Heard of Account-Based Marketing (ABM) but you’ve never done it before?
Running ABM campaigns right now, but they’re not producing the results you want?
If you fit into either of those categories, then you need to download Cognism’s Complete ABM Playbook! Over the course of 23 jam-packed pages, we’re going to give you all the knowledge and insights you’ll need to launch effective ABM in your business.
Still not convinced? Here’s what you’ll find inside:
Definitions for what ABM is and how you can get started with it.
Top tips and advice from an all-star cast of ABM experts!
Templates and infographics you can take away and use in your business.
Answers to all the ABM questions you can think of!
Featuring contributions from companies such as Project36, Punch and Turtl, The Complete ABM Playbook is your ultimate guide to kicking off the perfect ABM strategy for 2020 and beyond. Our step-by-step instructions will help you to...
Define your ABM goals and plan out your content.
Get sales and marketing fully ABM-aligned and working together.
Discover your Ideal Customer Profile and build target lists to match.
Understand the best metrics to track at all stages of the marketing funnel.
Also, we’ll give you an overview of the top tech you can use to enhance your ABM efforts.
Download The Complete ABM Playbook today by clicking on the image below. No data driven marketing team should be without it!