no legal surprises. 

 Its plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views* and page-level exporting. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. The data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

All Cognism users are granted access to the following:

  • The Cognism web app.
  • The Cognism Chrome Extension.
  • All available integrations.

In addition to this, users can add intent data and Diamonds-on-Demand® to their package.

SalesIntel pricing

According to its website, SalesIntel offers an all-inclusive license fee with unlimited data.

This is similar to Cognism’s pricing model, which was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits.

**Pricing information for Cognism and SalesIntel is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Why not get started with Cognism right away?

Here's 25 free leads for you!

I can confidently say that the number of Cognism contacts that successfully qualified to a revenue generating opportunity and moved through the buying journey was higher than any other provider we tested. This ultimately convinced the wider business and senior stakeholders to switch to Cognism.
Joe Mackay, Marketing Operations Manager
worth of opportunities generated in 2 weeks
ROI has been proven

SalesIntel vs Cognism: Usability

SalesIntel is a tool that offers advanced search filters, scheduled enrichment and the ability to export data directly to CRMs.

Cognism customers speak highly of the Cognism interface and usability:

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Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Epik8 saw the effects of having quality, compliant data when they invested in Cognism: 

“As an operations department, having Cognism’s highly accurate data in our CRM has totally transformed how we work.”

SalesIntel versus Cognism: Compliance

Cognism and SalesIntel are reliable ways to attain contact databases, and they are in no way affiliated with private parties who sell illegal data lists.

SalesIntel complies with CCPA and GDPR data protection laws as well as CAN-SPAM. 

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts that are on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.

Get more information on Cognism’s compliance status 👇


FAQs about SalesIntel vs Cognism

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its 98% verified mobiles and B2B emails are unmatched by SalesIntel, as are its user-friendly interface and excellent customer service. 

So if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing SalesIntel competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B sales and marketing teams say they use Cognism

Enough about Cognism vs SalesIntel. 

What do actual Cognism customers have to say about the tool? 

Try Cognism, a SalesIntel alternative

Cognism vs SalesIntel - who to choose? 

Cognism is a SalesIntel competitor with the most complete data in the EMEA and the best mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

✔️More mobile numbers that go through to the right contacts. 

✔️More confidence when prospecting.

✔️More targeted leads.

✔️And more incoming revenue.

Start making every month your best month. Book your demo today!