Looking for the best contact management tools to help you track, organise, and convert more leads?
We’ve got you covered. Below is a list of top tools, from lightweight CRMs to advanced data platforms. 👇
1. Cognism
Best for: Contact discovery and compliance-first enrichment.
Cognism helps B2B teams build compliant, up-to-date contact databases with verified phone numbers and automated CRM enrichment.
What makes Cognism stand out as a contact management tool?
- Verified, enriched contact data: Reduce bounce rates and boost prospect connections with direct dial mobile numbers, business emails, and real-time updates.
- Trigger and intent-based targeting: Surface in-market buyers using Cognism’s buying signals, Bombora intent data, job changes, funding rounds, and more.
- Native CRM and sales tool integrations: Sync enriched contact data into Salesforce, HubSpot, Outreach, and more. No manual work needed!
- Compliance-first prospecting: Reduce the legal risk on your business with GDPR/CCPA-compliant data and global DNC screening.
- Unified view of contact and account data: Align sales, marketing, and RevOps around the same, clean source of truth.
See the tool in action - take an interactive tour 👇
Key features:
- Sales Companion (Web App): Access a vast database of contacts, companies, and buying signals.
- Sales Companion (Browser Extension): Access company and contact details on LinkedIn and other platforms.
- Diamond Data®: Phone-verified mobile numbers for B2B contacts.
- Intent data by Bombora: Identify companies researching topics relevant to your business.
- Cognism AI Search: Find prospects with ChatGPT-style text or voice prompts.
- Cognism Enrich: Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Seamless integrations with CRMs and sales and marketing tools.
- International coverage: EMEA, NAM, APAC.
- Fully GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Fast and friendly support team.
- Unrestricted access to person and company-level data (subject to fair use policy).
Pricing:
Choose from two packages to suit your needs:
Grow (essential contact and company data) and Elevate (includes buying signals and intent).
2. Salesforce CRM
Best for: Enterprise-level contact management.
Key features:
- 360° customer view with deep segmentation.
- Lead-to-opportunity management.
- AI insights from Salesforce Einstein.
- Scales easily across departments and regions.
Pricing:
Starts at $25 per user per month. Custom enterprise pricing available. You can also sign up for a 30-day free trial.
⚠️ Click the link to see how Cognism integrates with Salesforce.
3. HubSpot CRM
Best for: All-in-one marketing and customer relationships platform.
Key features:
- Unified contact timeline across marketing emails, chats, calls, and meetings.
- Automated customer interaction tracking.
- Lead scoring, workflows, and form fills.
- Native integrations with Gmail, Outlook, Slack, Zoom, and more.
Pricing:
Visit HubSpot’s website to book a demo or get started for free.
⚠️ Click the link to see how Cognism integrates with HubSpot.
4. ZoomInfo
Best for: GTM teams needing deep customer data and org charts.
Key features:
- Access to a vast B2B database with firmographic and technographic filters.
- Advanced org charts to map decision-makers and influencers.
- Intent signals and scoops to identify in-market buyers.
- Native CRM integrations and automated enrichment workflows.
Pricing:
ZoomInfo’s pricing depends on the package/product suite you want - Sales, Marketing, or Talent. It bases its pricing on licences, credit usage, and desired features. Contact the company for a quote.
⚠️ See how Cognism compares to ZoomInfo.
5. Lusha
Best for: Fast contact enrichment in-browser.
Key features:
- Chrome extension to reveal email addresses and phone numbers on LinkedIn.
- One-click export to CRM or CSV.
- Filter company records by industry, job title, and size.
- GDPR and CCPA-compliant database.
Pricing:
Packages include Free, Pro, Premium, and Scale. Lusha’s pricing is available on its website.
⚠️ See how Cognism compares to Lusha.
6. Outreach
Best for: Sales engagement and sequencing.
Key features:
- Multichannel outreach sequencing (email, call, LinkedIn).
- Auto-logging of replies and contact activity.
- Prioritised task queues.
- Integrates with CRMs and enrichment tools.
