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Sales

The Modern Sales Funnel: How to Create & Measure for Conversions

Do traditional sales funnels still work? In this guide, find out how to build a modern sales funnel for more conversions and happier customers.

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Sales

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Marketing

Logistics Marketing for C-suite Decision Makers

Sales

How to Generate Leads on LinkedIn: 2024 Ultimate Guide

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Sales

How to Put the ‘Person’ Back Into Outbound Personalisation

Cold Calling

30+ Key B2B Cold Calling Statistics [2024]

Learn the latest trends and insights from cold-calling statistics. We’ve updated the list with fresh stats from 2024 State of the Cold Calling Report.

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Enterprise Sales Cold Calling Script: Prospect Into Enterprise Orgs

Enterprise SDR Katy Mason-Jones gave us the cold calling script she uses to prospect into some of the world's biggest companies. Click to see the script.

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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12 Sales Triggers to Convert Leads Faster

Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins! Read more!

Finding Efficiency in Every Workflow: Q1 '24 at Cognism

Existing workflows turn into operational efficiencies with this quarter's update - dive into the latest from Cognism product in our Q1 recap.

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Demand Generation

The Top B2B Marketing Podcasts for 2024

Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.

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What is B2B Email Marketing? Tips and Examples for 2024

Learn everything you need to launch successful B2B email marketing campaigns and increase marketing and sales revenue. Click to read Cognism’s guide!

How to Create Unboring B2B Marketing

B2B marketing is a snooze-fest, right? It doesn’t have to be! See our guide on how to create unboring B2B marketing that engages and delights customers.

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Lead Generation

11 Sales Goals & Examples to Boost B2B Pipeline Performance

Hit your number and achieve your targets. Click to see sales goals and SMART goal examples you need to implement for better pipeline performance.

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How to Identify B2B Target Audience & Contact Them?

Identifying your B2B target audience and market helps companies deliver better marketing campaigns to their core customer base. Click to find out more.

Prospecting vs Lead Generation: What’s the Difference?

Do you know the difference between prospecting and lead generation? Do you know which would work best for your business? Click to read Cognism's guide.

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Free Leads: 12 Easy Ways To Get Them For Sales

If you're looking for free leads online, we've found 12 places where you can find quality business leads for free and start building your database.

Buy Targeted Email Marketing Lists [Global Coverage]

Buy email lists from reliable places. Learn about their accuracy, compliance, pricing, and coverage to purchase the best email address lists for your needs.

Accelerating Sales Efficiency with Cognism’s Diamond Data®

Henderson Scott, the global talent partner for digital professionals, uses Cognism’s Diamond Data® to accelerate lead generation. Click to read more!

DACH Data Provider: Why Certifaction Chose Cognism

Switzerland-based start-up Certifaction chose Cognism as its DACH data provider, gaining 300 leads in its first few weeks. Click to read the case study!

What’s the Difference Between a Lead vs a Prospect?

What's a lead, and what's a prospect? Find out the difference in our quick guide & learn how to use each to create more sales opportunities. Click to read!

Slalom Generates $400k of Opportunities With Cognism

Slalom, the leading global technology consultancy, uses Cognism to ramp up outbound prospecting and streamline revenue operations. Click to read more!

Achieving Up To 60% Open Rates With Cognism’s Emails

Tharsus, the leading UK advanced manufacturer, uses Cognism’s verified email addresses to achieve up to 60% open rates. Click to read more!

Holistic AI Doubles Connect Rates With Cognism’s Mobile Data

Holistic AI, the esteemed AI risk management software, uses Cognism to double connect rates and book more meetings. Click to read more!

How to Manage Your CRM Data Like a Pro: 10 Best Practices

If the information in your CRM isn’t up-to-date, you could be leaving money on the table. Click for Cognism's 10 best practices for fixing bad CRM data.