Pricing:
Custom pricing on request.
7. Pipedrive
Best for: Visual sales pipeline and activity tracking.
Key features:
- Drag-and-drop deal stages.
- Smart contact suggestions and auto-fill.
- Email campaign tracking, scheduling, and templates.
- Mobile app with real-time sync.
Pricing:
Starts at $14 per user per month. You can also sign up for a 14-day free trial.
8. Zoho CRM
Best for: Budget-conscious SMBs.
Key features:
- Omnichannel contact tracking (email, call, social).
- Custom scoring rules and workflow automation features.
- SalesSignals alerts for lead activity.
- Integrates with Zoho’s broader suite (email, desk, finance, etc).
Pricing:
Starts at $20 per user per month. Visit Zoho CRM’s website to take advantage of a 15-day free trial.
9. ActiveCampaign
Best for: Contact nurturing and marketing campaign automation.
Key features:
- Contact tags and segments based on behaviour.
- Email automation and follow-up workflows.
- Sales CRM with lead scoring and task assignment.
- Integrates with over 870 apps.
Pricing:
Choose from four packages: Starter, Plus, Pro, and Enterprise. Visit ActiveCampaign’s website for details or to sign up for a 14-day free trial.
10. Freshsales
Best for: Sales CRM platform with AI insights.
Key features:
- AI-driven contact scoring and sales insights.
- Built-in calling, emailing, and chat.
- Contact timelines with email open tracking.
- Visual sales pipelines.
Pricing:
Freshsales offers three pricing tiers: Growth, Pro, and Enterprise. Visit its website for up-to-date details or to try the product for free.
11. Nimble
Best for: Social CRM and relationship building.
Key features:
- Contact enrichment via email and social media platforms.
- Social media profile matching and segmentation.
- Daily contact suggestions based on engagement.
- Works inside Gmail and Office 365 inboxes.
Pricing:
Nimble offers one flat rate for its services: $24.90 per user per month (when billed annually).
12. Keap
Best for: CRM and marketing automation for small teams.
Key features:
- Contact tags and email campaign triggers.
- Automated email and SMS flows.
- Custom fields and pipeline stages.
- Appointment scheduling and invoices.
Pricing:
Starts at $249 per month (includes 2 users). Visit Keap’s website to watch an online demo or sign up for a 14-day free trial.
13. Copper
Best for: Google Workspace users.
Key features:
- Natively built for Gmail, Sheets, and Calendar.
- Auto-logs emails and meetings to contact timelines.
- Smart suggestions for follow-ups and tasks.
- Visual sales pipeline reporting.
Pricing:
Starts at $9 per user per month. A tree trial is available.
14. Insightly
Best for: Contact management and project tracking.
Key features:
- Unified view of contact info, tasks, and deals.
- Post-sale project tracking tools.
- Email marketing automation and template library.
- Workflow automation and pipeline stage triggers.
Pricing:
The pricing for Insightly’s CRM software starts at $29 per user per month.
15. Streak
Best for: Lightweight CRM inside Gmail.
Key features:
- Contact management directly in your inbox.
- Email tracking, snippets, and templates.
- Column-based CRM pipelines within Gmail.
- Mobile app included.
Pricing:
Free for basic CRM use. Paid plans start at $49 per user per month.
16. Capsule
Best for: Clean, simple contact management tool.
Key features:
- Contact history, notes, and custom fields.
- Tracks emails, calls, and attachments in one timeline.
- Pipeline views for deals and opportunities.
- Integrates with G Suite, Xero, Mailchimp, and more.
Pricing:
Capsule offers a free version with limited features. Paid plans start from $18 per user per month.
17. Aircall
Best for: Call-centric contact workflows.
Key features:
- Built-in VoIP system with contact recognition.
- Click-to-call from CRM systems and helpdesk tools.
- Shared call inbox and contact tagging.
- Auto-syncs call logs to CRM (HubSpot, Salesforce, Pipedrive).
Pricing:
Starts at $30 per user per month. A free trial is available.
18. Affinity
Best for: Relationship-driven industries (VC, PE, real estate).
Key features:
- Automatically logs all emails, meetings, and calls.
- AI-generated customer relationship intelligence.
- Tracks who on your team knows a prospect best.
- Ideal for deal flow and network-based selling.
Pricing:
Affinity offers annual pricing packages; the cheapest is $2,000 per user per year. Enterprise orgs should contact the sales team for a quote.
19. LeadSquared
Best for: Sales and marketing contact alignment.
Key features:
- Captures, tracks, and scores leads automatically.
- Assigns leads to sales reps based on rules (territory, availability, etc).
- Visual sales tracking and conversion funnels.
- Integrated email, SMS, and WhatsApp outreach.
Pricing:
Choose from two packages: Sales Pro or Sales Super. Costs start at $40 per user per month.
20. Close
Best for: Sales teams focused on calling and email.
Key features:
- Centralised lead inbox with call, email, and SMS features.
- Power dialer with voicemail drop and call coaching.
- Contact activity timelines and lead scoring.
- Full CRM with pipeline and reporting views.
Pricing:
Starts at $35 per user per month. A 14-day free trial is available.
FAQs
What are contact management tools?
Contact management tools are software platforms that help individuals and teams store, organise, and track contact information for leads, prospects, customers, and partners.
They centralise communication histories, notes, tasks, and key data points, making your sales team more efficient and effective.
What is the difference between CRM and contact management?
The difference between CRMs and contact management systems lies in scope and functionality:
Contact management
What it is:
A tool for storing and organising contact information, including names, emails, phone numbers, job titles, and notes.
Key features:
- Customer contact database.
- Data search and segmentation.
- Notes or interaction logs.
- Often built into email clients (e.g. Outlook, Gmail).
Use case:
Great for individuals or small teams who need a central address book.
CRM (Customer Relationship Management)
What it is:
A full system for managing interactions across the entire customer lifecycle, including sales, marketing, customer support, and pipeline tracking.
Key features:
Everything in contact management, plus:
- Deal and pipeline tracking.
- Email/call tracking and automation.
- Lead scoring.
- Forecasting and reporting dashboards.
- Workflow automation.
- Integrations with marketing and sales tools.
Use case:
Essential for scaling B2B teams managing large volumes of leads, deals, or accounts.
Why use contact management software?
Centralise your contact data
Keep all your leads, prospects, and customer details in one organised place. No more scattered spreadsheets or inboxes!
Track every interaction
Log emails, calls, meetings, and notes so your whole team knows exactly where each customer relationship stands.
Boost sales productivity
Prioritise follow-ups, set reminders, and streamline outreach. Contact management systems help reps spend more time selling, not searching.
Segment and personalise outreach
Group contacts by job title, industry, customer journey stage, or use custom tags for hyper-targeted campaigns.
Improve marketing alignment
Share contact insights across sales and marketing teams to better coordinate ABM, lead nurturing, and retargeting.
Lay the foundation for CRM automation
Start simple, then scale. Many contact management tools integrate seamlessly with full CRMs and sales engagement platforms.
How do I choose the right contact management tool?
Consider the following:
- Your team size and budget.
- CRM integrations.
- Ease of use.
- Your company’s compliance needs (GDPR, CCPA).
- Sales automation and enrichment features.
Pro tip:
Always test with a free trial or demo.
What is the best contact management software?
The best contact management software for B2B sales and marketing teams is Cognism.
Why?
Because Cognism goes far beyond basic contact storage. It gives go-to-market teams access to:
- Verified contact data: Mobile numbers, emails, and company records.
- Real-time enrichment and CRM sync.
- Trigger-based outreach with intent data and buying signals.
- A fully compliant B2B database: GDPR/CCPA compliance and DNC screening in a record 13 countries.
- Seamless integrations with popular tools: Salesforce, HubSpot, Salesloft, and more.
Whether you’re building pipeline, launching outbound, or scaling ABM, Cognism ensures you always target the right contacts, at the right time, with the right data.
